Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.
There are many reasons you should make email marketing. Some of them are listed below:-
Email is the best communication channel. Above 90% people check their email in the daily basis.
Almost Everyone uses email. A Hubspot survey states that 91% of consumers use email.
It's Affordable. You can reach a large number of consumers for less than pennies per message.
How to start Email Marketing?
Here I am going to explain exactly how to start an email marketing campaign from scratch.
first, we’ll need to focus on building a sizable email list. There are many ways we can do this, of course.
I can’t tell you which is the right or wrong answer for your incentive, but I can tell you that it’s important to have a clear purpose when asking for an address.
Establish your credibility, explain what the emails are for, and get people interested in receiving them.
Simply posting “enter your email for updates” isn’t going to get anyone excited. Instead, consider sharing specifics.
By sharing a specific call to action or benefit to giving your email address, you can get more people to subscribe.
Some common ways to entice people to sign up include:
Free white papers or eBooks
Update lists, like new releases and product updates
Step2-Follow through with great content
The initial follow-up email should be sent immediately as a way to introduce yourself and detail what you plan on doing with your new subscriber’s email address.
It’s better to be long-winded and detailed than it is to be quick and unobtrusive, but if you can pull off quick and concise, then more power to you.
From here, it’s simply a matter of living up to their expectations.
Step3-Analytics and Segmentation
Now that you understand the basics behind an effective email campaign, let’s talk about how to take things to the next level.
Specifically, that involves using segmentation and analytics to start refining your broadcasts and generating even better results than you would with a basic campaign.
How to understand your email analytics
First, your open rate explains how many people open your emails. It’s based on a single invisible tracking pixel that loads when someone clicks on your message.
When looking at open rates, it’ll usually tell you how well you’ve built your relationship with readers. Ideally, people are excited to read your emails and open them quickly.
If your open rate is low, it usually means you have a lot of unengaged subscribers. You need to work harder on providing value and managing expectations.
Next, your click-through rate, or CTR, shows how many people clicked on a link (if any) in your email.
If your CTR is low, it means that your message is either not targeted enough, or simply not getting through. In this case, focus on improving your copy.
Finally, your unsubscribe rate tells you how many people have clicked the “unsubscribe” button at the bottom of your email.
If your unsubscribe rate is high in relation to your opt-in rate, then you’ve passed the point of building value and writing good copy… you’ve got some serious work to do.
Essentially you’ve built a sieve and people that sign up eventually leave. If this is you, try to examine when people are leaving and take action based on those leaks.
If they’re leaving after a certain autoresponder email, then re-work it. If they’re leaving after marketing messages, then re-work the way you present offers.
If they’re leaving early on in your funnel, then you need to fix your original call to action so that it’s in harmony with what you’re sending.
Email analytics are critical in that if you’re paying attention, they’ll give you very specific clues as to what you’re doing wrong.
Of course, the key variable here is “paying attention.”
If you’re unfamiliar with the term, segmentation is the practice of splitting up your email list into more targeted groups.
For example, the following are ways to segment a larger, more unified list:
Customer list (in comparison to leads who haven’t bought)
Daily email list (in comparison to weekly, bi-weekly, monthly, etc)
In dividing your list in this manner, you give yourself the ability to send more targeted communication.
For example, some customers want both product and sales updates, while others might only want to hear about new versions.
Plus, you can even send specific emails to buyers thanking them for their purchase.
If you don’t give them the chance to choose, you risk losing them altogether. Since customers are more likely to buy again, it’s fairly obvious why you want to keep them subscribed to your customer email list.
With segmentation, you can send a broadcast only to those that didn’t open your last message (ask them why), or to those that showed interest (a second pitch).
You can also split test messaging amongst different groups in order to refine your best practices.
As you can see, segmentation isn’t rocket science, but it is work, which is why most don’t take the time to do it right.
If you do, you’ll immediately separate yourself from the pack.
How much is your list worth?
Your email list is one of your most valuable resources, and if you learn how to treat it right, the cost of doing so will pay for itself.
Over time, you can start tracking how much money people on your list spend on average. This will tell you how much your list is worth.
If a list of 10,000 people usually spends $50,000 on a campaign, and you run two of those campaigns each year, you could average it out and say that each subscriber is worth $10 a year.
When you do the math like that, you can understand immediately how losing several hundred subscribers could be dangerous to your bottom line.
TOP 5 BEST EMAIL MARKETING TOOLS
Here is the 5 best Email Marketing tools you can use:
GetResponse email marketing and online campaign management platform helps entrepreneurs build targeted subscriber lists and send high-impact newsletters, video emails, and follow-up campaigns.
Monthly payment plans are bracketed by list size, starting at $15 per month for unlimited messages to up to 1,000 subscribers.
Aweber is an email marketing app that allows you to: create a mailing list and capture data onto it. design newsletters that can be sent to the subscribers on your list. automate your emails marketing via use of 'autoresponders'
Our pricing is designed so that you can start your campaign for free. After the first 30 day free trial, the cost is $19 per month for up to 500 subscribers. You would only pay more when you're profiting from a growing subscriber base over 500 subscribers.
Leadpages is a best-in-class website builder that enables entrepreneurs and marketers to easily publish web pages, confidently generate leads, and consistently transform clicks into customers. From landing pages to websites,
Leadpages helps you get in business and stay in business online. Leadpages pricing starts at $25.00 per month. They do not have a free version. Leadpages offers a free trial.
iContact is our email marketing platform for creating, sending, and tracking messages.
iContact Pro is the marketing automation platform for powerful multi-step campaigns and scalable solutions to track all digital marketing efforts across your website, landing pages, and social media sites.
iContact pricing begins at $15 per month for 500 subscribers or email contacts; signing up for an annual plan brings the price down to $12.75 per month in the Base plan.
HubSpot is an inbound marketing and sales platform that helps companies to attract visitors, convert leads and close customers. It does this by bringing together a variety of functionalities and allowing marketing and sales departments to manage all their activities in one place.
There are four products: Hubspot CRM is completely free. Marketing Hub, Sales Hub, and Service Hub are available via four plans, with varying features and add-ons: Free, Starter ($50/month), Professional ($400–$800) and Enterprise ($1200– $3200).
