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Choosing the best finish for your point of sale displays comes down to one simple question:

What invites the customer to interact with your product?

After all, a purchase involves much more than merely seeing your product—it has to create an emotional connection with the consumer. This is the key to customer loyalty. A finish that complements your product will separate it from your competitors.

To gain perspective on how the right finish can draw attention to your product, let’s take a brief, imaginary tour of a major retailer like Wal-Mart. Because so many products are competing with each other for the customer’s attention, it’s even more important for the finish of the display to spark an emotional connection with the consumer.

Now, follow us as we approach the store and open the door…

1. Attention

Soft fabrics such as sweaters are presented neatly on a table where you can easily pick one up and touch it.

Perhaps in the corner, in a display of complementary colors, there’s a line of bath spa products, presented in a bamboo-accented POP display. If you visit the home improvement area, you have extensive samples of paint “swatches” where you can easily pick them up for closer examination.

2. Initial impression

All these finishes work together to create an initial impression of each product.

The sweaters invite you to touch them, implying that the manufacturer has confidence in its product and welcomes closer inspection.

Natural finishes such as bamboo create an Eastern, holistic theme of relaxation—you’re likely tempted to smell one of the bath soaps.

Convenient paint swatches on “take-home” paper encourage customers to interact with their product, perhaps seeing which combination of colors works best for a room renovation.

3. Interaction and engagement

engaging retail display with hanging products from hooks interactive already mentioned the sweaters. One of the facets that make them so inviting is that the display doesn’t compete with the product. Shelves that poke out at sharp angles and a rough finish like wrinkles or hammertoe wouldn’t be appropriate. Instead, the display encourages customer interaction.

8 Creative Sunglass Counter Displays We Designedtime：2021-03-26

1. Our first design was a 3-piece series that featured a center sunglass glorifier constructed of formed OSB board with a branded metal plate, an acrylic tube tower to hold 3 sunglasses, and branded nose piece holders. Flanking the main center structure on the left was a single sunglass glorifier on a CNC-cut wood base with black painted surface, a short acrylic tube, and a branded nose piece holder. We added a free standing logo block made of clear acrylic with an Arnette silk screened logo to the right of the center structure to complete this display series.

2. Our second design also featured a 3-part series. We designed an OSB board logo block on a clear acrylic base on the left with a screen printed logo on a clear acrylic panel. In the center we added a single sunglass glorifier made similar to the logo block design on the left but with an added OSB board base. On the right we designed a taller glorifier in the same style to hold 3 sunglasses.

3. Our third design continued with the same 3-piece theme, but instead of OSB board we used gray painted MDF for the structures. In the center we designed a single sunglass glorifier with an MDF base, silk screened acrylic branded back panel and a clear acrylic base mount with standoffs. We added a small MDF and screen printed acrylic logo block on the left and a similar but taller brand glorifier on the right.

4.Our fourth design was a 3-shelf locking glass case with LED down lighting, back panel graphics, header and base graphics, and die-cut dimensional logo letters overlaid on the top header graphic.

5.Our fifth design was a glorifier to hold 3 sunglasses. The glorifier included a curved MDF base with a natural wood finish and a 1-color silk screened Arnette logo, a metal frame, branded nose piece holders and rear screen printed metal accents.

6. Our sixth design was a variation of the above design. We modified the basic design to become a single sunglass glorifier.

7. Our seventh design was a spinning 4-shelf locking glass case with a yellow powder coated metal frame, laser-cut metal Arnette logo, 3 glass shelves and blue powder coated case bottom and base bottom.

Many of our customers are not sure whether to go with a stock point-of-purchase (POP) display or a custom display for their merchandising program. There are many considerations to evaluate to ensure you are making the right decision. Let’s take a look at the pros and cons as well as the critical factors to consider in deciding between stock and custom point-of-purchase display options.

There are a number of advantages to going with a stock display:

1. Immediate availability

One of the biggest advantages of stock displays is that they are generally available for immediate shipment. Stock displays are often the default choice when lead times are so short that there is no time to design a custom display. Choosing to go with a stock display is like having a bird in the hand. It eliminates a significant amount of delivery risk and can reduce the possibility of lost revenue due to late arrival of displays.

2. No Minimums

Stock displays generally have no minimums so you can reduce your upfront cash outlay and avoid purchasing more displays than you might need. Most of RICH LTD.’s stock items can be purchased in quantities of 1, and the remainder of the items can be purchased in very low quantities.

3. Attractive Cost

Popular-selling stock retail displays are often attractively priced and may represent an attractive choice relative to a custom display. This is possible because popular stock displays are usually purchased in higher quantities, effectively pooling quantities across a larger customer base.

However, relative to custom displays, there are also a few cons to going with a stock display:

1.Lack of Differentiation

Probably the biggest negative in going with a stock POP display instead of a custom display is the lack of uniqueness or differentiation relative to a custom display. Let’s face it: in a highly competitive retail environment it is important for your product and your display to stand out. While it is possible to customize a stock display to create differentiation, there are some general limitations such as not being able to change the powder coating or the basic structure of the display.

2.Imperfect Fit

Sometimes stock display measurements will be a little different than the measurements you need to fit your product. This could mean having a couple extra inches on a floor shelf display or having to live with an apparel display that is a few inches shorter than you wanted. In some cases, there might not be a stock display that fits your product. If that is the case, a custom display might be your only option.

3.Customization Cost

Depending on the display, it could be more expensive to customize a stock display than it would be to go with a completely new custom display. Many customers are under the impression that custom displays are more expensive than stock displays, but this is generally not the case because most customers who are interested in custom displays can order enough quantity to benefit from volume pricing.

We’ve been in the business of designing and manufacturing retail POP displays for nearly 30 years so our natural starting point for generating product sales is creating effective retail point-of-purchase displays and compelling in-store merchandising programs. Since the majority of purchase decisions continue to be made in-store, we believe a central focus of product marketing should continue to be captivating and capturing the customer at the point of sale. We recognize, however, that the retail landscape has changed dramatically over the last 5 years so, despite the fact that brick-and-mortar stores continue to account for the majority of retail sales, we believe it is increasingly important for brands to take a holistic approach to product marketing that includes both Point of Sale and online components. In the first of this 2-part series, we will address the Point of Sale part of product marketing, and then we’ll cover the online component in our next blog.

Securing and then supporting retail distribution for your product is the most critical aspect of Point of Sale marketing. Having a well-formulated merchandising strategy and program can often make the difference in getting a retailer to give your product a try. It’s not enough just to have a new, innovative product. The retailer needs to be convinced that your product will stand out in the retail environment, turn quickly, and perform well against target sales per square foot performance metrics.

Our only point here is that effective in-store merchandising programs can help a brand or product company by：

(1) securing retail distribution.

(2) maximizing product sales once you have secured distribution.

(3) providing brand awareness and product exposure that can help drive online sales.

This blog is about the vital importance of incorporating clear messaging into POP retail displays.

Without clear messaging, brands will never achieve the level of sell-through needed to make their product successful in a retail environment. In most cases, it is not too difficult to get a retailer to give a new brand a multi-store test. What’s difficult is getting the product to sell and meeting retailer expectations once the brand has secured retail placement. If a product doesn’t sell well in the first retail stores in which it is tested, the retailer will be inclined to mark down the product to the point that it does sell. Unless the product manufacturer decides to buy back the product, it virtually guarantees that opportunities with other retailers will be squashed or severely compromised. Without a big advertising budget to create awareness of the product, it’s essential that the brand has an effective in-store display and that the messaging is crystal clear.

In crafting the messaging to include as part of your POP retail display, there are 5 key things to keep in mind:

1)    Keep it Simple- In most retail environments, you have no more than 3-5 seconds to grab a shopper’s attention. Save your more complex messaging for your website or for your product literature. Make your messaging short and to the point. Create something simple that will grab a shopper’s attention. Think about it as if you were writing a headline.

2)    Emphasize Product Differentiation- Your messaging should convey the essence of what makes your product better or different than your competitors’ products. Why should a customer buy your product vs. the myriad of other choices she may have? Boil it down to the most compelling key differentiator, and don’t get bogged down with point-by-point feature and benefit comparisons with competitive products.

3)    Use Imagery That Stands Out- As the old saying goes, “A picture is worth a thousand words.” Invest in good photography. Make your graphics pop. Choose imagery that will make your display and product stand out in a crowd. Use imagery that communicates what your product is and what it can do for the customer. Using the right imagery is even more important if your target market is Millennials. Millennials don’t read, but they do look at pictures.

4)    Focus on the Key Take-Away- It’s easy to be so close to and so in love with your product that you want to tell everyone about all of the great things your product can do. Even if your product has 5 core benefits, try to find the hook or the one or two most valuable aspects of your product and build your messaging around that. Most people can’t remember more than two or three things anyway, so focus on what you want the consumer to take away or remember about your product.

There are many types of earphones on the market now, divided into head-mounted, in-ear, earbud, wireless, etc. It is not easy to classify these kinds of earphones. In this regard, operators, electronic digital stores, and specialty stores have a common sense to use the headset display stand!

Pictographic display stand

The reason why they are called "pictographic display racks" is because the origins of these display stands are like hieroglyphs, they are designed to resemble certain objects. Such as "7" type headphone display rack, "Ω" type display stand, etc., simple structure and small size are the characteristics of this type of display stand, usually used to place one or two headsets, and most of them are acrylic material.

Such a display stand will look relatively single, and it is more difficult to attract the attention of consumers. The real role of the display stand is not played out, but it will be more advantageous than putting a headset alone in the store.

Display stand with hook

With the development of the mobile phone market, mobile phone accessories: Bluetooth headsets, wired headsets have a market, and a large number of headsets will be displayed on the display stand. Due to the structure of this type of headphones, it is necessary to consider that they are mostly displayed in the form of packaging boxes when designing the display stand. At this time, a display stand with a hook is very practical, which can divide the earphones into different categories, which can avoid the confusion caused by the earphone cable. (The headphone cord really reminds people of a bunch of hair that can’t be pulled apart.)

Custom headset display stand

The earplugs of in-ear headphones are more compact, not suitable for hanging, and need to be fixed on a display stand for display. Therefore, the display stand of this type is generally custom-designed, and the designer draws a drawing according to the characteristics of the in-ear headphones and then makes the sample.

The customized headset display stand has more advantages, the LCD display can be added to give customers a better experience. You can also add some interactive experience, such as the audition function so that customers can better understand the performance of the product. Adding the feature of rotating, so that products can be displayed at 360°, which is more convenient for consumers to choose...

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About Responsy Facility

Dear Customer,

It is our great honor that you read this email. As our valued customer, we warmly invite you to watch our live

broadcast which will be held on Alibaba platform from 10:00-12:00am (PST) on September 24th. During the live broadcast,

1. We will show you around our company. As a manufacturing and trading combo, our factory covers

an area of 4600 square meters, with newly introduced MES system management technology and automatic

assembly line. You will see our company directly and know us more in the live broadcast.

2. 100 coupons will be released, and the coupons can be used for your further orders with us. We will wait for you at 10am (PST) on 9/24. Thank you in advance!

Dear Customer,

It is our great honor you read this e-mail. As our valued customer, we warmly invite you to watch our live broadcast which will be held on Alibaba platform from 14:00-16:00 on dated September 17th.

During the live broadcast, discount coupons will be released. The discount coupons can be used for your further orders. We’ll introduce you 6 new products and some knowledge about the display industry may helpful for you,

Look forward to your waiting and comment. Thank you advance!

The purpose of the display rack is to display the product and provide a carrier for the product, so as to attract the attention of consumers and achieve the purpose of deal.

It is necessary for a display stand to be beautiful and highlight the products to be displayed. However, the function of our display stand is often affected by problems such as exposed wires and lighting. The magnetic light bar introduced to you today can effectively reduce the impact of objective reasons on the function of our display stand.

Concealment and aesthetics of the magnetic light bar

Because of feature of small size, low power consumption, long service life, high brightness, and low heat, environmental protection, sturdiness and durability, and strong controllability,  the magnetic light bar has become a widely used LED light source in the market; LED lights means that the LED light source is assembled inside the plastic part through a certain external structure to achieve the lighting effect.

The adverse effect of not using magnetic light bars on the display stand

At present, most LED light bars are fixed on the surface of metal objects by screws, but if this operation method is applied to our display stands, there will be the following shortcomings:

1. Special punching equipment is required to punch holes on the surface of the metal display shelf, so the installation is relatively cumbersome, the installation cost rises, and the production efficiency is low;

2. The use of screws will destroy the structural integrity of the LED light bar, reducing its sealing and safety; thereby reducing the service life of the display rack and increasing the cost of guests;

3. The screw is exposed on the outside of the LED light bar, which affects its aesthetics, thus also affects the aesthetics of the display rack, and affects the publicity effect.

The advantages of using magnetic light strips for display stands

The use of magnetic light strips on metal display stands will have the following advantages:

1. The magnetic LED light bar is adsorbed on the surface of the metal display stand through the super-strong attraction of the magnet, avoiding the use of screws, and the metal display stand has a beautiful appearance, good product safety and sealing, which can extend the service life of the display stand.

2. The wires will not be exposed and can be hidden under the laminate, which is convenient for disassembly and assembly, and labor costs can be saved, and guests can assemble it by themselves

3. It can be moved at will, providing timely and bright light for products that need lighting, and can also highlight the product and bring better publicity effects.

Due to the ever-expanding business needs, the original workshop can no longer meet our production needs. We moved to the new factory area at the end of July. Our factory area was expanded to 3,600 square meters, and the entire company area reached 4,600 square meters, which greatly met our production needs.

After the relocation, the plant divisions are more clearly defined, such as material cutting area, heat bending area, packaging area, bonding area, etc. It can greatly improve our production efficiency and increase the enthusiasm of workers.

For the management of the production workshop, we have also introduced advanced management technology-digital factory. The digital factory MES system can realize 8 major functions, including workshop billboard, production planning, efficiency improvement, OEE collection, delivery management, quality management, Equipment maintenance, and intelligent hardware are based on intelligent alarm lights and realized through machine networking. In short, this system is a combination of hardware and software. The hardware is the three-color light installed on the machine of our equipment, and the software is the production department each employee has a client port installed on his mobile phone. The general logic is to disassemble the production line and products, arrange the orders through the software, distribute them to each position, and then control each process. At the same time, the software will detect the situation of the production line through the three-color light, such as shutdown or boot up, line change, etc., Employees can submit their completed situation on the customer portal, so as to achieve real-time control and result collection to improve production line efficiency.

In addition, we have also introduced a packaging line, which can greatly improve our production efficiency when we are packaging small display racks.

Acrylic boxes are translucent and beautiful, and are mostly used for packaging or displaying high-end items. According to different process requirements, the adhesive method of acrylic box is also very different. There are two common acrylic box pasting processes: direct bonding method and V-shaped bonding method.

The traditional " narrative " sales model is no longer suitable for the market, and today the " experiential " sales model of promotion through intelligent displays is popular in the market.

The intelligent display rack is a high-tech exhibit management system that combines video advertising, information interaction, and data collection.

The intelligent display rack show more fully information contents sauch as characteristics of exhibits, promotions, advertisements in front of customers. At the same time, it not only reduces labor costs but also enhance the service image of the store. The display stand can be widely used in audio, earphones, cosmetics, jewelry, and other products.

Function of intelligent display stand

The Bluetooth speaker display rack shown in below image has two functions at the same time. One button start for audition, and the button has been tested more than 100,000 times. Also the displays having buttons for music switching, volume adjusting, helping to strengthen the interaction with consumers. The LCD screen include in the display passes the high and low temperature test, the output quality is clear.

The display rack shown below is our company's patented product, the intelligent sensor interactive display rack, through the N+1 logic to switch the video, as long as you pick up the corresponding product, the display will show the relevant advertising video, you can do the switch in time.

The following is a speaker display stand with anti-theft function, which attach products through security cord. The safety of the product can be ensured while exhibiting. Our company specialize in custom display racks and provide exclusive display rack solutions. We could design the displays according to the characteristics of the products, apply lighting & electrical components, to help bringing obvious passenger flow.

Characteristics of intelligent display stand

Nowadays, there are so many display racks on the market with lighting. The lighting design can enhance the aesthetic value of the store and can change the sense of space, give space personality role.

The lighting display is the same reason, lighting can create the atmosphere of the stores, can highlight the brand style of the product itself, and so on. Different products use different lights. The choice of cold light or warm light needs to be determined according to the product.

01. Basic lighting

The main purpose of basic lighting is to make the overall store light form extension, and at the same time keep the shop tone uniform, so as to ensure the basic lighting in the store.

02. Accent lighting

For flagship brands, the application of accent lighting is very important. Accent lighting can not only make the product form a three-dimensional feeling,  at the same time the strong contrast of light and shadow is also conducive to highlight the characteristics of the product.

03. Auxiliary lighting

The main function of auxiliary lighting is to highlight the color level in the store, render colorful atmosphere and visual effects, and assist to enhance the attraction and appeal of the product. In addition to artificial light sources, the natural light that flows over time, the quality of light mapped on the surface of the product, the quality of light emitted from the surface of the object, the apparent hue, and color reproduction rate of the light itself are also very important. Therefore, only after the system takes into account the various effects of light, and adjusts and applies various light sources, can it ensure that the light always renders the atmosphere of the shop, highlights the display of goods, and enhances the display effect.

What 's the price of the acrylic box? Many customers will ask this question, but in many cases, it mainly depends on what kind of acrylic box you are making, what is it used for, how big, and how many you need?

The decisive factor for the price of acrylic boxes is the processing requirements of acrylic boxes. Different acrylic processing techniques have different time and mechanical costs. For acrylic boxes with high requirements, the processing cycle will definitely increase, so labor costs will go up. In addition, the unit price of its acrylic box will naturally not be cheap.

In addition, the price of the acrylic box also depends on the material you want to use, because the acrylic industry has three types of acrylic sheets: new materials, recycled materials (semi-new materials) and recycled materials. Different acrylic panels have different materials and different look and feel effects. Therefore, when considering the price of acrylic boxes, we should start with these two aspects. The unit price of the new material is slightly higher, about 26 yuan per kilogram, but the quality is the best. Recycled materials are used materials and the price is in the middle. Recycled materials are domestically produced boards, which have the lowest price and poor quality. Of course, using the first two kinds of boards also provides customers with more choices, because each customer's requirements are different.

It’s also very important. What is the price based on what acrylic sheet is used to make the acrylic box? How difficult is it to process?  For example, a simple square acrylic box, and some acrylic boxes need to be bent, or There are more complicated acrylic boxes, so the price will be different.

Think back to the romantic film and TV drama you've seen, the hero and the heroine went to a fancy restaurant for dinner. with a melodious violin, sound came out of a handsome waiter pushed the fine dining car.

After dinner, it`s about time to have a high tea, where they are served macaroons, tea sandwiches, and petit fours on a towering, 3-tiered plate?

That`s all, you’re probably aware of just how much can fit on these types of racks. So, how can you make the transition from tabletop to the storefront? Funny you should ask…we’ve taken the liberty of outlining the many ways you can use a multi-tier rack in your retail store layout.

Advantages of multi-tier rack :

Before we get to the how of a tiered acrylic display, let’s talk about the why.

First of all, these types of retail acrylic display maximize the use of space in your store. You’re building up, not out.

Secondly, the tiered acrylic displays can make restocking a breeze. Instead of running to the backroom to grab more merchandise, often you can just shift the products up a layer, or take some out from the tier you use as storage.

Finally, they’re also ideal for easily separating products by size, and their durability means they can hold a lot of a product.

How to maximize your multi-Tier Design?

1. If you intend to customize tiered acrylic display racks in a professional company, you can ask their designers to widen the bottom of acrylic display, by doing which, it helps to increase the stability of products and improve the visual effect, the expended areas from the bottom can also place some other products.2. If you’re using a 3-tier rack as a part of your floor acrylic display, there are tons of different ways you can go. you can have 3 shelves that are all mostly equal in height and width. Keep in mind that depending on the product, you can make the rack out of a wide variety of materials: acrylic, cardboard, wood, metal, even found objects!

3. Clear Out Excess Stock – Remember when you were younger, and you would move the food you didn’t want to eat around on your plate, so it would look like there was less left to eat? The same rule of thumb applies to multi-tier racks. Chucking excess stock into an acrylic display bin not only makes the products more difficult for customers to sort through, but it also looks like there’s more of the product left to sell – which could make it appear undesirable.

We love the creativity of this design for nail polish goods. Clearly, the 7 tiers have been utilized to spread out the store’s excess stock of colored nail polish, what`s the potential message it can send is that there’s only a few of them left and the item has been a hot seller. Plus, the spacing makes it easy for customers to see all the items at once, instead of digging through to find what they want.

Show Off Multiple Products at Once – Tiers allow you to group similar products together, creating innovative acrylic displays that can also serve as a one-stop-shopping spot for a specific experience.

Nowadays, customized display racks are more and more popular. With the feature of new ideas, qualified service, one-to-one design, accurate data, customized display rack makes the store design more reasonable and product display better. This is the meaning of the custom display exist.

Responsy display focuses on the customized service of the display rack. We will provide professional customized design services for each customer. According to the customer's needs, we will continuously modify the design and production to meet the requirements of the customers. The customers like our customization display stand are derived from the following points:

1. Design according to product positioning

First of all, for different product positioning, the requirements for the appearance and material of the display rack should be different. For example, some products need to interact with consumers, then you need to make an interactive display module, such as making a display this the product requires electricity. We also have different styles like desktop display, cabinet display, floor display, etc. According to the product's own positioning, customers will find a suitable display rack anyhow.

Compared to buy ready-made display racks, our customized service will be more suitable for customers with special needs. For different products, we can customize the display racks according to your requirements, which can better reflect the product's unique style and increase product sales.

2. Design according to the usage scenarios

To be a custom-made display stand, the most important point is definitely to highlight the products, but some of the ready-made display stands on the market are always the same design and cannot highlight products. Customized display racks can be customized according to the situation that the customer wants to display.

Assuming that it is a product for the exhibition, we will focus on how to differentiate the product among many products of the same type. If it is used in ordinary consumption, more consideration is how to interact with consumers to drive sales, targeting different the scene, we will give different professional designs. On the one hand, it can make the store design more reasonable, on the other hand, give customers a better shopping experience.

3. Saving materials, shortening delivery time and ensuring quality

One of the most important points of doing business is to save costs as much as possible, to realize the highest benefits. Custom display racks are designed according to given space, until the drawings are approved, we begin to make samples. After the samples are approved, mass production can be carried out. The entire display rack has high standardization and fineness will not easily cause waste.

Effective and timely communication can shorten the delivery time of the product, from design to delivery, the factory can handle it in one hand, which can effectively save time, provide after-sales service, and guarantee the quality.

The PVC display rack is currently the mainstream choice for display racks. RESPONSY, in order to open up the market and serve customers with different needs, is hereby developing the customized business of PVC display racks. Here we explain in detail the bonding techniques of PVC display racks.

Tips for bonding PVC display rack:

1. Docking: Place the two PVC boards to be docked horizontally on the operating platform, close them together and stick tape on the bottom, leaving a gap no larger than 0.3mm wide to prepare for coating with an adhesive. Use a syringe to inject the PVC board adhesive from one side evenly and slowly from the gap until it is fully filled, and remove the tape after it is fully cured.

2. Plane bonding: Plane bonding is a relatively special method. First, wipe the adhered surface clean and place it horizontally, and then apply the appropriate amount of pvcUV glue on it. Put one side of another PVC board diagonally on the PVC coated with adhesive, and then put it down slowly and evenly, squeeze out the bubbles from one side to complete the bonding

3. Bevel bonding: The bevel must be attached at a 90-degree angle to prevent displacement of the bonded surface. The PVC adhesive should be applied evenly and slowly, and the master can only be removed after it is fully cured.