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Would your small company want to have a strong internet presence? Has the secret of creating an engaging website crossed your mind lately? Nowadays, every company needs a working website, but how do you make one? Fright not! This book will teach you all you need to know, from design to functionality. Also, we know how to get help from a website builder free for small business to build a professional website for your small company.

Recognizing Your Goals

Before going into the specifics, think about the goal of your website. Which is more your style: information sharing, product promotion, or service provision? Establishing your objectives is the first step in creating a great website.

Selection Of The Suitable Platform:

The platform you select to develop your website is very important. If your company is tiny, you need a system that is reasonably priced, user-friendly, and flexible to meet evolving demands. Configurable themes and intuitive layouts are features of free website builders for small enterprises like Wix or Squarespace.

Creating With Your Target Market In Mind

Your target market needs to be able to relate to the design of your website. Professional, organized, and constant should be your brand. Using excellent images, unified design components and simple controls will enhance the user experience.

How To Involve Readers In Content Creation 101

For drawing in visitors and converting them into buyers, content is king. Make necessary changes to your writing style to satisfy your readers. It needs compelling text, eye-catching images, and obvious calls to action for a website to be navigable effectively.

Boosting The Presence Of Your Website In Search Engines

Search engine optimization (SEO) is crucial since so many websites are fighting for users' attention. Researching keywords, honing your meta tags, and creating shareable material may all help your website become more visible and climb search engine results.

Adjusting To Cell Phones

Because most people use the internet on mobile devices, your website has to be mobile-friendly. When ensuring that your website looks great on all devices, think about using a free website builder for small companies or a responsive design.

Reviewing And Confirming:

The job is not done when your website is live. Its progress may be tracked and frequent client input can be obtained by using monitoring tools. Reacting to new information with constant iteration is necessary to keep a website up and running.

Conclusion

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Want to know the most important things to consider while you use a free website maker? Creating a website without technical knowledge or coding skills can be a daunting task. This is where a free website maker can come in handy. These free tools allow anyone to easily create a professional-looking website by using pre-designed templates and a simple drag-and-drop interface. However, there are a few things you should keep in mind while using a free website maker.

Ease of Use 

A good free website maker should be intuitive and easy to use, even for someone with no coding experience. Look for drag and drop interfaces and templates to build your site quickly.

Customizability 

You want enough customization options to make the site look professional and unique. Check if you can customize themes, backgrounds, fonts, add your own images etc.

Storage Space 

There will be limits on storage space for free plans. Make sure you understand the storage caps so your site can grow comfortably within the free limits.

Ads 

Most free website makers will include some ads on your published pages. See if the ads can be removed or minimized by upgrading to paid plans.

Domain 

Having your own custom domain lends credibility. Check if the website maker provides free domains or integrates easily with domains purchased elsewhere.

Security 

Even though it's a free website builder, security should still be good. They should use https and have proper security certificates for any payment systems you want to integrate.

Support 

There should be some level of support included to help troubleshoot any issues with your site. Paid tiers will have better and faster customer assistance usually.

Mobile Responsiveness

Make sure the templates and themes of the website builder are optimized for mobile devices. You want visitors to have a good experience on smartphones.

SEO Features 

Check if basic SEO like meta tags, alt text etc can be edited to help with search engine discovery. Other features like SEO-friendly URLs also help.

Built-in Analytics 

Analytics on visitors, traffic sources, engagement etc is useful. See if the website maker has simple analytics available even in the free version.

Integrations & Apps 

Having the ability to integrate email marketing, chatbots, and payment systems can be useful as your site grows. See what integrations are available.

Exportability 

If you do decide to switch website builders later, check if your content can be easily exported without getting locked into one platform.

Conclusion 

Looking to build a website easily and affordably? The key is meticulously planning search engine optimization or SEO right from the start while building with a free DIY website builder tool. So before launching your next website using an online website builder, ask yourself – Have you structured your website keeping core SEO best practices in mind to maximize discoverability in search engines?

Keyword Research

The foundation of good SEO is selecting the right keywords that people search for and want to find. Make a list of 2-3 keyword phrases that are relevant to your business offerings. The keyword “free website builder online” can be one such relevant phrase to target. Keyword research helps create content that ranks well in search engines.

Descriptive Page Titles

The titles of your web pages appear as the clickable links in search engine results. Craft descriptive page titles using your primary keywords so users know what the page is about and are enticed to click through. The homepage title can be “Free Website Builder Online Service For Creating Websites” for example.

Engaging Meta Descriptions

Meta descriptions provide a short summary of the page content in search listings. Well-written snippets grab attention and compel searchers to click your link instead of competitors. Include your main keyword like “free website builder online” naturally in meta descriptions.

Optimized Images

Optimize images by using descriptive file names and alt text containing keywords. For example, name an image file as “free-website-builder-online-template.jpg”. Set the alt text to “Sample template from the free website builder online service”. This helps images show in image search results driving relevant traffic.

Internal Linking

Link from one page to other appropriate pages on your site rather than using generic “click here” text. These internal links help search bots discover more web pages and power your SEO. For instance, link anchor text such as “free website builder online” from your pricing page to the signup page for your website builder software.

Mobile Responsiveness

With Google’s mobile-first indexing, having a mobile responsive website is mandatory. Ensure your website built with the “free website builder online” tool adapts smoothly across desktop, tablets and mobile devices. Mobile responsiveness improves both SEO and user experience.

Faster Page Speeds

The faster your website pages load, the better it is for both visitors and search engine crawlers. Compress large image files, minimize HTTP requests, enable browser caching and optimize code to accelerate page speeds. Strive for page load times under 2-3 seconds.

Conclusion 

Implementing these SEO fundamentals into your website before launch gives you a solid foundation. Keep optimizing your website periodically after going live as well. Stay ahead of algorithm changes and rank higher in search engines over time.