Creating a Facebook marketing plan? Once you’ve set your goals, you need to create a plan for how to achieve them. A key part of your plan is determining the right content mix. We recommend starting with either the 80-20 rule or the social media rule of thirds. If you follow the 80-20 rule, you’ll use 80% of your Facebook posts to inform, educate, and entertain, and the other 20% to directly promote your brand. Remember that using Facebook for business is all about building relationships, and constantly pitching your product is not a great way to do so. But if you provide enough valuable content to keep your followers engaged, they’ll be open to learning about your products and services in those 20% of posts that offer a more soles-focused message. The social media rule of thirds also prescribes a good mix of valuable content and promotional posts: one-third of your content should share ideas and stories, one-third should involve personal interactions with your followers, and the remaining third can directly promote your business. #mmchat #socialmediatalk #socialmediatips #socialmediaexperts #brandchat #smchat #smmanners #socialchat #socialmedia #smtips #socialmediamarketing #growthhacking #biztips #smallbiz #content #contentmarketing #digitalmarketing #onlinemarketing #engagement #marketingstrategy #marketingtips #marketingtools #marketingsocial #marketingcoach #marketingcompany #marketingadvice #marketinghelp #socialmediaexpert #socialmediatools #socialmediacoach