After all, if your customers can’t pay for the products and services they want to buy, they’re going to go elsewhere. According to PPRO, 44%
Paid search is a form of digital marketing where search engines, such as Google, permit advertisers to place adverts directly on their search engine results page (SERP). After you search for something on Google you arrive at the SERP, which is a page full of listings related to your search query. The SERP presents both organic results and paid results, although paid ads are usually displayed higher up on the page.










