Alight Minds

BUT WHY? Digital Transformation

Alight Minds is service providers for businesses which are ready to take that leap of faith into the #digitalworld and emerge #digitallytransformed to #revolutionize their #legacy processes.

Strong Governance and Policy

As machines, people, and sensors become interlinked, the entry points for cyber-attacks will increase. The unfolding Artificial Intelligence developments will force a reorganizing of prevailing cybersecurity strategies. Artificial Intelligence will strengthen not only existing strategies for defense but also build new fronts in the fight for cybersecurity.

Artificial Intelligence in Intelligent Coding

AI is also capable of performing the coding task for code developers. What’s more, it has the potential to help them write more effective codes and leave out the redundant ones. This automated tool also identifies the mistakes in coding. Moreover, with the help of a better code editor, the coders can effortlessly run the resulting code.  

Digital business transformation entails using digital technologies to restyle a procedure, making them more competent and professional. The idea behind it is not just to reproduce an existing service in a digital form. Instead, it is about using technology to transform that service into something substantially better.

Over the previous few years, digital business transformation has become a catch-all term for all business improvements in the digital age. Therefore, any process that employs digital technologies to resolve to match the evolving market and business requirements takes part in digital business transformation.

Almost ninety-seven percent of IT decision-makers are participating in digital business transformation enterprises in their individual corporations. However, many of them strive to propose a clear strategy.

So, what is directing these companies to digital business transformation? How do Chief Information Officers (IOs) of top corporations scope their transformation initiatives? Also, what can we learn from these trends to progress in today’s fast-moving world?

Hence, to help you answer these questions, we present information that will help you recognize the most appropriate and applicable digital business transformation facts for 2020.

Let us check out some of these facts below:

Machine Learning and Artificial Intelligence

Business enterprises and companies across industries are investing more and more into Machine Learning and Artificial Intelligence capabilities for digital business transformation.

For instance, in financial services, computerization is steering sharper data-based decisions. In retailing, business industries use Artificial Intelligence to personalize promotions and offers. Moreover, as long as the public sector is concerned, chatbots can provide around-the-clock citizen maintenance and support. In healthcare departments, they use machine learning in advanced disease treatment and detection.

Consumer Experience in Digital Business Transformation

Connecting the consumer experience is a fundamental measure for almost all of the digital business transformation enterprises. In fact, eighty-eight percent of organizations say that giving a reliable and pertinent customer experience will be essential to their company’s overall business performance in 2020 and onwards. Moreover, it is crucial because consumer expectations are only going up.

Data-Driven Business

Besides providing continuous consumer experiences, unlocking data is another significant trend seen during the digital business transformation. Most successful organizations are following it to innovate at speed. If they can unlock their data and analyze it, companies are looking at great outcomes. At the most well-run companies, IT groups are more invested in sharing data discernments around, instead of hoarding it and not using it.

When data is unlocked, companies can set it to work to advance streamline operations. Additionally, it helps them improve customer experiences. Due to it, they can instantly launch new services and products. Lane Crawford, one of the biggest retail companies in China, is using data to improve customer engagement across mobile, online, and in-store interactions. Additionally, a European multinational company Airbus delivers real-time data to its employees on the shop floor, so that they can make accurate and fast operational decisions.

Similarly, an Atlanta-based business unit of Cox Enterprises, known as Cox Automotive, uses APIs. This digital business transformation strategy gives access to its workers and partners to launch products, joint services, and offerings in seconds.

However, the value of these tools can be a little restricted. It depends upon the data they are fed. Business organizations or industries are usually constrained by the fact that their information and data are locked up in applications and siloed systems. Therefore, in the end, if they get that data into an Artificial Intelligence engine to begin disclosing insights, it may result in a huge problem. This should happen much sooner!

Multi-Cloud Handling and Digital Business Transformation

Today, most of the organizations run on multi-cloud backgrounds. Thus, they — along with many enterprises — function by moving to different cloud platforms for their particular requirements.

There is not one cloud platform that can meet all enterprise workload needs. However, when it comes to managing multiple clouds, it can become convoluted. Enterprises find it complicated, exclusively when it is about moving application workloads amongst cloud environments.

For resolving this problem, there is a potential solution, i.e., the API-led application development. APIs can help unlock the data. Moreover, they provide exceptional functionalities for applications that can exist in multiple cloud environments.

As mentioned above, the latest happenings focus on the business technology trends and goals of digital business transformation in 2020. However, the idea of digital business transformation continues to evolve. It implies that the practice of defining digitalization remains contested and complicated. The only thing that is assured is transformation — in whatsoever form it takes — is here to stay. That means the senior team and the Chief Information Officers (CIOs) must form a sustainable business strategy. Or, they must find experts who can do it for them!

How do we achieve success? 

A #COMPLETESOLUTION

Earn an Exhilarating Execution of your Dream Designs!

The previous year kept the marketers busy. On the one hand, the marketers had to contend with all the new tech from their field flooding the market. On the other, they also needed to pay attention to digital marketing predictions for 2020. Now that the new year is already a month-old, the latter job takes precedence.

The digital marketing experts at Alight Minds thought we’d share our perspective about what will go on in our field this year.

You’ll find the most explosive digital marketing trends of 2020 below:

Predictive Digital Marketing

Indeed, we live in an age where there is no dearth of data. Brands use multiple channels to engage with their potential and existing customers. The latter may be consuming content like never before. But they’re putting the knowledge they gain to good use before they make a purchase.

Predictive digital marketing refers to noting these interactions and positive patterns in data. It helps brands and businesses anticipate accurate results. But it isn’t just the more mature platforms that are interested in predictive analytics anymore. Relatively smaller but mainstream businesses will also be turning their gaze this way. Unsurprisingly, the market size of predictive analytics will grow to $10.95B in 2022.

You can expect companies, particularly hotels, resorts, and ecommerce businesses, to use the insights from the analytics in:

Identification of which new leads will be soon making a purchase decision

Suitable target messaging approach

A promising channel for message delivery

Determining the messaging type based on buyer stage

Estimating the number of buyers/guests and measures to increase it

Recommend the right product by leveraging past purchases and click through activities

Smarter, Not Just Higher, Ad Bidding

Emarketer reports that Google and Facebook earned $103.73B and $67.37B last year. So, we can assume they must have spent quite a lot too. But in 2020, that won’t be enough. Brands will need to bid on ads more smartly. The giants have come up with some creative ideas already. Google’s auction-time bidding and Facebook’s ad support to local businesses and events are two examples. But there are other strategies that advertisers can use, including Target CPA and Enhanced CPC.

Shoppable Posts & Digital Marketing

Even though they have been on the digital marketing horizons for two years now, 2020 will be the year shoppable posts will explode on social media. We’re talking their integration with eCommerce marketing tech and third party apps. And since about 90% of Instagram users already follow brands, you can predict the effect such integration will have. A seemingly seamless shopping trip that takes customers from a brand’s organic post to a shopping cart. Consider how it will shorten the sales funnel and reduce bounce rates.

SEO Structured Data

The rich snippets on Google are a part of the Schema Markup. The proportion of searchers who derive most of the information they require from the snippets is increasing. As more mainstream platforms like Shopify and WordPress offer plugins for the Schema, more businesses will adopt it. Consequently, informed click-through will result in decreased bounce rates.

Emails that Really Engage

They were a big trend in digital marketing in 2019. But due to the evolution of email design, consumption, and delivery methods, engagement-based emails have increased staying power. Dynamic content boosts user engagement and reduces the time in which they act. Expect to see a lot of interactive emails, bristling with polls, animated CTA buttons, quizzes, add-to-calendar events, and surveys this year.

Multi-Channel Social Messaging & Digital Marketing

Potential buyers and the existing ones both prefer a way through which they can transact with their favorite brands via a messaging channel of their choice. Therefore, new APIs are in development that allow that to happen! Facebook’s bots already have the marketing tech they need to make this happen. Of course, more businesses will adopt several new channels to ensure they aren’t losing a sales opportunity.

What’s more, it opens a new section of the target market to brands. Would-be customers who worry about their anonymity can now use such platforms to shop. On the flip side, marketing departments can accurately predict where the conversions are coming from. Thus, they can build a better attribution model and address their strategies specific to the most profitable channels.

Increasing Adoption of Voice Search

It is possible for a business to transform their product catalogs into marketplaces that function on voice search. Their customers can place orders, using their existing voice enabled devices. As a result, we’re looking at a simpler and quicker customer experience. And one that always achieves results their customers desire.