High-end lingerie brand La Perla held its first couture show in Paris this season. Mixing delicate négligée with luxurious sportswear, the collection sought to deliver an "inside/out" approach that would take underwear as outerwear to a racy new level.
“[The show] is symbolic of the new direction under our ownership over the past year,” said Suzy Biszantz, chief executive officer of La Perla USA. “We had our 60th anniversary collection for fall 2014. That was really the beginning of an ‘elevated La Perla.’ A lot of those pieces were handmade, very elaborate. It’s the next step, offering the couture experience."
Supermodel Naomi Campbell also made an appearance to close the show, but despite her fiercesome strut, the model admitted to pre-show jitters.
“I am honored," Campbell said. "I'm 44 years old. I’m not 20 years old like these girls, so I was a little bit nervous about it."
Meanwhile, La Perla's creative director, former engineer Emiliano Rinaldi, said this first, "no rules" collection wouldn't be the last for the brand. La Perla will now have an annual atelier show in Paris to show off its custom wares to the public.