Week 6, Monday: Klaus Voormann
Today Andy assigned us our next brief upon the completion and submission of our last one on Friday. Our third assignment, âAsk me anything!â, requires us to identify a historically significant artist, designer, architect, art-movement, design-object, or even a typeface; then interview one of these with 5 questions of our choice. We will then present the interview as a digital publication.
This assignment immediately sparked an endless range of creative possibilities of who or what I could interview, and the many mediums of digital publication for which I could creatively present my findings. I have recently been playing with the principles of creating my own personal zine recently, which I have loved doing and am becoming more familiar with, so I now feel that format was meant to be pursued for this project.
Hanging out in isolation means I spent most of my time cooped up in my makeshift studio, painting and drawing, fuelled by music. Iâve always been an avid fan and appreciator of both the Beatlesâ music and also their creative direction, which was very breakthrough and âavant-gardeâ, or âexperimentalistâ, considering the cultural and historical context of the 1960â˛s. I have recently been revisiting their records again, and now with some newfound knowledge of communication design and its sub genres upon the entry of this course, I became even more-so than I was before invested into the design of their album covers, which in my opinion are amongst the best ever to have represented the music industry.Â
I love them all, however the one that strikes me most in terms of intricate design and artistic direction input and mixed mediums was âRevolverâ (1966). See below to check it out. I get lost for 10 minutes exploring every inch of it; maybe itâs because itâs a fine, ultra detailed artwork in itself, but I think it really draws and invites its viewers in to explore its contents and is thus, successful design!
âRevolverâ album cover art, Klaus Voormann, fineliner ink and collage, 1966.
A vintage advertisement I found at the âRevolutionsâ exhibition at Melbourne Museum last year, encouraging Beatles fans of the time to buy Revolver.
I naturally did more research: Who made this incredible artwork/design? What was his relationship or affiliation with the Beatles? Did he do any more work? Is he still alive?Â
He is a German artist, graphic designer and musician named Klaus Voorman, now 81. In summary, he shared a flat with George Harrison and Ringo Starr of the Beatles within the early sixties, forming a solid association with the group as both a business partner in the corporate visual design team, and as simply a very close and fond friend of the foursome. In 1965, Klaus was commissioned by John Lennon to design the sleeve for the album Revolver. Voormann had a style of "scrapbook collage" art in mind, using part fineliner and part collage for the work, which would go on to be his signature style as an artist. Voormann placed various photos taken within 1964-65 within the tangle of hair that connects the four faces. The drawings show each Beatle "in another state of consciousness". The cover won the Grammy Award for Best Album Cover, Graphic Arts, 1966.
Klaus Voorman, pictured left, hanginâ out with George Harrison on the right (my favourite Beatle!)
Upon the Revolver cover, his artistic affiliation with the Beatles extended. These are some of the many other absolutely wonderful artworks he has created of the group in his creative vision and incredible technical skill which have intensely inspired me.Â
The original concept for the album, which was originally called âRememberâ before it was changed to âRevolverâ. It was developed only a bit more within the portrayal of the details of each band members portrait.
âFlight to Torontoâ (couldnât find what year this one was originally created unfortunately)Â
âDecade of EternityâÂ
âGeorge in the Ocean of Waving Grassâ; I think this one may just be in graphite -- so beautiful though, one of my favourites. He remained good friends with especially George until the end of his life, and worked with him during his solo career.
Klaus Voormann also designed the Beatles anthology album covers, which were released in the nineties. Still employing the collage technique, using picture only however.Â
Similarly to George, he worked with John Lennon on the design on his visual content. John particularly made many political statements on social justice issues towards the late sixties and early seventies, and so the format of a newspaper allowed Klaus to experiment with layout and font/typeface design.Â