But his team also helped create this problem. They marketed his looks over his talent for YEARS. The body, the hair, the internet boyfriend, the dog dad, they built an audience around the brand that is Chris Evansâ˘. Then seemingly decided that audience was the problem. I can see the âmarried family manâ image being an attempt to age him into a more serious phase of his career. But if that was the rebrand, where are the mature roles and career choices that were supposed to come with it? Instead his personal life dominates the conversation more than ever.//
Whatâs the point of rebranding as a settled-down family man for 'serious' roles if heâs not psychologically ready to devalue one of his biggest assetsâhis looks?
Heâs not picking roles where he looks old, unattractive, or fragile. None of his recent projects (Marerialists, Honey Don't, Sacrifice) signals to the industry that he's open to real actor transformations. It's literally the exact same shtick he was pulling before the rebrand.
Another point. When an actor spends 20 years building a career on the 'internet boyfriend' persona, the flawless body, and the charming bachelor image, the SMA title offers literally nothing new. It just officially brands him as the ultimate sex symbol for the massesâdoubling down on objectification instead of highlighting his talent.
And honestly, why even go for the SMA title in the first place when it only undercut his credibility as a serious actor?!
I think the bigger problem is they want it both ways. They want him taken seriously as a mature actor while still falling back on the exact image they spent years selling whenever they need attention.
And I agree about the roles. I donât necessarily need him gaining 40 pounds or looking unrecognizable to prove he can act but where are the choices that actually challenge him? Defending Jacob, Knives Out, and Gifted showed he can do more when the material asks more of him. Iâd rather see him take a smaller, genuinely difficult character role than another project where Chris Evans basically plays a variation of Chris Evans. (Looking at Ryan Reynolds here too)
And the SMA thing is the funniest contradiction of all. You canât complain that people reduce him to his looks while simultaneously accepting the crown for being professionally hot. Make it make sense.