Dacademy

Google has introduced a new feature called Search Profiles for creators, designed to help publishers and influencers consolidate their content across platforms like YouTube, Instagram, X (Twitter), TikTok, and websites into a single Google-managed profile page.

This update is part of Google’s ongoing push to make Search and Discover more creator-focused, giving users an easier way to follow content sources directly inside Google products.

What Google Search Profiles Do

With Search Profiles, creators can build a unified identity that brings together:

Articles and blog posts

Videos from platforms like YouTube

Social media updates from Instagram, X, and TikTok

Each profile can be customised with an avatar, bio, website link, and connected social accounts. Creators can also pin important content and even add external links such as merch stores or landing pages.

A key feature is the “Follow on Google” button, which allows users to follow creators directly. Once followed, their content is more likely to appear in Google Discover feeds.

Eligibility Requirements

Google is initially limiting access to established creators. To qualify, users must have:

100,000+ followers on YouTube, Instagram, or X

OR 300,000+ followers on TikTok

Must be at least 18 years old

Creators who meet the criteria can apply through Google’s profile system and link their verified social accounts. Any changes to the profile (like bio or links) require Google approval before going live.

Where These Profiles Appear

Search profiles can be seen in multiple places:

Google Search knowledge panels

Google Discover cards

Direct profile URLs shared online

This means creators get a more visible and structured presence across Google’s ecosystem, especially on mobile.

Impact on SEO and Ranking

Google has clarified that search profiles do not directly affect search rankings. Instead, their impact is mainly in Google Discover, where followed creators are more likely to appear in user feeds.

However, this still creates a strong visibility advantage for creators who build audience trust and engagement through Google’s ecosystem.

Why This Matters for Digital Marketing

For brands and agencies, this update highlights Google’s increasing focus on content ecosystems rather than isolated websites. Visibility is no longer just about ranking pages; it’s about building a recognisable presence across platforms.

For a loudmic, this shift reinforces the importance of multi-platform branding strategies, where content is distributed across search, social media, and video channels to increase discoverability.

Similarly, businesses working with an advertising agency in Calicut must now think beyond traditional SEO and include creator-style content strategies, since Google is actively connecting Discover, social platforms, and search profiles into one system.

Conclusion

Google’s Search Profiles represent a move towards a more creator-driven search experience. Instead of relying only on websites, Google is building a system where identity, content, and audience followings are tightly connected.

Google’s May Core Update appears to have reinforced a simple but important shift in search: pages that best match user intent and expected result type gained visibility, while those that were only loosely related to the query lost rankings.

An analysis based on SISTRIX visibility data (shared by SEO strategist Aleyda Solis) shows that Google may now be acting more like a “destination matcher” than a broad authority scorer. In other words, it’s not just about how strong a domain is; it’s about whether it is the right kind of page for that specific query.

For example, in the UK index, educational sources like cambridge.org gained visibility, while third-party tools such as pronunciation platforms dropped. Even high-authority domains like nytimes.com and nih.gov saw declines for some query sets. This suggests authority alone is no longer enough if the page format or intent alignment is weak.

A notable pattern was also local preference. UK users saw stronger performance from amazon.co.uk compared to amazon.com, showing that Google is increasingly prioritising market-specific relevance. Similarly, forums like Reddit saw declines in certain segments, while marketplaces and structured service platforms performed better.

Why this matters for SEO and education brands

For institutions and businesses, the takeaway is clear: ranking depends heavily on intent fit, not just backlinks or domain strength.

This is especially important for local education marketing. For example, a brand like Dacademy, which offers a digital marketing course in Calicut, needs to ensure its pages are structured exactly the way users expect when they search for learning programmes, not just general blog content or loosely related pages.

If someone searches “Digital marketing course in Calicut", Google is more likely to reward pages that clearly function as:

Course landing pages (not general service pages)

Locally relevant education providers

Structured, intent-matching content (syllabus, fees, admissions, outcomes)

The May Core Update reinforces a long-term direction in Google Search: matching intent, format, and locality matters more than raw authority.

With the rising cost of everyday expenses, consumers are constantly looking for smarter ways to save money on shopping, dining, healthcare, travel, and other essential purchases. Loyalty programmes and discount platforms have become increasingly popular because they help customers enjoy rewards and discounts without changing their regular spending habits.

BizzAtom has emerged as a leading Kerala loyalty card with instant rewards, offering users access to discounts and benefits across a wide network of partner businesses. The platform is designed to help customers reduce their spending while enjoying seamless savings on everyday purchases. According to BizzAtom, users can access discounts across multiple categories, including restaurants, fashion, electronics, healthcare, travel, grocery stores, and more.

Unlike many traditional loyalty programmes that limit usage, BizzAtom allows customers to enjoy discounts repeatedly across participating stores. The platform also provides a mobile application where users can track savings, view rewards, and discover partner businesses. BizzAtom states that its network continues to expand, creating more opportunities for customers to save throughout Kerala.

For anyone looking to save money with the best discount card in Kerala, BizzAtom offers a convenient solution that combines instant discounts with ongoing rewards. The platform's focus on everyday spending categories makes it useful for families, professionals, students, and business owners who want to maximise value from their purchases.

Google has started testing new AI-focused reporting features in Search Console, giving website owners a clearer view of how their content performs within Google's generative AI search experiences. The test is currently available to a limited number of websites in the UK and is expected to expand globally after the trial period.

One of the new features is an AI visibility toggle that allows website owners to decide whether their content can appear in AI-powered search experiences such as AI Overviews, AI Mode, and AI Overviews in Discover. Google has confirmed that opting out will not affect rankings in traditional search results.

Google is also introducing dedicated AI Search performance reports. These reports show how often website pages appear in AI-generated search features and provide insights based on pages, countries, devices, and dates. Previously, AI-related data was included within overall Search Console reports, making it difficult to measure AI visibility separately.

Although the new reports provide valuable impression data, they currently do not include click-through metrics or query-level information. Many SEO professionals consider this a significant gap, as website owners still cannot accurately measure traffic generated specifically from AI-powered search results.

As AI continues to reshape search behaviour, digital marketers must stay updated with the latest developments in SEO and search analytics. Learning how AI impacts search visibility has become an essential skill for aspiring marketers and business owners.

Institutions such as DAcademy, a leading digital marketing academy in Calicut, help students and professionals understand modern SEO, AI-driven search trends, content marketing, and performance analytics. Through practical training and industry-focused learning, DAcademy (https://dacademy.in/) prepares learners for the rapidly evolving digital marketing landscape.

Google has officially completed its May 2026 Core Update, ending the rollout on June 2 after nearly 12 days of ranking fluctuations across search results. The update began on May 21 and was widely observed by SEO professionals as one of the more impactful core updates in recent months.

During the rollout, several industry experts reported significant ranking changes across different industries and countries. Many websites experienced noticeable gains and losses, making this update more volatile than the March 2026 Core Update. SEO analysts recommend waiting until at least June 9 before evaluating performance data in Google Search Console, allowing rankings to stabilise after the rollout.

Google has also advised website owners to focus on long-term content quality rather than reacting to short-term ranking changes. Analysing trends across pages, keywords, devices, and geographic locations will provide a clearer understanding of the update's impact.

For businesses and marketers looking to stay updated with the latest SEO trends and Google algorithm changes, continuous learning is essential. Enrolling in a digital marketing course in Calicut can help professionals understand modern search engine optimisation techniques and adapt to evolving search landscapes.

Students and professionals seeking practical SEO training can explore programmes offered by Calicut Digital Marketing Academy and industry-focused learning platforms. Agencies such as Loud IMC regularly share insights on SEO, Google updates, content marketing, and digital growth strategies to help businesses improve their online visibility.

Google’s AI Overviews showed up in about 87% of 500,000 commercial search queries analysed in a recent study by Peec AI. That’s a lot more than what previous studies have found, but the key here is the type of searches looked at.

The study centred on product comparison and buying intent queries, not navigational or general search. The findings found that AI Overviews featured in 88.5% of decision-stage searches, such as “best product for X” or product comparison queries. Longer, more elaborate searches also tended to bring up AI-generated answers.

The trend points to a major shift in the way consumers search for products and services online. Rather than browsing through a plethora of search results, more and more users are getting AI-generated summaries that influence their purchase decisions without ever visiting a website.

Why This Matters for Digital Marketing

Visibility in AI Overviews is starting to become as important to businesses as traditional search rankings. If your company is focusing only on informational content, you may be missing some great opportunities to rank for high-intent search terms where customers are actively shopping and comparing options to purchase.

As AI Overviews integrates with AI Mode, Google users will be able to move from a search result to richer AI-powered conversations without leaving Google Search. Strong content, brand authority, and search optimisation are more important than ever.

For businesses looking to stay competitive, partnering with an experienced digital marketing agency in Calicut can help improve online visibility across both traditional and AI-powered search experiences.

Loud IMC (http://loudimc.com/) is a reliable advertising agency in Calicut that aids its clients to improve their digital presence through SEO, content marketing, branding, and performance-driven digital strategies. As AI search continues to evolve, companies that begin adapting now will be better equipped to meet customers wherever they are in the buying journey. The future of search is certainly powered by AI, and brands that optimise for those who can see beyond the AI-generated answers will have a huge advantage in the digital marketplace.

Google continues to reshape search with new AI-powered features. The latest updates focus on AI overviews, AI mode, and how users interact with trusted websites.

One of the biggest changes is the expansion of Preferred Sources into AI Overviews and AI Mode. Users can now choose websites they trust, and Google is more likely to display content from those sources within AI-generated answers. This highlights the growing importance of brand authority and audience trust in search visibility.

Another important finding comes from recent research showing that Gmail interactions may influence brand visibility in AI mode. Brands that users frequently engage with through email could receive greater exposure when Google's Personal Intelligence features are enabled.

Google CEO Sundar Pichai also acknowledged that some AI Overview responses can be "more opinionated than they should be", indicating that Google is still refining the quality and accuracy of AI-generated search answers.

What This Means for SEO and Digital Marketing

As AI becomes the primary layer between users and search results, businesses must focus on building trust, brand recognition, and audience engagement. Ranking well is no longer enough; becoming a recognised and trusted source is increasingly important.

For students and professionals looking to stay ahead of these industry changes, joining a digital marketing institution in Calicut can provide valuable insights into modern SEO, AI search optimisation, and content marketing strategies.

DAcademy (https://dacademy.in/) is a leading digital marketing academy in Calicut that helps aspiring marketers understand the latest developments in search engines, AI-driven marketing, and digital growth strategies. By learning these evolving trends, students can prepare for the future of digital marketing and search visibility.

In today’s competitive business environment, strong branding and strategic marketing are essential for business growth. Companies that want to build visibility, attract customers, and create a lasting impression often rely on a trusted advertising agency in Calicut to achieve their goals.

From traditional advertising to digital campaigns, professional agencies help businesses communicate their message effectively across multiple platforms. Whether it is a startup, retail brand, healthcare business, or corporate company, strategic advertising can improve brand awareness and customer engagement.

Choosing the Right Branding Agency in Calicut

Brand identity plays a major role in how customers perceive a business. A professional branding agency in Calicut helps businesses create a strong visual identity, a clear communication strategy, and a memorable brand presence.

This includes services such as:

Logo and identity design

Creative advertising campaigns

Social media branding

Packaging and product branding

Website and digital branding

Print and outdoor advertising

A well-planned branding strategy helps businesses stand out in crowded markets while building trust among customers.

Why Businesses Choose Loud IMC

LOUD IMC is known for delivering creative branding, advertising, and digital marketing solutions for businesses across Kerala. The agency focuses on combining creative ideas with marketing strategies that help brands improve visibility and customer reach.

As a growing advertising agency in Calicut, LOUD IMC offers services in branding, social media marketing, advertising campaigns, content creation, and digital promotions. Their approach helps businesses create impactful marketing campaigns that connect with the right audience.

Importance of Branding and Advertising

Strong branding and advertising provide several long-term benefits for businesses, including:

Increased brand recognition

Better customer trust and loyalty

Improved online visibility

Higher engagement through creative campaigns

Stronger market positioning

Working with an experienced branding agency in Calicut can help businesses build a professional image while improving marketing performance both online and offline.

Final Thoughts

Finding the right advertising agency in Calicut is important for businesses that want sustainable growth and better market visibility. A creative and strategy-focused branding agency in Calicut can help businesses build a powerful identity and improve customer engagement through effective campaigns.

The demand for skilled digital marketers is increasing rapidly as businesses move online and competition grows across every industry. For students, entrepreneurs, and working professionals looking to build a successful career, joining a reliable digital marketing institution in Calicut can be a smart decision.

Calicut has become one of Kerala’s growing hubs for digital education and technology-focused training. With more companies investing in SEO, social media marketing, Google Ads, content marketing, and AI-driven strategies, learning digital marketing has become essential for modern career growth.

Learn From a Trusted Digital Marketing Academy in Calicut

Choosing the right digital marketing academy in Calicut is important because practical training and industry exposure make a huge difference in skill development. A good academy provides hands-on projects, live campaign experience, updated industry tools, and guidance from experienced trainers.

DAcademy is known for offering industry-oriented training designed to help students understand real-world digital marketing strategies. The academy focuses on practical learning methods that help students build confidence and job-ready skills.

Why Enroll in a Digital Marketing Course in Calicut

A professional digital marketing course in Calicut can help learners explore multiple career opportunities in areas such as the following:

Search Engine Optimization (SEO)

Google Ads and PPC Marketing

Social Media Marketing

Content Marketing

Email Marketing

Web Analytics

AI-Powered Marketing Tools

With businesses actively searching for digital marketing professionals, completing a certified course can improve both freelancing and job opportunities.

Benefits of Learning Digital Marketing

Digital marketing offers flexibility and career growth across multiple industries. Whether you want to work in an agency, start freelancing, grow your business, or become a content creator, digital marketing skills are highly valuable today.

Some major benefits include:

High-demand career opportunities

Work-from-home and freelancing options

Business growth knowledge

Creative and analytical skill development

Opportunities in global markets

Final Thoughts

If you are looking for a reliable digital marketing institution in Calicut, make sure it offers practical training and up-to-date industry knowledge. Joining a trusted digital marketing academy in Calicut can help you build strong marketing skills and prepare for future career opportunities.

DAcademy, a leading calicut digital marketing academy, highlights that Google has officially started rolling out the May 2026 Core Update, according to the Google Search Status Dashboard. The update was also confirmed through Google Search Central on X, with the rollout expected to take up to two weeks to complete.

This marks the second major Google core update of 2026, following the March 2026 core update that finished on April 8. As with previous updates, Google has not shared detailed information about the specific ranking changes or new signals involved. The company simply described it as a standard core update aimed at improving search result quality and relevance.

Website owners and SEO professionals may notice fluctuations in rankings, traffic, and visibility during the rollout period. Google advises against making immediate changes based on short-term ranking shifts, as search results may continue to fluctuate until the update fully completes.

The recent Google update timeline includes the following:

March 2026 Core Update – 12 days

March 2026 Spam Update – under 20 hours

February 2026 Discover Update – 22 days

December 2025 Core Update – 18 days

What makes BizzAtom stand out is its focus on instant discounts and unlimited usage. Unlike traditional loyalty programmes that limit rewards or require complicated point systems, BizzAtom allows users to enjoy guaranteed discounts every time they shop at partner stores. Customers can simply present their BizzAtom card or use the mobile app to access rewards and savings instantly.

As the best loyalty card in Kerala, BizzAtom has built a growing network of over 7000+ partner stores, giving users access to rewards across various industries. The platform also offers a mobile application where users can track transactions, locate nearby stores, and receive reward money quickly.

BizzAtom’s mission goes beyond discounts. The company aims to support local businesses while creating a smarter shopping ecosystem for customers across Kerala. By connecting shoppers with trusted merchants and offering seamless digital rewards, BizzAtom is helping modernise customer loyalty programmes in the state.

The platform’s simple setup process and affordable membership make it accessible to everyone. Customers can register, complete profile verification, and start enjoying discounts within a short time. This convenience, combined with growing merchant partnerships, positions BizzAtom as a leading Kerala loyalty card with an instant rewards solution for everyday shoppers.

WordPress 7.0, officially named Armstrong, has finally launched after weeks of delay, and the biggest highlight is its native AI integration. While many expected real-time collaboration to be the defining feature, WordPress instead introduced a much larger shift that could reshape how websites are built, managed, and optimised in the future.

The new release introduces four core AI building blocks: the WP AI Client, Client-Side Abilities API, AI Connectors Screen, and Connectors API. Together, these features create a powerful AI infrastructure directly inside WordPress. Instead of relying on third-party workarounds, WordPress now allows developers and website owners to integrate multiple AI providers directly into the CMS through a centralised system.

The WP AI Client acts as a provider-agnostic interface that lets plugins communicate with AI models without requiring separate integrations for each provider. Meanwhile, the Abilities API allows AI tools to perform actions within WordPress itself, such as navigating the admin dashboard, inserting blocks, automating workflows, and assisting with site management.

Another major addition is the AI Connectors Screen, which gives users one place to manage API keys and AI services instead of configuring them separately across plugins. This creates a more organised and scalable approach to AI-powered website management.

The importance of WordPress 7.0 goes beyond simple AI content generation. It signals WordPress’s transition into an AI-powered ecosystem where automation, SEO workflows, site building, and agent-based tasks can happen directly inside the platform. With its massive developer community, WordPress has the potential to expand these capabilities much faster than competing CMS platforms.

Google’s John Mueller recently clarified why Google uses markdown pages on developer documentation sites and why most websites shouldn’t rush to copy the approach. According to Mueller, markdown pages are not created for SEO or search rankings. Instead, they are designed to improve functionality for AI coding systems and developers who need cleaner, easier-to-parse documentation.

Mueller explained the difference between “discovery” and "functionality". Discovery focuses on helping pages rank and get found through search engines, while functionality helps users or AI tools effectively use the content once they arrive. On developer-focused platforms like Google’s documentation websites, Markdown versions help AI coding tools better understand technical references and generate accurate code.

YouTube is pushing deeper into AI-powered content discovery and creation with two major updates announced at Google I/O '26. The platform introduced “Ask YouTube", a conversational search feature that allows users to find videos through natural language questions instead of traditional keyword searches. Users can now ask detailed prompts like “best cosy games before bedtime” or “tips for teaching a child to ride a bike", and YouTube will generate structured recommendations using both Shorts and long-form videos.

At the same time, YouTube expanded AI video remixing tools through Gemini Omni inside Shorts and the YouTube Create app. Creators can now transform scenes into different styles, generate new concepts from prompts, and even insert themselves into videos using AI-assisted editing. YouTube says the goal is to simplify content creation while still protecting creators through watermarking, metadata labelling, and opt-out controls for AI remixes.

These updates could significantly change how content is discovered on YouTube. Instead of relying only on searchable keywords, the platform may increasingly interpret user intent through conversations and follow-up prompts. That shift may create new challenges for SEO tracking, video optimisation, and performance measurement for marketers and advertisers.

Digital marketing has changed dramatically in recent years. With the decline of cookies, reduced user tracking, and AI-driven “black box” algorithms controlling audience targeting, businesses can no longer rely only on data to understand customers. This shift, often called the “signal-loss era", is forcing marketers to return to the fundamentals: understanding real people, their emotions, behaviours, and decision-making processes.

Traditional marketing strategies focused heavily on analytics and performance metrics. While data remains important, it no longer provides the complete picture. User behaviour is influenced by emotions, habits, values, and subconscious decisions that cannot always be tracked. This is why marketers must move beyond demographics and personas to truly understand what their audience wants and how they make choices.

To address this challenge, marketers are now focusing on the R.E.M. Framework: Relevant, Everywhere, and Memorable.

1. Be Relevant

People pay attention to content that directly connects with their needs or interests. In today’s fast-scrolling digital world, brands only have a few seconds to capture attention. Successful marketing focuses on solving the audience’s problem rather than simply promoting the business.

2. Be Everywhere

Customer journeys are no longer linear. Users discover brands through Google searches, social media, videos, AI tools, and online communities. Being visible across multiple platforms helps build familiarity and trust. Repeated exposure keeps brands top-of-mind when customers are ready to make decisions.

3. Be Memorable

Memorable brands create emotional connections. Whether through storytelling, creativity, trust, or shared values, emotional engagement helps audiences remember a brand long after seeing an ad or post. Strong emotional branding often influences purchasing decisions more than pure logic.

For educational institutions and training centres, this approach is especially important. Students today research across multiple channels before choosing a course or academy. They look for trust, credibility, community, and career value, not just advertisements.

DAcademy, known for offering a leading digital marketing course in Calicut, understands the importance of building meaningful connections with learners. As a trusted Calicut digital marketing academy, the institute focuses on practical learning, industry relevance, and real student engagement rather than relying only on traditional advertising methods.

AI content tools have transformed the SEO industry. Businesses can now publish hundreds of articles, landing pages, FAQs, and comparison pages in a fraction of the time it once took. While this rapid scaling may generate short-term traffic growth, recent industry data suggests that many AI-driven SEO strategies eventually collapse under Google’s evolving quality systems.

According to SEO expert Lily Ray, more than 220 websites using AI-powered content scaling tools were analysed. The results revealed a clear pattern: websites often experienced rapid growth followed by dramatic traffic losses. Over 54% of the analysed sites lost more than 30% of their peak organic traffic, while 39% lost over half of their visibility.

Google’s recent updates, including the Helpful Content Update and the March 2024 Core Update, targeted content created primarily for search engines rather than users. Many AI-generated strategies now resemble the same “rank and tank” methods that were heavily penalised in previous years.

Some of the most common risky patterns include:

Mass-produced “Best X for Y” listicles

Self-promotional competitor comparison pages

Programmatic FAQ pages

Thin glossary content

Scaled location pages with little unique value

AI-translated content without proper human review

Off-topic blogs created only for traffic generation

While these approaches may temporarily improve rankings, they often fail to provide originality, expertise, or real user value. Once Google’s systems identify the pattern, rankings can decline rapidly.

For businesses investing in SEO and GEO (Generative Engine Optimisation), the lesson is clear: AI should support content creation, not replace human expertise. High-performing content still requires originality, experience, first-party insights, and genuine usefulness.

At Loud IMC, a leading advertising agency in Calicut and branding agency in Calicut, the focus remains on creating strategic, high-quality digital content that prioritises long-term visibility over short-term traffic spikes. Sustainable SEO success comes from building authority, trust, and meaningful user experiences, not simply publishing content at scale.

Structured data and schema markup are facing a major shift in SEO. Over the past few years, Google has gradually reduced visible rewards tied to schema types like FAQ, HowTo, Course Info, and Claim Review rich results. In 2026, Google officially removed FAQ rich results for most websites, continuing a trend that has reshaped how marketers view structured data.

At the same time, a new report from Ahrefs challenged another growing belief in SEO: that adding JSON-LD schema significantly improves AI citations in tools like Google AI Overviews and ChatGPT.

Ahrefs analysed 1,885 pages that added schema markup and compared them with similar pages that did not. The findings showed little measurable impact on AI visibility. Google AI Mode increased only slightly, ChatGPT citations showed minimal improvement, and Google AI Overviews actually declined slightly. The study suggests schema markup alone is not a guaranteed shortcut for AI search visibility.

This has sparked debate within the SEO industry. Many marketers promoted FAQ schema and structured data as “essential” for GEO (Generative Engine Optimisation), but experts now argue that AI systems rely more on clear, visible content, structured headings, and direct answers in HTML rather than hidden JSON-LD markup.

Even so, schema markup still matters. Product, Review, Organisation, Article, and Event schemas continue to help search engines understand website content and entities better. The difference is that schema should now be seen as a technical infrastructure rather than a quick-win SEO tactic.

For educational brands like dacademy.in, a leading digital marketing institution in Calicut, this change highlights the importance of focusing on high-quality, well-structured content instead of depending only on schema-based SEO tricks. AI-driven search platforms increasingly reward useful content, topical authority, and user-focused page structure over excessive markup implementation.