Aap Ka Type

I’ll be sharing some of those projects soon, so stay tuned!

Silicon Valley: hush! we're busy innovating lives here

yes folks, i made a buzzfeed quiz for us. Give it a go and let me know what ya think!

Personally, i find Urdu newspapers impossible to read because on top of having poor Urdu, I hate how small the type is. But this style has become the industry standard, with tiny body font, and extravagantly designed headlines. One can argue that this layout is the industry standard because it allows them to pack in a lot of information, making it cost-effective.

This is a radical new development in truck art considering that half of the imagery/poetry used in traditional truck art revolves around women in a derogatory manner (as objects basically).

Truck art features vibrant designs coupled with (what is often considered cheesy) poetry or local wisdom. The typography style is usually common Urdu, with some variations in letters used or markings. In this case, it’s more about the content; the visuals are just there to wow. In fact, trucks and buses are decorated like brides (as the saying goes). Hence, the extravagance.

For anyone interested in learning more about Lollywood poster artists

Book covers are a beautiful example of Urdu typography and design. If you compare the time, Urdu typography was really innovative, experimenting with different styles and layouts, truly going artistic and abstract. Which is perhaps why it makes one all the more sad that the art’s died out because of technology (not support Urdu/non-english languages). More on tech later.

I’ll be posting some book covers that I picked up from here

Hand-painted on big billboards, post styles varied according to the type of film. Since most Punjabi films target the working-class audience, it is common to find objectified women and macho-as-hell men (complete with beards and guns #notatalibanfilm) on them. Other films would use scenes or the faces of their stars, with the Urdu typography following along with the desired effect that the film is trying to evoke (such as the headless man poster, for example).