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In the nineties, they were struggling. They were competing with a dozen other companies targeting the main demographic at the time: white men ages 18-35, especially after a failed luxury car launch with a new ad agency. “What we need is to focus on niche demographics,” they decided, and then focused on people who enjoyed the outdoors. The Subaru was excellent at driving on dirt roads that many other vehicles couldn’t at the time, so it was perfect for all those off-road campers; they started making all-wheel drive standard in all their cars to help with that. And the people who wanted cars to go do outdoor stuff? Lesbians.

Okay. Of course it wasn’t only lesbians buying Subarus. They’re on the list with educators, health-care professionals, and IT people. But the point is, this Japanese car company interviewed this strange demographic (single, female head of household) and realized one important factor: They were lesbians. They liked to be able to use the cars to go do outdoorsy stuff, and they liked that they could use the cars to haul stuff rather than a big truck or van. Subaru had a choice to make then. They had four other demographics they could market to, after all–the educators, the health-care professionals, IT professionals, and straight outdoorsy couples. Their company didn’t hinge on this one “problematic” demographic.

And they decided “fuck it,” and marketed to lesbians anyway. This included offering benefits to American gay and lesbian employees for their domestic partners, so it didn’t look like a cash grab. (This was not a problem. They already offered those in Canada.)

Yes, there was some backlash. They got letters from a grassroots group accusing them of promoting homosexuality, and every letter said they’d no longer be buying from Subaru. “You didn’t buy from us before, either,” Subaru realized, and ignored them. It helped that the team really cared about the plan, and that they had many straight allies to back them up. There was also some initial backlash when Subaru hired women to play a lesbian couple in the commercial, but they quickly found that lesbians preferred more subtlety; “XENA LVR” on a license plate, or bumper stickers with the names of popular LGBTQ+ destinations, or taglines of “Get out. Stay out.” that could be used for the outdoors–or the closet.

Although he was unceremoniously drummed out of Major League Baseball, Burke became the star shortstop for the local Gay Softball League, and even dominated in the Gay Softball World Series, as well as medaling in the 100 and 200 meter sprints in the inaugural 1982 Gay Games. Unfortunately, Burke also picked up a cocaine habit and had his leg and foot crushed in an accident. He spent much of his final years homeless in the Castro, and died from AIDS complications in 1995, but he was in the first class of inductees to the Gay and Lesbian Sports Hall of Fame, and his High School retired his jersey number.

The Dodgers Manager in question was Tony Lasorda, whose son “Spunky” died of AIDS complications in 1992 although Lasorda maintains that it was cancer. Likewise, despite the High Five becoming a symbol of the 1980 Dodgers team, Lasorda maintained and continues to this day to maintain to not know its origin. It’s possible that this isn’t a deliberate slight to Burke, but given his homophobia in other matters that’s a hard benefit of the doubt to give.

The Athletics have, in the years since, attempted to make up for some of the wrongs they committed in this story. When Glenn revealed publicly that he was living with AIDS, the As moved in and helped him financially. Burke was honored publicly at Pride Night at the park in 2015 and his brother was invited to throw the first pitch.

To grown-ups, being bad at stuff is a sin. Forgetting stuff is the worst sin of all, and also doesn’t exist - it is widely believed (and your behaviour will be interpreted thusly) that in some Freudian sense, it is impossible to forget things if you care about them or their consequences or the people who care about those things.

Your being happy and enjoying what you do doesn’t matter. All that matters is whether you are Fulfilling Your Potential.

Human beings do not require rest outside of sleep. Thinking that you do is called ‘being lazy’.

Who you show physical affection to is a matter of politeness and social protocol, and has nothing to do with your own desires

It is rude to inform people of your preferences, even if they seem to care about catering to them and therefore might find this useful information.

rat misunderstanding