How AJ Lee's WWE Gimmick Played with Madness and Paid the Price
Towards the mid-2010s, AJ Mendez (AJ Lee) was one of the most recognizable faces on WWE's women's roster. The female wrestler brought an agile performance with unmatched charismatic mic skills. However, the character didn't become most known because of her wrestling skills. It's cause she was "crazy."
AJ Lee's gimmick of the "Crazy Girl" was not so subtle. When she came out, she would skip to the ring in Converse sneakers with her head tilted to one side. When the character was featured in matches, she was often there to manipulate, sabotage, or lash out altogether.
Consistently, she was called unstable, erratic, and obsessive. This storyline wasn't written to heal past trauma or even educate people. It was purely a character written for someone's entertainment. WWE, around this time, leaned into this theme very hard. They even changed AJ Lee's role to a General Manager, so that she could interfere in matches erratically. The company even pushed her into love-triangle storylines, where he craziness was the twist in the story.
This gimmick is not new whatsoever. We've seen it in characters like Harley Quinn from the Batman series and Glenn Close in Fatal Attraction. This stable expresses that women are allowed to be powerful, as long as they are unhinged. These "crazy" behaviors are fun to watch and easy to dismiss.
After leaving WWE, AJ Mendez (AJ Lee) revealed in her autobiography, Crazy is My Superpower, that she was diagnosed with bipolar disorder. This only made her resent how her character was written and handled on the WWE network. She wrote openly in her book about her own struggles with mental illness and how uncomfortable she had felt for being known as "crazy" on screen. Since then, AJ has become a very strong advocate for mental health awareness. She uses her established platform to promote real-life conversations people should be having about mental illness.
AJ Lee made this gimmick work for so long because she was just that talented and dedicated to her craft. However, we shouldn't have to ask women, or anyone, to perform their trauma for entertainment. Mental illness is NOT a character flaw. IT'S NOT SEXY! IT'S NOT SCARY! It's humanity.












