“Lately, it seems like Filipinos gravitate towards foreign influences more: our appreciation for our culture has slowly started to fade. So when we heard of the concept of this boy group, we couldn’t help but think it was risky,”
“For Pinoy K-pop fans, they would judge Alamat based on their standards: glossy sets, Korean-style choreography, and even physical appearance like light skin and colored eyes,” Creative Director Jason Paul Laxamana says. “Since Alamat doesn’t follow their formula 100%, many perceive them to be doing it wrong.”
But these risks seem to have paid off, as they’ve built an impressive portfolio of songs that illuminate the Philippines’ illustrious culture.
ALAMAT + official music videos [part two.]