Video Mania

How much information would you want about a property that can take 30 years or more to pay off before you decide to purchase it? We think that is not something you'd get into on the spur of the moment. A customer wants to know every little detail about each product's distinctive characteristic. So why should house buyers be expected to take your advertisement seriously depending on some sloppy, unfinished lines in all uppercase?

Long listing descriptions are essential in real estate ads when it comes to buying a house. Properties with lengthy listing details sell for much more money. Buyers would like to learn as much as they can about a house. According to some research, the average listing for a moderate property needs at least 60 words to describe it, while evidence reveals that 250 words is the ideal number. 

However, it is not suggested that an additional advantage is given to descriptions or real estate ads longer than 250 words, but it also does not appear to damage either. However, too many specifications shouldn’t be mentioned as they may overwhelm the buyers. There has to be a fair balance between how much to mention and what to mention. 

Every consumer searches for available houses for sale based on their particular set of must-have features. Some people want restaurant kitchens, while others want an outdoor garden or a space for working from home, such as a studio. It is critical to be as extensive and descriptive in your description as possible to display all the possibilities your house has to offer. Most buyers rely on those brief listing descriptions to choose whether to view a property or not.

Ideal Length of a Real Estate Video

Even images sometimes fall short of capturing a property's true splendor. With larger features to cover significant properties in real estate ads, a single image is insufficient when you need to present your consumer with all the vital information they want. A video depicts every tiny detail of the property, from the living area to the workplace area. 

You can make numerous types of real estate videos to wow your potential customers. A real estate video does not need to have a set length. The duration of a video varies depending on the type of the property. It is determined by the size, intricacy, and other features such as the property's constituents. The ideal length of the video is -3-10 minutes. A video that is longer than 10 minutes is simply too long for the viewers to focus on. You may not want to exhaust them for longer than ten minutes. Considering that, the video should be at least 3 minutes long since you should be able to provide all the crucial data in the video. 

Video marketing plays a significant role in promoting products and services. As per a research report by Wyzowl, in 2020, 86% of business establishments use videos as marketing tools. The most interesting part is that the figure has shot up by 41% since 2016. Let’s now explore how you can grow your brand with the help of video marketing.

Top 5 reasons to promote your brand with video marketing

1. Videos boost conversion rates – do you find it really tough to convert prospective customers to sales? Then, the right move would be to invest in video marketing. A study conducted by Unbounce reveals that a well-crafted video on the landing page can enhance the conversion rates by up to 80%.  

2. A video offers a great return on investment (ROI) - most of the businesses will vouch for that. Though video production is neither easy nor cheap, it is undoubtedly worth the investment. Also, online video editing tools have fantastic features, and they are getting cheaper.

3. Higher chances of engagement – Unlike in earlier times, consumers don’t have the patience to read lengthy, textual content. A Hubspot Content trends survey shows that in the case of videos, the chances of consuming content thoroughly are 62% and those of skimming are 38%. It’s quite shocking to notice that for blog articles, the figures are just 27% and 73% respectively.

Consumers expect you to post short videos on your website and social media pages. Creating a video was never so easy, thanks to Invideo. Now, boost the impact of your video by using animated text, music and special effects.

4. Enhances brand awareness – with videos, share testimonials of delighted consumers. Let employees speak about the wonderful experience of working with your brand. Also, come up with a video where you offer a sneak peek into the behind-the-scenes activities of your establishment. For example, if you are operating a fast food delivery service, show how an ideal day would look like in your kitchen. All the tips above help reinforce brand awareness among your customers.   

5. Increases search engine rankings – nowadays, it’s quite a common practice among consumers to Google for products and services. Hence, your prime objective must be to appear on the top of Google search results.

As per a study by Impactplus, there are 50x more chances of videos getting organic rankings when compared to plain text results. Thus, come up with engaging, attention-grabbing videos on your website. If it’s an engaging video, your customers won’t feel like leaving the page. The dwell time or the time spent by users on your website is one of the most important criteria for Google for determining the ranking factors.

Conclusion

People usually consider YouTube the Wild West in numerous ways, including supporting those who set up on this platform in the early days. However, Vox is the perfect example that latecomers can also succeed equally on this platform. 

Also, the success story of Vox is so inspirational that many businesses and individual brands keep searching online about how to create a youtube channel and ways to use video making and editing tools like InVideo to get that perfect content that people love watching on YouTube. 

In addition, while YouTube is known as a pretty challenging platform to attain success, Vox's evolution shows that great content will always perform well. Moreover, with videos that have climbed up to hundreds of million views and approximately ten million+ subscribers, Vox is one of the most popular media channels on YouTube.

What Made Vox So Successful on YouTube?

One of the most significant reasons Vox credits its evolution is its original and almost invariably informative journalism. The video department works as a separate writer and a definite writing team. They collaborate when required and, their video content gets crafted by the Vox team before their journalists add their individual touch wherever needed. 

In addition, Vox's most successful show is unquestionably their Vox Borders series that accompanies their in-house journalist Johnny Harris moves across the globe, highlighting pivotal stories. The fresh first-person shots united with their stunning graphics make for engaging viewing and are undoubtedly one of the main reasons their success is maintained till today. 

Moreover, their content remains well-considered and fleshed out, giving them a competitive edge over other professional YouTube channels. With their trademark style and simple to absorb video content, Vox has grown as a leader of video journalism and put ahead an excellent precedent of how great content forever remains on top. 

Apart from this, Vox is pretty unusual in the business of deciphering all these things at once. It comprises a newsroom of journalists and a production unit highlighting online brands and other journalists who are the heart of their creative team and build a valuable content strategy.  

Also, Vox usually gives credit for its YouTube growth to its concentration on what they do the best: innovative, critical journalism. The video crew, which increased from 12 to 20 staffers in 2016, works as its media segment separate from the writers, as Andrew Golis, General Manager at Vox. While both units often collude on videos, most of the video content produced by Vox are unique, thoroughly reported opinions from the video team. 

The Bottom Line 

YouTube is all about sharing, communicating, and engaging with other people over the internet, even though it is not labeled as a social networking platform. As a result, to remain competitive, you must attempt to develop your online network.

Collaborations among online creators have proven dominant in boosting a YouTube channel in evolving and attracting new subscribers. It facilitates both collaborators to gain popularity with the other's subscriber base. This is particularly crucial in the YouTube community. 

It is no secret that video is becoming the next big thing. As a result, YouTube is unquestionably the world's most popular video-sharing site. Whether you are a business or an individual content creator, it is critical to harness the potential of video content. Since YouTube has so much content, making your videos more accessible to a wider audience is crucial.

One of the best strategies to expand your audience is to include captions on your YouTube videos. They provide a higher return on your investment and encourage more people to view your videos. Although captions are an additional step in the video production process that many people are unfamiliar with.

When it comes to adding subtitles to your videos or how to make youtube video, this has never been simpler. To ensure that your audience gets easy access to your excellent material. Before exporting, pay for a service, or use an automatic transcribing tool, you may do it manually.

What Is a Caption?

When used in combination with video, captions transmit conversation and narration and any other soundtrack that may be present in the video. This covers the time and genre of music that is being played, as well as any background sounds. Such as loud crashes, cars honking, or dogs barking, among other things. This may be essential to understanding what's going on on the screen.

There Are a Variety of Options for Captioning YouTube Videos.

Captions can be added to YouTube videos in three different ways. You must be the rightful owner of the video to be considered for any three options listed.

Make Use of YouTube's Caption Editor.

The majority of YouTube videos have captions generated for them using voice recognition technology when they are posted. These automatically generated captions rarely, if ever, get the emphasis right the first time around. But if their correctness is reasonable and captions can be improved with only a few simple changes, the quickest and most convenient approach to fixing them is to do it directly on YouTube.

Outsource the Captioning Work to a Professional.

A fee will be charged for the provision of caption videos by companies. For further information, you may get in touch with these businesses directly. If you want to add captions to your Youtube videos, the InVideo cloud-based service is an excellent option. 

You Can Do It on Your Own.

There are various free internet programs that make it possible and simple to caption videos on your computer.

Adding Captions to Your YouTube Videos: A Step-by-Step Guide

Step 1

Sign in to YouTube and then choose YouTube Studio from the drop-down option to begin working with it.

Step 2

From within YouTube Studio, select Captions from the left-hand menu, then select the video you want to add subtitles to.

Step 3

While viewing your video's subtitles menu, select ADD to bring up a dialogue box where you can upload a caption file.

Step 4

Select Using one of the three-button options provided, upload a file into the application.

Step 5:

Following your selection of the Captions file radio choice in the pop-up dialogue box. Click the Choose File button to navigate to the location of your caption file.

Wrapping Up

With over 3.2 billion active users on social media, all content creators and businesses have taken on social media to make their online presence felt. You might have already come across every kind of ad and social post there is.

This further means that it takes quite a lot of creativity, ingenuity, and imagination to stand out in the crowd. Recently, one of the more effective ways to grab that momentary attention and convey your message more efficiently is using InVideo and motion graphics.

Are Motion Graphics and Animation the Same Thing?

Before you understand how implementing motion graphics can help your business grow, you should know what it is.

In simple terms, motion graphics is the offshoot of an animation that has gained immense popularity in the recent industry; it mainly includes elements of graphic designing, where the objects, images, shapes, and even text are put into motion or animated.

Most people confuse animation with motion graphics, and that is not correct. Animation is the umbrella under which all kinds of images and objects that continue a motion can be placed. This could include hand-drawn animations, CGI, Claymation, and obviously, motion graphics.

Nevertheless, animation as an art form focuses mainly on storytelling and has a narrative. It uses cinematic techniques to further make the viewer feel some kind of emotion and motivate them to take action.

On the other hand, motion graphics is one such animated graphic design that is mainly used in marketing. While conventional animation focuses on stories, characters, and intricate settings, motion graphics bring static graphics, abstract objects, and text to life.

Benefits of Using Motion Graphics for Your Business

The main reason for the popularity of motion graphics has to be the number of benefits it offers. Here are a few

It makes the video more enticing

Video content is one of the more well-consumed media in today’s generation. With so much video content being uploaded every day, it can get quite repetitive and boring for the viewer. Adding Motion graphics here can help make it look new and exciting.

Convey complicated ideas easily

This is another common benefit of adding motion graphics to your video content or even websites. It can help convey a rather elaborate and complicated message much easier. It is a much better alternative than a boring wall of text and can help you grab the viewer's attention much more easily.

In addition to that, you can fit in a long paragraph and explain it with only a few lines and images with motion graphics.

In Conclusion

With the information mentioned in this article, it is no surprise why motion graphics are so popular these days. Along with that, you also know what it is and how it is different from basic animation.

Try watching a movie without sound. Your marketing, promotional, and entertainment videos will fall flat if they fail to create connectivity with your audience through music. But there are several imperatives attached to adding the right music to your videos.

You cannot randomly pick a music track and add it on your social media and YouTube channels. You need to consider copyright law and use only the copyrighted music on your YouTube/social media videos. You can also add free music for videos.

Relevance of Adding Music to Your Videos

Adding soulful music to your videos can escalate the emotions you want to display.

Using music in your video marketing campaign can enhance your sales, help small businesses grow revenue, and create an emotional response in viewers.

Before you use any music on your video (unless it is for personal use), you must get permission from the copyright holder. Here are the recommended ways you can add appropriate and legal music to your promotional videos.

How to Legally Use Copyrighted Music in Your Digital Marketing Videos

Step 1 - Find the copyright owner of a song

Before you add a licensed soundtrack, you need authentic permission from the copyright owner of that specific song. You can contact the music publisher or the record company. You can also contact the performing rights societies like ASCAP, BMI, or SESAC for information about recordings they license.

Step 2 - Ask for copyright permission to use a song

Once you’ve tracked down the copyright owner, you can seek legal permission from him by writing a letter or an email to him. You can refer to the song/soundtrack you wish to use and explain the purpose of using it (profit/non-profit/entertainment/commercial), asking them for permission. You can request them to send a return letter with an agreement or contract you directly for negotiation on music rights.

Step 3 – Pay for the copyright

Once you get the permission, not from one, but from all the legal parties attached to the sound piece, you are good to go. There can be a few owners who will let you use the soundtrack for free but don’t get over-optimistic, and instead be ready to pay. The cost to license a copyrighted song can differ widely. You must carefully read the terms and conditions of the license before you enter into any agreement.

Step 4 - Alternatives to getting permission

If you cannot contact the copyright owner or you feel the charges are too high, you can purchase a royalty-free license. There are various apps and music libraries that offer free music to add to your videos. You can seek professional assistance from experts like InVideo to help you manage the right soundtrack to your marketing videos. Other options you can get free music from are:

Music copyrighted by Creative Commons

Royalty-free music

Music from the Public domain

Conclusion

Abide by the required license before you incorporate any soundtrack into your promotional videos. Go for free music for videos if you are on a budget. Follow all applicable laws and navigate the ever-changing and complex world of licensed music.

In recent years there has been a significant improvement in the quality of video editing tools. The rapid growth of video has added fuel to the fire. Video editing is no longer the exclusive privilege of expert editors. There are several free video editing softwares that let novices create high-quality content.

Irrespective of whether you are an entrepreneur looking to showcase your products or you want to give your social media videos a professional touch, quality video editing is the only way forward. In this article, we will explore the top video editing tools that are ideal for novice editors.

Lightworks

Lightworks has a simple interface, making it simple for beginners to pick up on the editing. The high-quality trim functions give you better precision on the editing. With Lightworks, you can optimize the speed and edit your content even when the importing is in progress.

Lightworks supports several video formats and is available for Windows, Linux, and Mac devices. Another unique feature of this tool is its real-time project sharing. Using this, you will have full control over the different team members viewing and editing your task.

InVideo

InVideo is the perfect choice for those who wish to create videos from pre-made templates. With more than 3000 templates to choose from, you can make every type of video. The tool also has an extensive media library that lets you choose from millions of video clips, stickers, audio clips, and images. That way, you can create high-quality clips even when you are short on clips.

InVideo is a cloud-based tool and does not demand a high-end computer for your editing. You can use it on any operating system. The AI capabilities of InVideo guides users into perfecting their video cropping, color selection, and other editing decisions. InVideo is one of the few tools that automatically creates a video from textual content. This makes it a perfect choice for small businesses where multiple team members need to collaborate on video making.

VideoPad

If you are keen on using a simple tool that supports 3D video editing, VideoPad is the perfect solution. The tool has several compositions and styles that let you play with special effects, transitions, text overlays, and a lot more. Manoeuvring around the tool is simple, and you can easily add light effects and fine-tune the colors in your video.

VideoPad has a double built-in screen that allows you to preview the selected clips on one screen and preview the entire sequence on the other. The video optimization tools allow seamless stabilization and improve the overall quality of your edited content. VideoPad is available for Mac and Windows devices.

Singing your favorite song with erroneous lyrics? It has happened to many of us, hasn't it? 

As a matter of fact, a number of people are dependent on lyric videos, as it helps them understand the song better and sing alongside the artist with correct lyrics. Making a lyric video has now become effortless, unlike the past couple of years when video creators had no other option but to use complex software to create lyric videos.

So, let's learn the simplified process of making videos.

How to Make a Lyric Video for YouTube

 Here is a step-by-step guide facilitating you make a lyric video for YouTube seamlessly-

Step 1- Preparation for lyric video making

Firstly, you need to select a song you want to use in the video after ensuring the song is trending. Find the correct lyrics of the song, and for that, you need to ensure the source from where you copy the lyrics is reliable. At the same time, check and correct any misspelled lyrics or other mistakes that come to your notice.

Step 2- Add a background

You can upload an existing photo or video and use it on the storyboard. If you do not have any relevant pictures related to the video, you can also use free videos or pictures from the stock photo sites. 

Step 3- Upload the audio file

Reaching this step implies that you have made the video and added the background. Now, publishing the video on YouTube can be a game-changer as the platform enables your video to reach a wider audience. In order to upload your video on the best online video platform, register and sign in to your YouTube account. Once you enter your email address and password

 to sign in, you will see the upload icon placed on the top right corner. 

Click on the upload video option and choose the file from the desktop you want to upload. 

Choose the video from the file location and tap 'Open' to upload your video to YouTube. You can easily customize the text as per the song you choose, along with the artists' name. Do not publish it without adding your album cover and the lyric video title before uploading.  

If you want, you can also add descriptions and tags to the text bar. Once you add all the crucial elements, hold your horses for the video's processing to get complete, as it can take from several minutes to hours to complete the upload. Hence, you need to keep your desktop or laptop plugged into a power source while uploading the video because if it gets turned off, you might have to start the upload from scratch.

Once the process is complete, click on publish. It will allow your video to be uploaded on YouTube. You can also check your profile, view your page, see all the videos you have uploaded, and share the video from YouTube to boost your views.

Bottom Line

The serene family of colors Industries that nail use of Pastel Color Palette Interior Designing Baby Care Products Dessert and Bakery Skincare and cosmetics

Have you wondered why a shade of mint green or lavender from a Pastel Color Palette instantly soothes your mind? Something sweeps into your soul, and your spirit appears all calm from the chaos. Well, that is probably the magic of colors. As per science, colors are not mere shades but tend to dictate our moods and personality.

It plays an integral role in the advertising and marketing industry, where marketers use colors to generate impressions of consumers and instill an emotion that they are looking for. Herein the Pastel Color Palette makes one of the top choices across industries considering its versatility and softness.

So, if you wonder why most healthcare companies, interiors, home décor, and child care opt for pastels to get the airy vibe, you are certainly at the right place. So, let us dive into the world of Pastel Color Palette and explore its magic in detail:

Pastels are not a separate group of colors. But they are derived from actual colors by adding a shade of white. In short, they are the lighter version of a primary color that is desaturated using white.

For example, while green may represent nature or envy, pastel green, pistachio green, or magic mint will instantly draw calmness and care. It is no wonder that they are used in healthcare and childcare setups to create a sense of peace in the mind.

Compared to its stark opposite pale colors (formed by adding gray or black to primary colors), pastels are easier on the eyes and ignite a range of emotions.

From graphic designers to interior designers, pastels have been acclaimed universally. The high luminance and the touch of satisfaction make it the apple pie for everyone. But, with each industry using pastels differently, let us see who wins brownie points for using it to the T.

The thought of home exudes a feeling of peace and relaxation. Pastel color offers the perfect edge by instantly gratifying mood. Besides, the luminance also adds to the volume of the room, rendering it a spacious look.

Pastel Color Palettes are often compared to babies who exude a similar feel of pleasantness and calm. They both are delicate, soft, and pleasing to the eyes. That makes pastels the ideal pick for branding the products. Whether it is sober lavender, baby pink, or green, they do their best to rekindle the innocence of babies.

Pastels relate to emotions. They deliver a wide array of feelings from romance to peace, joy, affection, love, and care. Desserts are no less an emotion, which invokes a feeling of joy. Thus, opting for shades of pastels with other bolder colors perfects the game of branding and marketing.

Who doesn't love the shade of peach? Skincare defines smoothness, which is the core of pastels. Besides, cosmetic companies continue to champion the use of Pastel Color Palettes by trying winning combinations.

Introduction

Planning to launch your YouTube channel? It’s definitely a great idea. As per a study by Statista, YouTube is the second most popular social media channel, with more than 2.29 billion monthly active users as of July 2021. As a beginner, you might have several doubts about how to upload a video to YouTube.

Long or short-form videos

Do you plan to create a short YouTube video or a lengthy one? On average, users spend more than 2.5 hours a day on long-form content, as per the report by Moneycontrol. 

Rules of uploading a YouTube video 

With a basic YouTube account, you can upload a video up to a size of 2 GB and a duration of 15 minutes. However, you can still upload a video of larger dimensions on YouTube. Just by verifying your account on your mobile phone and installing a proper web browser, you can upload videos that are lengthier than 15 minutes and with a size of up to 20 GB.

How to upload a video to YouTube?

Let’s go through the step-by-step procedure on how to upload a video to YouTube. First, we will check how to upload a small video with a size less than 2 GB.

Step 1- Sign up with YouTube.

Step 2- Log in to the application. Now you can see “CREATE” appearing on the top right-hand corner.

Step 3- Click “Upload videos.”

Step 4- Now click “Select Files.” A file upload box opens up.

Step 5- Now select the video you want to upload.

Step 6- Double-click the file. Now your video starts uploading to YouTube. At the top of the screen, you can see the “progress bar.”

Step 7- Update your video’s details in the corresponding boxes. Now click “save.”

Step 8- On the right of your video’s name, you can see a link. Click to watch your video on YouTube.

How to upload a video larger than 2 GB?

Step 1- Login to YouTube and click “Upload.”

Step 2- Click the hyperlink “Increase your limit” appearing at the bottom of the page.

Step 3- Choose your country from the drop-down menu and enter your mobile phone number.

Step 4- Click “Submit.” Now you will receive a verification code from YouTube on your mobile phone. A new page loads asking you to enter the verification code.

Step 5- Enter the code and click “Verify.”

Now you are all set to upload a video up to a size of 20 GB.

How to edit your YouTube video?  

Now, designing and editing your YouTube video is pretty easy with Invideo YouTube Video Editor. In just 5 minutes, you can make a video with thousands of images, videos, and stickers to choose from.

Conclusion

Are you facing issues with the 25MB allowance on Gmail and similar limits on other Email platforms? It sometimes becomes challenging for a person to send all the files at once if they are more than the allowed limit. This problem happens to be a persistent one in terms of sending videos. Isn’t it? 

In this article, you will get simple tips on how to compress a video so that it fits the mailbox.

Reduce the resolutions

If a video is shot by a good camera, without a doubt, the resolution of the video will be more. So one of the best ways to make video smaller is to reduce the resolution. For example, you can easily reduce the resolution if you use a laptop and have a VLC media player. 

You can lower down the quality of the file

Now, if you think you will not be able to use VLC or any other software or editing application. Then, there is another way to compress your video, and that’s to download it in lower quality. You can export and download the file in a lower format like MP4. 

Convert it into a Zip file

One of the best ways to make a video smaller is to convert it into a zip file. With the help of this trick, you can convert a GB long file into KBs easily. This function is available on most devices. All you need to do is right-click on the video and click on the video file converting option, and then click on a zip file.

Send it as a link

Another way to make the video smaller is to send a link across to the receiver. You don’t have to upload the video, nor have to create a zip file. Just make a link of the video and send it across. The link creation can be done on several third-party applications like Shareit and WeTransfer. 

Trim your video

You might not be able to send a complete video by trimming it, and sending smaller parts of the same video can help a lot. It is one way to compress your video without taking a hit on the pixel quality. Trimming a video is easy, and you can see a few tutorials online. It won’t take much effort or time.

Conclusion

Believe it or not, Instagram is the second most accessed network after Facebook. It witnesses over one billion active monthly users and 500 million daily Instagram Stories, making it the largest social media platform in the world. Today almost everyone is on the social media platform. 

Indeed, it is certainly true that it's tedious to keep your Instagram well optimized and squeaky clean so that you can get more reach and likes. However, Instagram algorithms and bots keep on evolving, which leads to disruption and calls for strategic Instagram Marketing & audit to remain on the right side of the Instagram algorithm.

There are a plethora of ways of checking the performance of your Instagram, and one of the reliable and effective methods is the Instagram audit that involves important stats that facilitate the audit. We all will agree that Instagram frequently comes up with new features and updates to keep users engaged. However, at the same time, it is pivotal to remain acclimatized and up-to-date with the changes that Instagram makes, and this is only possible when you know Instagram marketing and audit. Here is the rundown of some crucial stats for your Instagram dashboard that will help track the account progress and frame social marketing strategy to yield effective results. 

Follower growth rate: It is a myth that the high number of followers is the true indicator of the health of your marketing campaigns and Instagram strategy. Instead, it's your follower growth rate that shows your business growth and the scope of new prospects. When evaluating Instagram performance, measure the growth in the number of followers over time. 

Engagement per user: Do you know that around 70% of Instagram posts are not viewed by anyone. Having millions of followers but zero engagement on posts or stories won't drive any new business. If you're tracking and evaluating per user engagement as a metric to measure Instagram performance, you are on the right way.  Always remember you need loyal followers not the horde of followers. 

Comment per post: It is super easy to get likes on Instagram but the real game lies in comments as it involves more time and thought process. You can keep track of the number of comments you get on each post and what is the frequency of each. It is an important metric to keep an eye on and a great way to boost your Instagram insights. 

Total reach: For this, you need to switch to a business account and hover to insights to know the reach per post. Reach is another stat to look out for. Reach depicts how many users have viewed the post and helps measure brand awareness. So focus on reach, not impressions. 

Introduction 

Today YouTube is a leading popular free online video-sharing with 1.9 billion users viewing over 6 billion hours of videos per month. Isn't this amazing? Moreover, Youtube has now become the hub of content creation and content consumption. Since Youtube is governed by user-generated content, you will find a plethora of subpar videos. Many users are creating their channels, sharing videos without considering Youtube Video Size, dimension, aspect ratio, and resolution. It is the biggest blunder one can ever make.  

One of the pivotal factors to note is that optimized video garners more eyeballs, views, and reach. Likewise, recordings with the right size and perspective proportion have a higher shot at affecting viewers. Notwithstanding your video's substance, if it is introduced inadequately, many people will not watch, and your work will be of no use.

YouTube Video Aspect Ratio

Every social media platform has its own set of dimensions for its post. So it is pivotal to know the correct sizes of videos and images to garner better reach and results. Another area of focus is the aspect ratio when looking for the perfect YouTube video size, as the resolution depends on your youtube size.

The aspect ratio of the video helps to define the look and appeal of your Youtube Video. These rates are based on their width and height. There are three default aspect ratios:

 1:1 aspect ratio:  It is a vital feature that equals a video’s length and width, and this type of aspect ratio is mainly used in all social media platforms. 

16:9 aspect ratio: It is the most widely recognized kind of viewpoint proportion. It depends on a 16-inch width and a 9-inch length. This record design is otherwise called widescreen. These days, it fills in as the norm and guarantees the best review insight.

4:3 aspect ratio: This was considered the video standard in the early days and had a greater width. Videos in this ratio provide an image that is 4-inches wide and 3-inches long.

 The Correct YouTube Video Size as per Resolution 

A significant aspect of creating and uploading a video depends on the resolution of Youtube size. It helps to provide a better video format as to whether using mobile phone or computer, the video size can influence their user experience. You can get the highest 4K video quality if you use the highest video resolution of 2160p. It is known that good quality video takes lots of file size and takes time to the network connection. 

Recommended Resolution & Aspect Ratios 

For the default 16:9 aspect ratio, encode at these resolutions: 

2160p: 3840x2160 

1440p: 2560x1440 

1080p: 1920x1080 

720p: 1280x720 

480p: 854x480 

360p: 640x360 

240p: 426x240

 Conclusion 

As video continues to dominate the world of digital content, YouTube has emerged as a powerful marketing tool for millions of businesses. Across industries, YouTube offers a centralized platform for brands to engage with their target audience. The fact that more than 2 billion users are active on YouTube makes it a crucial tool for business growth.

While it is important to use an appropriate windows video editor for your YouTube editing, you need to be ready to walk the extra mile. Merely setting up a YouTube business channel will not suffice, and you need to strategize the content. Here are some tips to help you in the journey.

Work on the Channel Art

When a potential customer visits your YouTube brand page, the channel icon and banner help them form their first impression. Ideally, you must use 300 dpi HD images for this. Brand logo, images with the brand colors, and taglines can be a part of your channel art.

Mention Your Business Info

The About section of your YouTube account has high visibility. You can leverage this to your advantage by mentioning your company mission statement in this section. You can include details like the company website link, your brand’s social media handles, call-to-actions, etc., in this section.

Work on a Chanel Trailer

A channel trailer video is an excellent way for brands to market themselves to a digital audience. You can talk about your brand offerings, their values, new launches, and other such details in the trailer.

Editing tools like InVideo have pre-made templates that simplify the creation of such a video. You can then place the trailer on your YouTube homepage to ensure that it catches the attention of your viewers.

Encourage Your Viewers to Subscribe

When a viewer enjoys a video, they will be keen to explore similar content. You can use this to your advantage by asking them to subscribe to your channel. That way, when your brand uploads a new video or creates a playlist, subscribers will be informed of the same. This will give you better views on the videos, and you can expect better brand visibility.

Work on SEO Optimization

While preparing YouTube videos, identify keywords that are relevant to your video. Then, add these to the video title and description. Such proactive measures will improve the ranking of your video and attract more viewers.

Encourage Video Engagement

Encourage your viewers to like and comment on your video.  If possible, incentivize viewers into sharing their opinion about your video. When people share your video, YouTube interprets this as high-quality content. The platform’s AI then automatically shows the video in the feed of other viewers. This sets off a chain reaction and helps in making your video content viral.

Instagram Stories and regular Instagram posts seem to be on the same platform. They're very distinct from one another in terms of functionality. Using Instagram Stories to communicate with your audience is a fantastic way. Also, to make the most of your social media platform.

Instagram stories are a terrific way to engage with your followers. They're even better when backed by music. You may also use the Invideo editor app to modify your Instagram stories if you want to add music to Instagram stories.

On the other hand, you can't expect to post a bunch of stuff to your Stories. You can have it instantaneously resonate with your followers. When uploading stories, ensure that your strategy complements the videos and pictures you've already posted on Instagram.

What are Instagram Posts and How Do They Work?

The term "Instagram Post" describes your primary Instagram profile page, as well as the photographs and videos you upload there. Those who follow you and those who are following any one of the hashtags you include in your post. They will see these photographs and videos appear in their feeds.

The photos and videos you upload to your Instagram posts remain on your profile indefinitely. As a result, many Instagrammers opt to edit their feeds with care and consideration. Make certain that the content you share on your Instagram feed is appropriate for your brand.

As it will be seen by new people who come across your profile, Your Instagram account is the public face of your business or brand. Your feed's content should help them form a positive initial impression of you.

What Exactly Is an Instagram Story, and How do They Function in Practice?

"Instagram Stories" are vertical photographs or videos of up to 15 seconds in length. They are deleted 24 hours after they are posted on Instagram. Instead of appearing in the feed, these posts appear at the top of the app of a logged-in active user.  You must tap to see it.

In contrast to the feed, Instagram Stories provide a wide range of options to stimulate engagement with the content. This features stickers that allow you to ask questions, create polls, and do various other things. Users may message you immediately through the Instagram Stories interface, which makes it quite convenient.

The fact that Instagram Stories are deleted after 24 hours. It means that they are generally utilized more casually than the Instagram feed. Instagram stories are posted at the moment. Users are experimenting more than ever before to see what they can do with the format. Because nothing is happening in your feeds, you're free to experiment.

How Instagram's Stories and Posts Might Enhance Each Other

Stories are an excellent testing ground for the types of content and themes. This is something you might want to experiment with within your Instagram posts. Think about using what works in a store again for the rest of your content.

Increase your Instagram Following by Posting Regularly.

You may increase the number of people who see your Instagram posts. By tagging your posts with relevant hashtags and sharing them from a specific location. Furthermore, you must make your presence known to them by posting to your feed consistently.

In Conclusion,

How well do you know your customers? It’s very crucial when it comes to marketing your brand.

Social media platforms have transformed the marketing landscape. That's why you should know the platforms where your customers and potential clients hang out to reach them effectively.

As a marketer, doing market segmentation is something you shouldn't avoid. Like, at present, many young people who form a great part of society hang more on Instagram than other platforms.

Therefore, you can develop content for posting on Instagram to ensure you engage the young generation who can become reliable customers.

The young generation is the biggest fan of music. So, you should ensure to add music to Instagram stories to capture their attention to what you offer. 

Based on recent studies, many young people are switching from other social media platforms to Instagram. Below are some of the reasons why they are shifting.

Factors Making Younger Generation Prefer Instagram

High-quality content

Instagram users apply video maker tools like InVideo and tame time to do better editing of photos to create the best content for posting. That implies the content on Instagram is usually better.

Sharing Lives is Easier on Instagram than Facebook

As you grew up, there were those neighbors you used to play with. You may have all gone to different schools and are now working in different parts of the world. How do you connect with them and share life experiences?

Well, that has become possible thanks to social media platforms. Many young generations prefer Instagram since it makes everything easy when sharing lives with friends.

You can share photos, videos and even add music to Instagram stories for your peers to connect with. That's why as a marketer you need to integrate Instagram into your marketing strategy

Instagram Helps to Foster Strong Relationship with Friends and Bigger Community

Many young people using Instagram say that it helps to promote connection to the people they know. And being on Instagram gives them a sense of community. 

So, as a social media marker, you can tap on that perspective of the young generation and post images that help to humanize your brand.

Instagram Makes It Easy to Discover What Is New and What’s Next

The young generation is quite curious. They want a platform that offers connection to like-minded groups, that ignites creative expression, and a platform that captures the immediacy of the moment. And that's what Instagram is offering.

Even the most popular celebs have a huge following on Instagram. And due to new music, songs and movies, they post on Instagram to make it more appealing to the young generation. The musicians add music to Instagram stories to gain the attention of the young people.

Therefore, being a marker, you should tap that advantage to tell what is new to the followers and capture the immediacy of the moments while marketing your brand.

Conclusion

Want to run a successful business? The presence of your products online means a lot if you are going to remain competitive and become successful. The online platforms are becoming marketplaces, and you need to employ effective strategies to benefit from many potential online customers.

Creating online videos about your brand can help attract your viewers' attention towards your products and services. But you will need the best online movie maker tools like InVideo to create content that connects well with your viewers.

Best Strategies to Sell Your Products Online

1. Show Off Your Products

Is what you are selling a physical product? Then, a video of it will be a great way to give your customers a sense of what your product is like.

With good online movie maker tools like InVideo, you can create content that can make your potential customers understand your products and how they look.

You can be sure your followers and new visitors to your platform will easily connect with your brand's product after viewing it online through a video. That way, they are likely to become reliable customers, and that increases your sales volume.

2. Bring Testimonial About Your Brand to Life

You have some customers who have consumed your products or services and got testimony to make. Instead of using a written testimonial on your site, you can create a more interesting and authentic interview with your customers and use online movie maker tools to get captivating videos.

Once done, you can upload such videos reflecting the customers using your brand. That way, you can convert many viewers into customers, which translates into more sales.

3. Run Videos About Your Brand on Social Media Platforms

Do you have videos about your products and services? The best way to drive your new customers to your brand is by offering free videos. The best way to do it is by sharing them on social media networks.

When your brand videos are interesting, people will share them and spread information about your offering. In return, many new visitors will land on your page, which drives the sales high.

4. Sharing Your Brand Video on the Online Community

The chances are that a popular online community exists in your industry. You should engage actively in those and spread video content about your brand when it is relevant.

That way, information about what you are offering will reach many. And that opens more opportunities to raise the volume of sales.

5. Tag Your Product Content to Social Media Influences

Celebrities with a significant following on social media platforms can help to promote your brand. But you should seek consent first before tagging someone.

Many people buy online based on the reviews that your product gets. When the video about your product is associated with someone popular online, it will attract many viewers, which has the potential to increase sales.

In Conclusion