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Facebook Trending Topics For Your Business

Facebook Trending Topics For Your Business

Facebook has been so popular among all the people in the world today. In fact, as of February this year, there are over 2.13 billion active users on the platform, and the number continues to increase by 14% every year. Hence, it’s no surprise why more and more people want to buy Facebook Post Likes to help them grow their online presence on the platform. Statistically speaking, Facebook is too big that we can’t ignore it. That is why many people use Facebook to boost their businesses. Both small businesses and big companies are now taking the advantage of incorporating online marketing using this social networking site. One good way to promote your business, make, if possible, a half of that 2.13 billion active users, and know more about what you are offering is to use Facebook trending topics for your business. If you want to market your business online, it is very important that you share with your followers contents that interest them. You probably already understood your target audience while you have been working on your business. Moreover, you should have known already their income, interests, gender, and location so that you could produce social media posts that are appealing to them. Facebook Trending Topics For Your Business So, to increase the exposure of your business without buying Facebook Post Likes, here are four Facebook’s trending topics that you can take advantage of to help you reach as many people as possible.

Use Hashtags:

Nowadays, hashtags are not only on Twitter and Instagram. Many Facebook users use hashtags to find out what’s the latest news and topics. If you want to get more attention for your business, you can integrate them into your Facebook marketing campaigns, too. You need to find out what currently is the trending hashtag and use them in your posts so that you can draw more people towards your business. This can also help you be part of a conversation of people who are not following your business page. Facebook Trending Topics For Your Business However, hashtags do not last that long. A top trending hashtag can only last for a few hours a day, so you need to remain updated. Moreover, you should know how to properly use hashtags. You should always remember that hashtags have to be one continuous word. Do not put punctuation breaks or spaces.

Facebook Trending Topics For Your Business

Try “Newsjacking”:

According to David Meerman, author of the book on Newsjacking, “Newsjacking is the art and science of injecting your ideas into a breaking news so that you and your ideas get noticed.” It is a great way to make your business grow and generate new customers. Meerman added that if you know how to react to breaking news quickly, provide credible content, and use the keyword of the moment, then you will surely get a herd of media attention. Facebook Trending Topics For Your Business However, some topics such as politics are very sensitive, and it can either build or break your business, so you have to be very careful in sharing your ideas on certain topics. In this case, you ask help from reputable content services who also have “buy Facebook Post Likes” offers. However, personally reviewing your content before posting them is highly encouraged.

Go Live:

If there is anything on Facebook that you should do every day, it is going live! Facebook live has become a go-to method of online promotion. Hence, a lot of businesses are also reaching out to service providers to buy Facebook Post Likes. But first, you need to search what topic is trending for the day and if it is related to your industry or it interests you personally. If yes, then you can talk about it! Just make sure that it is follower-friendly and contains the exact topic wording as the trending one to attract more and more people. You can also invite other popular celebrities or YouTubers to promote your products and go live on Facebook. For example in the Beauty and Health industry, you can send your products as a gift to a popular YouTubers and invite them to make a video or go live on Facebook doing a makeup tutorial using your products.

Create An Engaging Post Relating To Your Business (Based On A Trending Topic, Of Course!):

You can share posts that are trending and attract people to your page and even gain customers. You can also make your own post if you want, but make sure that it is related to the industry that your business is in. You can add a little humor, express agreement or disagreement on popular opinions, or ask questions to invite others into a discussion. This is one great way to draw people to your page and make it more popular. However, you should be very sensitive to what you post. It has to be clever and positive. It can be neutral, but it should not be negative. Topics with negative situations and bad results or outcome may encourage bad and negative comments from your followers and other people, thus making your business look bad in the eyes of your audience. Facebook Trending Topics For Your Business Yes, you can buy Facebook Post Likes and good reviews to put your business back on track. However, earning the trust of your target audience is what matters most. The technique here is to never post any offensive topics and jokes about sensitive issues such as politics. Facebook Trending Topics For Your Business

Final Thoughts:

Foolproof Ways Facebook Likes

Foolproof Ways Facebook Likes

If you want your business to be noticed on the World Wide Web, you probably know that Facebook is the perfect platform for that. Having over two billion users, you can reach out to a large number of people easily and fast. However, you have 60 million active pages to compete with the number of thumbs up you aim for your page. Because this is considered as an important marketing strategy, you should take note of these tips to increase the number of likes on your Facebook page. Foolproof Ways Facebook Likes 4 Ways To Use Facebook Trending Topics For Your Business

Apply A SMART Strategy:

A SMART or Specific, Measurable, Attainable, Realistic, and Timely strategy is an effective Facebook marketing approach. Creating this based on the goals you have for your business will make the message of your brand clear to your target market. As a result, you can gain a lot of potential followers and customers. Foolproof Ways Facebook Likes Here are some suggestions to develop your SMART strategy: - Know the audience you want to target. You should know the people you want to gather Facebook likes from. They will be the one to draw in more likes, which increases the value of your business. Moreover, you can further improve your strategy through them. Instead of trying to attract all the two billion Facebook users to like your page, you better focus on your target market. - Familiarize yourself with the pages you are competing with on. Keeping your enemies closer does not only apply to people. You can use this strategy on getting likes. By observing your competitors, you can learn what methods work and what methods you should avoid. Taking their ways into consideration will make you understand what your market wants.

Develop A Great Page:

Foolproof Ways Facebook Likes || This is the most basic but often overlooked method. A page with many likes has updates or latest posts. Your Facebook page has many elements, so you must be able to utilize each element by making it look complete, direct, and professional. (Foolproof Ways Facebook Likes) Take note of some of these reminders to create an attractive page. - Maximize the About section of This part of your page is where customers get an idea of what the company is. They can search about the contact details at this part. In addition to that, you can give a brief description and the history of your company. You also establish the integrity of your brand in the about section. Moreover, the SEO will likely improve since many people might check out your page’s profile. - Choose your cover photo and profile photos well. The profile picture and cover give the first impression of your brand. For the profile photo, you can put the logo of your company. Nevertheless, it is really up to you what photo suits best. The profile and cover photos should be able to sum up what your brand is all about so that the users can take interest with your page. To make your page look more organized and professional, consider the measurements of the photos. If you want a more modern page, you can opt to put a cover video instead of a photo. You just need to make a 20-second long video that follows the size of a cover photo. - Pin a post that is top-notch on your page. For your post that has the most likes, you can pin it on your page so that it can stay longer though newer posts will be added. What happens when you pin a post? It stays on the top part of the page, so it is noticeable. However, do not pin the same post for a long time. Keep it updated and fresh in order for people to keep on going back more.

Foolproof Ways Facebook Likes

Make Your Page Search-Friendly:

This is fundamental since people won’t know that your page exists if they cannot search it. The following are some tips to make users locate your page easily: - Choose an uncomplicated page name. Your brand name is the best page name you can come up with. Keeping it as simple as that will make it easier and more convenient for people to search for your brand. Do not use other keywords since it can give the impression that your page is illegitimate. - Create a username that is easy to remember and consistent. Your username can be seen on your Facebook’s page URL. It is advisable that you use the same username for other social media accounts so that people can easily connect the username with your brand. Therefore, make sure that the username and brand name are closely connected. - Put a Facebook icon that directs the user on your page on your blog or website. Not all Internet users can be directed to your page; hence, it will be helpful to add a Facebook icon. If they have interest in your blog or website, they want more from your brand. - Advertise your page on other social networking sites. If you have other social media accounts, you must take advantage of them by promoting your brand. Choose an image or video that best encapsulates your brand so that more users will take notice. They will most likely ignore if you just attach the link of your page - Never underestimate the power of Facebook When your posts are shared, chances are you will get more likes. This is also good for your brand since people can relate to your posts that they have to share it with their network of friends. As a result, you get more exposure to more potential people who will like your page.

Interact With The Users Who Like Your Page:

Aside from putting updated posts on your page, you should encourage your followers to leave comments or reactions. Because Facebook is a social media platform, it is important to interact in order to have increased shares and likes.

Conclusion:

TikTok has remained a vastly popular social media platform since its inception, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, something that your TikTok marketing strategy should make room for. From the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok, brands are finding creative and authentic ways to position and sell their products or services directly to TikTok audiences. You can too, by making engaging and helpful short videos that speak directly to your audience’s interests. But where do you begin? In this article, we break down the top 15 strategies for how to make money on TikTok. Table of Contents

1. Run TikTok ads

About 67% of 18-19 year olds and 56% of 20-29 year olds are on TikTok. This makes TikTok marketing a strong advertising choice for brands wanting to market their products to Gen Z. TikTok ads come with simple, powerful tools to help you advertise to millions of users. Ad formats vary by region, but all let you personalize your targeting by age, location, interest and other factors. You can select one or a few formats that work best for your brand. The most popular types of TikTok ads include: In-feed video: Appear on the For You Page of TikTok users who meet your targeting parameters. Brand takeover: This lets your ad expand to the width of the whole screen for a few seconds. Then it becomes an in-feed video ad. Hashtag challenges: Create appealing challenges that encourage user-generated content. These challenges appear in the Discovery section on TikTok. This option is only available to managed brands that work in collaboration with TikTok sales representatives. There are several more types of TikTok ads you can experiment with, but note that some are only available to certain types of accounts.

2. Collect tips or donations

TikTok has introduced a tipping feature that allows select creators to earn money from tips and donations. Fans can use this feature to show gratitude to the creators they love. Video gifts let viewers send creators virtual gifts and coins. Some creators can collect gifts during a live stream. Gifts can be redeemed for Diamonds—TikTok’s digital currency. When you save up enough Diamonds, you can trade them for real cash.

Creators can also use tipping platforms to earn money. Tipeee, Ko-fi and Buy Me a Coffee can be connected to your TikTok account to function as a tip jar.

3. Collaborate with a creator

The latest Sprout Social Index™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. TikTok’s thriving community of content creators makes it an excellent channel for collaborating with influential people with highly engaged communities. The key is to collaborate with the right creators who can authentically position your brand to their audience, as creator-made branded content has 83% higher engagement rates.   TikTok’s Creator Marketplace is where you can connect with content creators on the network. In a few steps, you can find influencers and run campaigns with them. Locate creators based on business goals, budget and industry, and find comprehensive performance and audience metrics for data-driven decision-making.

TikTok has some eligibility requirements for the Creator Marketplace, so only select creators can join. This assures marketers that creators they partner with are some of TikTok’s top influencers.

4. Try affiliate marketing

Through affiliate marketing programs, creators and other businesses can promote and sell another company’s products or services for a commission. To be a successful affiliate marketer, you need to generate sales online. Focus on promoting products that best align with your target audience. Create engaging videos that present affiliate products, showcasing the value and why you recommend purchasing them. Try promoting brands you like and trust, sharing affiliate links or codes to track purchases influenced by your account. If a follower makes a purchase through the link or code provided, then you will receive a commission from the brand for that sale. TikTok doesn’t allow personal accounts to place clickable links within video descriptions. But you can ask followers to copy and paste links into their browsers, or enter special codes at checkout. Sites like Beacons allow you to create a free webpage containing affiliate links and details for products being promoted. If you have a business account, you can add a link in your bio. If you’re an in-house marketer, create an affiliate marketing program with clear guidelines and instructions on how to participate. Invite TikTokers who align with your brand values and target audience to participate. Encourage affiliates to promote the products or services that best align with your goals and shared audience. And most importantly, implement a tracking system so you can monitor affiliate performance and commission payments.

5. Grow and sell TikTok accounts

Organically growing a TikTok account could take months. However, you can buy an established account to get an instant boost of followers. To successfully make money selling TikTok accounts, creators should focus on niche topics that can be sustained by the buyer. This will make it easier for the buyer to continue posting similar content and maintain follower engagement. Brands considering buying an established account should perform due diligence. An account with a lot of followers but low engagement may not provide the return you’re looking for. Also, ensure the account serves an audience you target and the content aligns with your brand and goals. Brands can purchase an account with active followers from platforms like 123accs, Accfarm and Fameswap.

For smaller activations, brands can sponsor posts that live directly on creators’ profiles. Similar to creator collaborations, these campaigns allow brands to pay content creators to promote their products in organic posts. Sponsor single posts or create a series. If it starts trending, you can boost the post to expand its reach even further.  

7. Create a Patreon account

A Patreon account lets creators generate revenue from fans through memberships that allow exclusive access to content. Use TikTok to promote membership sign-ups. Try to keep your subscription costs low to encourage subscribers and consider rewarding new subscribers. For example, giving away merchandise or exclusive content access to your most loyal followers. Add the link to your Patreon page in your videos or add it to your bio to make it easy for followers to subscribe whenever they are ready.

8. Sell your products and merchandise

Merchandise, merchandise, merchandise. This tried-and-true strategy applies to TikTok as well. Turn original artwork, quotes or your brand’s logo into merch and promote it on TikTok. Feature your existing products in tutorials or showcase your product alongside a trend. @useloom 🕯 New from Loom: Lighten your calendar and brighten your day with Cancelled Meetings by Loom — the first candle designed to help you get back your time. Featuring:✨ 8oz, hand-poured candle✨ “Peace on Earth, Peace at Work,” a free zine✨ The relief of knowing you can cancel a meeting with Loom #loomunlocks ♬ original sound – Loom   Listen to your audience if you are unsure what to sell. Create polls or ask them directly to learn what they might buy. If you have a personal account, create an ecommerce website to process sales transactions and promote it on your TikTok account. Add the store to your videos, and encourage your followers to check out your products. If you have a TikTok Business account, you can connect platforms like Shopify, BigCommerce, Square Online and Ecwid store to your account.

9. Set up a TikTok shop

TikTok partnered with Shopify to launch the TikTok Shopping feature. Brands and creators can become official TikTok merchants and sell directly in the app.

By creating a TikTok Shop, you can showcase products on in-feed videos, lives and product showcase tabs. If eligible for this feature, you can signup to become a seller in the TikTok Seller Center, where you can manage inventory, orders, creator partnerships, promotions and more. However, the seller center is only available in select regions.

10. Join the TikTok Creator Fund

Users with a creator account can monetize their profiles through the TikTok Creator Fund. Creators need to hit some prerequisites to join the program and begin receiving money from the platform. Creator Fund members earn money based on the number of engagements they get on their content.

11. Offer exclusive content on TikTok

TikTok just launched a new monetization feature in June of 2023 called TikTok Series. This new feature is a way to create exclusive content that lives behind a paywall. Interested creators can apply to get access to this new feature, but there are other criteria they need to meet as well: - Creators must be 18+ - Their account must be at least 30 days old - They must have at least 10,000 followers - They must have posted 3+ public videos in the last 30 days - They must have at least 1,000 views in the last 30 days Creators that have less than 10,000 followers may still be eligible if they can provide a link to premium content they’ve successfully sold on other platforms. Your Series can include up to 80 videos total, each up to 20 minutes long. This can be a great way to provide valuable educational content to your audience for a one-time fee. You can set the price for each TikTok Series you create, with payment options ranging from $0.99 to $189.99.

12. Provide virtual gifts

Another monetization feature is virtual gifts on your videos. People who really enjoy your content can send you virtual gifts as a token of their appreciation—which can then be converted into actual money. Turn on the gift option to have a small gift box icon appear next to the comment box. Users interested in leaving a gift can tap it to visit this interface:

Coin packages can be bought in the following increments: - 20 coins: $0.29 - 65 coins: $0.99 - 330 coins: $4.99 - 660 coins: $9.99 - 1,321 coins: $19.99 - 3,303 coins: $49.99 - 6,607 coins: $99.99 - 16,500 coins: $249.99 These coins can then be used to buy and send virtual gifts to a user’s favorite creators, with gifts ranging from 5 to 3,000 coins. Turn on virtual gifts to offer this option to your viewers.

13. Host live events or workshops

TikTok Live is another great way to make money. Similar to virtual video gifts, users can also send live gifts. The little gift box icon will appear at the bottom of a live video for users to tap and buy different gifts. The ranges on these are even bigger, with some being just a single coin and others going up to 10s of thousands of coins.

Several TikTok creators have shared how live streaming can be used to make money. One creator makes between $20-300 every time they go live and another brought in $34,000 within a single month—just from live streaming. Make sure your live videos are entertaining and valuable so that users keep wanting to tune in. The more consistent viewers you get, the more likely they are to stick around and send you virtual gifts.

14. Offer personalized shoutouts

If you have a large following, TikTokers who want to grow their accounts may be willing to pay for personalized shoutouts. Pick a price point and sell shoutouts as yet another way to make money. Your price may be a bit of trial and error. If you’re getting no bites, you may want to lower it. But on the other hand, if you’re getting a ton of interest, you might be able to increase your price. You can then shout these people out during a live video or during a feed video. You might even choose to offer two different price points (with feed videos costing more) so that users can choose where they’d like to be shouted out.

15. Sell digital products

Finally, consider selling digital products. You can create a shop with TikTok and link to your digital products from there, making it easy to make a sale. Promote your products within your videos and include your shop’s URL in your profile so users can easily find it.

Learn more about TikTok for business

These strategies can elevate your TikTok game and put you on a clear path to making money on the app. Learn how to get more TikTok followers so you can increase your earning potential even more.

How to make money on TikTok FAQ

Facebook Marketing Strategy and Grow

6 Reasons Unfriend On Facebook

  While Facebook has become a tool to connect friends and relatives with each other, some people would buy Facebook friend requests for one reason or another. They believe with more friends, they can increase interaction on their posts. Some have even reached the limit for the number of friends on Facebook. However, there are times when people decide to unfriend some people on their list of friends. While there are many reasons why people remove some friends from their list, the following are the top 5 reasons people unfriend people on Facebook. 6 Reasons Unfriend On Facebook

1.) Bragging

One of the top reasons why people remove friends on Facebook is bragging. While it is fine to post one’s achievements for everyone to see, it’s another story when a virtual friend keeps on tooting his or her own horn every few minutes. It can get test anyone’s the patience and may eventually reach a point when a person would click the unfriend button. Similarly, when a Facebook friend would constantly post holiday pictures, envy might get the better of other people about the life of the Facebook friend. While they may choose to unfollow rather than unfriend, there may be instances when unfriending is a better way to avoid seeing their lavish lifestyle. For people who may want some validation, they may want to consider looking for a service allowing them to buy Facebook friend requests. 6 Reasons Unfriend On Facebook 

2.) Don’t See Them In Real World For A Long Time

Another reason why people are unfriended on Facebook is that they may not have seen each other for a long time. There are many people who choose to unfriend someone they have not seen for at least a year. While this is a short period of time on Facebook, some people are quite active in cleaning up their list of friends. This may also happen when people buy Facebook friend requests. They may have their reasons for doing this, but there may come a point where they would rather unfriend that person after they have no other reason for keeping them on their list of friends.

3.) Inappropriate Updates

While Facebook allows people to post links on their wall, there are instances when these posts or updates may be rather inappropriate. This is a good reason why people unfriend other people on Facebook. Inappropriate photos or links may make one think if the person thought about the update before posting it on Facebook. With the availability of a lot of inappropriate content on the internet, people have become desensitized to these photos or links. However, it is still important for people to check their updates before posting them, or they might end up with someone missing from their list of Facebook friends.

4.) Unimportant Or Boring Posts

There are instances when people find their newsfeed filled up posts that are not significant to them. These updates may be from someone whom the person barely knows. These may be friends from a service where people can buy Facebook friend requests. Instead of simply skipping these updates or posts, people may end up unfriending people posting these boring or unimportant updates. 6 Reasons Unfriend On Facebook

5.) Using Bad Language

Another reason people unfriend other people on Facebook is excessive use of bad language. While it is challenging for some people to avoid using bad language, it is still very important to maintain a certain level of decency on social media. If this decency cannot be maintained, people normally hit the unfriend button on Facebook. 6 Reasons Unfriend On Facebook

6.) Posting Polarizing Topics Regularly

5 Facebook Marketing Mistakes

5 Facebook Marketing Mistakes

6 Reasons Unfriend On Facebook - There are over 2 billion monthly active Facebook users in the world, and this number keeps on increasing every year. Within this crowd is a large potential customer base, that’s why companies are utilizing Facebook as one of their main communication channels. It’s something everyone is using, be it a large corporation or a small local business. There is no doubt that Facebook is one powerful marketing tool, but it’s a double-edged weapon. You should know how to use this platform to your advantage because it can take your brand to the next level, or be the reason behind its downfall. Here are five common mistakes you should avoid when using Facebook in marketing your business. 5 Facebook Marketing Mistakes

1.) Using A Profile Instead Of A Page:

Companies which still use Facebook profiles instead of pages are missing out on many marketing opportunities. Personal profiles don’t have analytical tools, which are helpful in assessing campaign strategies. When using personal profiles, you also need to send friend requests instead of simply asking people to like your Page, which could be difficult and invasive. A Facebook page is like a business card, so make sure to create an impactful first impression. When setting up your page, fill out as many fields as possible. This may seem easy, but it’s usually overlooked. Provide much useful information, such as opening hours, address, and contact details, and most importantly, share what your brand is all about. 5 Facebook Marketing Mistakes

2.) Posting The Wrong Content:

Content is king in the social media realm. Always post high-quality content because this is the backbone of a successful campaign. Here are some guidelines on what to avoid when posting on Facebook: - Don’t be too wordy. The News Feed swiftly flies by with a swipe of the thumb and the ever decreasing attention span of Facebook users. If you post too much text, people will most likely not read your content. Write shorter posts and limit the text to around 140 characters, just like Twitter text. Take note that posts with less than 250 characters receive 60% more likes on average. - Don’t be boring. Remember that you are constantly vying for the attention of your Facebook fans, 65% of which are visual learners. Post content that is not only attractive but also relevant and helpful. Be visual through the use of pictures, videos, and infographics to receive more engagement. - Don’t sell too much. Facebook is not a bulletin board. Customers hate pages with an overload of obvious sales pitches. Being too selly will not only get you ignored, it will lose you the followers you have worked hard for. Don’t forget that Facebook is “social”, that’s why it should not be all about your business – it should be about your customers, too.

5 Facebook Marketing Mistakes

3.) Posting At The Wrong Time:

A lot of marketers forget that Facebook users are not online 24/7. Most of them have day jobs and can’t possibly be on Facebook all day. Generally, posting in the early morning or in the evening is more effective than posting during office hours. Aside from the right hour, also consider the day of the week. Some days may gain more interaction, such as Fridays, weekends, or holidays. You should also determine the frequency of your posting. Don’t spam, but don’t also hush. You may get a bad reputation if you post too much, and get ignored when you don’t post any. Be consistent by planning a regular schedule for your Facebook posts. 5 Facebook Marketing Mistakes

4.) Forgetting To Use Facebook Insights:

Just like any other marketing campaign, you must analyze whether your use of Facebook as a communications platform is both effective and efficient. This is made easy through the use of Facebook Insights, a user-friendly tool which provides free and accessible data on the results of your Facebook campaigns. Here are some points you need to consider when assessing your performance on Facebook: - Don’t forget to analyze the quality of your followers. From which demographic do your fans come from? How often do your fans engage? Are their reactions to your posts positive? Are they sharing the brand experience they had with your brand? - Don’t forget to assess the popularity of your posts. Which posts had the most likes and comments? Which of your posts is the most shared? Is it a photo of your product, an announcement from your company, or perhaps a meme? - Don’t forget to set your Facebook KPIs. Are you aiming for engagement or reach? How many of your fans are interested in your products or services? How many of them have actually bought from you? By considering these factors, it is easier for you to identify which details are useful for your brand. Remember that engagement may lead to brand conversion, which may lead to a positive buying decision. 5 Facebook Marketing Mistakes

5.) Not Being A Person:

As social marketers are looking to get more eyes on their content, one of the biggest questions at the forefront is: what is the best time to post on Facebook? Is there a definitive answer to that question? Well, it depends on several factors. Your business’s industry, your target audience, business goals and the content itself all play a role in the success of your social posts. With the help of our Data Science team, we’ve been able to analyze nearly 2 billion social media engagements across 400,000 social profiles across Twitter, Facebook, LinkedIn, Instagram, Pinterest and TikTok. And even more, we’re able to provide an analysis of the best times to post on Facebook.

Best times to post on Facebook in 2023

As the most-used platform by marketers worldwide and boasting nearly 3 billion monthly active users, there’s no denying Facebook’s staying power. With a large opportunity for engagement, it’s important to understand how posting on Facebook at the right times will benefit your social media content strategy. Learn how to identify your best times to post on Facebook with a free trial of Sprout Social and test our ViralPost® feature. Start a free Sprout Social trial Disclaimer: Data from Sprout Social include users from various plan types, industries and locations. All time frames are recorded globally, meaning you should be able to publish with the times provided in any timezone and see positive engagement results. Number of engagements represents total engagements a brand received on the specific channel during that hour time frame. Industry-specific data includes mid- to high-level engagement times. We recommend testing with your own accounts to find the most optimal send times.

Best Times to Post on Facebook

Best times to post on Facebook in 2023 - Best times to post on Facebook: - Mondays from 8 a.m. to 1 p.m. - Tuesdays from 8 a.m. to 2 p.m. - Wednesdays from 8 a.m. to 1 p.m. - Thursdays from 8 a.m. to noon - Best days to post on Facebook: Mondays through Thursdays - Worst days to post on Facebook: Sundays Don’t look alarmed. Facebook is still the most used platform by marketers worldwide at 90%, and it doesn’t seem to be going anywhere. We’ve seen an interesting shift in most engagement times matching general business hours versus very early morning hours in recent years. What does this mean for marketers? Optimal send times for Facebook are Mondays through Thursdays starting at 8 a.m. until early afternoon, generally 1 p.m. The only “off” hours for posting on Facebook are very early hours on Fridays through Mondays, generally midnight until 4 a.m. With a solid Facebook marketing strategy, businesses can target the right audiences at the right time with their content. Keep in mind, engagement also has to do with how often you post on social media and what you post. Not all social content translates well across every social media platform. Posting the right content on the right platform makes a difference. Best times to post on Facebook in 2023

Best Times to Post on Facebook by Industry

Remember, while we’d like to believe there’s a definitive answer to what the best times to post on Facebook are, we can only offer insight with the data we have. Industry is just one factor that plays into the success of your social posts. Use this industry-level data to help inform your publishing calendar, and test your optimal send times with social experiments. Best Times to Post on Facebook for Consumer Goods

Best times to post on Facebook in 2023 - Best times to post on Facebook for Consumer Goods: - Mondays at 7 p.m. - Tuesdays from 6 to 8 p.m. - Fridays from 6 to 8 p.m. - Best days to post on Facebook for Consumer Goods: Mondays - Worst days to post on Facebook for Consumer Goods: None, generally speaking The consumer goods industry covers a large portfolio of products, ranging from packaged food and beverages to clothing and accessories and everything in between. While the US was facing inflation at nearly 8.5%, US consumers spent 18% more in March 2022 than they did two years prior. After two years into the pandemic, consumers were ready to spend similar to their pre-pandemic habits. With the increase in spending habits, consumer goods’ social media engagements also grew. For consumer goods businesses on Facebook, every single day saw solid engagement after 7 a.m. That’s right: weekdays and weekends. For peak engagement, Mondays at 7 p.m. and Tuesdays and Fridays from 6 to 8 p.m. are optimal times for this industry. Best times to post on Facebook in 2023 Consumer goods social media resources Best Times to Post on Facebook for Hospitals & Healthcare

Best times to post on Facebook in 2023 - Best times to post on Facebook for Hospitals & Healthcare: - Mondays from 9 a.m. to noon and 1 to 8 p.m. - Tuesdays from 9 a.m. to noon and 1 to 8 p.m. - Wednesdays from 9 a.m. to noon and 6 to 8 p.m. - Thursdays from 9 a.m. to noon and 4 to 7 p.m. - Fridays from 9 a.m. to 1 p.m. and 7 p.m. - Best days to post on Facebook for Hospitals & Healthcare: Mondays and Tuesdays - Worst days to post on Facebook for Hospitals & Healthcare: Weekends, relatively Hospitals, clinics and healthcare providers have been put to work on social media the last few years, due to the pandemic. But, social media for healthcare is more than navigating healthcare crises. It’s about educating the public, helping patients feel more comfortable with healthcare visits and doctors’ appointments, promoting their programs for aspiring physicians and establishing themselves as pillars in the community. Best times to post on Facebook for healthcare and hospitals expands compared to last year. Every single day sees solid engagement around 7 a.m., both weekdays and weekends. Yet, peak posting times on Facebook for hospitals are weekdays from 9 a.m. through noon (through 1 p.m. on Fridays only), and Monday and Tuesday afternoons from 1 to 8 p.m. Evening hours are equally engaging Wednesdays through Fridays. Hospital and healthcare social media resources Best Times to Post on Facebook for Hospitality

Best times to post on Facebook in 2023 - Best times to post on Facebook for Hospitality: - Mondays from noon to 9 p.m. - Tuesdays from 10 a.m. to 9 p.m. - Wednesdays from 11 a.m. to 8 p.m. - Thursdays from 10 a.m. to 6 p.m. - Fridays at 3 p.m. and 6 to 8 p.m. - Best days to post on Facebook for Hospitality: Mondays through Thursdays - Worst days to post on Facebook for Hospitality: Sundays, relatively What an impressive jump in posting and engagement from the hospitality industry! Consumers see some semblance of pre-pandemic life and brands sense it. Compared to the year prior, the hospitality went full-force with posting on social media and they saw a return on their efforts throughout most of the day. You can’t go wrong posting anytime after 10 a.m. on most weekdays and still find significant engagement. However, peak times last for several hours until about 8 or 9 p.m. While weekends are relatively light in engagement for hospitality businesses, there’s still moderate engagement where posts are still being noticed and interacted with. Hospitality social media resources Best Times to Post on Facebook for Media

Best times to post on Facebook in 2023 - Best times to post on Facebook for Media: - Mondays from 8 a.m. to 2 p.m. - Tuesdays from 7 a.m. to 3 p.m. - Wednesdays from 6 a.m. to 1 p.m. - Thursdays at 11 a.m. - Best days to post on Facebook for Media: Tuesdays and Wednesdays - Worst days to post on Facebook for Media: Weekends, relatively Engagement for the media and entertainment industry also see a resurgence on Facebook last year. Audiences could be checking into the app for longer sessions rather than quick visits throughout the day, or it could be multiple quick check-ins and algorithm newsfeed refreshes that are manipulating the higher engagements. Major global events, political upheavals and business news have had a relevant impact on media impressions on all networks. Best times to post on Facebook in 2023 As it goes, news travels quickly, and the best times to post on Facebook for the media and entertainment industry are Mondays from 8 a.m. to 2 p.m., Tuesdays from 7 a.m. to 3 p.m., Wednesdays from 6 a.m. to 1 p.m., and Thursdays at 11 a.m. However, there is still solid engagement in the early evenings in the first half of the week. Media social media resources Best Times to Post on Facebook for Nonprofit

Best times to post on Facebook in 2023 - Best times to post on Facebook for Nonprofit: - Mondays from 11 a.m. to 1 p.m. - Tuesdays from 10 a.m. to 4 p.m. - Wednesdays from 11 a.m. to 1 p.m. - Best days to post on Facebook for Nonprofit: Mondays through Wednesdays, but especially on Tuesdays - Worst days to post on Facebook for Nonprofit: Sundays Compared to last year’s data, there’s been a significant increase in Facebook activity for nonprofits. Our data for the best times to post on Facebook for nonprofits shows solid Facebook engagement throughout the week during general business hours as well as midday on weekends. Mondays and Wednesdays from 11 a.m. to 1 p.m. and Tuesdays from 10 a.m. to 4 p.m. are the best times to post on Facebook for nonprofits. However, even with the consistent audience engagement seen in the heatmap above, all businesses need to test their own best times to post. Whether it’s through social testing or using Sprout’s Optimal Send Times feature, find what times work best for your organization on Facebook. Nonprofit social media resources Best Times to Post on Facebook for Restaurants

Best times to post on Facebook in 2023 - Best times to post on Facebook for Restaurants: - Mondays from 10 a.m. to noon - Tuesdays, Wednesdays and Fridays at 11 a.m. - Best days to post on Facebook for Restaurants: Mondays and Wednesdays - Worst days to post on Facebook for Restaurants: Weekends, relatively In 2022, everyone was ready to get back to their pre-pandemic routines, and restaurants were ready with open doors. While online orders and delivery services may have become new offerings for some locations, the desire to draw patrons has not. And restaurants saw nearly 2x more engagements on Facebook than last year’s analysis. Those in the bar and restaurant industry see consistent engagement between 8 a.m. and 7 p.m. almost every single day. The best times to post for restaurants on Facebook though are just before or around lunchtime: Mondays from 10 a.m. to noon and Tuesdays, Wednesdays and Fridays at 11 a.m. Best times to post on Facebook in 2023 Different platforms offer a unique way for businesses to connect with their customers. Target audience and their social media platform preferences also play a factor in this. Offering unique promotions and updates suited for each platform will keep your restaurant in mind for potential customers. Restaurant social media resources Best Times to Post on Facebook for Schools & Education

Best times to post on Facebook in 2023 - Best times to post on Facebook for Schools & Education: - Mondays from 9 a.m. to noon - Tuesdays from 8 a.m. to 1 p.m. - Wednesdays from 9 a.m. to noon - Thursdays from 9 a.m. to 1 p.m. - Fridays at 10 a.m. - Best days to post on Facebook for Schools & Education: Mondays through Wednesdays - Worst days to post on Facebook for Schools & Education: Weekends There was no slowing down for universities, higher education institutions and schools on Facebook. Keep in mind that some schools manage multiple social profiles (per college, athletics, etc.) to meet these needs and effectively target distinct audiences at the right time. Research by BestColleges reports that 60% of remote learners expect to enroll in online courses even after campuses return to normal and 90% of online program graduates would recommend online learning to others. High opportunities for engagement start midmorning and go throughout the day, but the best times to post on Facebook for education are Mondays through Thursdays from 9 a.m. to 1 p.m. and on Fridays at 10 a.m. From highlighting student life to sharing school updates, a social media strategy for education needs to fulfill multiple functions. Are you looking to engage with students past, present and future? Are you looking to keep a pulse on sentiment and brand health? Schools and education social media resources Best Times to Post on Facebook for Travel & Tourism

Best times to post on Facebook in 2023 - Best times to post on Facebook for Travel & Tourism: - Mondays from 9 a.m. to 2 p.m. - Tuesdays from 9 a.m. to 3 p.m. - Wednesdays from 11 a.m. to 1 p.m. - Thursdays from 10 a.m. to noon - Best days to post on Facebook for Travel & Tourism: Mondays and Tuesdays - Worst days to post on Facebook for Travel & Tourism: Sundays Travel and tourism industries nearly double their engagement on Facebook. As many travel restrictions continued to be lifted and the semblance of “normal” crept back into many peoples’ lives, travel and tourism businesses saw an opportunity to capitalize on the suppressed desires to travel. The best times to post on Facebook for travel and tourism brands are earlier in the week: Mondays and Tuesdays from 9 a.m. until about 2 or 3 p.m., as well as on Wednesdays from 11 a.m. to 1 p.m. and Thursdays from 10 a.m. to noon. In general, on Facebook, there is significant engagement midday and early in the week for travel and tourism, as people are preparing for their weekend destinations. Best times to post on Facebook in 2023 Travel and tourism social media resources

How to find your own best times to post on social media

Social marketers can plan content more effectively when they’re armed with data. And as platforms evolve, how brands and consumers use social will evolve with them, or vice versa. Staying aware of new content formats and trends might help you reach your audience in unexpected ways, or even find new segments and personas you weren’t focusing on before. While you may be ready to jump in and post at these provided peak engagement times as part of your strategy, consider pairing this data with your own social media data analysis. You may discover that your specific target audience is active near the peak times we’ve outlined or hours earlier. Best times to post on Facebook in 2023 A social media management tool like Sprout Social can help you drill into your analytics and develop tailored findings for your brand accounts across all networks, holistically and individually. Gain competitive insights by comparing your performance to your competitors, to find new opportunities for engagement. With features like post tagging and cross-network reporting, you can separate different factors like post author or types of content, and drill down into how your posting time influenced your social success.

How to use Facebook audience insights

Just because emerging platforms are coming onto the scene doesn’t mean you should count Facebook out of your social media strategy. With 2.96 billion active users, Facebook is still the third most visited website in the world and boasts a long-time reign as the most used social media platform. By digging into Facebook audience insights and analytics tools, you are empowered to effectively reach your ideal audience and filter through the billions of active users on the app. With these powerful insights, you can validate assumptions about your audience, start creating more targeted a/b testing, refine your current audience profiles and aggregate audience data across profiles. Keep reading for an overview of how to use Facebook’s audience insights tool and actionable steps you can take to maximize your paid and organic strategy. How to use Facebook audience insights 

Why is understanding your Facebook audience important?

Defining your target audience and learning how they use Facebook will enable you to: - Spend your ad budget more effectively. - Determine if the platform should be a high priority for your brand. - Develop messaging that truly resonates with your audience. - Optimize your posting strategy. To understand your audience’s relationship with Facebook, start by researching the latest platform demographic data. Learn who uses Facebook, how often they use it, what they use it for and if users fit within your target audience. For example, according to Statista, 23.7% of Facebook users are between the ages of 25 and 34, and the majority of them are younger than 44. The app skews male, with 57% of users identifying as such. Statista also discovered that 97.4% of Facebook users access the platform from a mobile device.

How to use Facebook audience insights  Tapping into the Facebook audience insights tool takes it a step further by showing your current audience and zeroing in on your target consumers. With this data on-hand, your decisions will be more informed and customer-centric, translating to more impactful campaigns, advertising efforts and creator partnerships. To get a head start engaging your audience, complete this free worksheet that will set you up to build authentic connections with your community. How to use Facebook audience insights  Best times to post on Facebook in 2023

Where to find Facebook audience insights

On Facebook, there are two ways to discover audience insights from your business profile. First, you can see organic audience data including: - People who like your page broken down by gender and location - Number of total followers - Reach and engagement metrics You can access this data from the Professional dashboard of your Meta Business Suite.

How to use Facebook audience insights  Second, when you run an ad campaign, you can access all the data from your organic view and additional in-depth audience info like: - Age - Content preferences (top-performing posts and videos) - Device usage Find these metrics in your Meta Ads Manager Ads Reporting and Audience tabs. You can also explore how your Facebook ad campaign performed with your different audience types, which we will explain in the next section. How to use Facebook audience insights 

What are the different types of Facebook audience types?

When you run a Facebook ad campaign, you have four audience targeting options to ensure you reach your ideal audience.

How to use Facebook audience insights  1. New audiences New audiences is the default setting option, and refers to new customers who haven’t previously interacted with your brand. You can refine this audience by selecting categories like location, demographics, interests and behaviors. 2. Custom audiences Custom audiences enable you to connect with people who already show an interest in your business. They might have engaged with your content, visited your site, used your app, completed a recent purchase, or they might be on your customer list. 3. Lookalike audiences Lookalike audiences are made up of people who share interests with your custom audiences, but haven’t interacted with your business yet. Typically, lookalike audiences are generated using your custom audiences as a source. These audiences save you time because, rather than starting from scratch to create a new audience, you can rinse and repeat the success of your most successful content and campaigns. 4. Saved audiences Whenever you create a new custom audience, you can save that audience for future use. Note: you must reselect your ideal location every time you use the audience.

How to use Facebook audience insights

To get started with the Facebook audience insights tool, follow these steps.

How to use Facebook audience insights  1. Upload a custom audience source Get started by selecting Create a Custom Audience from the Audiences tab of your Ads Manager. From there, choose a custom audience source, including your owned sources like data from your website, app activity, a CRM customer list and more. You can also use Meta sources, like video engagement, your Instagram account followers, lead forms, event participants and Shopping users.

How to use Facebook audience insights  2. Customize your audience with filters After selecting your source, indicate additional rule inclusions or exclusions to better refine your audience. The Facebook audience meter will let you know whether your audience is too specific or too broad. Continue iterating until your reach is just right (the ideal audience size is between 2–10 million people). Further customize your audience by age, location, language and gender. How to use Facebook audience insights 

How to use Facebook audience insights  3. Zone-in on interest-based audiences If you have a relatively large audience (at least larger than 2 million), use additional interest-based targeting to pinpoint a specific audience. Examples of shared audience interests include: - Business and industry - Entertainment - Family and relationships - Fitness and wellness - Food and drink - Hobbies and activities Then, add the name and description of your audience list and how long you will retain it. Now you’re ready to tap Create New List. 4. Review your audience metrics After launching your ad campaign, review how your audience list is performing. Are you reaching your campaign goals? If not, make the necessary adjustments to your list. Experiment with narrowing or broadening your audience and redefining your inclusions and exclusions. 5. Save and replicate your best-performing audiences If your audience performs well, save it for future use. To reach and engage new consumers with similar demographics and behavior patterns, create a lookalike audience. By tapping the Create a Lookalike Audience button from the Audiences tab, you will be prompted to select an existing audience or data source, select the audience location and size and determine how similar your audience should be to the original (1% lookalike means the audience is as similar to the original as possible). Once you create this audience, you can rerun your ad campaign or continue tailoring the list. How to use Facebook audience insights 

How to use Facebook audience insights 

How Sprout Social helps define your Facebook audience

With a platform like Sprout Social, you will master your Facebook strategy by clearly defining your target audience and amplifying the impact of your audience insights. Our tools will better equip you to leverage Facebook’s native tools, enhance your data-driven decisions and create content that resonates with ideal customers. By doing so, you will increase your audience size and engagements, which are key to increasing demand for your products. Here are a few platform highlights that give you deeper understanding of your target audience. Social listening With Sprout’s Social Listening solution, artificial intelligence (AI) and automation technology do the heavy lifting for you at scale—sifting through millions of data points to deliver the trends, insights and key audience learnings you need in seconds. As the Profile Overview demonstrates, the tools enables you to compare followers, volume, potential impressions, likes and engagements from various Facebook profiles to help you level-set your strategy and prove your impact.

How to use Facebook audience insights  Using the Performance Summary tool, you can investigate topics that are most relevant to your audience. Uncover which keywords are driving conversations and use them to refine your interest-based filters when creating Facebook custom audiences.

How to use Facebook audience insights  Network-specific and aggregate metrics Sprout’s Analytics tools speed up data collection and distribution so your brand can focus on the KPIs that matter, inform strategy and prove ROI. The tools enable you to maintain complete oversight of all connected social profiles from one location. Use reports like the Facebook Pages report to dig into audience growth trends, impressions, engagements and post link clicks. Compare these findings with other network results to determine overall audience trends.

How to use Facebook audience insights  Paid reporting To test the efficacy of your Facebook ad audiences, use Sprout’s Paid Performance reports. The Facebook and Instagram report highlights campaign-level data for ad campaigns across Meta platforms. Trends appear against your key performance indicators (KPIs) to help you identify top-performing channels and campaigns.

How to use Facebook audience insights 

Maximize Facebook audience insights to up-level your strategy

How to build a Facebook business

Facebook commands a massive user base and is still the largest social network. The latest Facebook stats show that the platform currently boasts 2.89 billion monthly active users. That’s 2.89 billion users you could miss out on reaching if you failed to maintain a proper Facebook business Page. A Facebook business Page is central to any Facebook marketing strategy. It’s where you can share information about your business and promote your new products. Moreover, your Page serves as a channel to provide your customers with assistance. In this guide, we show you the step-by-step process of building a Facebook business Page that attracts your audience. How to build a Facebook business  Table of contents:

What is a Facebook business Page

A Facebook business Page is a public Facebook account that represents a commercial organization. You can use the Page to share information about your business such as your address, contact details and hours of operation. Additionally, it’s the perfect place to share updates about your business and promote products, services and events. As such, a Facebook business Page allows you to create a space to connect with your audience. Additionally, by setting up a business Page, you’ll gain access to Facebook Shops and advertising tools. This allows you to list your products for sale on the platform and even create paid advertisements to grow your reach. Meanwhile, a personal Facebook account represents the individual. It can either be private or public depending on your settings. While people can Like and follow a business Page, they can only add a personal profile as a friend. Moreover, a personal profile doesn’t come with marketing and advertising tools that are available on business Pages. How to build a Facebook business How to use Facebook audience insights for more effective targeting

How to create the perfect Facebook business Page

Ready to create your very own Facebook business Page? Follow the steps below to get started. Step 1: Create a new Page from the “Pages” section From your Facebook homepage, click on “Pages” in the left-hand panel. This will open up a dashboard to manage all your Pages and profiles. Click on the “Create New Page” button under “Your Pages and profiles.”

How to build a Facebook business Step 2: Enter your Page name and category Next, enter the name of your Page. This should be similar to your official business or brand name so your audience can instantly recognize it. In other words, choose a name your customers will use when searching for your brand. After this, you’ll need to include a business category. Type in a keyword or two in the given field and Facebook will offer a few relevant suggestions. You can select up to three options to categorize your Page. This is essential to help people understand what your business is all about.

How to build a Facebook business Step 3: Add your Page bio While the bio is an optional section, including a short description of your business can be helpful. This is where you can provide more information about what your brand does and what it stands for. Your bio can only be about 100 characters so be sure to keep it clear and succinct. The bio will show up prominently below your Page name, so it needs to be catchy and relevant. Consider using your brand slogan here instead of coming up with a new bio. Once you’re done, click on “Create Page.” Step 4: Include your business details Now that you’ve created the Page, it’s time to make it more complete by including additional details about your business. To finish your setup, you’ll need to include the following information about your business: - Website - Phone number - Email address - Physical address - Hours of operation After you’ve filled out the details, click on “Next” to get to the next step of your Page setup. Optionally, you can skip this step for now and add those details later.

How to build a Facebook business Step 5: Put together your profile imagery One of the most crucial steps is customizing your Page with high-quality imagery. Your Page’s visuals are what will help you make an impression on your audience. So it’s important that you carefully choose images that truly represent your brand and are instantly recognizable. The first thing you’ll need is a profile picture. As highlighted in our social media image size guide, this should be at least 180 x 180 pixels. Remember that this picture will come out as a circle, so avoid including any important details in the corners. Ideally, businesses should be using their brand logo as a profile picture. This helps the audience to instantly associate the Page with the brand they already know. Alternatively, local businesses may consider including a picture of the storefront or the owners. Some may even use a picture of their best offering instead. As for your Facebook cover photo, the recommended size is 820 x 312 pixels. Any photo smaller than this will appear stretched and distorted. Consider using existing templates from photo editing tools like Canva to ensure that your cover photo is perfectly sized.

How to build a Facebook business You can also choose to include an action button to show up at the top of your Page. This will help direct Page visitors toward the action that you want them to take. Perhaps you want them to book an appointment, view your shop, call your business, send a message or even get tickets. Choose the most relevant option, click on “Next” and hit “Save.”

How to build a Facebook business Other optional steps include connecting WhatsApp to your Page and inviting your friends to Like the Page. You can choose to skip these steps for now and hit “Done.” But keep in mind that you’ll still need to complete those steps later on to improve your Page health. Improving your Page health is essential to create a business Page that people would want to engage with. At the top of your Page, Facebook will provide you with suggestions on what actions you can take to make improvements. Your Page health will improve as you complete these actions. Now your Page is all set up so you can start creating posts or even run ads to promote it.

Tips to maintain an engaging Facebook business Page

Setting up your Facebook business Page is the easy part. What’s challenging is getting your Page off the ground and sustaining that growth to build an engaging business Page. Here are some social media management tips to help you out. Keep your business info updated Remember that people use your Facebook Page to learn about your business. They may use it to find out where you’re located or when you’re open. Make sure to include the most updated info about your business so your Page becomes a reliable source of information. If you’re changing your operating hours for the holidays, for example, make sure to add that detail. Set specific goals Working towards something specific can give you a sense of direction with your Facebook marketing. Start by thinking about the purpose of your Facebook page and who your target audience is. Are you looking to support a community of current customers? What about attracting new ones? Decide on specific goals that are achievable and can contribute to your Page growth. These goals will ultimately inform every aspect of your Facebook strategy. This includes the resources you put behind your Facebook business Page to your overall content strategies. Create a Facebook content strategy Given what we know about the Facebook algorithm, brands must be cautious of being over-promotional. Knowing when and how often to post on Facebook is critical. Based on our research on how often to post on social media, most brands post at least a few times per week. Moreover, it’s not enough to just keep creating content that you want to create. Think of what your audience wants to see from you so you can come up with a content strategy that delivers results. Here’s what consumers want to see from brands on social, according to the latest Sprout Social Index.

How to build a Facebook business Engage with your customers It’s important to realize that your Facebook page is not something that you can “set and forget.” You may get customers commenting on your posts and asking you questions via Messenger. Failing to respond to customers promptly could result in lost sales or followers. So you have to be present on social media and be ready and willing to engage. This doesn’t mean you have to answer every single question posted to your timeline or in your inbox immediately. It does mean you need to keep a close eye on notifications and conversations. This would involve identifying the best social media management tool for your business to help you stay on top of those messages. For example, Sprout offers a Smart Inbox where you can keep track of all your incoming messages, comments and social media mentions in one place. From here, you can quickly see and respond to your Facebook messages and comments.

How to build a Facebook business Use analytics to chart your path forward Your Facebook Page Insights can tell you a lot about how your current Facebook strategy is working. It can show you how people are engaging with your posts and how your Page is growing. Use these insights to inform your decisions and make improvements to your existing strategy. For example, you may want to share more videos because your analytics tell you that people are engaging a lot with your video posts. Once you start running ads from your Page, you’ll be able to see how your promoted posts are performing. Experiment with different variations of your ad copy, placement and creative to see what has the biggest impact. This will allow you to build a Facebook advertising strategy that keeps evolving.

Start growing your Facebook Page

Always Guide to Social Media Video Specs

Last Updated: August 30, 2023 Staying relevant and capturing your audience’s attention is a constant challenge for marketers. And now that brands rely on video content more than ever, it’s critical to use the correct social media video specs and advertising video sizes. However, we couldn’t find all the correct social video sizes in one place. So we decided to create a complete guide of every single social media video spec and advertising video dimension. Before we start, here are some additional resources to help you keep the information in once place:   Learn how to develop and implement your Instagram marketing strategy today. Get the Guide

Always Guide to Social Media Video Specs

Social Media Video Specs & Ad Sizes Per Network

We’ve gathered a plethora of information on each social network’s specific video sizes and specs. Simply click the links below to jump to your desired network: Collaborative Publishing Made Easy with Sprout Visually appealing content can often be found at the heart of successful social posts. Whether it’s a video, image or text, Sprout’s Asset Library serves as the central hub, making accessibility, organization and collaboration easier than ever. Experience how easy asset management can be when you get started with a free trial today.

Facebook Video Specs

Facebook video is consumed at higher rates each year, so it’s no wonder why so many marketers search for the correct Facebook video specs. The challenge for marketers is that there are simply so many types of videos you can share on Facebook and the platform updates its design frequently. Each video format has different dimensions and specs, which can make it confusing to know whether or not you’re uploading the correct format for organic or paid posts. Follow the specs below to optimize your posts. Shared Post Video (Landscape & Portrait)

Always Guide to Social Media Video Specs Easily the most common type of video on Facebook comes from shared posts. This type of video lives in your Facebook feed, and can be shared by brands or your friends. While it’s not as easy to get organic reach on Facebook, it’s still a viable way to share video. You can choose between two video orientations: Landscape and Portrait. Here’s a look at the video specs for both. Always Guide to Social Media Video Specs Video Guidelines - Recommended video dimensions 1280 x 720 for Landscape and Portrait. - Minimum width is 1200 pixels (length depends on aspect ratio) for Landscape and Portrait. - Landscape aspect ratio is 16:9. - Portrait aspect ratio is 9:16 (if video includes link, aspect ratio is 16:9). - Mobile renders both video types to aspect ratio 2:3. - Max file size is 4GB (3 GB maximum in Sprout). - Recommended video formats are .MP4 and .MOV. - Video length max is 240 minutes (45 minutes if uploading in Sprout). - Video max frames 30fps. 360 Video

Always Guide to Social Media Video Specs Facebook’s 360 Video allows users to get a complete 360-degree view by scrolling with a cursor on web, by touch or turning the device on mobile. Video Guidelines - The resolution and aspect ratio depends on the type of content: - Monoscopic: 5120 x 2560 maximum, aspect ratio 2:1 - Stereoscopic: 5120 x 5120 maximum, aspect ratio 1:1 - Recommended max file size is 10GB. - Recommended video formats are .MP4 and .MOV. - Video length maximum is 30 minutes. - Recommended framerate is 30 fps. Facebook Reels The convenience of cross-posting your Instagram Reels to Facebook expands the viewership and reach of your videos. This format appears organically in feeds, but often gets “priority” on Facebook feeds. Always Guide to Social Media Video Specs - Recommended video formats are MP4 and MOV - Allowed Frame Rate: 23 FPS minimum - Allowed Duration: 4 seconds – 90 seconds - Allowed File Size: No file size limit - Resolution: 540 x 960 (540p) minimum (1080×1920 or greater recommended) - Allowed Aspect Ratio: 9:16

Always Guide to Social Media Video Specs

Facebook Video Ad Specs

In-Feed Video Ads

Always Guide to Social Media Video Specs These ads are the sponsored equivalent of in-feed posts and follow similar guidelines. Video guidelines - Recommended to upload the highest resolution video possible. - Recommended resolution: 1080×1080. - Recommended aspect ratio is between 9:16 to 16:9 (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16). - Recommended video formats are .MP4 and .MOV (see full list here). - Max video file size is 4GB. - Video length max is 240 minutes. Character limits - Primary text: 125 characters. - Link description: 30 characters. - Headline: 40 characters. There are more than 5 million advertisers now on Facebook and having the right specs for your ads can be tricky. Each type of Facebook video ad is different, so let’s go ahead and break down the specs for each type of video you can produce. Carousel Video Ads

Always Guide to Social Media Video Specs Facebook Carousel Video ads allow brands to showcase multiple videos (or images) and a link within a user’s Facebook feed. It has grown in popularity because its unique scrolling feature allows users to see more content before clicking a link. In fact, Digiday estimated Carousel Ads to be 10 times more effective than standard social media ads. Always Guide to Social Media Video Specs Video Guidelines - Recommended video resolution 1080 x 1080. - Aspect ratio is 1:1. - Max video file size is 4 GB. - Recommended video formats are .MP4 and .MOV. - Video duration range is 1 second to 240 minutes. - Video max frames 30fps. Collection Video Ads (Mobile)

Always Guide to Social Media Video Specs The Facebook Collection ads showcases multiple images and a main video above it. This is perfect for displaying multiple products (or various colors of a single product) and a video as well. The ad type has been popular so far with retailers and clothing companies. How to build a Facebook business Page that attracts customers Video Guidelines - Recommended video resolution 1080×1080. - Square aspect ratio is 1:1. - Max video file size is 4GB. - Recommended video formats are .MP4 and .MOV. - Video length max is 120 minutes. - Video max frames 30 fps. Character Limits - Primary text: 125 characters. - Headline max: 40 characters. - Landing page URL required. Instant Experience Video Ads

Always Guide to Social Media Video Specs Facebook Instant Experience ads open up a full-screen experience after the first click, which can be further customized with a variety of interactive features. This can include multiple video experiences, including features to auto-play on loop. Always Guide to Social Media Video Specs Video Guidelines - Minimum resolution: 720p - Portrait aspect ratio of 9:16 with pillarboxing for all others uploaded. - Max video file size is 4GB. - Recommended video formats are .MP4 and .MOV. - Maximum length of all video content must be 2 minutes combined. - Video max frames 30fps. Slideshow Video Ad

Always Guide to Social Media Video Specs Facebook’s Slideshow videos were built for advertisers wanting to reach audiences with slower internet connections. Instead of a regular video, slideshows are just that–a slideshow of images or video in an ad display. Video Guidelines - Recommended video resolution 1200 x 720. - Aspect ratios available are landscape (16:9), vertical (4:5) and square (1:1) - Recommended video formats are .MP4 and .MOV. - Slideshow duration max is 15 seconds. Facebook Stories (Ads & Organic Posts)

Facebook has also added the Stories feature, disappearing short photo or video updates that are only available for 24 hours. In addition to user-generated organic posts, Stories ads that run in between sets of user stories are also available.  While most users will be sharing immediate & organic updates from their phone’s camera without worrying too much about their video specs, the guidelines for this format are similar for paid & organic posts. Video Guidelines - Recommended resolution 1080×1080 - Aspect ratios: 1.91 to 9:16, with colored gradient bars rendered above and below videos under 9:16. The text field will also be placed under below videos smaller than this aspect ratio. - Max video file size is 4GB - Duration is 1 second to 2 minutes - Recommended video formats are .MP4 and .MOV. Character Limits - Primary text: 125 characters - Headline: 40 characters For more information on the video specs for Facebook, visit the Facebook Help Center.

Always Guide to Social Media Video Specs

Instagram Video Specs

Instagram launched video capabilities in 2013 and quickly saw enough success to start advertising on the platform in 2015. Since then, video only continues to grow as an engaging social format. So needless to say, Instagram videos are absolutely worth the investment. In-Feed Video (Landscape, Square & Vertical)

How the Facebook algorithm works bypass

social media customer service statistics 2022

What does it mean to have exceptional customer service? Automated phone systems? Website chatbots? Help guides? These ease your customer support teams’ workload, but they don’t always cater to the needs of your customers—especially if they have a unique or urgent issue. When this happens, they don’t want to click through a series of irrelevant options or read through useless FAQs. They want to speak to a human as soon as possible, and guess where they go to achieve this? Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). Not sure where to start? In this piece, we’ll discuss leading social media customer service statistics and how to use them to build stronger relationships in 2023. social media customer service statistics 2022 Explore other latest social media stats that reflect the changing consumer behavior on social networks. How the Facebook algorithm works and ways your brand can outsmart it How do customers use social media for support? Brands have several options for delivering customer support, but the one that appeals most to consumers is social media. From 2020 to 2021 alone, the volume of consumers who preferred using social messaging for customer service jumped an impressive 110%. As customers continue to flock to social for their support needs, it will take more effort to maintain speedy social media response times. Be careful—if you fail to offer timely resolutions on social, almost half of consumers may unfollow your brand. Even worse, social media trends show that over a third will talk about the experience with their family and friends. So how are customers using social channels to receive support from brands? “About 70% of my customers reached out to me through social media channels, the other 30% by email,” says Zoila Streich, Co-Founder of Independent Fashion Bloggers and former fashion business owner. “Most questions are about product availability and payment methods, but a few are feedback about the products or the buying process.” You’ll also find customers using it to report service outages: Good afternoon lethal Energy, Thank you for contacting Mediacom with your concerns. We're sorry for any interruption of services that your power company caused and we are happy to help where we may. Can you DM us if you are experiencing any other issues currently? ^JJ https://t.co/oiNdqufxNq — Mediacom Cable (@MediacomCable) December 21, 2020 Or to point out issues with shipments and deliveries: @ReserveBar I have a problem with a recent order. I emailed Customer Help and waited, but no response. I then opened a ticket. Still no response. I know the holidays are busy. Still, I would like to have my issue resolved. Can you help? — jcbphd (@jcbphd) December 15, 2021 It’s disheartening to get negative feedback, but being respectful and helpful to each customer’s request will help in the long run. social media customer service statistics 2022 Combining a great product or service with excellent support sets you up for more positive remarks from customers: Hello @Lugo13M: Thank you for taking time out of your schedule to share your satisfaction and appreciation with us, kindness such as yours really does make a difference to our employees! Kind Regards, Tammi | Pottery Barn Social Media Team — Pottery Barn (@potterybarn) December 17, 2021 Make sure to prepare for the ebbs and flows of incoming customer support requests. New product launches or promotions lead to an influx of sales, which means more opportunities for inbound questions, so have your social media presence properly staffed. “The volume of customers using our social media customer support fluctuates between 40% to 60%, depending on promotions,” says Yuvi Alpert, Founder, Creative Director and CEO of jewelry brand Noémie. “Because we drive people to our social media profiles through other channels, such as our newsletter, many of the questions we receive come through those platforms.” How important is social media customer service to consumers? Social media has flipped the balance of power between brands and consumers. Only on social can people compare a brand’s support practices to its competitors in less than a few clicks. If a business providing similar products or services is offering better help, Sprout Social’s Index™ found that 30% of consumers say they’d choose the competitor. social media customer service statistics 2022 The public nature of social media support has influenced many brands to rethink their roster of standard support channels. More than half say that private/direct messaging plays a role in their customer care strategy. With social media customer service stats like these, there’s only one thing to do: improve your social media A-game, so you don’t fall into the trenches of negative reviews. Being consistent with your customer support builds trust and loyalty. Some will even go out of their way to show their praises in public (hello, social proof). @culvers too many times we hear nothing but negative, but I wanted to give a shout out to the Culver’s in Richland Center. The fries were perfect! Temperature, look everything! And that burger…I’m in heaven! Friendly people made my day! Good job RC Culver’s! — Tara Lynn (@Gigglegirls3) December 22, 2021 Having stellar customer support is essential to both customers and brands. But manually responding to every message—especially when you have multiple social media accounts and thousands of customers—is not sustainable. With a tool like Sprout Social, customer care teams can organize and filter incoming messages across platforms, triage responses and view critical customer information all in one place.

The social media customer service statistics in 2022 - social media customer service statistics 2022 Start your free Sprout trial How quickly do brands need to reply to customer service messages on social? Being present on social media is great. But having a fast response rate sets apart the “best in class” brands from the “I’m unfollowing you because your customer service is horrible” brands. How fast is fast enough? In many cases, it depends on the industry and the situation. For instance, Yuvi Alpert finds a day is fast enough during promotions. “It is critical that we answer those questions within 24 hours. We found that allowing more time to elapse lowers customer interest. By offering prompt responses, we see dramatic increases in sales of featured items.” But what do customers say the proper response time is for social media customer support? Our latest Sprout Social Index™ data found that 76% of consumers expect a reply within 24 hours on social.

social media customer service statistics 2022 At one time, taking a day or more to respond to a customer was acceptable. But now most demand instant access and gratification. And if you’re considered a high-priced product or service, then you definitely must respond quickly. Customers who pay more for a service expect a higher level of social customer care. When MeUndies set a goal of replying to all messages within a 60-minute window, they needed an alternative to responding natively through social platforms. They turned to Sprout’s Smart Inbox to get an all-encompassing view of their Instagram direct messages, mentions and comments in one stream.

social media customer service statistics 2022 Now, be mindful that a fast response isn’t the primary goal—it’s to resolve customers’ issues. Unfortunately, some brands are quick to reply but slow to resolve. And when that happens, unhappy customers will let you (and all their followers) know: Delta is replying, but the issue is lingering too long. Address customer problems fast or risk losing current and potential customers. Facebook customer service stats Facebook is the number one platform where consumers follow brands, so it’s easy to reach out whenever needed. Around 69% of Facebook Messenger users say communicating with brands here builds confidence in the company. If your customers are on Facebook, then you should be too. OLIPOP, a tonic brand, uses Facebook to offer direct customer support. “I’d estimate at least 50% of our customers will message us questions or comment directly on our posts across Facebook and Instagram,” says Melanie Bedwell, eCommerce Manager for OLIPOP. “Ideally, we try to reply instantly, but if that’s not possible, then at least during the same day.” Here are examples of their engagement with happy customers:

social media customer service statistics 2022

social media customer service statistics 2022 They also use opportunities to promote their in-store options (and their tool to locate one near you). Twitter customer service stats Twitter is where you’ll find most people headed to compliment or complain about a brand. About 64% of Twitter users even say they’d rather Tweet a brand than call them. We partnered with Twitter to learn more about how consumers are connecting with brands on the social network and found that: - 53% of Twitter users find it helpful to see how brands answer questions or solve issues publicly. - 51% of surveyed Twitter users report their experiences communicating with brands on Twitter makes them feel more favorable toward the brand. - 1 in 3 (34%) Twitter users purchased a product or service after a positive customer interaction on Twitter. Why do people reach out to brands on Twitter? All sorts of reasons, but the most popular reasons to seek out customer service on the network are product defectiveness (37%), order issues (29%) and bad in-person experiences (29%). While it’s great to have this two-way communication with customers, a customer service-filled feed can distract from other campaigns and promotions your brand is trying to highlight. This is why some brands stand up separate Twitter accounts dedicated to customer care. “Businesses use social media for a variety of purposes, including marketing, engaging with customers, interacting with influencers and more,” says Keenan Beavis, founder of Longhouse Media. “That’s why having a distinct social media account dedicated to customer support inquiries is so important. You don’t want your advertising, likes and shares to bury client demands and questions. ” We see companies like Belkin using this approach. The consumer electronics brand notifies users to ask questions using its dedicated Twitter customer service channel.

CNN — California Gov. Gavin Newsom will appoint Laphonza Butler, the president of EMILY’s List, to fill the late Democratic Sen. Dianne Feinstein’s Senate seat, his office confirmed Sunday evening. Butler will become the first out Black lesbian to join Congress, according to Newsom. She will also be the sole Black female senator serving in Congress and only the third in US history. Feinstein, the longest-serving female US senator in history, died last week at 90. “I am honored to accept Gov. Newsom’s nomination to be a U.S. Senator for a state I have long called home,” Butler said in a statement Monday, adding that she is “humbled by the Governor’s trust.” “For women and girls, for workers and unions, for struggling parents waiting for our leaders to bring opportunity back to their homes, for all of California, I’m ready to serve,” she said. The selection of Butler, first reported by Politicocomes as Democrats hold a narrow Senate majority and uncertainty looms over New Jersey Sen. Bob Menendez’s political future amid outcry from his Democratic colleagues over his federal indictment. Butler has been the president of EMILY’s List, which works to elect Democratic women who support abortion rights, since the group’s board of directors appointed her in 2021, when she became the first woman of color to lead the organization. She previously worked at Airbnb as a director of public policy and campaigns and has a long history working in California politics, including as an adviser to Vice President Kamala Harris’ 2020 presidential campaign. But much of her background is in the labor movement, serving as a union president in California. Several high-profile Democratic candidates launched campaigns earlier this year to succeed Feinstein, who announced in February that she would not run for reelection. They include a trio of House Democrats: Reps. Adam Schiff, a former House Intelligence chairman who is backed by former House Speaker Nancy Pelosi; Katie Porter, a former deputy chair of the Congressional Progressive Caucus; and Barbara Lee, a former chair of the Congressional Black Caucus and a member of House Democratic leadership. Also in the race are Democrat Lexi Reese, a tech executive, and Republican lawyer Eric Early, who ran unsuccessfully for state attorney general in 2022.

get verified on Facebook step-by-step guide

As a brand or business, building credibility with your online audience should be part of your overall social media marketing strategy. Learning how to get verified on Facebook (and other platforms) is one great way to do this. Why? Well, getting verified on Facebook is a must for public figures, brands and companies that are well-known and susceptible to being replicated or parodied. In this post, you’ll discover some essential steps on how to get verified on Facebook, as well as a few additional details to give you a thorough understanding of how Facebook verification works. Let’s get started.

What is Facebook verification

Facebook verification provides credibility to official pages and puts a clear distinction between the real Pages and the Pages run by fans or imposters. Before we get into the Facebook verification process, you’ll want to know what it means to get verified on Facebook in the first place and why it’s so important. As we briefly touched on earlier, businesses and public figures may often see people creating Pages and profiles similar to theirs—whether it’s to imitate them or to build a fan community. Even if there’s no malicious intent behind those Pages and profiles, there’s still a huge risk of other Facebook users mistaking them for the real thing. In addition, Facebook prioritizes verified profiles and Pages in its search results. So Facebook verification ensures that your Page prominently shows up at the top of relevant searches, which could further improve your reach. See how the official verified Page for Workday gets top priority when you search for the company name on Facebook.

get verified on Facebook step-by-step guide Who can get verified on Facebook Although in theory, anyone can get verified on Facebook, they have to meet strict verification criteria in order to get approved. Besides following the company’s terms of service, your account should be: - Authentic: It should represent a real person, entity or business. - Unique: It should be the unique presence of the person, entity or business it represents. Facebook only verifies one account per business or person, with the exception of language-specific accounts. And note that it doesn’t verify accounts for general interests. For example, it won’t verify a Page dedicated to healthy food but it will verify a page representing a registered publication that’s dedicated to healthy food. - Complete: It should be active and have all the necessary details such as an “About” section and a profile photo. In addition, it should have at least one post. - Notable: The person, entity or business it represents should be well-known and get plenty of searches. Facebook is more likely to approve your application if multiple news sources and publications feature the account. The above requirements are only the bare minimum and don’t necessarily guarantee that you’ll get verified. To improve your chances of getting verified, make sure that your account looks highly credible. This means regularly publishing highly informative and engaging posts instead of sticking to the minimum requirement of one post, for instance. Note that in addition to the above, Facebook may also have other requirements to verify Pages and profiles belonging to law enforcement agencies, politicians, elected officials and city governments. Be sure to be logged into your Facebook account to see all of Facebook’s verification criteria for these types of Pages as well as the contact. Why should you get verified on Facebook There are a number of reasons that getting verified is a good idea—let’s cover the bases. Boosts credibility for your brand Getting verified shows that you’re a legitimate, credible brand. The process isn’t easy (as you’ll see shortly) and many people/brands have tried to get verified and failed, so Facebook users know if they see that blue checkmark, it’s for real. Protects against imposter accounts Some people create fake accounts, others create fan accounts. Getting verified helps separate your Facebook Page from the rest, assuring customers that they’re following or reaching out to the real deal and not an imposter. Facebook prioritizes verified profiles and pages The Facebook algorithm gives priority to verified Pages and public figure profiles. Having that blue check means you’ll be shown first in search results, helping boost eyes on your brand’s Facebook Page. 8 steps for how to get verified on Facebook While most of the process for getting verified is simple, some parts are more complicated than others. However, if you follow these eight steps to a tee and have everything you need, you should be able to get that blue checkmark with little additional effort. Step 1: Open the verification request form Start the verification process by heading to Facebook’s verification request form. This is where you’ll complete all of the following steps.

get verified on Facebook step-by-step guide Step 2: Choose your verification type You have the option to verify your personal profile if you are a public figure. Or, as long as you’re logged into your Facebook account, you can select from a dropdown menu which business page you’d like to verify. Each business page you manage will appear, making it easy to go through this process for each of your businesses or clients.

get verified on Facebook step-by-step guide Step 3: Confirm authenticity The next step is proving that your Facebook page is authentic. Remember, verification proves to your audience that it’s authentic. So it’s important that Facebook looks for credible documentation in order to approve verification. The documentation options that you can upload a copy of include: - Driver’s license - Passport - National identification card - Tax filing - Recent utility bill - Articles of incorporation

get verified on Facebook step-by-step guide You’ll click the Choose files button in order to upload your documents. Step 4: Confirm notability This next step is called “confirming notability,” but essentially, you’re selecting a category for your business page or profile. This is especially important when verifying profiles—Facebook wants to ensure that your profile or page is something that people are actually interested in or searching for before awarding verification. Categories to choose from include: - News/Media - Sports - Government & Politics - Music - Fashion - Entertainment - Digital Creator/Blogger/Influencer - Gamer - Business/Brand/Organization - Other

get verified on Facebook step-by-step guide Step 5: Add your country The next step is to add the country where you or your business is most well-known. Even if you have a global company, you’ll want to choose the country or region where you have the largest audience. If you’re unsure, you can easily discover this by looking at your website’s Google Analytics or at your Facebook insights.

get verified on Facebook step-by-step guide Step 6: Add your audience and also known as This step is completely optional, however, the more information you provide, the easier it is for Facebook’s team to confirm your verification. We recommend inputting basic information about your audience demographics. However, if you have no other “AKA” names for your business, you can of course leave that section blank.

get verified on Facebook step-by-step guide Step 7: Add 5 articles that show your page or profile is in the public interest This step is also optional, but take our word for it: do not skip this step. This is one of the best ways to help prove your case. By including popular social media accounts, articles that talk about your business, Wikipedia profiles or anything else that proves people are interested in, following or talking about your brand, you’re making a much more compelling argument that your page should be verified.

get verified on Facebook step-by-step guide Step 8: Submit the form Voila! You’ve submitted your application for Facebook verification. The only thing left to do now is wait. How Do I Find Out Who Hacked My Facebook Account?

What happens if Facebook rejects my application

Keep in mind that meeting the basic verification criteria doesn’t guarantee that you’ll get verified. Facebook might still reject your application without specifying a reason. When this happens, you’ll have the option to reapply for verification after 30 days. But make sure you put in additional effort to improve your chances of getting verified this time around. get verified on Facebook step-by-step guide Here are the possible next steps in case Facebook rejects your application: - Reach out to Facebook support and try to get more information about why your application was rejected. In case you can get this info, you’ll know exactly what you need to do to get verified the next time you apply. - Create more high-quality content and maintain a regular posting schedule while ramping up your Facebook marketing efforts. - If you have brand accounts on other social networks, make sure you boost your presence there as well. This will also help you improve your chances of getting verified on those platforms.

Top 4 tips for getting verified on Facebook (and staying verified)

Struggling to get verified? We’ve got four top tips to help you out. And, once you’re verified, you’ll want to continue these best practices to make sure you’re able to stay verified. 1. Keep your business information up-to-date We mentioned that one of the factors for Facebook verification is having a complete Facebook profile. But you also need to make sure you keep up with any changes. If you get a new website, change store locations, adjust store hours, add new product lines, etc., you need to update those things on your Facebook page. 2. Post regularly on Facebook If you haven’t posted any new content on your Facebook page in over a year, you’ve given the platform no incentive to offer you verification status. Make sure you’re staying active on Facebook and regularly posting new content to engage your followers. 3. Engage with the community Build a community by engaging with commenters, sharing content that your audience seems to enjoy, holding live broadcasts to interact with your audience in real-time and more. If you have an engaged Facebook audience, it proves to the platform that you’re a notable brand and people want to follow you, increasing your chances of getting verified. 4. Stick to community guidelines Just because you’ve been verified doesn’t mean you’re going to stay verified. If you’re consistently violating community guidelinesthe platform reserves the right to rescind your verification. Ensuring you’re compliant (which isn’t difficult to do), turning on two-factor authentication and implementing a proper Facebook marketing strategy will all help you to remain verified.

Get verified on Facebook today

26 Facebook statistics marketers 2023

Know whether your target audience is still on Facebook? Or if you should keep investing in Facebook ads? Staying on top of the latest Facebook statistics will give you the insights you need to update your Facebook marketing strategy. Even after all this time, Facebook continues to be the most popular social media platform. In fact, the Sprout Social Index found that it’s the top platform for both consumers and marketers. It’s the platform that 71% of consumers and 65% of marketers plan to use the most in 2023. With that said, let’s find out some vital Facebook stats that can inform your marketing strategy. Table of contents

General Facebook stats every marketer should know

Facebook usage statistics

Over the years, Facebook has become almost synonymous with social media. It continues to be the biggest social media platform and is widely popular on a global scale. Here are some of the key Facebook usage statistics to understand its popularity: 1. Facebook has nearly 3 billion monthly active users By Q3 of 2022, monthly active users on the platform had grown to 2.96 billion. Although adoption has slowed down, usage is still seeing an upward trend. This puts Facebook on track to hit the 3 billion monthly user mark. So if your brand doesn’t have a presence on the platform, you’re missing out on the chance to reach billions of people. 2. Americans spend about 33 minutes on the platform daily On average, American users spend about 33 minutes on Facebook daily. This puts it ahead of other leading platforms such as Twitter, Instagram and even TikTok. These numbers suggest that the platform is still seeing a high level of engagement from its user base.

26 Facebook statistics marketers 2023 Source Facebook user statistics Facebook may have billions of users, but how are these people using the platform? Let’s look at a few vital Facebook user statistics to find out: 3. 67.5% of monthly users are active daily Out of the 2.96 billion monthly active users, 2 billion people use the platform daily. That’s 67.5% of users who spend at least some amount of time daily on the platform. In other words, there are billions of people your brand could potentially reach every day. The key is to get ahead of the Facebook algorithm so you can get more organic visibility. 4. Only 18% of American users feel that Facebook protects their data and privacy Even though Facebook is highly popular, trust in the platform has dropped drastically over the past couple of years. Only 18% of American social media users trust Facebook to protect their data and privacy. This puts it at the bottom of the list, making it the least trusted social media platform.

26 Facebook statistics marketers 2023 Source 5. Messaging friends and family is still the top activity on Facebook Seventy-one percent of users say they use Facebook to message friends and family. This suggests that the platform’s “social” factor is still alive and kicking.     Other popular activities on the platform are posting/sharing photos and videos (62.9%) and keeping up to date with news and events (59.5%). A significant number of users (55.2%) follow and research brands and products on Facebook. So although it’s mostly for social, your brand can still use the platform to build authentic connections. 6. It’s the most used platform for customer service As the use of social media for customer service becomes increasingly popular, Facebook has become the go-to platform. The 2022 Sprout Social Index found that 60% of consumers use Facebook to get customer service. And 69% of marketers provide customer service through the platform.

26 Facebook statistics marketers 2023 This makes it the most used social media platform for providing and receiving customer service. In other words, you need to ramp up your customer service efforts on the platform. Facebook advertising and marketing statistics Is Facebook marketing still worth it? And are you getting the most out of your Facebook advertising strategy? Check out these Facebook ads statistics to understand advertising impact on the platform. 7. Facebook ads see an average click-through rate (CTR) of 0.90% According to a WordStream study, Facebook ads get an average CTR of 0.90% across all industries. That said, click-throughs vary for industries, with retail, legal, apparel, beauty and fitness sectors seeing a CTR of at least 1%. 8. Advertising on Facebook costs $1.72 per click The same study found that the average cost per click (CPC) is $1.72 across all industries. However, you can expect to pay much more in certain industries. For example, the average CPC for finance and insurance and customer service sectors is at least $3. 9. The average conversion rate is 9.21% across industries Facebook sees a fairly high conversion rate for ads on the platform. On average, you can expect a conversion rate of about 9.21% for your Facebook ad. However, the specifics may vary depending on your industry. Fitness, education and healthcare sectors see a significantly higher conversion rate.

26 Facebook statistics marketers 2023 Source 10. Facebook generates the highest ROI Needless to say, with such high conversion rates and low CPC, marketing on Facebook yields high returns. In fact, Facebook generates the highest return on investment among all other social media platforms. Facebook engagement statistics With organic visibility on Facebook on the decline, it’s only natural to see a drop in engagement levels as well. But does this put Facebook at a disadvantage over other social media platforms? Here’s a quick look at some vital stats to understand where Facebook stands in terms of engagement: 11. The median engagement rate on Facebook is 0.064% According to a RivalIQ study, brands see a median engagement rate of 0.064% across all industries. This is about the same as the median Instagram engagement of 0.067%. In other words, Instagram isn’t inherently better for engagement than Facebook.

26 Facebook statistics marketers 2023 Source 12. Photo posts and status posts have the highest engagement The power of visuals is still evident on Facebook, with photo posts getting the highest engagement at 0.12%. Status posts come next with an average engagement rate of 0.11%. Video posts perform fairly well with an average engagement rate of 0.08%. Link posts, on the other hand, are the worst for driving engagement. They see an average engagement rate of only 0.04%. 13. Frequent posting doesn’t result in higher engagement Contrary to popular belief, posting frequently doesn’t necessarily result in higher engagement. As the RivalIQ study points out, influencers and sports teams see the highest level of engagement across all verticals. However, influencers are infrequent posters, publishing fewer than 10 posts per week. Meanwhile, media companies publish almost 90 posts a week and only see an average engagement rate of 0.05%. Rather than frequency, post timing should be your main focus. Know the best time to post on Facebook so you stand a better chance of driving engagement. Facebook video statistics As video marketing continues to gain popularity, it’s important to be aware of how video performs on Facebook. Here are some key Facebook video statistics to inform your strategy: 14. Live videos see higher engagement than pre-recorded videos Compared to pre-recorded videos, live videos see a much higher engagement rate. The specific number varies depending on account size, with the gap decreasing as fan size increases. However, for accounts with at least 50,000 fans, pre-recorded videos perform slightly better than live videos. 15. People prefer to watch videos with the sound off ChatterBlast Media found that sound-off videos tend to perform much better than sound-on videos. People are much more likely to watch a video to completion with the sound off. This stays true regardless of the advertising objective.

26 Facebook statistics marketers 2023 Source

Facebook device statistics

Are you designing your Facebook ads to look great on any device? Check out these Facebook device statistics to understand how people are accessing the platform. 16. Most people access Facebook from any mobile phone Almost all Facebook users (97.4%) access Facebook from any type of mobile device. Moreover, 68.7% of users exclusively use their mobile phones to access Facebook. This indicates how there’s an overwhelming preference for mobile phones to access the platform. Brands will need to keep the mobile experience in mind when developing their content strategy and ad creative for Facebook. 17. Only 2.6% of users exclusively use computers to access Facebook While 28.7% of users use both their phones and computers to access the platform, only 2.6% of users prefer to use only their laptops and desktops.

Facebook feature stats (Reels, Stories, Messenger)

So, what sort of content should you post? What features are growing and what’s stagnant? Let’s review some Facebook stats that break down some of the platform’s key features: 18. More than 500 million people use Stories every day According to internal Facebook data, half a billion people use Facebook Stories each day. This speaks to the popularity of the platform’s feature, making it a useful tool for brands to engage their audience. 19. Facebook Messenger has over 1 billion users Meanwhile, there are at least 1 billion people using Facebook Messenger. That’s a billion people you could potentially reach through ads on Messenger. 20. Reels hit 140 billion Plays per day across Facebook apps The popularity of Reels isn’t dying out anytime soon. In fact, Reels see about 140 billion plays on a daily basis across the Facebook family of apps. With algorithms further pushing this format, Reels could help you gain visibility and engagement. In short, brands can’t afford to put this short-form video format on the back burner.

Facebook audience and demographics statistics

Wondering if you’re reaching the right audience on Facebook? What if your target demographic isn’t even on the platform? Here are a few Facebook stats highlighting the platform’s audience and demographics: 21. Users ages 25-34 years represent Facebook’s largest audience Despite the platform’s reputation as a seemingly “older” network, 23.7% of Facebook users in the United States are between the ages of 25 and 34. Moreover, the platform sees higher usage among people below the age of 44.

26 Facebook statistics marketers 2023 Source 22. Usage among teens has dropped sharply That said, the platform’s popularity among teens has seen a significant drop. Only 32% of teens were using Facebook as of 2022. This is a sharp decline compared to the 71% who were using the platform between 2014 and 2015.

26 Facebook statistics marketers 2023 Source 23. Facebook has more male users than female Facebook currently limits its reporting to male and female. And based on the data, the platform has a higher percentage of male users (56.6%) than female users (43.4%). 24. India has the largest Facebook audience size While Facebook sees significant usage across various countries, India has the greatest number of users. Latest reports show that there are 329.65 million Facebook users in India. The United States comes next, with 179.65 million users.

Facebook consumer behavior statistics

Finally, are people even buying stuff through Facebook? Here are some stats on how consumers are behaving on the platform: 25. Facebook has the highest number of social commerce buyers According to eMarketer, Facebook boasts the highest number of social commerce buyers. Here, social commerce buyers refer to users over the age of 14 who have made at least one purchase on the platform. By 2023, the platform will see 65.7% of U.S. social commerce buyers. 26. When shopping online, 19% of U.S. consumers start their search on Facebook The same report found that some U.S. consumers begin their online buying journey by searching on social media. Besides YouTube, Facebook is the second most popular social media platform to start their search when shopping online. So the right Facebook tools and marketing strategy could help you drive purchases through the platform. Want to know more? Discover the latest social media marketing statistics for 2023. How to get verified on Facebook: Your step-by-step guide

How do these Facebook stats inform your social media strategy?

These key Facebook statistics should give you some idea of where the platform currently stands in the social media landscape. As such, you can use these to guide your strategy and understand what to prioritize. Don’t forget to look at your Facebook analytics for brand-specific performance data to further inform your decisions.

Facebook statistics FAQs