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@alistdaily
Catch up on last week's marketing and advertising news with our weekly reading list.
What Weâre ReadingâWeek Of March 1st
A short survey of the articles we're sharing together at AList. Stereotypes In Ads Are Bad For Menâs Health, So Whatâs The Cure? Reinvent Or Remove? The Drum Gender stereotypes are increasingly being recognized as a public, political âŚ
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FreshBooks' CMO Paul Cowan discusses the relationship between product experience and marketing while touching on the intersection between marketing and community.
How Product Experience, Marketing, And Community Coexist With FreshBooks' Paul Cowan
On this 250th episode of âMarketing Today,â I speak with Paul Cowan, the CMO of FreshBooks, a cloud-based accounting solution for small businesses and self-employed professionals. Over the past 20...
Twitch is exploring brand safety scores for streamers.
Twitch Explores âBrand Safety Scoresâ For Streamers
This week in social media news, Twitch is testing brand safety scores for streamers, Twitter says it has earned brand safety accreditation from TAG and is working on a way...
Based on responses from 150 CMOs, the findings highlight LTV blindspots and how marketers can redefine and track LTV to reflect the new digital realities.
Why CMOs Are Struggling To Maximize Customer Lifetime Value
MediaWhy CMOs Are Struggling To Maximize Customer Lifetime Value BY Nina AghadjanianMarch 3, 2021, 12:51PM Developing customer lifetime value (LTV) enables brand leaders to create more effective marketing mixes and respond to shifting budgets, yet only 17 percent of chief marketing officers track th...
The surge marks the fastest expansion in both global and US consumer media and technology spending in five years.
Consumer Spend On Digital Audio Subscription Services Surged 40 Percent In 2020
MeasurementConsumer Spend On Digital Audio Subscription Services Surged 40 Percent In 2020 BY Nina AghadjanianMarch 2, 2021, 04:59PM TAGS:MeasurementMedia Worldwide, consumers spent $2.012 trillion on media content and technology in 2020, a 6.1 percent increase from 2019 driven by COVID-19 lockdowns...
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With 43% expecting to shop online more than previously, Salsify set out to uncover what it takes for digital brands to earn consumer trust, which ultimately came down to one factor.
Shoppers Will Pay More For A Product Online From Brands They Trust
According to the latest Salsify Consumer Research Report 2021, nearly half of shoppers compared prices online across brands before buying something in the last three months. But an even greater...
The Xbox Series X/S launch turned out to be the most successful debut in the brand's history.
Steven Monterastelli Unpacks Xboxâs Holiday Social Media Takeaways
With players spending more time and money on games during lockdowns, Microsoft was poised for success when launching its latest Xbox console. The November debut of Xbox Series X and...
Overall, Snapchat was shown to be more effective at improving awareness and purchase intent when compared to the other video platforms tested.
Snapchat Research Shows 6-Second Ads More Persuasive Than 15-Second Ads
A new study by Snapchat found that six-second ads increase purchase intent more than 15-second ads.
Brands with a cross-channel approach experience more buyers, more purchases per user, greater retention and a higher customer lifetime value, according to Braze.
Improving Customer Engagement Strategies
Brands that message customers across multiple channels saw a 58 percent increase in 30-day retention, customers that were 73 percent more likely to make a purchase and four times the...
Our latest roundup of marketing and advertising news.
What Weâre ReadingâWeek Of February 15th
A quick rundown of the marketing and advertising news weâre reading this week. How To Make Shopping A Treasure Hunt For Consumers Adweek Pandemic-induced grocery demand drivers include stress-relieving indulgence,...
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Banana Republic hires Ana Andjelic as its new chief brand officer.
Banana Republic Taps Ana Andjelic As Its New Chief Brand Officer
Banana Republic has hired Ana Andjelic as its new chief brand officer, the company announced in a LinkedIn postďťż.
In celebration of its 25th anniversary, PokĂŠmon has launched a number of campaigns, including a limited-edition collection with Levi's.
PokĂŠmon Launches Global Music Campaign, Brand Partnerships And Collectibles For 25th Anniversary
PokĂŠmon celebrates its 25th anniversary via a global music campaign with Universal Music Group, and brand collabs with Leviâs, McDonaldâs and more.
This week's guest, Party City's chief marketing and experience officer Julie Roehm, takes us through the retailer's massive pivot in response to the pandemic as parties became all but outlawed this past year.
Forget 2020? Party City And Julie Roehm Have Made The Best Of It And More
On this 247th episode ofâMarketing Today,â I speak with Julie Roehm, the chief marketing and experience officer at Party City. More than most, Party City had to make a massive...
TikTok published its 'What's Next' trend report for 19 global markets, highlighting the content categories that grew the most in 2020.
TikTok Shares Insight On Top 2020 Categories In âWhatâs Nextâ Report
This week in social media news, TikTok publishes its Whatâs Next 2020 trends report for 19 global markets, Pinterest announces its first marketing summit, Instagram says it wonât promote reposted...
Walmart acquired Thunder's IP and technology, which will offer creative versioning, testing and optimization to help advertisers increase their return on ad spend.
Walmart Announces New Display Self-Serve Platform
Walmart announced a new display self-serve platform launching later this year that will enable advertisers to activate and manage display campaigns with automation capabilities powered by ad-tech company Thunder. Walmart...
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Are you being your 'authentic' self? You'll be a better leader for it.
"You Lead: How Being Yourself Makes You A Better Leader" With Author Minter Dial
On this 246th episode of âMarketing Today,â I speak with Minter Dial, the author of âYou Lead: How Being Yourself Makes You a Better Leader.â Dial knows shares what it...
Jack in the Box has announced the appointment of Ryan Ostrom to executive vice president and CMO.
Jack In The Box Taps Ryan Ostrom For Chief Marketing Officer
This week in leadership updates, Jack in the Box appoints Ryan Ostrom as CMO, eBay elevates Andrea Stairs to CMO and VP of Seller Community, North America, Everlane names Sophie...