Instagram is a major platform with about a billion users; more than 500 million use the platform everyday. On the platform there are a wide range of influencers that include: athletes, celebrities, blogs/media, and other specified groups of influencers. Of the major groups of influencers there is an account named @ballercontent that is taking the sports community to a new level. The account was established on January 17th 2017, but has made an uprise this year. It is followed by NBA superstar Kyrie Irving and a bunch of top highschool recruits. @Ballercontent reposts major basketball content that needs to be shared with the basketball community along with original mixtapes featuring young highschool players. With a growing following base of 106k followers we expect a lot of content to be produced. The account’s owner has also provided us news that he will be shifting toward exclusive content as his publicity continues to grow. Many are in awe and small basketball accounts take inspiration from the major account.
