I think I finally figured out something that's been bothering me for a while.
I've always noticed there was a huge influx of K-pop fans during the pandemic. That part wasn't exactly shocking. What I don't think I fully realized until now was just how young a lot of those fans were, and how many of them entered K-pop without ever really learning how this industry actually works.
This morning I was doing my usual routine, watched a creator I follow, and afterward YouTube started recommending a bunch of videos about Katseye, Enhypen, and everything that's happened recently.
The comments were fascinating.
People kept saying things like, "Well, they don't have to tell us why Manon is gone. She's on hiatus." Or, "They're handling this like any Western artist would."
And that's exactly where I think people are missing the point.
You're looking at a K-pop group through a purely Western lens.
Katseye may promote heavily in the West, but they're still fundamentally operating under HYBE's system. The American side mostly helps with overseas promotion and distribution. The production, training, creative direction, choreography, management, and idol system all come from Korea.
This isn't unusual, either.
A lot of K-pop groups have partnerships with labels like Warner or Universal for overseas distribution, but those labels aren't actually managing the artists day-to-day. They're distributing albums, handling licensing, and making international promotion easier.
Once you understand that, a lot of HYBE's decisions suddenly make much more sense... even if you don't agree with them.
What really caught my attention, though, wasn't just those videos.
It was seeing so many fans saying they needed to leave the fandom for a while because of what happened.
Watching people immediately say, "Don't let the members find out," or "Delete the hashtags before they see," was incredibly revealing.
I understand where those fans are coming from.
Nobody wants an idol to carry the guilt of knowing one of their fans died.
Can we maybe acknowledge the actual victim first?
A young woman lost her life.
Her friends lost someone.
Yet the first instinct for so many people was protecting an idol's feelings or protecting a comeback.
Some people genuinely aren't thinking like fans anymore.
They're thinking like they're protecting a brand.
Now, this is where I'm going to lose some people, but it's something I've talked about privately before.
I grew up around a lot of spirituality.
On my dad's side, there are people who practice forms of Eastern spirituality and shamanic traditions. On my mom's side, there's a lot of Caribbean folk spirituality. Because of that, divination has always been something I casually practice.
A while ago I did a reading surrounding Bang PD and HYBE.
One of the themes that kept showing up was that it would take a tragedy, something impossible to ignore, before some of the company's strongest defenders started questioning what was happening.
I didn't know what that meant at the time.
As horrible as it is, it took someone being bullied to the point of ending her life before some people started asking whether these fandoms have become something much darker.
There are still people trying to bury the story.
People telling others to delete searches.
That isn't protecting artists.
That's protecting a corporation.
There's also something I think people misunderstand about parasocial relationships.
Everyone throws that word around now without actually knowing what it means.
Parasocial relationships aren't exclusive to celebrities.
You can have one with a fictional character.
When I was younger, Twilight was basically my favorite hate-watch. I'd throw it on whenever I was frustrated and spend two hours yelling at Bella's decisions.
That's still a parasocial relationship.
It was just one-sided emotional investment.
So when people immediately reduce every dedicated fan to "parasocial," they're oversimplifying something that's actually a normal part of human psychology.
The issue isn't that parasocial relationships exist.
The issue is when companies intentionally cultivate them to the point where fans stop thinking critically.
And that's where HYBE worries me.
Bang PD has openly talked about studying gaming communities and sports fandoms because he wanted to recreate that level of loyalty inside K-pop.
We've already seen what happens when those cultures become extreme.
Gaming communities have doxxed people.
Sports fandoms have escalated into real-world violence.
Domestic violence statistics spike around major sporting events.
These aren't cute little fandom rivalries.
They're examples of what happens when identity becomes tied to a brand.
Now take that intensity...
Mix it with K-pop's already deeply parasocial structure...
And you have something incredibly volatile.
That's why this tragedy doesn't surprise me nearly as much as it probably should.
Not because I expected this specific situation.
But because eventually something was always going to expose just how unhealthy some of these fandom spaces had become.
Something else I've noticed is how many newer fans accidentally become company stans without realizing it.
A company stan isn't just someone who says, "I like HYBE."
It's someone who instinctively protects the company.
They defend decisions that clearly hurt the artists.
They excuse overwork because "the numbers are good."
They defend endless touring because "records need to be broken."
They dismiss criticism by saying, "The company knows best."
That's not defending the idols.
That's defending the corporation.
If your first concern is chart records instead of whether the artists are exhausted...
You're invested in the brand more than the people.
There's nothing inherently wrong with liking a company.
People are huge fans of Apple.
Some people genuinely admire those companies.
But let's at least be honest about what we're defending.
Because a company and the artists under it are not the same thing.
And that's another thing I think younger fans haven't had much opportunity to learn.
I got into K-pop long before the pandemic.
Back then, learning about agencies was just... part of being in the fandom.
You eventually learned how contracts worked.
How CEOs shaped concepts.
How entertainment companies operated.
You learned to criticize companies separately from the artists.
Now it feels like a lot of people jump into K-pop because it's trending without ever learning the structure behind it.
That's exactly what benefits companies the most.
If fans never ask questions...
If they defend every decision automatically...
If criticism gets dismissed as "hate"...
Then the company never has to be accountable.
At the end of the day, I don't think every HYBE fan is part of a cult.
But I do think some HYBE fandoms have developed behaviors that resemble cult dynamics far more than healthy fan communities.
And I think this tragedy forced a lot of people to confront that reality for the first time.
I just wish it hadn't taken someone losing her life for that conversation to finally happen.