Portfolio

Social Media Management & Digital Marketing for Cronin Plumbing and Heating.

About the brand: Cronin Plumbing & Heating is a small, family-owned contractor business that operates locally within Hudson County. Their brand identity aims to reflect a white-glove level of service, fast and attentive customer service, and a solution-driven methodology. They maintain a 5-star rating on Google Maps, and want to reflect their dedication to providing premium service in their marketing.

Website: croninplumbingandheating.com

Instagram: @croninplumbing

Goals for this ongoing project: - Increase social media presence locally, to drive up local leads. I am accomplishing this by posting informative content, business updates, and community engagement across different social media outlets. I began with strengthening the company's presence on Facebook, Instagram, and Nextdoor after identifying those as leading outlets within the industry.

Under my management, the Instagram has seen significant improvement across all metrics. Over the last 90 days, 'accounts reached' has gone up 58%, 'accounts engaged' has gone up 132%, and followers have increased by 16%. Of total accounts reached, there has been a 29% increase in locality to Hoboken, and 24% increase in locality to Jersey City, the two main cities served.

- Narrow in the location radius of leads in order to increase workflow efficiency. I am accomplishing this by doing search engine optimization on the company's website and Google business profile. I assessed the best keywords for not only the industry, but also the target demographic, taking into consideration age range, location, and home ownership status.

As a result of my optimization, over 90 days business profile interactions increased by 51% and clicks-to-contact increased by 129%. The radius of traffic by location shrunk significantly, while still seeing a 22% increase in overall traffic via google.

- Maintaining a general brand awareness amongst existing clientele. This includes sending out email newsletters, designed by myself, posting social media content that guides clients to book specific services, and implementing a referral plan.

- Future marketing efforts planning consist of partnered advertising with local blogs and influencers, paid Google and Meta advertisements, and designing printed advertising materials.