not half as much as we were

Oh some of you missed it, okay, so this movie was set to hit theaters exactly when all theaters were shut down for the quarantine and rather than delay it they took a chance at releasing it direct to home streaming from day one, the first time a major studio has ever done so, and yeah the numbers can be chalked up heavily to families stuck at home with nothing to do but they still weren’t expecting it to make 100 million dollars in just a couple weeks, especially not when the whole family just has to pay for it once instead of a bunch of tickets. It was such a STAGGERING success that it opened up discussion over whether movies actually need theaters anymore, whether the profits are only being held back by how much time, energy and money it takes for consumers to arrange a whole trip out to see a new release, and pretty much the only real conclusion being drawn is a resounding “yes, and that should have been patently obvious.” It had more studios rush to put things out for streaming and they continue to be making more money than they ever imagined, even factoring in all that collective cabin fever. Trolls World Tour might go down as one of the most important, industry-shattering works in cinematic history.

@smurfettte