I decided that the projection proposal should be silent for a few reasons. The first being that I want the projection to be stumbled across, to be unexpected in the high street. The second is that usually when walking past buildings at night, although you may see for instance the flicker of a TV light, you cannot hear what is going on. Finally, the lack of sound adds to the mysteriousness of the visual elements within my projection. Sound is a comforter as it gives clues as to what might be going on. If this is taken away, the mind speculates through the eyes only, and this is when a narrative starts being created in your head.
As explained previously, I wanted my projection piece to be both realistic and have the potential to suggest something else may be going on - something unusual and out of the ordinary. Therefore some of the clips I staged were made to look reasonably normal - the curtain tests for example. However, even in these, I wanted to be something going on that may bring up questions. For instance one of the clips used has a shape slightly moving in the corner on a loop, whereas in another the curtains sway slightly until arms force them shut.
There was a subtlety throughout the majority of the clips, showing only glimpses of what was there or what could be happening. In order to encourage people to stay and really observe the piece, I felt this subtlety is needed - separating it from the usual building projections on shops that promote their brand for instance. (Something I am trying to move away from in that area - the consumerism and ubiquitous nature of branding, which I have been reading about in Naomi Klein’s No Logo and George Ritzer’s The McDonaldisation of Society)
I wanted my projection to be dynamic, with constant change and activity happening throughout. Because of this, I decided to stage and film clips with varying paces and to also include stills within the work. As well as this, I staggered the clips, with some beginning before others and also each clip ending at different points, leaving just one central window on until the piece loops again. I feel this makes the eye move around the work a lot more, and encourages you to view it more than once as it is likely windows will be missed the first time. Hockney said how a linear arrangement stops the eye, whereas a piece with multiple frames makes the eye move around the piece far more freely, rediscovering the images, which is something I wanted to explore.
I found it interesting to keep human presence to a minimum in the clips used. I feel as though the suggestion of someone being there is enough, created through the events shown. This also adds to the curiosity of the piece, the viewer believes or is aware of someone being on the other side of the window, but cannot be sure of whether they actually are or what they may be doing. Again I believe this pushes my work away from the normal entertainment projections onto buildings and into a realm of fiction/non-fiction and abstraction.
This idea is quite different to the artists I have looked at over the course of this semester, however the object of my work is not really the projection, it is the area it is situated in and the people that may stop to observe it.
For the exhibition I had to think about how I would display my projection. There had been discussion to place the model onto a table the Fine Art students had made as it was well done, however the table top is square, meaning the model would be a greater distance from the projector, and I felt it would not work as well as the rectangular table used previously, working with the overall rectangular shape of the model. As well as this, I had measured out all the distances for the projection, meaning the tables properties in relation to the model and positioning of the projector was already decided and important for the accurate mapping of the piece.
As the computer had to be present whilst projecting the work, I had to think about how I could reduce the light coming from this as it interfered with not only my work, but also Amy and Abigail’s. Therefore I placed a piece of black card/paper over the screen to try and block out as much light as possible whilst still being able to use the computer if necessary.
Overall I am pleased with the appearance of the piece. As it is a model for a public art proposal, I felt as though the ability for the audience to see the back of the model, with the projector, as well as the front was a good and informative choice. this decision reminded me of the A K Dolven exhibition we saw at the IKON a few months ago, where the audience could view a piece of work and then see for instance what projector was used and the structure supports, creating a sort of ‘backstage’ feel, and an insight into the making and artistic process involved.