YUNA MOON FREELANCE DESIGN DIRECTOR

Communication Rebranding - Sydney Water. Wish&Work X Extension77. Wish&Work has been engaged as a key partner to create new powerful communication languages for SydneyWater with Extension77, idea experts across branding and campaign. Across the whole range of media channels including print/digital comms, campaigns, socials and TVC, SydneyWater now tells the story of the brand with holistic and seamless brand languages. 

Latest Work: Wish&Work, as Ascender Sydney, has been engaged to create the overarching creative direction of entire packaging design for collaboration project between VT Cosmetics in South Korea, and BTS, a world-wide game changer as a Korean boy-band who’s currently inspiring the global music industry. The design principles are focused on the representation of persona of BTS, beloved, young and talented artist group, by using consistent graphic devices, collaboration logo lockups, product range lockups and quality materials for both makeup & skincare ranges. By the usage of elegant materials and usability focused containers reinforce the quality of the product experience for target audiences, who are expected to reflect the personality and the quality of the artists.

Latest Work: Wish&Work, as Ascender Sydney, has been engaged to create the overarching creative direction of entire packaging design for collaboration project between VT Cosmetics in South Korea, and BTS, a world-wide game changer as a Korean boy-band who’s currently inspiring the global music industry. The design principles are focused on the representation of persona of BTS, beloved, young and talented artist group, by using consistent graphic devices, collaboration logo lockups, product range lockups and quality materials for both makeup & skincare ranges. By the usage of elegant materials and usability focused containers reinforce the quality of the product experience for target audiences, who are expected to reflect the personality and the quality of the artists.

Latest work: Tech infographic- I've worked on infographic / illustration that is more intuitive & engaging to show how Citrix Workspace could entirely enhance your work life with more freedom and flexibility.

Wish&Work has been engaged to create a new brand identity & communications for Parnell as the future forwarding curator for exclusive & unique lifestyle experiences. All family brands have been refreshed under monolithic brand strategy and look&feel for several retail spaces including new flagship show room. New logos and brand personality has been displayed across macro & micro touch-points including primary signage, super-graphics, digital communications, cafe front as well as small merchandising goods. 

Creative direction & overarching packaging identity design for VTXBTS collaboration. Wish&Work has been nominated & engaged as a creative agency of VT Cosmetics within a strong partnership with a global branding agency, Ascender Branding. 

Communication branding for a new rookie, VERIVERY. The new monogram and overarching idea reflect the strong & smart strategy of communication engagement and viral marketing throughout the social media. The monogram and wordmark are integrated within a seamless brand in motion. Now they are launched to lead the K-pop industry as young guns.

http://ascenderbranding.com

Specialist Dental Care Group engaged Wish&Work to create and execute a strategic brand toolkit to launch a new flagship in Blacktown, Sydney. The singular monogram will be engaged across multiple clinics that integrate different type of experts group who provide quality treatments and services for all age group of your family. The new visual language represents expertness, great teamworks, knowledge sharing, elaboration, up-to-date technology provided service platform.

Creative Direction for a range of new products of OZ BY NATURE® :Designing a new packaging, media strategy and product identity that makes the whole experience of new launching facial oil - Packaging - Visual toolkit - Launch campaign - SNS & media strategy

Brand identity for a lifestyle & gourmet brand based in Sydney, Australia

Retail space refreshment & Environmental Design for BigW, Woolworth. A project at Moon Communications. Copyright © Moon Communications Group

Wayfinding system Design, 'The Darling'. A project at Moon Communications. Copyright © Moon Communications Group

Roslyn Packer Theatre Signage & Wayfinding. A signage way finding suite for a theatre based in Sydney. Freelancing at Collider as a creative lead / design director. View more>

Brand Identity and visual toolkit design for Lucent North Sydney, a bespoke luxury apartment brand at North Sydney, NSW Australia. Commissioned for art direction & design consultancy as a freelance art director at Metropolis.Inc. Copyright © Metropolis.Inc

Brand Identity System design for C-LAB, Samsung Electronics. Copyright © YUNAMOON

Brand identity, product packaging design & campaign identity creative direction for MILKY&MAX, an organic pet care product company based in Sydney, Australia