Rizzless Butch

Let the games begin.

Well. Well, well, well, well, well. It’s here. The day has finally come. We’ve enjoyed witnessing you set dashboards ablaze the world over with your fandom hot takes, your cats, your dragon art, your recipe polls, your incorrect quotes, your Barbie memes. (But, really, mostly your cats.)

Starting April 20, you will be able to Blaze each other's posts: You’ll be able to scroll through your dash and see a post that tickles you, and then make thousands of complete strangers see that post also. 

We made this for fun, but you remain in charge of your stuff. So here are some important details:

Blog-level settings: All blogs will be set to Blazable by default in your blog settings. We’re giving you this heads-up so you can toggle Blaze off on any blog you don’t want people to Blaze posts from (quick link for web). Remember to do so for any secondaries you might want to keep Blaze-free. 

Post-level settings: These override your blog-level Blaze settings. You can enable Blaze in the post editor—before or after posting—via the cog (web) or the meatball menu (mobile), regardless of your blog's Blaze settings. Any posts you previously disabled reblogs on will remain unsharable via Blaze. Unless, of course, you edit the post to enable Blaze.

Real humans moderate all posts being Blazed before they go out. If something’s fishy or seems like it might be harmful, it won’t go through.

When someone Blazes your post, you will receive an email, push notification, and/or activity item (depending on your settings). 

You can cancel the Blazing of your post before it happens—or extinguish a post that is already being Blazed—either by responding to the aforementioned notification, or via the “Active” tab in your Blaze interface. 

We will only accept posts that comply with our global advertising guidelines. Interested in advertising directly? Find out more here.

Here are some FAQs.

So that’s it, really. Be nice! Have fun!