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TRUEPUSH - Free Push Notification Service Provider DEMO

Truepush is the world’s no. 1 Free Push Notification Platform for web and mobile. Truepush has received a number of awards since the time of its inception in 2019 for its service. The platform has earned the trust of more than 36,000+ websites and marketers across the globe. Signup to re-engage your customers for free!! 

Shopify provides a simple and efficient way to create an online store with customizable settings creating a lot of space for creativity. It has 1.75 million merchants across 175 countries.

With this wide range of Shopify users on a global level, merchants are searching for new ways to stand out from the competitors. Shopify has in-built apps for building a customer base, dropshipping, customer reviews, handling orders, and more to drive sales and pull revenue.

It’s not easy to filter from these thousands of Shopify apps and choose the best one for your e-commerce business. So, to help you around we have curated the top 45 Shopify apps to enhance the functionality of your online store.

How to Pick Best Shopify Apps

We need to select suitable apps for the Shopify store to drive towards success. Here we have mentioned the 4 qualities you need to look at before installing a Shopify app.

Pricing Affordability is the primary aspect to consider while picking a Shopify app. You can find many Shopify apps with a free trial period. So, you can look over the features and make sure your investment is worth enough.

Usability No app is worth investing time or money without having ease of use quality. Walkthrough the app video tutorials, screenshots, and view example stores. App with multiple features but lack in user experience is not advisable. For this, you can check the App ratings in the Shopify store provided by users.

App Features Whichever Shopify app you select, make sure that it solves your concerned problem without causing any extra workload. You can also compare two similar apps features of free and paid to check which app meets your standards.

Customer service Ensure the Shopify app has good customer service as you can get support in every step of app installation to upgrades. Now, with these qualities in mind, let us see the best Shopify Apps to optimize your e-commerce website.

Truepush Shopify plugin is a web push notification tool that helps merchants to engage their customers. With a proven experience of various integrations like WordPress, API, PWA, and AMP sites, Truepush has launched the re-engagement Shopify tool. Here are the features of the Truepush Shopify plugin.

Send push notifications to remind your customers about the abandoned cart and bring them back to make conversion.

Automate push notifications about in-stock alerts to your Shopify store users and improve your sales.

Easily send product shipping updates to your customers and improve brand trust.

Send timely notifications about new products, offers or sales to increase store traffic.

Analyze your push notifications to optimize the time, frequency and content.

Pricing: Free up to 10K subscribers and starts at $19 for 50K subscribers.

How to bring potential customers to my online store?

This is the common question of every entrepreneur who started their online store. Driving targeted traffic to the eCommerce site is a fundamental factor to make sales and increase brand awareness.

Online business planning for long-term goals of stability and sales gives priority to reach the targeted audiences. Sometimes even with quality products, best prices, customer support, and favorable reviews, your sales may stagnant after reaching some points. The average conversion rate of eCommerce websites is 2.86% globally. With this rate, the online stores can’t make more sales with current competition in the market. In this case, the Shopify store owners can nurture the existing users and drive organic traffic to the store.

But gaining traffic of potential audiences is challenging for any Shopify online store. Whether you have started a new store or established one in the industry, driving traffic to the store is important to increase sales and brand awareness globally.

You can access the best Shopify apps to maintain and promote online stores. Along with this, marketers need to know a few strategies to drive targeted traffic to Shopify stores.

Best Strategies to Drive Targeted Traffic to Your Shopify Store

Here we have explained a few ways with examples to drive targeted traffic to the Shopify stores. Following these strategies can increase the potential traffic to your online store.

Optimize Shopify Store SEO to Reach Top Ranks

SEO plays an important role in driving traffic to websites. Customers mostly depend upon google searches for checking a new product or service online. Marketers should always optimize their stores to attain top ranks in search engines. Search for relevant keywords using keyword tools like Ahrefs, keyword planner to optimize your content. You can concentrate on particular keywords to rank the good positions in search results to drive traffic. Shopify store SEO optimization plays a major role if you plan to target traffic with content marketing.

For example, a user comes across an Instagram ad about a new product and checks in search engines. There are high chances that the user clicks on the first search engine result to know more about the product or purchase. To rank these top positions you need to look out for store optimization.

Here we have curated some guidelines for optimizing your Shopify stores.

Add relevant keywords in page titles, descriptions, alt text, and headings.

Choose key phrases with low or medium keyword difficulty that help to rank easily.

Curate unique and SEO-optimized content for publishing blogs.

Regularly analyze search positions and get data on working strategies.

Review content keywords and change them based on customer search, trending, keywords volumes, etc.

Include both internal and external links in the content. It builds the link juice that helps for better page rankings.

Know Your Audiences

Before planing any marketing campaigns you need to know your audiences. Marketers need to know the demographics of the audience like age, region, buying behavior, engaging habits, interests, and other details. These details help you to optimize the campaigns to drive more traffic to the Shopify store.

For example, if you are running a modern fashion store then the majority of users come from millennials. For this, you can optimize the content, frequency, and timings of marketing campaigns like push ads or push notifications to attract particular users rather than concentrating all audiences. You can check the previous campaign’s results to narrow down the ads to particular regions for various fashion seasons.

Regular Social Media Ads

86% of the millennial generation use social media to find new technologies, places, products, services, and more. So, running social media ads will always help you to drive targeted traffic to Shopify stores. Social media platforms are now the leading way to have effective interaction with customers.

Shopify stores collaborating with influencers will increase the opportunity of reaching more potential customers. The online store owners can also increase their brand credibility by giving instant reactions in social media like comments, likes, reposts, sharing user posts about products on the page. You can add shoppable pins on products on Pinterest and Google ads to drive targeted traffic to your Shopify stores.

For example, You can encourage your visitors to share content on different platforms. It will increase your brand awareness and drive new traffic to the website.

Here are few ideas of which content to post on social media to drive targeted audiences.

Shopify stores can post on new products collections and updates on services.

Usage videos and images of the products to help the customers.

Post blogs links with the latest information about your achievements or product testimonials.

Post the customer reviews and testimonials.

Run Referral Programs & Giveaways

Referral programs are a marketing technique where the stores use the existing customer network to drive traffic, subscriptions, leads, and followers. It is the best strategy to get potential customers in a short period.

Customers are 4 times more likely to purchase a product from a brand when referred by friends or family. The stores can conduct these contests during special occasions or seasons with valuable discounts and prizes. Shopify provides free and paid referral plugins to run these referral programs effectively.

For instance, a Shopify store runs a referral program where the existing customer gets $10 Off and the new customer gains a $5 discount. With this type of contest, both the referrer and new customers benefit, and there are high chances of an increase in average purchase and traffic.

Content Can Drive Potential Customers Traffic

Content plays a major role in today’s digital marketing techniques. We can’t limit content marketing only to blogs or guest posting. It not only goes hand in hand with SEO but also plays a major role in driving traffic. Instead of running ads in search engines, you can attract customers by creating relevant and valuable content. Even though the technique requires more time, you can observe potential results in long term.

Along with optimizing blogs content, concentrating content of product descriptions, home page content, page title, and every section that is visible on the website give better results. Don’t restrain your blogs only about your products or services. Try to add content about your industry-related topics which is helpful for your customers. Here are few tricks that will help you while curating content.

Adding relevant keywords to your content will improve your organic SEO.

Make your website content easily navigable for the users.

Create sticky content that can drive users to your website and spend more time.

Give preference to quality than quantity.

Advertise About Your Shopify Store

Paid advertisements in google search engines and social media platforms can drive targeted audiences to your Shopify store. Before starting any paid advertising marketing campaign make sure you list out the definite goals to figure out the budget value. The paid advertisements reach organic audiences effectively by displaying top search results for the keywords. Shopify store owners can collaborate with websites or push notifications services to run push ads campaigns for targeted audiences to drive traffic.

Marketers can plan text-based advertisements for Google ads and media advertisements on Instagram, Pinterest, and Facebook. You can exhibit your creativity in video, images, and content to attract and drive the audience towards the store. Check which demographic people you want to target and run the paid advertising campaign on a particular platform. Here are few tips for organizing successfully paid advertisements.

Analyze the results of the marketing campaigns regularly. It will help you to optimize your strategy. Follow the trial and error methods to find the right ads campaign for your Shopify store.

Run marketing campaigns that automatically syncs with the stock, new collection or shipping offers updates and more.

For example, the discount offer period on a particular product has ended but you are running ad campaigns. Users click on the ad and find no discount. Now, this creates a false impression on the brand. If you choose automated campaigns then ads end or updates timely.

Never compromise with creativity in your ads campaigns. With huge competition outside you can drive targeted traffic with new thoughts.

For example, a clothing online store wants to target millennials and choose social media platforms. It is because most of them rely on social networks to explore new brands or products. To reach audiences you can segment according to their interests, age, and target the audiences.

Examine Your Competitors Strategies

Always keep an eye on your competitor’s strategies to step ahead. It will help you to make changes in marketing plans or create new campaigns to attract visitors to their website.

You can check the targeted keywords of competitors, search engine positions, the structure of content, backlinks, and gained traffic from each channel. Now, knowing all this information is easy with tools like Ahrefs or SEMrush.

For example, if you want to know the organic search results for one particular keyword you can use Ahrefs. You need to give the competitor’s URL in the tool and it gives three months report. So, you can now have more clarity on keywords to concentrate and reach top positions in the search engines to drive traffic.

We have curated all effective strategies that can drive potential traffic to your website. These strategies are applicable for every eCommerce industry like fashion, electronics, travel, and more. Driving targeted traffic will increase the average number of sales and brand awareness among the competitors.

Tools That Can Help To Drive Traffic for Shopify Stores

To implement traffic driving strategies effectively, you can make use of few popular tools which are mentioned in this section.

Shopify Analytics

Shopify analytics is a built-in dashboard that gives stats and reports of store performance. The eCommerce store owners can analyze activities like store speed, transactions, customer search behavior, product analytics, sales reports, and more.

These stats will give more insight into your campaigns and optimize them to drive traffic and sales. You can tag the Google Analytics tool to this to get a rooted analysis of your Shopify store.

Check which marketing channel is driving more traffic to your Shopify store.

Impact of the paid ads campaigns in driving potential customers.

You can know products that have contributed the most to your revenue.

Effect of the SEO strategies in improving traffic to the online store.

Google Keyword Planner

If you have observed that keywords play a vital role in all the above strategies to drive targeted traffic to Shopify stores. Google keyword planner is a free tool available to know keywords search volume, ads biding, monthly searches, and more.

Search for target keywords according to the country.

Get content generation ideas that can drive traffic organically.

Regularly optimize your Shopify store content using the trending keywords.

Plan new marketing campaigns using in-depth keyword research.

For example, a home decor Shopify store wants to drive traffic only from European countries. Marketers can select the targeted European countries in the Google keyword planner location section and add those keywords to the content. In this way, you can drive more customers from a particular place instead of concentrating globally.

Truepush- Push Notifications Plugin

Send unlimited free push notifications & monetize from push ads using Truepush tool.

Website monetization is the process of streaming revenue by sending push notification ads to the existing traffic. With the Truepush monetization plan, you can make additional revenue while sending regular push notifications to your subscribers. Clients after reaching 50K website subscribers can enable the Truepush monetization plan to make revenue or choose our most affordable pricing plan to send unlimited push notifications for unlimited users.

Here are detailed steps for monetizing a website with Truepush

Eligibility for Monetization

The revenue from web push ads depends mostly on the reachability to the users. So, Truepush maintains eligibility criteria of 50,000+ push notification subscribers to enable the monetization plan for mutual benefits. Along with this clients can send unlimited push notifications to unlimited users for $0.

Enable Monetization

Clients reaching 50K website subscribers will receive the monetization pop-up display on their Truepush dashboard. You should just click on Accept Monetization to join the plan and start additional earnings.

For our existing clients, who want to move to monetization plan from paid service. They can click on Accept Monetization on the pop-up in the dashboard. Truepush will send relevant push ads to your website subscribers from the next billing date.

Truepush Sends Relevant Push Ads

Your website subscribers will receive two relevant push ads per day in optimized timings and frequency. Truepush collaborates with the advertisers and pushes the most relevant ads as per your website core service. Clients can check the sent push ads in the dashboard and write us( [email protected]) or contact us for any further details about relevancy.

Check & Withdraw Revenue

You can check the revenue from push ads in the Truepush dashboard. You should have a minimum payout of $50 to transfer into your bank account. We ask for basic bank details like account holder name, bank name, account number, IFSC code, branch, and address.

The revenue in the account will reflect after sending push ads. You can check the number of push ads sent in the campaigns section which differentiates with a [Ad] after push ads title.

Analyze Push Ads Performance

Monitor your push ads performance regularly and analyze the revenue earned in terms of months and days. You can also check the performance of a particular push ads campaign in your dashboard.