Things to Consider

Bloomberg Businessweek is running a special report on Design Thinking this month and I cannot recommend enough the lead piece on Yves Behar. Some key highlights include:

Design is fundamental to business change, not just a marketing cost of sale

Senior management support is vital in moving both with speed and with a single-minded view of future

Delivering a consistent approach to 1,600 SKUs across 180 countries is as much about outstanding creativity as it is about anticipating that some country managers will be very unhappy

Open source gaming is the next big technology disruption in the making

Kickstarter can not only provide initial project funding, but can also change the way projects are run in the first place: Design process as a conversation, rather than a big reveal.

Using the weaknesses of your brand.

A wonderfully clever strategic thinking from Richard Storey and Nell Godber (M&C Saatchi) for Dixons.co.uk.

Bear 71 Live observes and records the intersection of humans, nature and technology in a live, Internet connected event. Questioning how we see the world through the lens of technology, this multi-user, interactive story blurs the line between the wild world and the wired one, and allows users to explore the bear’s natural habitat in a number of very cool ways, including the Nature grid, though an array of motion sensors, live streaming web cams, GPS equipment and the like…

Source: Digital Buzz Blog

Charity + Social + Integrated Campaign for Colgate-Palmolive UK.