Visionweb PPC

As the decision maker of your company's or business marketing, you made the decision to hire an SMM expert to increase your digital / online presence.  Carefully consider what this actually entails and ask yourself what you hope to achieve. Increased brand awareness? Shifting demographics, i.e.appeal to a younger audience ? Better customer relations? Drive sales or generate leads. All of the above??? Knowing where you want to end up is the key as to what road down the social media highway you want to take.

After strategy and budget, we identified 9 areas of social media marketing that should be considered and looked at. At Vision Web, we would gladly start from the ground up, working with you to set up a strategy with obtainable goals, within budget, utilizing social media channels and techniques that make the most sense. Please feel free to contact us and we'll be happy to answer any questions. Without further ado, here is your Social Media Marketing Checklist:

1.    Set a Strategy - As mentioned above, setting a goal is critical.

2.    Set a Budget - Once you have established your strategy, it is good to make sure you have the budget to get it done. Worse case scenario is taking the time to get started only to see your marketing plan fall apart due to lack of budget.

3.    Blog Posts - We all know original content is king across search engines, but make sure they being promoted and what platforms are the best to promote, engage, share, and discuss your brand.

4.    Attract SM Influencers - In addition to Blog Posts, Influencer Marketing is a very effective strategy to promote your brand. Getting someone with "Media Card" behind your brand can be very difficult but extremely beneficial in the long run, similar to a company spokesperson in traditional advertising.

5.    SM Contest or Incentive Reward - Creating a contest and offering tangible rewards (money, gifts, experiences, etc.) is a great way to engage and grow an audience. Careful not to come off too gimmicky however, or run  too costly of a promotion.

6.    YouTube Video Optimization - As the second largest search platform (behind parent company Google) with nearly a BILLION visitors a month, posting  & sharing company videos on YouTube is a great way to gain exposure. However, similar to Google, without proper optimization, your efforts might end up lost and ineffective.

7.    Facebook Live Video - When Facebook launched their "Live Video" app, it was made clear that live video would be at the top of the timeline / news feed. As long as there is an event or storyline that works, good idea to take advantage of this platform. Consider Snapchat as well.

8.    Google+ - Consider utilizing the Google+ platform, but not for the shear number of users like Facebook, Instagram, or Twitter. As an integral part of Google, its biggest advantage is  it can help with search rankings since posts are indexed in the search engine result pages (SERPs).

9.    LinkedIn Ads - Currently owned by Microsoft, LinkedIn updated it's advertising platform and should really be looked into. LinkedIn’s outbound marketing feature is a proven, highly effective strategy in generating awareness and hot leads toward a targeted group.

10.                      Twitter Chats -  Hosting or participating in a Twitter chat is a wonderful social instrument that can be used to bring a community of socially active individuals together and dive into an intelligent, industry-relevant conversation.

11.                      Build Social Community Relationships - Whether or not you would like to utilize social media to increase sales, customer relationships are important considering by nature social media networks can simply make or break a brand. Some of things to consider when addressing the "social media community":

• Listen to audience’s pain points, roadblocks and quandaries

• Embrace genuineness

• Put customers at the center of their focus (e.g., publishing user generated content)

• Produce content that your audience cares about

Taking the Next Step

While we've compiled a solid list of Social Media Marketing ideas / tips, etc. certainly there's a lot more to consider. Moreover, as we are coming up on another year, who knows what new technologies and platforms will be developed and need to be implemented ?

Vision Web is run by a team of software and internet executives. Vision Web has been recognized as one of the most innovative search engine marketing firms providing digital marketing products and services to thousands of clients across the globe. Its suite of integrated products includes SEM, National and Local SEO, PPC and Social Media Marketing to help companies succeed online.

Vision Web has helped to create thousands of successful search engine marketing campaigns and managed millions of digital spend to help clients increase sales by driving qualified traffic in a profitable way. That’s what we’ve done, but this is who we are: a team of digital marketing fanatics who want to help your company succeed online. We pride ourselves on staying ahead of new trends, tools, and industry changes

Our company culture promotes rapid innovation, customer centric approach, and excellent execution, while giving back to the community with the Vision Web Cares program. The team shares a genuine passion for customer success. We welcome both big and small opportunities. In fact, some of our largest clients started off as startup companies. We take great pride in growing with our clients.

Services Provide by VisionwebPPC

Pay Per Click is the art and science of getting the most amount of qualified conversions for the least amount of cost.

We’ve crafted a tried and true approach to PPC management that ensures each campaign is optimized every week, and sometimes daily , including but not limited to the following:

Analyzing the Search Terms Report

Adding negative keywords

Identifying new performing keyword opportunities

Performance-based strategies and bid adjustments

A/B Split is testing ad copy

Other Performance analysis

The most important focus is your technician working with you and for your business; we never get sidetracked from these necessary fundamentals. We are results driven, and provide analytics reports, updates, and strategy conference calls as part of our management service.

If you already have a PPC campaign or if you are ready to dive into Google Adwords, then we can have a discovery meeting via phone, screen share, or Google Adwords accounts, so that we can tell you what your top priorities should be right now.

We will go over a custom report of the keywords relevant to your site, and go into detail about the latest strategies used in Google Adwords to maximize results for less cost.

visionweb PPC Explained a latest update of google algorithms in Detail. This Company known as a solution to get High Traffic On Website.

Google’s latest algorithm update, referred to as “Possum” (Yes, another animal with the letter P) is a change to local search, with seemingly positive results for local businesses and for users. The update has put a lot more emphasis on the user’s location, which means users are getting more accurate results. Google’s filters for local search and organic search are evolving and part of this change means the two filters are now working more independently from one another. The update, which took place on September 1st, hasn’t fully stabilized yet, which would indicate Google is still running tests. At least for the near future we won’t know the extent to which Possum will impact rankings and the nature of search. Basically, the changes are as follows:

Businesses that are not in the center of the     city got a boost: For     a long time it was important that you had an address near the center of     the city, now that seems to have loosened up a bit.

Filtering of local results that share the same     address: If     you share an office with other people, you may be subject to filtering.     This may also be a way to prevent false local business verification.

Searcher location / IP is more important     (Results Customization): Different results are being served up based on locations.     If you’re tracking your rankings in any kind of rank tracker, you’ll want     to use the localized feature.

Long tails provide more variation in results: Different results are     being served up for variations of keywords, city and state combos. This     may also just be shuffling of the serps, but it’s a good idea to have all     these variations in your link building and on your site.

Local and organic became more disconnected: Google seems to be going     back and forth on this. We’ve seen previous updates where if you rank well     organically, you would rank well locally in maps, but with this update it     seems to regress a little bit back.