UMA

Project: Barenaked Yogurt (Los Angeles) Creative Direction, Logo Design: Luciano Martinez, Nuria Romero

Project: Illustrations for My Super Cool Friends (Lectura Books) Creative Director, Illustration: Luciano Martinez Website: www.lecturabooks.com

Project: Airzone (Austin, Texas) Creative Direction, Logo Design: Luciano Martinez, Nuria Romero

Project: Birthday Party Card for Paper Culture Creative Director, Illustration: Luciano Martinez Website: www.paperculture.com 

Project: Alma Y Alma - Image Branding Photography/Creative Direction: Luciano Martinez Photographer: Lluvia Higuera

Project: My Friends Love Me - ID System Creative Direction, Brand Designer: Luciano Martinez

Project: Baby Shower Card for Paper Culture Creative Director, Illustration: Luciano Martinez Website: www.paperculture.com

Project: Editorial - The Future “Computer Nerd” Photography/Creative Direction: Luciano Martinez Photography: Lluvia Higuera

Project: The Mystical Yeti Healer (Installation Character Design: Luciano Martinez and Amy Van Gilder Photography: Lluvia Higuera

Project: Holiday Card for Paper Culture Creative Director, Illustration: Luciano Martinez Website: www.paperculture.com

Project: My Friends Love Me - “There Is Another World. A Better World.” Photography/Creative Direction, Brand Designer: Luciano Martinez Photography: Lluvia Higuera

Project: White Party 2010, Booklet, VIP Cards, Wrist Bands Creative Direction, Brand Designer: Luciano Martinez

Project: The Village Kitchen (Los Angeles) Creative Direction, Logo Design: Luciano Martinez

Brand Design, Graphic Designer, Curator, Writer, Editor: Luciano Martinez Assistant Editor: Eric Friedrichsen

Special Thanks: Marcos and Atticus Saldana, Cactus Gallery, and Eric J. Friedrichsen

The idea for the installation came to me during one of my plane trips to Spain. I was looking out the window as my plane elevated and as it passed a bed of clouds, the scene suddenly transformed itself into a magical night sky. The event was during twilight hours and the light cast onto the clouds was beautiful and serene. The whole landscape just looked heavenly and out of this world. My thoughts wandered as the plane kept elevating. Up there, I felt humbled by the magnificence in my surroundings. I thought about how small we humans are in the spectrum of the universe and our need to feel important and significant. This idea of how humans look towards the sky for a savior to save us from our everyday existence kept coming up. I then dreamt up this scene in which a cloud-riding saint is summoned up by a group of spiritual ice mountains. I used Buddhism and Hinduism as my main sources of influence. In the end, I felt a great peace creating this art installation. In some ways, constructing this piece saved me from some of the things I was going through personally.”

Project: My Friends Love Me -  Online Store Visual Brand Direction Photography/Creative Director, Tee Design: Luciano Martinez Photography: Lluvia Higuera