IMO? Covid supply squeeze, plus GLP-1 Agonists are annihilating the snack food market AND the 'name brand' snack companies fucking around with shrinkflation in a recession where people are already incentivized to buy store brand stuff that at this point tastes the same because flavor science has exploded in the last 10 ish years. Pepsico's just been particularly stupid about it. Like really fucking stupid.
But now that a plan to bring prices down is in motion, new challenges have emerged that threaten to blunt its impact.
I remember when Doritos were $3-4 a bag
They seriously doubled the cost of a non-necessity and were surprised that people stopped buying as much?
There has grown up in the minds of certain groups in this country the notion that because a man or corporation has made a profit out of the public for a number of years, the government and the courts are charged with the duty of guaranteeing such profit in the future, even in the face of changing circumstances and contrary public interest. This strange doctrine is not supported by statute nor common law. Neither individuals nor corporations have any right to come into court and ask that the clock of history be stopped or turned back, for their private benefit. -Robert Heinlein
(When Heinlein is the one making the point...)
