Storytelling marketing lessons for Giannis Antetonkoumpo
We all have a lot to learn from this. The NBA is a world leading marketing machine. It generates stories about every player and team and then spreads them in multiple ways. From most convincing to problematic, here is a list for Giannis: #1 Narrative. From rags to riches This is Giannis’ origin story, always a hit with everyone. Most of all for the NBA where most players are now from rich…











