Digital dérive

After some research, it seems like it's a clothing brand, who put in a lot of effort in their social media campaign...

Advertisement on the fences of a construction site.

Cars' license plate on which you can see the garage's website. You can see the same thing on bikes or motorcycle, as to promote their company to anyone who would be curious and look at the inscription.

Escape game room, very straightforward on how and where to make the reservation directly on their front door.

His Facebook account, Chok, is still displaying its works and documentation throughout his career.

Scooters are being shared over a digital platform which rules the whole sharing system. Another kind of companies who have to rely a lot on the digital part, without which it couldn't be possible.

Something that is not digital like a play or a dance show, ballet, etc... Will have to rely deeply on how all the organisation behind it works. A very important part of the organisation is made through digital services.

Easy Hotel's logo includes ".com" in it, which seems to emphasize the digital process part of it. I guess that for hotels nowadays it's how most of the reservations are being made, and this logo shows it quite well. It's part of their brand identity and I can guess that their website is of huge importance toward their success.

Street parking is ruled over cameras and license plate scanning. We also have to interact with machine in order to purchase our parking space.

Mobile phone service companies are now making bundles that include Netflix subscriptions as well as other digital services (Spotify, Deezer, etc...) in order to attract more and more people. "Unlimited data" is advertised for this bundle, and will probably be a very interesting feature for a lot of potential clients.

A restaurant that is very active on social media in order to promote itself and use as advertisement. It is a strategic way to get people to know the place and the kind of food that's served there, as well as making it open and accessible via the digital world. Being active on social media can also expand their target group and get a message of open, young and dynamic atmosphere across.

Moreover, I think that information design is also a good example of physical piece (sometimes it is also digital) that refers to a whole process of digital and automated analysis of data.

Maybe the intention is to make it easier and faster, risk free of losing the key or the code with which you would open the lockers. However it is one step forward to having all kinds of simple services automated and ruled digitally.

"use your phone to interact", by scanning the QR code in this Samsung advertisement to receive a promotional coupon for students. Half digital and physical advertising, it invites us to enjoy both at the same time by using our phones while interacting with the advertisement.

It can also be to advertise a specific service in which the car or transportation method itself is involved, like here, which I find more interesting.