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Left brain, direct response ads work by priming a targeted audience with the brand or product up front. Drive direct effects and web visits 

artist made the frame, the glass and the way the art was hung the star of the show

Commercial Ads 2018 - Aero Mexico - DNA Discount

Dumb Ways to Die

Tui 'Catch a Million' case study by Saatchi & Saatchi NZ via StopPress

XBOX Design Lab Originals: The Fanchise Model’ by McCann London for Microsoft

Growth initially being driven by always on activity in performance channels, and the impact of that activity reaching a plateau which often happens when saturation point is reached. Then it shows the impact of a successful decision to layer in ‘brand-building’ activity. Note that this brand activity both delivers its own short and longer-term sales impacts, as well as improving the sales generated by performance channels. It also shows the compound effects of all this marketing activity working together and becoming stronger over time as the brand-building activity is further optimised.

Good way of displaying buyers vs market 

Peanut butter brand Jif injected fun into a boring category by playing with its image https://www.marketingweek.com/coronavirus-corona-boost-sales/