Akhilesh Mishra

Branding play important role in this day especially digital world. Every person and organization have branding technique to promote its brand. Here I am sharing with you eight types of branding that are used to the targeted audience for awareness:

1. Product Branding:

All products we are looking at around the world, use strategic color, a conceptual logo that is related to the product, memorable slogans, eye-catchy product packaging, and well organized social media platform with a theme for standing out in the audience called product branding.

2. Retail Branding

These types of branding can see in the retail store. When you see outside of the store you see that their logo and banner have eye-catchy styles. When you enter there is interior also very attractive and matches the brand logo, sofa, chair, tables, and even the counter also match the brand color. Their staff dress, curtain, and lighting all have reflected brand in mind. That is all called retail branding.

3. Corporate Branding:

If you have done a job somewhere you know that there are many things related to brand identity. Like office dress, office decoration, office interior, social media handle, stationery, visitor room, reception as well Standees where write company slogans. That is all called corporate branding.

4. Personal Branding:

Creating a brand identity for a person or company is called personal branding. In this process, you project your brand and its value in front of the audience. You ensure that your target audience knows about that that you are, what your thought is, what your vision is, how you treat other, and most importantly why they choose you beyond your competitor.

5. Service Branding:

When some service provider brands his services this is called service branding. In this branding, you primarily tell your target audience about the service which you are providing them and how your services can add value to their life or business. By making a portfolio, samples, and testimonials of clients, case studies, and current trends about your design you present in front of the audience and feel them that you have the capability of a good service provider and problem-solving technique.

6. Online branding:

Online branding refers to the technique where your promote yourself or your company using a website, social media platform, blog, YouTube, email, or anything you are doing on the internet.

7. Offline branding:

Offline branding refers to the technique where you promote yourself or your company without using the internet. For example, you printed brochures, pamphlets, TV ads, Radio ads, Newspaper ads, face-to-face visits or meetings, Billboard, etc. You can also say these traditional branding styles.

8. Co-branding:

As named “Co” these types of branding have two brands come together and make a strategic partnership, link several products in one package, and make effort to the maximum audience awareness and sell their brand. In this branding process may be two or more brands. The best example of these types of branding is Dell and Intel has established a fruitful collaboration, combining personal computers and processors effectively and successfully.

Are you looking for a unique and long-run brand identity for your business?

“Success isn’t always about greatness. It’s about consistency. Consistent hard work leads to success. Greatness will come.”

Despite setbacks, you persevere. You persevere in the face of pain! Continue to dream to soar higher achieving higher levels. More ladies like you are needed in the world. I'm pleased with you. Despite setbacks, you persevere. You persevere in the face of pain! Dream on to soar higher and attain new heights. More ladies like you are needed in the world. I'm pleased with you.

– Sri Chinmoy

A complete set of tangible and digital assets supporting and expressing a company's brand is known as brand collateral. It seeks to reinforce the brand strategy and offer customers and other stakeholders a consistent experience.

𝐀 𝐤𝐞𝐲 𝐦𝐚𝐤𝐢𝐧𝐠 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐥𝐥𝐚𝐭𝐞𝐫𝐚𝐥:

➡ A logo ➡ A brand style guide ➡ Stationery (letterhead, business cards, envelopes) ➡ Brochures and flyers ➡ Website design ➡ Social media graphics ➡ Product packaging

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐛𝐫𝐚𝐧𝐝 𝐜𝐨𝐥𝐥𝐚𝐭𝐞𝐫𝐚𝐥 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝?

We met in 2014, and after spending two years together, we became professional lifelong lovers. I wish we could spend our entire lives together. 😉

Happy Valentine Day to Photoshop, Illustrator, After Affect and Premier Pro! 😀

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As an entrepreneur, developing a strong brand presence is so important. Social media posts are the most effective way to raise brand awareness and demonstrate market presence. Social media is essential to helping you connect with your audience and stay top-of-mind. To keep up with current trends, marketers have been forced to extend their marketing portfolio to include more digital elements like websites and social media platforms. These elements have become the bread and butter of digital marketing efforts.

As time goes on and as digital markets become larger, it is not enough to only have these platforms, you need to utilise them correctly. With a solid social media presence, you can stay connected to your audience, attract new customers, and help maintain customer relationships. 😊

⚡I am sharing with you some key features that make a social media post successful. 😍

✔ Set a clear goal for your social media post. ✔ Use powerful images that are similar to your brand guidelines. ✔ Post your post in the scheduling timelines. ✔ Post relevant content for your targeted audience. ✔ Use a link to direct your audience to your website, landing page, or blog.

𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧: By following the above five guidelines, you can achieve your goal of a strong brand presence. Social media is a unique way to connect with and influence your audience.

𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐡𝐨𝐰 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐮𝐬𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐭𝐨 𝐝𝐞𝐯𝐞𝐥𝐨𝐩 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐛𝐫𝐚𝐧𝐝?

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Akhilesh Mishra for amazing tips and ideas.

I am a freelancer, and I am here to help startups, and micro-, small-, medium-, and large-sized entrepreneurs put their brands on display. 𝐃𝐌 𝐦𝐞 𝐭𝐨𝐝𝐚𝐲 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐨𝐮𝐭 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.

👉 A brand is a collection of company elements as well as the person who paints the right picture for their target #audience or #consumer. Brand identity is different from "brand image" and "branding," even though these terms are sometimes #treated as interchangeable.

🌈 The term "branding" refers to the marketing practice of actively shaping a distinctive #brand. The brand is the perception of the company in the eyes of the world.

In this post, I will tell you: What are the characteristics of a good brand? 😎

🌟 Your brand instantly makes your audience or consumer recognisable and associated with your product and services. It also makes a #connection between you and your audience or consumer. A good brand can be #identified as follows:

✔ A good brand has a clear focus. ✔ A good brand knows its competition and USP. ✔ A good brand knows its key values. ✔ A good brand knows its target audience (or consumer). ✔ A good brand has a defined mission. ✔ A good brand can tell its story. ✔ A good brand has a defined brand identity. ✔ A good brand has consistency in its voice. ✔ A strong brand has the ability to connect with its target audience or consumers. ✔ A good brand has deep feelings about its products and services. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐚𝐛𝐨𝐮𝐭 𝐦𝐨𝐫𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠?

Follow @akhileshmishra for amazing tips and ideas. 😊

I am a freelancer, and I am here to help startups and micro-, small-, medium-, and large-sized #entrepreneurs put their brands on display. 𝐃𝐌 𝐦𝐞 𝐭𝐨𝐝𝐚𝐲 𝐭𝐨 𝐟𝐢𝐧𝐝 𝐨𝐮𝐭 𝐡𝐨𝐰 𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬.

If we are to be creative we must first face failures. 😊

🌈The reality of today is that everyone wants to success in their field, but for fear of failure they break their actions and never start. We forget that if there will be no failure, how can we learn and #experience to face it. 😃

Failure is not bad, failure mindset bad!✨

Follow @akhileshmishra for amazing tips and ideas. DM me to know how you can use #design, #video and #digitalmarketing to grow your business and stand out in the eyes of your audience.🌝

A personal brand is a process where we #create the identity of a person or company through their name, face, and expertise. 😊 It helps to promote his own talent, knowledge, and #experience in #society. As a professional, personal branding helps you reach the right client. Here are some #points that you need to know about why personal branding is important for #freelancers and #entrepreneurs. 👉 It increases your visibility. 👉 It stays top of mind. 👉 It increases your authority. 👉 It grows your audience. 👉 It increases your relevance. 👉 It builds relationships and attracts opportunities. 👉 It builds your influence. 👉 It gains name recognition. 👉 It built trust and confidence. 👉 It makes you memorable. As a freelancer and entrepreneur, personal branding serves as your second #currency. It creates valuable assets that can significantly grow your business. It’s an #opportunity to communicate with millions of people who #admire your work.

As graphic designers, we see lots of designs every day around us. Every advertisement, brand logo, and social media post has an impact on us. Some of the designs are more eye-catching than others. A good design grabs our attention and holds it. As graphic designers, our goal is to create competitive design and inform the viewer. In this post, I will share with you 8 things you should do and not do as a graphic designer for a successful career. It will assist in grabbing attention for your design, and the audience will look at you in a different light.

Do look around the design world and try to see which types of design are "hot" and what other designers are doing in a creative field and being inspired by it.

Don’t copy any designs. You just need to be inspired by them.

Do use modern, clean fonts. It would help the reader read easily.

Don’t use too much irrelevant type.

Do use a font that is appropriate for the design. You can use stylish fonts, and they should be message-oriented.

Don’t use too many stylish fonts and fill all messages with stylish fonts. It should be readable.

Do use images according to the design and theme. It will create a connection between the audience and the design.

Don’t use too many images in the design. It should be ugly if you don’t balance the text and images.

Do use free or stock images in your design. There are lots of websites where you can get free images and paid websites where you can purchase images according to your needs.

Don’t use Google images sparingly in your design because most images on Google are copyrighted, and the quality of Google images is poor. Searching for relevant images takes a significant amount of time.

Do Take your time when choosing colours and look for inspiration from colour wheels. Try to read all colors, meanings, and emotions. Color combinations should also be matched. Adobe Color, color. co., allows you to search the colour library.

Don’t use colours that are polar opposites of emotion and match in contrast.

Do choose visuals that are in the same spirit. It all needs to match.

Don’t Use complex designs that distract the eye.

Do great work toward design. You are a designer, and to make a good design, you should get clear about what the client is expecting from you and what details you require from the client. Both visions should produce the best results.

Don’t be overly attitude-driven in your behavior. Give your best, and give the client a pleasant experience working with you.

Pro Tips Before beginning any project, have a discussion with the client, share your ideas, and listen to the client's ideas. If both put their ideas in front of each other, it would be helpful to understand both first. Then, if both can coordinate with each other, say "yay" and start working.

Follow @akhileshmishra for amazing tips and ideas.

As graphic designers, we see lots of designs every day around us. Every advertisement, brand logo, and social media post has an impact on us. Some of the designs are more eye-catching than others. A good design grabs our attention and holds it. As graphic designers, our goal is to create competitive design and inform the viewer. In this post, I will share with you 8 things you should do and not do as a graphic designer for a successful career. It will assist in grabbing attention for your design, and the audience will look at you in a different light.

Do look around the design world and try to see which types of design are "hot" and what other designers are doing in a creative field and being inspired by it.

Don’t copy any designs. You just need to be inspired by them.

Do use modern, clean fonts. It would help the reader read easily.

Don’t use too much irrelevant type.

Do use a font that is appropriate for the design. You can use stylish fonts, and they should be message-oriented.

Don’t use too many stylish fonts and fill all messages with stylish fonts. It should be readable.

Do use images according to the design and theme. It will create a connection between the audience and the design.

Don’t use too many images in the design. It should be ugly if you don’t balance the text and images.

Do use free or stock images in your design. There are lots of websites where you can get free images and paid websites where you can purchase images according to your needs.

Don’t use Google images sparingly in your design because most images on Google are copyrighted, and the quality of Google images is poor. Searching for relevant images takes a significant amount of time.

Do Take your time when choosing colors and look for inspiration from color wheels. Try to read all colors, meanings, and emotions. Color combinations should also be matched. Adobe Color, color. co., allows you to search the color library.

Don’t use colors that are polar opposites of emotion and match in contrast.

Do choose visuals that are in the same spirit. It all needs to match.

Don’t Use complex designs that distract the eye.

Do great work toward design. You are a designer, and to make a good design, you should get clear about what the client is expecting from you and what details you require from the client. Both visions should produce the best results.

Don’t be overly attitude-driven in your behavior. Give your best, and give the client a pleasant experience working with you.

Pro Tips Before beginning any project, have a discussion with the client, share your ideas, and listen to the client's ideas. If both put their ideas in front of each other, it would be helpful to understand both first. Then, if both can coordinate with each other, say "yay" and start working.

Follow @akhileshmishra for amazing tips and ideas.

“A professional without Client is nothing” said by Akhilesh Mishra 😃

Some #freelancer and #agencies have build strong client relation base over the year while others ride roller coasters and eventually close up shop. Why is different? 🤔 Client Relationship. A Strong client relationship make a huge base of your #professional success and build a #empire of business. A loyal clients who stay with you longer and refer new clients, and a better #reputation for your brand. Even better, they make everyday work more #enjoyable for all.

In this post, I am telling you how you can establish a long-term professional #relationship with a client. 👉

1. 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐥𝐲: Listen to your clients’ needs and concerns and #respond in a timely and professional manner.

2. 𝐁𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭: Keep your promises and #demonstrate integrity in your actions.

3. 𝐏𝐫𝐨𝐯𝐢𝐝𝐞 𝐞𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 𝐬𝐞𝐫𝐯𝐢𝐜𝐞: Go above and beyond to meet and #exceed your clients’ expectations. 😊

4. 𝐁𝐞 𝐝𝐞𝐩𝐞𝐧𝐝𝐚𝐛𝐥𝐞: Follow through on commitments and be #reliable in your interactions.

5. 𝐒𝐡𝐨𝐰 𝐟𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲: Be willing to #adapt to changing needs and circumstances.

6. 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬𝐥𝐲 𝐢𝐦𝐩𝐫𝐨𝐯𝐞: Seek feedback and use it to make #improvements to your service.

7. 𝐒𝐡𝐨𝐰 𝐚𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐢𝐨𝐧: Thank your clients for their business and let them know that they are #valued.

8. 𝐁𝐞 𝐩𝐫𝐨𝐚𝐜𝐭𝐢𝐯𝐞: Take #initiative to anticipate and address potential issues before they become problems.

9. 𝐁𝐞 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭: Be open and honest with your clients about any #challenges or setbacks that may arise.

10. 𝐁𝐞 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭: Maintain a #consistent level of service and communication to foster a sense of familiarity and reliability.

Last week a client came to me who had to get 5–7 backdrop designs done. He saw my portfolio and showed me some of his previous samples which he had gotten done by some other designer but he liked my designs very much and asked me for the design charges. 😃

I told him the best price according to his #design sample and #quality requirement and my hard work. 🙂

After listening to the price, the client said that your design charges are very high. 😕

I asked him some questions and after that his answer was ok you start making the design and I am transferring 50% advance to you.

𝐓𝐡𝐞𝐬𝐞 𝐰𝐞𝐫𝐞 𝐭𝐡𝐞 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬: 👉 Is this price more than what I have experienced in my 7 years of corporate life? 😊 👉 Is it more than the investment that I used to get instead of actual earnings? If I used to work for 100 rupees then I used to get 3% of that and the rest 97% company kept with them that 97% every year investment only I did it to gain experience. Is my price higher than that? 😊 👉 Is the price too high for you compared to the design quality I am offering you?😊 👉 You can compare all these, I leave the rest to you, and you decide for yourself.😊

🖕 Here is a #lesson to all of you, instead of #comparing with any other designer; you should talk about your #experience and the value of your design quality. The client is not wrong, just if he wants work of the right #value in exchange for his #money. 😊

👉 If the #client comes to you for the first time, instead of telling him how creative you are, tell him how much your value is, what is the value of your experience, what #creative you can do with your experience, and how to solve the problem. You can handle it, I can say with #confidence that no client will copy your price from others. 🤩

— — — — — — — — — — — — — — — - I am Akhilesh Mishra and I am here to help startups, and micro, small, medium, and large #entrepreneurs to put their businesses stand out. DM me today to find out how we can use Graphic Design to grow your business. 😊 — — — — — — — — — — — — — — — -

Wishing you good health and a good life in the coming year. May you find everything you have been searching for in life.

New Year’s goals are about making lasting improvements. Today my post will give you some potential goal ideas to start off 2023 on the right foot.

𝓦𝓱𝓪𝓽 𝓰𝓸𝓪𝓵𝓼 𝓼𝓱𝓸𝓾𝓵𝓭 𝔂𝓸𝓾 𝓼𝓮𝓽 𝓲𝓷 2023? 𝓗𝓮𝓻𝓮'𝓼 𝔂𝓸𝓾𝓻 𝓰𝓸𝓪𝓵𝓼 𝓵𝓲𝓼𝓽.

1. 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡 𝐠𝐨𝐚𝐥𝐬: Introspection feels natural during transition periods, so a personal growth goal may just be the perfect start to your list! 👉 Continuous Learning 👉 Keep a Gratitude Log 👉 Be Responsive not Reactive 👉 Set Process Goals for Creativity 👉 Improve Personal Relationships 👉 Prioritize Self-Care

2. 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐠𝐨𝐚𝐥𝐬: Rather than falling victim to a hypnotic work-week cycle, Professional goals help you to change the way in which you work, perfect for those wanting to set productivity records! 👉 Gain New Skills 👉 Get more organized with a daily planner 👉 Focus and Block Distractions 👉 Practice Time Management Skills 👉 Thoughtfully Share Opinions 👉 Resolve Conflict through Appreciation

3. 𝐇𝐞𝐚𝐥𝐭𝐡 𝐠𝐨𝐚𝐥𝐬: It’s hard to achieve your goals when you don’t feel spritely or alert, so add some healthy aims to your 2023 goals list and see the difference it makes to both work and play. 👉 Drink More Water 👉 Exercise More 👉 Get More Sleep 👉 Wake Up Earlier

4. 𝐋𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐠𝐨𝐚𝐥𝐬: While working on yourself or getting ahead at work are admirable pursuits, there are plenty of lifestyle goals you can set for 2023. As you find enjoyment in this type of goal, they are ideal counterbalances to your more rigorous work targets. 👉 Be in Nature 👉 Read More Books 👉 Join a Club or Meetup 👉 Expand Your Horizons Through Travel