Paul Povolni

Trust God & Do the Work https://www.instagram.com/voppa/p/BwAZOpVF-RL/?utm_source=ig_tumblr_share&igshid=1jlghipuag6ct

You might have weak branding if: A competitor can put their logo on your stuff and nobody can tell the difference? Strong visual branding will set you apart from your competition. People will come to recognize your marketing, even before seeing your logo. If it’s generic or templated it will blend with every other brand that uses the same resources. Look at Apple when they launched their first iPod Ads, remember those? The dancing silhouettes on solid color backgrounds? Soon after that weak unimaginative bosses told their agencies to create something just like it. Suddenly the market was flooded with the look. It weakened the brands authority. They were just an imitator instead of an innovator. Seek inspiration, but be original in your execution. It’s what will set you apart and get the attention of your ideal client. I love helping my clients develop unique visuals they can own. We do a deep dive into the market and make sure they stand out. How is your visual brand doing? https://www.instagram.com/voppa/p/Bv2TqLflzX3/?utm_source=ig_tumblr_share&igshid=g4ypd39k38uv

PROJECT HIGHLIGHT ====== Excited about showing you one of my latest branding projects. Jonathan Robidas came to me needing to create visual branding for his real estate business. He invested in the Sidekick Package and already had clarity on who he was and the audience he wanted to serve. He goal was to dominate in the high-end real estate market with first class service and value. His clients we not just another prospect, but someone he treated with care and professionalism. We proceeded to push this beyond the usual real estate agent "look", as well as use a unique color palette to the market he was serving. We did the demographic and psychographic research and came up with a look and vibe that would quickly start building brand presence in his area. The branding was memorable and built authority and awareness immediately. Jonathan is set to continue to make a huge impact in the space. If you're ready for a Rebrand or Launch, let's talk. https://www.instagram.com/voppa/p/Bvmv0NtlxPL/?utm_source=ig_tumblr_share&igshid=7yunjsb2hgtp

Sadly this branding campaign just brings nostalgic longing and not future hope for Apple. What did you think of today’s announcements? For me they are on the verge of pre-Steve 1996. https://www.instagram.com/voppa/p/BvcwWIelS8x/?utm_source=ig_tumblr_share&igshid=f2hc12ad4exg

PROJECT HIGHLIGHT-Meerkat Moto ============ Here's an exciting new project for a motorcycle riding organization. It was a learning project for me. What in the world does a meerkat have to do with riding a motorbike? One of the things that adventure motorcycle riders like to do while riding on or off-road is to stand up on the foot pegs. Due to the design of the enduro style motorcycles, it’s easy to do and it’s comfortable. It also affords great visibility and additional balance when riding off-road. They jokingly refer to it as “meerkating” (like the animal). The client wanted something that would fit within the culture and feel both fresh and classic. We also wanted to keep it simple and not over complicated. I had to instantly fit and feel professional enough to stand alongside the brands the riders like. Once the badge was defined we needed a way to customize each one to a specific brand of bike. What I learned was that each bike and manufacture has a very distinct headlight. So we created a very simplified icon that would be added for the different models of bike to represent those brands without breaking copyright laws. Those that know the bikes, will instantly recognize the logo. The final design will look great on a leather jacket or sticker and is easily updateable to accommodate new motorcycle models in the future. It was a fun project and be looking for it on a freeway near you. https://www.instagram.com/voppa/p/BvPytO9FdLg/?utm_source=ig_tumblr_share&igshid=11d8qnhsv59ec

Super proud of my friend and client Joseph Aaron Giglietti. He won his first MMA fight this weekend in the third round. It was on his bucket list. He trained and lost 75lbs over a year for ONE NIGHT. He’s not a professional sportsman. He helps real estate agents 10X their business and he’s killing it in the real estate space. What dreams are you working towards, and what excuses are keeping you from achieving them? Your business and brand is not stuck because it has to be. It’s because you haven’t been strategic about about. Terrible logos, fractured branding and ineffective websites are fixable. You’re getting knocked to the mat by you’re competitors because you are not prepared. Do whatever it takes to up your game. Call me if you are really for the business octagon. (BTW. I whipped up this image for my mate, because I’m super proud of him) https://www.instagram.com/voppa/p/BvMehn9FMF2/?utm_source=ig_tumblr_share&igshid=1f0kp52xtqofz

Trying to “tea” a little more again. I LOVE coffee, but I don’t want to feel enslaved to it. Love this flavor from @yogitea (at Madison, Mississippi) https://www.instagram.com/voppa/p/BvKWzJslPej/?utm_source=ig_tumblr_share&igshid=3nwo5kl7129y

It’s easy to get stuck when trying too hard to think creatively. A creative flow can happen when you switch off your mind and absorb the moment you are in. https://www.instagram.com/voppa/p/BvKWb5qlzTk/?utm_source=ig_tumblr_share&igshid=y3gwtqolo8m4

Love cracking open a fresh one @moleskine #moleskine Who else? https://www.instagram.com/voppa/p/BvFC05CFgv-/?utm_source=ig_tumblr_share&igshid=1b9mp6vpt75pz

Stop Smolletting. Share your authentic brand story. Fake will be found out. https://www.instagram.com/voppa/p/Bu42XlhF8I_/?utm_source=ig_tumblr_share&igshid=1rv7mge28qacm

PROJECT HIGHLIGHT ======== Here's the latest project from a "Sidekick" client. The Sidekick package is my 30 Day Brand Launch. It's for entrepreneurs that know who they are, who they serve and what problems they solve and are ready for a visual identity that is professional and makes an immediate impact. Les Battles was launching his new business Generator Technologies that installs generators within 48 hours in the Jackson Mississippi area. Not only do the generators save your food and give you power, but they are also critical for the elderly and those that need medical devices that rely on power. It was great to work with someone who provides such an important service to an area prone to storms and outages. The project entailed: ✅ New Logo design ✅ Website-A high converting single landing page that would be informative as well as capture leads. The website is also set up to scale as his business scales. ✅ An easy to understand and implement Brand Style Guide ✅ Social Media Branding Results: The final branding is strong and gives him immediate recognition as a professional and gives him an established and trusted presence in his marketplace. All in less than 30 days. https://www.instagram.com/voppa/p/Buwuw0Lln_9/?utm_source=ig_tumblr_share&igshid=1mklmf38mcgp2

I’m ready to go see Captain Marvel tonight! I’m meeting up with a bunch of guys to eat some BBQ at Dickey's Barbecue Pit then we’ll all go see CaptainMarvel together. Yeah, it’s a ManDate. Getting together with a analog humans and just having a blast is so important to social health and mental health. As entrepreneurs we sometimes go solo too long. You need to just put the laptop down and step away. It’s a great reset to your mind and a key to the future success of your business. If you’re in the Jackson MS area and you want to join us, you’re welcome to join us. (at Madison, Mississippi) https://www.instagram.com/voppa/p/Butv-WVFtTC/?utm_source=ig_tumblr_share&igshid=6zowx10ge0r8

PROJECT HIGHLIGHT ===== New Label design for Backwoods Grind Coffee Company I helped name the company, designed the logo and now the labels. The coffee is awesome, even if you're not a hunter or outdoorsman. @backwoodsgrindcoffee https://www.instagram.com/voppa/p/Bumep-Sl8n6/?utm_source=ig_tumblr_share&igshid=vpta9lcrxfha

So honored to keynote at #monstermergebu19 this morning. I love speaking and especially pouring into young creatives. (at Belhaven University) https://www.instagram.com/p/Bug9BtvFQzz/?utm_source=ig_tumblr_share&igshid=18rzwgag8znm6

I don’t always share photos of my coffee, but when I do it’s because it’s a custom printed design from @fusioncoffeehouse (at Fusion Coffeehouse) https://www.instagram.com/p/BuekbeLF2x-/?utm_source=ig_tumblr_share&igshid=r732retm50th

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters in @fastcompany https://www.instagram.com/p/BucKCM6lRni/?utm_source=ig_tumblr_share&igshid=ew73knz4yfm0