Type Journal

screenshot taken December 6th

the type looking exactly like it was drawn in whip cream is so creative and adds interest to the design.

the typefaces interact well with each other, adding emphasis to 'enjoy'.

screenshot taken December 6th

the script serif used is delicate and signifies love well.

screenshot taken December 4th

the colors used along with the different typefaces bring variety to the design.

screenshot taken November 30th

screenshot taken December 4th

screenshot taken December 4th

the variety of type used puts emphasis on 'stars' & 'ground' by being larger and more encompassing of the design.

there's a lot of text on this wall but the words that still manage to stand out are Sweet Water, done intentionally to emphasize the brand.

photo taken September 24th

being frenshe has contrasting typefaces, a san serif, and an organic serif that creates contrast. the word 'being' stacked vertically is interesting but it is purposely smaller to emphasize 'frenshe' since that is the name of the brand.

the type extending to the wheat creates movement

the reflected san serif type makes the design interesting

photo taken September 24th