࿇

On the other hand, TikTok has drew in some people who are genuinely engaged in the long-term. But usually they are based on locations where we are unlikely to tour, at least for the time being. It seems like not the most economical way to grow an audience.

I’ve also noticed with local bands, having a decent TikTok following doesn’t seem to necessarily translate into decent shows and tour opportunities. I think it’s because people are relating more to thier image or personality than the actual music which is the product. Or because some of the engagement is paid bots.

No matter what every marketer says, I still think for the arts, quality will win over quantity eventually. You can hype up a shit band and they will get noticed, but it won’t endure unless they actually put out decent stuff consistently.