Transdisciplinary Curiosity

Ach... dubbel werk is beter dan geen werk, toch?

An excerpt from Massimo Vignelli from the May, 2000 commencement address: "Commencement day marks the beginning of your responsibility towards yourself, your client and society at large. Keep open; over specialization brings entropy and entropy brings creative death. What does it take to be the best designer? Be appropriate, because if you're not appropriate, you miss the target. Be meaningful or you're meaningless. You need to be clear because if you're foggy no one can see what you've done. Once you have your content clear and organized, good design will follow. Design things that will last a long time; obsolescence represents a mentality that is gone. Be intelligent rather than clever. Be imaginative, surprising, never boring. Be witty, not funny. Be elegant, not extravagant. Project strength. Remove the unnecessary; aim for the essence of things, rather than the appearance. Don't be seduced by technology and other distractions. Eliminate redundancy. Be timely: You can never make money if your work is ahead of its time or comes too late, after others have done it. Try to be responsible and relevant. Be innovative or at least make things a little better than has ever done before. Be rigorous and never arbitrary. Be intelligent rather than clever. Refine rather than change for the sake of change. Try to be yourself. But if you want the world to understand that you are a designer, dress in black."

Correction: An earlier version of this story implied that the President Cheese team meeting to approve April's tweets was attended by Jessica Lindsay, a copywriter, a designer, and a team of 10-20 strategists. After the story was published, a representative from Huge clarified that the meeting was attended only by Lindsay, a copywriter, a designer and a project manager.

Ik word met 150 nooit gebumperkleefd

Eugène Poubelle was born to a bourgeois family in Caen. He studied to become a lawyer and obtained a doctorate. He taught at universities in Caen, Grenoble and Toulouse before being made préfet, or president's representative and regional administrator, in the Charente in April 1871. He became successively préfet in Isère, Corsica, Doubs, Bouches-du-Rhône and finally, from 1883 to 1896, in the Seine département. Becoming préfet of the Seine was significant because more local administration, at town halls, had been largely removed in Paris. On 7 March 1884 Poubelle decreed that owners of buildings must provide those who lived there with three covered containers of 40 to 120 litres to hold household refuse. It was to be sorted into perishable items, paper and cloth, crockery and shells

In the 1930s, another era in which books produced greatly outnumbered books bought, Edward L. Bernays — the “father of spin” who more or less invented modern P.R. — was approached by a group of publishers, including Simon & Schuster and Harcourt Brace, to try to get people to buy more books, despite the tough economic times. Bernays is said to have pronounced, “Where there are bookshelves, there will be books.” He then went about getting top architects and decorators to put book shelving into the homes of their V.I.P. clients — clients encouraged to go forth and fill these shelves up, for the benefit of, among others, magazine photographers.

Debevec recalled a story that Robert Legato, an Oscar-winning visual-effects-supervisor, told him: "He said that his work on 'Apollo 13' wasn't precisely to re-create the footage of an Apollo rocket launch; it was to re-create peoples memory of the Apollo launch.

They were also working on a much richter and stranger holographic project: for the USC Shoah Foundation, they were creating holographic versions of holocaust survivors. They had made a prototype based on twenty hours of interviews with an 81yrold concentration camp survivor. The digital version of him could e projected into a classroom and questioned by students. The holographic replica could draw on the archive of interviews to answer almost any question relevant to Gutter's personal history; it could also deflect off-the-wall queries. The project seemed to me to be technically wondrous and philosophically weird. Debevec and his colleagues talked about 'future proofing' Holocaust testimony and historical evidence. They wanted to make documentary artifacts in forms that subsequent generations might come to expect, and design them so that they could be upgraded to work with new technology. Oil paintings used to offer windows into the past; then it was photography, then film - and now we'd have a 3D person talking to us..

In a movie star, you want one standard deviation away from regularity. You want that notability to create a space in your brain. It's like the hook of a song.

You see, what [expert brewer] Owades knew was that active dry yeast has an enzyme in it called alcohol dehydrogenases (ADH). Roughly put, ADH is able to break alcohol molecules down into their constituent parts of carbon, hydrogen, and oxygen. Which is the same thing that happens when your body metabolizes alcohol in its liver. Owades realized if you also have that enzyme in your stomach when the alcohol first hits it, the ADH will begin breaking it down before it gets into your bloodstream and, thus, your brain. "And it will mitigate - not eliminate - but mitigate the effects of alcohol!" Koch told me.

The average American now consumes 63 gigabytes of content, or more than 150,000 words, over 13.6 hours of media use every single day

Diana’s challenge to the monarchy was that she took its nickname – The Firm – literally. She had been fired by the firm, and like a true entrepreneur she set up her own business as its competitor, disrupting it by doing exactly the same things – touring the world, visiting the poor or sick or industrious – with less protocol and more agility. The ultimate 80s icon was taking 80s politics to its unthinkable conclusion: privatise the monarchy. To do it, she used things the Royal Family could hardly touch – the media; youth; even pop.