Best Practice Library

Save the Children digital AR

Culture page on careers site

Trends in Employee Engagement in 201 7 - Aon report

Give potential clients a real insight into the creativity that drives the people, the work, and the culture of our agency. We took our weekly, all-agency gathering known as Cake Club and decided to share the experience. Cake Club was simple; bake cake, eat cake, enjoy. The Book of Cake brings together our best cake recipes and rationales with illustrations from all agency departments. 

Rethinking how we design and build businesses to cater for the growing imperative for a circular economy. 

IDEO and IKEA designed a kitchen for 2025, predicting behaviours of the future

When BMW Group UK decided to move three distinct companies — fleet, finance and sales — to one location, the automaker faced more than a mere geographical challenge. It wasn’t just moving offices; it was moving minds. Keen to turn this challenge into an opportunity for organisational change, the company hit upon ‘What moves you?’ a campaign designed to inspire all 1,500 affected employees. A key focus of the campaign was the revitalisation of employee culture into one that encouraged innovation and dynamism, while also reflecting group’s history of engineering excellence. The campaign, powered by internal insights and centred on cooperative, communal thinking, culminated in an all-employee cast film, demonstrating how far BMW Group UK had come. Another highlight was a collaborative Scalextric track-build and rally, which successfully brought together a diverse group of staff in an entertaining way. The campaign, simply described by our judges as, “Bold, interesting, focussed and openminded,” put it in pole position — significantly boosting employee morale, engagement and satisfaction.

Despite offering the highest published graduate starting salaries in the UK, discount supermarket titan Aldi found itself struggling to attract the top university talent. Aldi teamed up with HR expert Penna to build a new employer brand from scratch — one that wouldn’t just increase the calibre of applicants, but openly advertise the hardworking, no-frills efficiency required for successful candidates. Aldi’s first step was to revitalise its graduate website, adding rich, engaging and interactive content that would capture the imagination of browsers. Quizzes featured heavily, allowing applicants to ‘self-screen’, funnelling the best of the best toward their new career. Aldi and Penna carefully managed the selection process, ensuring graduates were prepared for the rigorous process ahead. The partnership also developed a training video to help the staff recruiting new area managers to wholeheartedly promote Aldi’s values. With graduate applications up 150% on the previous year, it’s clear the campaign, described by our judges as, “Comprehensive and excellent,” was a success.

Running one of the largest and most used transport systems in the world is no small task. That’s why TfL is constantly working to attract the best possible tech talent. And while ubiquitous to those that work in the capital, TfL can sometimes lose out to employers with a more global cachet. To reverse its recruitment fortunes, TfL embarked on a new sort of campaign using a mix of social media, program and content creation to enthuse and inspire potential candidates about the many opportunities available. By splitting its focus between banner ads on tech hubs such as Wired and the Register and a social media campaign centred around Facebook, TfL was able to reach audiences effectively, gaining maximum bang for its buck. The campaign, which reached over 1.3m people on social media, was described by our judges as, “Highly innovative, integrated and content rich.” Small wonder that after the campaign, 79% of job candidates said that it had positively influenced their decision to apply.

With the health and fitness sector increasingly split between premium and no-frills providers, Fitness First found itself being dangerously squeezed into the market’s undifferentiated middle ground. To combat this, the gym giant embarked on an ambitious campaign to reposition itself — both to its customers and to its 14,000-strong staff. The core of the campaign was to establish Fitness First as not just a gym, but as an enabler devoted to helping customers reach their goals. Identifying employee engagement as key to its success, Fitness First created ‘Raising the bar,’ a global change programme informed by five ‘Winning Ways,’ designed to promote this new focus. Fitness First’s people-focused strategy quickly proved its worth, with great gains in employee engagement, reductions in staff turnover, and improved service for customers. Described by our judges as, “Simple and strong,” and “Well-researched and executed,” this campaign was undoubtedly a runaway success.

Really like the function on their careers site whereby you can choose interests or skills that then filter the job options

While millions benefit from Lucite International’s innovation every day, few would recognise it as the market leader in MMA, an essential building block for acrylic products such as Perspex. To reverse this lack of recognition and inspire its global workforce, Lucite partnered with the Allotment to instil a new sense of purpose, pride and empowerment across its business with a comprehensive and compelling global employee engagement campaign. The partnership launched a multi-lingual, multi-platform strategy, focused around the tagline, ‘Shaping a future that’s lighter, brighter everywhere.’ The campaign quickly gained traction, promoted and deployed through an on-site poster campaign, an interactive game and employee workshops. Our judges complimented the campaign’s, “Stunning art direction and copy,” and “Beautiful, creative execution,” describing it as, “Surprising, impressive, engaging and aligned.” While the results are yet to be released, Lucite has high hopes, predicting a strong rise in employee engagement based on the already palpable increase in enthusiasm throughout the organisation

All of the imagery on their site is taken and sources from their employees! 

All footage comes from their employees