Webmobril Technologies

Mobile apps have taken the world by storm. Today, there is a well-developed app for everything and e-commerce is not one to get left behind. In fact, mobile apps are reshaping this industry.

The user’s preference is shifting to mobile shopping and by creating a robust app, the business can stay on top amidst the fierce competition. Having a fully functional site on the web is not enough for e-commerce stores. Opting for a mobile app in the brand offerings can give astonishing benefits. Listed below are some stats to support the stance:

 A large number of mobile app users are likely to return to an e-commerce store within a short amount of time in comparison to those who access the e-commerce stores on the mobile browser.

Consumers enjoy mobile app rewards and perks.

Customers find easy to resume shopping on mobile as the cart is only a few clicks away.

Mobile apps are redefining e-commerce industry

Undoubtedly, mobile apps are taking over the e-commerce industry and for all good reasons:

Hassle-free shopping experience

E-commerce brands pays a lot of attention to the layouts and checkouts to allow users shop quickly and have all the offerings easily laid out. The simplified checkout process acts as a cherry on the cake. This has ensuredalower cart abandonment.

Better conversions

You will not be surprised to know that a large number of visitors simply leave a web page that takes longer than 5 secondsto load, which leads to a drop in the conversion rate. On the other hand, the time taken by a mobile app to complete an action is lower.

Improved source of revenue

If a recent report is to be believed, this year too mobile app will be used more for online shopping. The major reason is the ease for a consumer to look for deals and discounts on their favorite products. Also, an optimized checkout mechanism to complete the purchase.

Good customer engagement

A mobile app has enabled e-commerce stores to stay connected with their existing customers at anytime. The store can promote the new arrivals and send in a push notification to bring them back to the app. It also play a vital role in recoveringabandonedcarts by simply creating a sense of excitement for the products.

The scenario of e-commerce has changed so much that succeeding without a great mobile app is virtually impossible. There is a huge need of an app for your e-commerce business.

2018 was a big year for artificial intelligence, successfully automating more functionality than ever before. Companies are increasingly exploring apps for AI, and the public has grown accustomed to interacting with the technology on a daily basis. The stage is set for AI to continue transforming the world. In 2019 the technology will grow in global prevalence, but it will also spawn deeper conversations around crucial topics, fuel innovative business models and impact society in some astonishing ways.

Here are five things that we can expect to see

More jobs created by AI than will be lost

According to Gartner, AI will be producingmore jobs, which could be focused on healthcare, education and the public sector. When it comes to doctors and lawyers, AI service providers have made effort to present their technology as something which can work alongside professionals, assisting them with repetitive tasks. When it comes to financial sector, the outlook is slightly grimmer. The sector human workforce could be 30% smaller as back-office functions increasingly being managed by machines.

AI assistants will become more useful

A more clear sense of engagement with robotic intelligence comes when we interact with AI assistants, Alexa, Siri or Google Assistant. In the year 2019more of us will use AI assistant to arrange calendars, plan our journeys and order a pizza. The service will become increasingly useful as they understand the behavior better and understand our habits. AI assistants are designed to become increasingly efficient at understanding their users. By the end of 2019, we will be getting used tonatural and flowing discourse with the machines. 

A step towards transparent AI

The adoption of AI across wider society especially when it involves dealing with human data is hindered by the black box problem. Mostly, the workinglook unfathomablewithout a complete understanding of what it’s actually doing. To achieve the full potential, AI needs to be trusted. In 2019 we will see a huge emphasis on measures designed to increase the transparency of AI.

AI drilling deeper into every business

AI will branch out into support functions such as HR or optimizing supply chains, where decisions around hiring, firing and logistics will become increasingly informed by automation. Additionally, AI solutionsfor managing legal issues and compliance are also likely to be increasingly adopted. We will witness an increase in business using their data to generate streams of new revenue.

In 2019 AI will grow more powerful than ever. So get ready for an exciting year of Artificial Intelligence.

Imagine a scenario where you want to search for some data online while doing multitasking and couldn’t type the text. This scenario can be eradicated by using the opportunity to conduct voice search. If a report is to be believed, 71% of respondents would rather use voice assistant to search for something than typing their queries in the search field.

At first,the feature could be accessed only in English. Today, there is a choice of about 60 languages supported by Google Voice Search.With voice search, people typically ask a long question.

If you want your website rank higher for voice queries, here are some crucial factors to undertake in 2019.

Long tail keywords

When searching for information through voice assistant, people behave as if they are talking to a human. This means that there is a need to use more conversational keywords and phrases that people use while speaking. These will be long-tail keywords but phrased in the way people speak.

Optimize content for answering

What’s the biggest reason for using the Internet apart from watching memes and cute videos? Mostly you are searching for information. As mentioned above, those using voice search are more likely to use long-tail keywords. To capitalize on this growing trend, you need to accumulate as many questions about your industry as possible and then come up with the more voice-optimized content.

Optimize content layout

It is crucial to structure your content so that Google can easily identify it and take it into said answer box. Think about paragraphs, bulleted or numbered list, charts and FAQ content.

Understand the language

There’s a huge difference in how people formulate voice searches versus how they construct text-based search queries. When you’re typing somethinginto a search engine, you are stringing keywords together and it is seen that most of the sites are optimized for that type of search. But when you’re talking to a human-sounding machine, you might ask your device, “Where can I find the best Pasta Restaurant near me?” This means Italian restaurant need to optimize the content for such type of search. This can be done by including long phrase keywords and complete sentences that answer specific questions.

In the era of voice, content, search, creative and technology have important roles to play. If you want to stay ahead of this riding tide, team up with the right people in your organization and begin developing the optimized content. This will power your voicesearch strategy in the near future.

It’s no exaggeration to say that social media has huge potential for branding and marketing. Facebook alone has over one billion registered users and this is a suitable market to promote your brand.If you talk to the best SMO Company, you will know that SMO can also create more traffic movement to your website and increase your rankings on search engines. There is no denying that having the right strategies in place is crucial to the process. Listed below are some of the important tactics you can implement.

Social media monitoring

When it comes to understanding the needs of social media users and responding to them accordingly, it is advisable to properly monitor social media pages. You can find out the likes and dislikes of people. You can see what social media users do not like on your posts. Gauging is the key to learn and once you learn, it becomes easy to use this knowledge to promote your brand.

Make social media posts stand out

If you want to get more attention from social media users, you need to make sure each of your posts is a hit. By using images, videos, gifs and hashtags. Make sure the posts are short and concise so that everybody can get the message easily.

Build social media network

Do not wait for people to come to you, you need to connect with as many people as possible on social media. It is important to note that only a fraction of social media users meet your demographic characteristics and these are the people you need to connect with. You can include call to action buttons in your social media pages encouraging them to like and share your posts.

Create valuable content

In order to strengthen your brand reputation, create useful and high-quality content that your social media networks will be willing to share. Using tutorial videos, instructional pictures, descriptions and short stories to share about your brand.

Social campaigns

You can use social campaigns to promote your brand. Use exciting offers that will encourage social media users to participate in the campaigns. In this regard, create contests for the most number of likes and shares.

If your potential customer wants to know about your company, they will check out your Facebook or Twitter account before visiting your website. Keep in mind that your brand image on social media is of utmost importance for the success of your business.

In order to harness the power of SMO, hiring the best SMO Company in India can be beneficial. SMO services are dedicated to help companies create a focused and driven perspective as an effective marketing. By doing some research, you can find the best company that can help grow your business.

To learn how business work, it is crucial that you understand the set of terms related to business. However, the one term which is widely used is Return on Investment (ROI). It is defined as a method of determining the efficiency of an investment. The calculation of ROI helps you in knowing what is working for you and what is going against your business. Hence, you can introspect and invest in all those areas where you can generate more revenue.

ROI can be achieved in different ways in application development. Some companies sell user information to third parties in order to generate revenue, while others analyze user behaviour and patterns within a given industry. This trend caught the attention of organizations who are realizing the significance of mobilizing apps.

It’s true that as long as the mobile app provides a service that is useful to the customer, the app is capable of obtaining a good ROI.

Create an Action Plan

Before developing the mobile app, determine how you’ll measure the mobile app ROI. For instance, if it’s an e-commerce app, you may want to use the number of checkouts as the gauge of success. In case of internal business apps, you may want to measure how many people use it. You should spend a good deal of time on this factor.

Calculate App Development Cost

Under this step, you should take into consideration the development cost. This generally include implementation cost, hardware cost, support and integration. Additionally, the amount which is required to maintain the app and how much you need to spend in marketing should also be considered. This is a crucial step because you may need to ensure that you stay within the determined budget.  

Identify Not All Users are the same

You should keep in mind that not all users will be equally importantto your business. It is believed that numerous businesses have found that existing customers who download their apps are more valuable in comparison to people who are not yet your customers. This is because existing users have already confirmed they’ll be loyal to your business because they are completely satisfied with the app.

Compute the Lifetime Value of a Customer

The customer lifetime value, which in short known as CLVshows what you should expect to earn from each user until they stop using the app. It considers a customer’s revenue value and compares the number to the company’s anticipated customer lifespan. In order to calculate customer lifetime value, you need to calculate average purchase frequency rate to find out customer value.

Define Actionable Metrics

When it comes to choosing the metrics you will use to measure ROI, make sure that you take actions based on them so that you can improve the app performance. For example, success metric of a retail app can be the number of people who compete the checkout process. This can be easily measured and improved. You can even test different checkout designs to know which leads to the most completed checkout.

In conclusion, many businesses have come to the forefront to invest in mobile app development. Carefully calculating the ROI of your app enables your business to move in the right direction.