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INNOVATIVE

Customer-centric, service-oriented and a relentless drive to exceed our clients’ expectations, our unique approach to technological and digital innovation has been designed with our clients’ needs in mind. We listen, translate and deliver strategic digital solutions to complex client problems.

DIFFERENT

Boundlessly creative and with a unique approach to problem solving, our boutique digital marketing agency is geared to organizational technology transformation, translating effective data-driven marketing techniques into client success stories.

SERVICE

We are relentlessly focused on service delivery and exceeding our client’s expectations. We strive to build and nurture trusted relationships with our clients. We craft creative digital stories and solutions to meet our clients’ strategic objectives. We map out and walk the digital journey with them to ensure that they are always ahead of their curve, pushing boundaries and refining their competitive edge!

Contact Us to find out how we can become part of your digital journey.

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Search Engine Optimization (SEO)

Though, it’s a very broad term, we have tried to confine it in a few words.

Search Engine Optimization (SEO) is an online marketing strategy, helping businesses to grow and achieve top results in terms of sales. The strategy includes both, the creative and technical elements. The purpose of SEO is to drive traffic, improve rankings, increase brand awareness and build long term success by optimizing search engines visibility.

Why you need SEO for the Automotive Industry

As a part of the automotive industry, you no longer depend only on the traditional standbys of 50-60 second radio, 20-30-second TV shows and weekend or fortnightly print ads. The consumer shopping experience is transforming. They are turning to the Internet and using the digital landscape. In order to improve your online presence and attract them to your website in an ethical way, you need to implement proper local automotive SEO. To know about the local SEO, click complete SEO guide.

Below are SEO marketing strategies for an automobile company.

Keyword Selection

No matter how large your business, competitors are all around.

The most critical part of automotive search engine optimization can be finding the best keywords. Remember, highly competitive keywords bring problem from an auto SEO point of view. It is advisable to use the Google Keyword Planner. The key is to find and use the right combination of monthly searches and competition.

Make a list of both highly competitive and less competitive keywords and choose a set of keywords that offers a nice mix of search volumes. Try to avoid keywords with high search volumes, as it not always about getting visitors to your site, but attract the right and potential visitors.

Meta Titles & Descriptions

Meta titles and descriptions play equal roles in search engine rankings.

Meta     Title: It is the visitor’s first collaboration with your business. It     should carry a positive impression. Never keep the same title of several     pages. According to search engine, the title consists of 70 characters.     However, if your page is targeting long keyword phrase or multiple     keywords, you can keep the title longer.

Meta     Descriptions: It’s a concise summary of the content on a page, which is     displayed under the title (the blue clickable links) in the search     results. Like title, your Meta descriptions should not be the same on     other pages. It can be of any length. But usually, search engines cut     short any snippets longer than 160 characters. Always try to create a     compelling Meta description of shorter than 160-character limit.

Avoid Keyword Stuffing

The aim of automotive SEO is to narrow the gap and help users find a wealth of information, quality products and services conveniently. To ensure this, avoid stuffing access keywords. Insert keyword in your content to let search engine understand its relevance.

It is good to use keyword in the title/main heading. Insert it in the first sentence or paragraph. Also make sure the concluding paragraph has the keyword. Depending in the content length, keyword can appear several more times.

Link building

Establishing inbound links is a part of SEO for automobile companies. It increases relevance, visibility and wins visitors’ trust, thus converting them into potential customers. The search engines perform multiple activities to analyze the backlink profile of a website. They look at:

Number     of referring domains

Quality     of inbound links

Relevance     of content that contains the link

Quality     of the referring website

The     anchor text within the links

The best practices in SEO for automotive industry is to focus on getting quality inbound links, rather than quantity. Creating multiple spam links to an automotive website is considered negative SEO.

Conclusion

Today, the automotive search engine optimization also includes a combination of content marketing, online marketing services like chat bots, and the social media strategy to improve ranks. If SEO for automotive business is done correctly, it drives comprehensive growth to the automotive industry. You will experience higher brand credibility, increased traffic, better ROI, permanent results, brand awareness and long term success.

To sum up, SEO is one of the most effective marketing strategies for automobile companies to optimize their content and website elements, thus refining the search results.

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Google has released a JPEG encoder called ‘Guetzli’ that promises to shrink an image’s file size by up to 35% without losing any perceivable picture quality. The key word here is ‘perceivable’– Guetzli-compressed JPEGs will contain less detail but the loss is imperceptible to the human eye. The real benefit of this comes when uploading JPEGS to the internet. Smaller files = faster download times. According to some, claims that there is no detail loss are a bit grand. But, others suggest it improves picture quality. We’re currently undecided but we like the concept.

Google is one of the biggest champions of open source. Not only does the search giant use open source software in its products, but it contributes to the community too. There are many projects made open source by the company, which helps the greater good.

Today, Google releases yet another open source project. Called “Guetzli,” it is a JPEG encoder that aims to produce even smaller image file sizes. In fact, the search giant claims a whopping 35 percent improvement over existing JPEG compression. If you are wondering why smaller file sizes are important, it is quite simple — the web. If websites can embed smaller images, users can experience faster load times while using less data.

“Guetzli [guɛtsli] — cookie in Swiss German — is a JPEG encoder for digital images and web graphics that can enable faster online experiences by producing smaller JPEG files while still maintaining compatibility with existing browsers, image processing applications and the JPEG standard. From the practical viewpoint this is very similar to our Zopfli algorithm, which produces smaller PNG and gzip files without needing to introduce a new format; and different than the techniques used in RNN-based image compression, RAISR, and WebP, which all need client and ecosystem changes for compression gains at internet scale,” says Robert Obryk and Jyrki Alakuijala, Software Engineers, Google Research Europe.

Obryk and Alakuijala further share, “Guetzli strikes a balance between minimal loss and file size by employing a search algorithm that tries to overcome the difference between the psychovisual modeling of JPEG’s format, and Guetzli’s psychovisual model, which approximates color perception and visual masking in a more thorough and detailed way than what is achievable by simpler color transforms and the discrete cosine transform. However, while Guetzli creates smaller image file sizes, the tradeoff is that these search algorithms take significantly longer to create compressed images than currently available methods.”

While Google didn’t aim to improve JPEG image quality with Guetzli, it seems it has arguably done so. It is subjective, but the search giant surveyed human beings and found they preferred Google’s open source offering 75 percent of the time. Smaller file sizes and better image quality? Wow! Google has done something amazing here.

#DigitalMarketing, #WebDesign, #SEO, #SocialMediaMarketing, #SocialMedia, #designdevelopmentdigitalmarketing