The IMPALS

We can show an understudy a point multi day, at the same time, on the off chance that we encourage him to learn, he will keep adapting for his Entire life.'

An understudy needs to design well and display extensive diligent work to be chosen as an assistant. After choice, an understudy must comprehend that the months to come are brimming with circumstances. The time has come to use the hypothetical learning for the work yield. You can learn different hard and delicate aptitudes and conceivably an occupation offer as well. A few understudies ran over a circumstance when they don't have anything to do. May be it isn't their blame. They may have finished the distributed work, and any new work probably won't be in the pipeline. This isn't what they needed on the grounds that they would prefer not to make an impression of being lethargic and pointless. Likewise, it isn't feasible for them to seek after collaborators for work since they can seem unneeded and silly. The accompanying tips are helpful for amplifying the advantages of internships.

1. Make a viable plan

2. Be ready for mistakes

3. Create a professional network

4. Find a mentor

5. Take active part in work

6. Learn to think positivity

7. Practice how to work in collaboration

8. Prepare a draft

9. Take criticism in the right spirit

10. Maintain contact

Who is a Manager? A person who knows how to manage things in an organization and guides people who work for him. Managing a group of people requires great skills and talent. No two individuals are the same, and the image of a single person handling all such different individuals is tough right? And, the manager has to understand each one of them to manage his team. Believe me, it’s no picnic.

To become a manager, you definitely need management skills, but those are not enough to make you a successful manager. Many people/students enrol for a Management programme to learn management skills so that they can start their career as a Manager right from the moment they are out of the institute. It can be any manager such as a Content Manager, Digital Marketing Manager, Ad Agency Manager and Branding Manager, etc, in any field. They struggle to get admission in the top management colleges so that they can get the tag of a Manager along with a big fat remuneration. Arguably, Management programmes do teach you management, but managerial skills are something that cannot be taught within four walls of a classroom. They have to be learnt and mostly in-built within you.

Academic knowledge is quite distinct from pragmatic knowledge. Pragmatic knowledge gives you the taste of the actual scenario and the skills you need to handle or overcome these scenarios. It also gives you an edge when you are being considered for a Top Management position.

Following are a few aspects of managerial skills that a Management programme cannot teach you.

Manage yourself first

Treating everyone fairly

Mentoring

Maintaining relationships

Decision making

The Management course can be a partner in your journey of becoming a Manager, but it will just be a small part of your journey. It’s you as an individual who needs to finish this journey and make your own way.

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

In the world of marketing, big FMCG brands or fashion houses are all that seem to glitter, while manufacturing or B2B industry has always been perceived as dull, boring, dangerous, and unfashionable, often compared with glamorous, behind-the-desk industries.

We say they are all, but myths!

Think of a company that has really changed of how manufacturing is looked at or a brand in B2B industry that has made a real difference in changing our perception of the industry. There are several that come to the mind. Right!

The products lines from phones and computers to their tiny accessories; from a car to its engine, to its tyres, from the biggest of appliances to their tiniest of the parts, and many such products that surround us! Wondered why?

They are telling the compelling stories about their products. Stories excite people. When people buy a product, they don’t just buy a product, they carry an experience with them – a story with them.

Don’t have a story? Think again!

Everyone has a story!

Every product has a story. It is the story of the process of manufacturing masterpieces every day; not one, but thousands with the same quality, precision, and innovation. The final product is hard earned through every day of doing what makes it a unique.

Manufacturing is a story of an idea coming live, a dream becoming true; it is a story of a creation of a masterpiece. It is the story of creating thousands of masterpieces every day.

It is a story of making small differences in people’s lives; bringing them innovative solutions. Solutions which are brought with utter hard work and dedication. That hard work is your story.

Why tell a story at all?

There is the collective effort of millions of people every day for providing innovative solutions. Every day people who invest their time and effort in making this possible, manufacturing the small parts of a machine or an appliance that now are installed in their houses solely to bring ease to their lifestyle.

We, at The IMPALS, have made it our mission to tell these stories and get them across... So the world could hear them too.

If you think you have a great story to be told, get Impalsified!

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

Gone are the days when a client would call you with his complaint, he would rather post a review on social media badmouthing your company. So, when your customers have moved on to the digital world, why should you be struggling with old ways of communication? In the past few decades – with the global technology ushering in sweeping changes in the economy – the dynamics of the Manufacturing Industry has changed dramatically!

However, this has not yet translated into hyper-growth for the Indian Manufacturing Industry. There is a tremendous pressure from the competitive and substitutive forces in the Red Ocean of similar products. Still, the challenge is not the production of the product (we all aim to create the best out of given resources, don’t we!); it’s the sales that have lagged behind. It could be because of competition, undervalued product, or lack of serious efforts. Here’s the thing: It is none of these reasons, it is the communication that is not getting channelized properly!

Word-Of-Mouth Isn’t a Thing Anymore

It’s the world of busy - half the people don’t have time to listen to you and other half are not interested in what you are saying; by all means, your word is getting unheard. Yet, word of mouth seems the only way out for many businesses, especially B2B sector.

The manufacturers may be oblivious to the potential of marketing in the current scenario - contented with the word-of-mouth or cold calling and settle with the same.

But, the news is that the world doesn’t operate on the old ways anymore!

The world is evolving with the technological advancement- digital and compact. The size of the screen of our laptops, mobile phones have become small significantly only to have the world on our tips, a few clicks. The world, now accessible through social networking sites, operates on view-of-eyes.

Cold Calling Should Not Be Your Sales Strategy

Reaching out to someone is as simple as punching few buttons on a cell phone. Be it personal or official call, people enjoy the fancy the device can provide – it connects us to the people that are important– connections that matter.

The device with such a potential does appear as a good prospect for attracting clients, while you may be just pushing them farther. It is likely that your potential client blocks your number or even marks you as spam, dumping all the possibility of actually reaching out to him.

The mistake that most of the salesmen make is not to care for personal space. You may be barging in your customer’s space with your repeated calls. Your customer has a job too!

Tune in the digital channels

The rigorous social interaction today is impeccable. Be it debates for a social cause or voicing personal opinions, social media has always come to the rescue. Digital space has ushered marketing into its future

In 2004, when Facebook had gone live, as a social portal for casual interactions, revolutionized the communication altogether. Today, it is being used for personal and business promotions extensively, from the start-ups, small business, to global business and MNCs. What is more amusing is that Facebook is just a piece of the whole. To name few – there are portals – Twitter, Linkedin, and Instagram, etcetera.

The new era calls for a different strategy for your sales. The time and space have shrunk and so should our communication. Instead of badgering your customers into a conversation, the attention must be gained in a time window of few seconds, with a human touch and play of words and colors & creative. The focus should be on the exchange of ideas than pitching the customers, and that must be done on a subconscious level. Instead of getting unheard and hung up, the business should focus on leveraging the channels where your prospective customers are!

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

From an exhaustive list of words, ‘passionate’ is the most common term attached to customer service. Delivering passionate customer experience is all about how enthusiastic and committed the customer service agent is, immaterial of whether he/she reaches the set goals. The courteousness that comes with customer service can be taught only to a certain limit—the inner fire of having someone’s problems resolved, getting in touch with them to check how satisfied they are with the service they received and being there for the customers at needy times—all these factors are seldom ingrained in passionate people. Finding such rare talents is the real challenge because it will be a game changer both for the organization and the employee.

If you’ve ever seen customer care agents do the following, be rest assured that they are on the path to delivering the most fulfilling customer experience:

·         They stay focused and keep improving their pace day by day, immaterial of the setbacks that come their way.

·         They are always looking for potential solutions to their customers’ problems whether or not they have been asked by their bosses to do so.

·         They never give up or play the blame game when they receive negative feedback from their customers.

·         They are always open to embracing feedback, good or bad, and keep looking for ways to improve their service delivery.

·         They keep a close watch of the competitor companies and their customer service strategies to improve their own.

·         They look at everything from the customer’s viewpoint and come up with solutions that are customer-centric.

·         They take their time out to identify even the smallest areas of improvement, because small things make the biggest differences.

Now, if you want to try your hands at recruiting the best customer service talents in your company, you cannot judge a candidate with the above-given points, as you don’t get to see them working when you’re interviewing. Therefore, here are certain characteristics that you can go by, which will eventually make them passionate while on the job:

Check if the candidate is making eye contact. When you throw a customer care-related question to the candidate, he/she must be able to look into your eye and give out a solution. This shows that the agent really cares about the issue and considers the issue important. These are the type of people whom you want to run the show with.

Assess the candidate’s positive attitude. If you’re wondering why, that is the basic indicator about their positive attitude. Your customer would not want to listen to agents who don’t have a positive attitude to problems.

Empathy is the next best attribute. Even as a common man, you want your friends and close ones to empathize with your problems, don’t you? Question yourself from the customer’s viewpoint now—they also want to be empathized with when they report problems. Your candidate should be able to both empathize and at the same time, come up with affirmative solutions—because just empathizing is not what the customer is looking for!

Check their attitude for multitasking. Your candidate must be smiling and friendly even over the phone and at the same time, intently listening to problems. Customer service is all about multitasking, isn’t it?

Check how genuinely they want this job—having said that, this is not about judging the candidate based on his/her financial condition. Check their work history! This speaks volumes about their job roles and also indicates whether they have changed roles. Changing jobs is completely different from changing roles—your candidate needs to have been in the same kind of profile—this is a simple indicator that he/she wants a future out of this career and does not look at it as a money-earning channel alone.

Therefore, delivering the right customer experience and hiring passionate customer care agents is not a herculean task. It is all about hiring people with the right attributes. Take a plunge and hire the best!

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

Humble background often turns one into a self-effacing one, but those who it cannot turn; it inspires to make the most out of life. Such a person is an asset to the society at large, and certainly to an organsiation at professional level.

IMPALS is one such organization which encourages true talents and has a perfect amalgamation of talented minds called IMPALSIANS who have their own inspiring stories to come to this far in life.

Keeping this chain of thought in mind, let us give you a glimpse of one of our ever smiling and full of life web developer Rohini Jadhav, a true IMPALSIAN by heart and achievement.

Hailing from an idyllic village called Kapil in Karad, Maharasthra, she has grown up on farm areas where her parents worked as farmers. Her moderate background and upbringing in the lap of nature, has instilled in her a sense of satisfaction from whatever she gets out of her life.

As a girl child she has always been reared up with utmost love and affection in the family. But at the same time being the second of the three siblings, she also had to shoulder the responsibility of taking care of her younger brother as her parents would be out on the field for farming activities.

She completed her SSC from Vitamata Vidyalaya, Karad and HSC from SGM College Karad. Being an average student she always had her heart set on something non-conventional which led her to take inspiration from her elder brother who is also a web developer and started on his footsteps.

After completion of her HSC she started her Diploma in Computer Technology from PCPK Karad where she got her initial exposure to various software and hardware and started her journey on the off-beaten path which was not conventional for the girls of her village she grew up in.

After completion of one year Diploma in Computer Technology, she directly got admission in second year of Bachelor of Engineering (B.E) from AMGOI Kinivathar. After completion of her B.E she requested her parents to let her move to Pune for exploring her career opportunities but was not allowed to pursue her plan. But she was determined to work and be independent and hence continued trying to convince her parents. At the end her unflinching determination was rewarded and she was allowed to work and start her career.

She started her career as an intern at ABMS in Pune and then joined there as full time employee. Then she started looking for new opportunities and joined Tipster an IT company in Chinchwad, Pune, where she was awarded with best employee for the quarter.

However, there was still a lack of complacency as her creative urge inside was not getting full scope of unfurling itself in these roles.  This urge and a timely look for new opportunities led her to IMPALS, the best creative branding agency with the best working environment in Pune. At IMAPLS she came across many assignment challenges which actually tickled her creative urge and helped her come out with best creative solutions, aligned with the policy of offering best creative solutions followed by IMAPLS.

In Rohini, IMAPLS found a true IMAPALSIAN who help maintain its status quo; in IMPALS, Rohini found the best place to produce the creative solutions with high head turning quotient.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

At just 21, he is the youngest among all the IMPALSIANS, but he is the most sought after team member too! He joined us as an intern three months ago but since then has made such a powerful impact with his work that surprised one and all.

Today we are highlighting the journey of our bright Graphic Design intern Aakarsh Raj.

He hails from Bokaro, in the state of Jharkhand, a 2 hours drive from Ranchi, home to one of India’s most successful captains Mahendra Singh Dhoni.

Akarsh was the youngest member of the Raj family too, pampered and loved by two elder sisters. He completed his SSC from DAV Kathara and HSC from DAV Swang in the Science stream. He was an average student in school, and his true interest and talent were in drawing and painting from a very tender age even without formal training.

He was only 9 years old when he lost mother who passed away after prolonged illness. Like talent, tragedy doesn’t spare tender aged either, and this loss left a vacuum in his life forever. His sisters never let him feel the absence of their mother though, pampering and showering him with love to the utmost. However, this experience made him self-caring and taught him the lesson in responsibility.

As both his sisters would be out in colleges and their father, who would be out on duty for long hours with his job in coal industry in Jharkhand, he, at times, had to spend with himself taking recourse to his interest in drawing which gradually became finer.

After 12th, he cleared entrance exam for pursuing Engineering, but didn’t feel inclined towards the grinding of Engineering! He found a supportive family in this moment of career decision. He decided to pursue Economic Honours, landed up in the City of Joy – Kolkata, and got admission in Asutosh College, one of Calcutta’s reputed colleges.        

He cleared the first year of Economics Honours, but unfortunately could not clear all the subjects in the first attempt and was not promoted to the second year.  According to the college rule, he was to reappear for the whole first year again as he was from Science stream.

He followed the rigorous process but soon felt de-motivated, and decided to give up on his studies. His family supported him again and motivated him to pursue what likes the best.

He listened to his heart’s call.            

He decided to pursue Graphic Designing and that decision brought him to the city of Pune, where he started staying with elder sister who was a working professional in Pune. Akarsh joined MAAC Institute for his Graphic Designing course.

Once the course was over, he was looking for some organizations where he could take up an internship stint to gather some hands-on experience.

He was all set to look out for opportunities, but then a strange thing took place. The guy who was happy go lucky suddenly was embraced by Anxiety disorder. And that too in such a way that he started getting anxiety and panic attacks. His first attack lasted for almost a few hours and which scared him to the core.

At first he was unaware as to what exactly was happening to him but then he started researching about it on his own. For almost four months, he never moved out of his house alone as he was just scared of anything and anyone that came his way. He realized that he was getting panic attacks but was adamant on the fact that he would not undergo any harsh medical treatment for it since the medication could have some different side effects of depression as well. This decision was the true elixir of his life. He reassured himself for a moment and decided that he could come out of that phase on his own.  He read many articles on the internet and found out that Meditation is the key to calm down his anxiety.

He followed a strict regime to come out of this nightmare. Since he was suffering from sleep deprivation in this phase, firstly he started listening to sleep meditation videos due to which he could at least fall asleep. Mornings then started by his meditation by around 4am-5am, followed by pranayam, walking and yoga. Two hours of his day were strictly dedicated to this routine and he saw to it that nothing could obstruct it.

It was his sheer determination that helped him come out of the darkness as per one of his own favorite quotes from the movie Harry Potter: “Dark times lie ahead of us and there will be a time when we must choose between what is easy and what is right”. This truly inspired him and transformed him into a responsible and matured person. The idea of joining internship was still on his mind and he got a chance at IMPALS as a Graphic Design intern. He joined us in January’18 and from that time he was made a lasting impression on all of us by his dedication and hard work. Graphic Designing is his passion and he is well focused on it, come what may. Nothing can deter him from his focus and stop him from getting IMPALSIFIED. This quality of him has grabbed him an opportunity to become a full time IMPALSIAN after his internship period is over.

To throw light on some other aspect of him, he has almost 113k followers on Instagram, on his page “Petrifying Pen”. He posts shorts stories, quotes, designs etc on Instagram on a daily basis. He is a homely person so he spends most of his time in his house with his laptop exploring new trends in his field. His further plans are to complete his graduation through distance learning and get himself a degree.

From “Playing Alphabets” to “Petrifying Pen”, that the journey of our brilliant intern Aakarsh Raj. He is a true inspiration to today’s youngsters and shows us that with strong determination brings fruits of success along with it.

Team IMPALS is proud of you. Keep up the good work & get IMPALSIFIED every day.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

'Marks’ in academics can hardly decide what ‘mark’ one leaves to the world! Hard work, commitment, and aim make all the difference. An epitome of hard work, dedication, vision, and leadership who adds a new dimension to entrepreneurship – that’s what best describes Mr. Milind Joshi, the founder of ViewMyRecords.

It was a great opportunity for IMPALSIANS to meet veteran entrepreneur Mr. Milind Joshi who turned up at IMPALS office recently to discuss his latest entrepreneurship venture ViewMyRecords and enriched us with his life lessons and mantra for success.

But before moving onto ViewMyRecords, let’s have look at the illustrious career of a legend in his own field.

A resident of Bengaluru, but born and brought up in Solapur, Maharashtra, he finished his SSC at the age of 13 and a half. He is a member of the first-ever batch of HSC. He never got a first class until his HSC, but never regretted it. He opines that you should never correlate your marks or percentage with what you can do in your future. This is his first advice.

He couldn’t get a seat in engineering because the number of seats was limited. So, he completed B. Sc. (Physics) from the Sangameshwar College in Solapur and then M. Sc. (Physics) from Shivaji University, Kolhapur. Further, he joined the Advanced P.G. Diploma in Space Sciences and Applications from the Gujarat University.

He had firmly decided that he will not accept a 3-digit monthly salary because salary cannot be a driving force for anything that you want to achieve. After trying for 2–3 months, he finally got a job offering him Rs. 1,200 per month in Marathe Engineering Industries, Miraj. Simultaneously, he was also preparing for his GATE examination for higher engineering studies. After clearing the examination, he joined the 1.5 year M. Tech. course in the Indian Institute of Science, Bengaluru.

His attitude towards study was to never postpone tasks. He believed in the present and did tasks proactively. In tune with this, he completed his last year’s project in the second semester itself. Fortunately, this decision helped him to overcome an unforeseen situation. In the last semester, during a trek with his friends, he accidentally broke his arm. His physician advised him no hand movement for the next three months. Despite this hurdle, his project was the only project among 20 students that was completely ready to be examined. This was indeed a stupendous achievement. Mr. Joshi remarked, “You can achieve what you want to achieve if you take the things in your way ahead of time”.

He studied for overall 20 years, which is rarely seen. In the campus, he was not selected by TCS, a well-known brand. He got a job in Indian Organics Chemical Ltd., which was an upcoming organization. He was the third employee of its software division, Sonata Software, with a salary of Rs. 4,000 per month.  He worked there for five years and developed unique products such as Rescue (a software that was useful during power failure) and Prakashak (an Indian language Desktop Publishing system). He worked for almost 18 hours a day for around 24 months without any holidays for Prakashak. He strongly believed in commitment and hard work to be successful. Mr. Joshi said, “Run behind your dream, and you will reach it”.

Further, he moved to ANZ as a Project Manager for five years. He rolled the software not only in New Zealand but also in 14 countries in the Asia Pacific. He commented, “Never be afraid of taking any new responsibility, and once you jump in it, do it with a complete dedication”.

By then, the US Insurance, American Financial Group, had set up an IT business in India. He held the key responsibility of setting up the back-office operations of the American Financial Group in India. After this stint, he decided to start his entrepreneurial journey by collaborating with two key members. They established a captive unit in the BPO/ ITES industry, and he headed the IT operations. They collected funding for the same with a Venture Capital (VC) and ran the venture successfully. Unfortunately, due to the 9/11 incident, the sponsors stepped out. But, he and his partners did not yield and got funding from a Personal Equity (PE) firm on the condition that the firm would take over the business. They agreed to this condition. In course of time, this unit was sold by the PE firm to Accenture. In this manner, Accenture entered the Insurance sector in India.

Later, he co-founded Xchanging in 2001 and was responsible for the entire back-office BPO/KPO process. During this time, he was also responsible for transacting the back-office business for the Lloyds of London. He was running the business from India, with setups in Bengaluru, Gurugram, and a tier-3 city, Shimoga. Shimoga had a huge cost difference. So, considerable money was spent to get employees and in marketing to help him in his business. So, he advises entrepreneurs to set up business at places where you are stable and can get quality work done.

Now, let’s throw light on his current entrepreneurial venture, ViewMyRecords. He had flown down to the US along with his family. He realized that his father’s insurance wasn’t renewed. It was difficult to get insurance because his father was almost 80 years old. During this phase, a thought came to his mind that a system reminding us about such activities by scanning and uploading all important documents online would be very useful. So, he came up with the idea to start “ViewMyRecords”. ViewMyRecords is an online system where your important documents can be scanned and uploaded online. You have facilities such as geo-tagging and adding comments, which helps you in remembering critical due dates.

Along with his wife, Mrs. Mohini Joshi, he has successfully set up this business across various organizations. ViewMyRecords operations are handled by his team in Bengaluru and Shimoga.

Mr. Milind Joshi is a living legend who proves that a never-say-die attitude, proactive demeanor, lofty dreams, complete dedication, and out-of-the-box mindset can propel your life to incredible heights.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

This is the story of a starry-eyed boy, Kartik Vasoya, who is from the western-most state of this great country. The state is famous for Dhoklas, Gathiyas, Dandiya Raas, and Garba. It has a long-drawn history of producing stalwarts in all walks of life ... the great example being our honorable Prime Minister, Mr.Narendra Modi.

Born and brought up in Surat, in an ordinary Gujarati family, Kartik was a naughty boy with less focus on academics. He was one of the notorious students of his school and college. Nevertheless, he finished his BCA and eventually moved to the educational hub of Pune for his higher studies. He joined Sinhagad institute for his MCA program. Having studied throughout in the Gujarati medium, it was very difficult for him to survive in a different environment of a completely different cultural city, but he never gave up. English was not his cup of tea at all, but he still managed to pull himself through it. He overcame all the odds, sustained himself in Pune and made a good lot of friends who stay with him till date.

While Kartik was studying in Pune, his brother was entering the Diamond Polishing market in Surat, and a lot of efforts was essential to gain clients and set up a startup. To help his brother, Kartik used to be in Surat for four days in a week and attended college only for 2–3 days and learned as much as he could. He was just an average student in his class. Due to his poor attendance, he could not participate in campus interviews. But, this did not disappoint him.  

With dreams of starting a Web Development firm of his own, he stepped into the world of IT. He looked out for opportunities that would enable him to utilize his skills and help him take a step closer towards his dream. During his first job, he gained knowledge about web development. After a reasonable stint, he thought it was time to learn something different. This time, he took up a contract opportunity in web designing for two months, which was based out of Hyderabad. He took up this job only because he wanted to explore a new city, as he likes adventures. He proved himself there as well.

At this juncture, IMPALS selected Kartik as a Web Visualizer. This has proved to be a turning point in his career.

IMPALS gave Kartik the platform to explore his skills to the fullest. It leveraged his brilliant web development skills and regarded him more as a partner who would help IMPALS grow. It gave him a free hand to try and explore his ideas. Here, he is facing clients for the first time in his career. For any web development work, he meets the clients to understand their requirements. This new opportunity is helping him to build self-confidence.

As an organization, we are trying to overlook his weaknesses and concentrate more on his strengths. It’s really making him a better professional day by day. We simply brief Kartik about the tasks in hand, and our worries are over because he completes the task within timelines. Obviously, we support him with guidance, as and when essential. Kartik’s English proficiency is average. The organization endeavors to enhance it by encouraging all IMPALSIANS to communicate with him in English.

IMPALS believes that Kartik’s multi-tasking way of work will open up multi-paths of success in the days to come.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

Sunil Vasyani, a musafir himself is on an innovative journey to make the lives of musafirs easy, by his startup venture, SirfTaxi. A Sales Professional by profession, he leads his life by the learning of life, especially from his father, who taught him ‘to give’ in life. One of the reasons for leaving his secure and comfortable successful career by venturing into entrepreneurship is to, give the right chance to himself, and work on his ability to create what he may be destined to. His story is different from anyone around us, inspiring, educational, excerpts from his interaction in our Rendezvous event at Impals.

“Be a Giver in Life, you have only one Life to Live”

Sunil is a visionary. He believes in giving to society, to people, to the environment and his surrounding always, taking such life-learnings from his father. This makes him chase his dream to do something for people and society from which he doesn’t expect tremendous gains but gains enough to keep giving his services on continuity. He is a struggling entrepreneur putting efforts to make travel rentals most efficient and effective in comparison to the exorbitant prices charged today. Sunil rightly says, there is no short-cut to success and stands by it through his immense hard work and struggle to make SirfTaxi a great success moving ahead in the already existing market.

Early Career

He started his career very early in life, working in multiple sectors. He started working as a Sr. Marketing Executive in Balaji Formalin Pvt. Ltd. in the year 2000, handling the sales and marketing for the company. Since then he has been on a path of continuous growth. Switching to various sectors like the solar manufacturing industry, service, and product industry, he worked with various Tier-1 companies having great expertise in his field of sales and marketing dealing with international markets.

Idea of Sirf Taxi- Musafir

In spite of being offered for a high paying job in the best of the industries, he always had the fire burning in him and to give back his bit to the society through his entrepreneurial journey. The first step towards this dream was starting the firm Sunil Enterprises in 2011 in Morbi, to supply raw material to the ceramic and tile industry. Thereafter, he has been thinking of implementing various ideas like B2BGarments.com which are ready to be taken off, but he decided to enter the rental travel sector, that being the need of the hour as existing services available do not fulfill every need in terms of nature of service, affordability and quality of service.

Talking about it, taxi services like Ola, Uber, Meru provide point to point services in the city, but if you are planning to go outstation and have a personal car just like you are in your city, Sirf Taxi is the right partner, giving you  the comfort, at the right price with flexible plans. Starting from options like local rentals- 2hrs or 30kms, 4hrs or 40kms, 8hrs or 80kms to outstation one side drop to the upcoming subscription model for all day with unlimited kms, Serving the best in the market is a pivot to SirfTaxi, proving to be beneficial to society in every way.

An Exceptional Service to Environment

‘Ride For Environment’ is a movement initiated by SirfTaxi as their CSR initiative. For every ride that you take, SirfTaxi gives you a tree to gift to your loved one and visions to plant 1 lakh trees soon. An exceptional thought to spread the word to make a sustainable change, for today and the future.

What if you can plant a tree when you take a taxi ride?  1 RIDE = 1 TREE

Nothing can be more fulfilling than doing something that contributes your bit to the environment. Sunil believes in giving back to the environment in his own way and adds saying we have only one life to live and we should always do something in life that makes living inspiring. His motto is to plant as many trees as the number of rides with SirfTaxi.

So the next time you think of taking a ride, recall your call for the environment and call none other than SirfTaxi! – ChaloMUSAFIR.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

Who doesn’t want to look good in fashionable and trendy apparels? Fashion brands offer options galore to people of all age and all size – err, not all sizes! There lies the problem. Plus size people often face challenge of picking up right fitting clothes off the shelves in malls and outlets. And finally one is an uphill task, well, no less than finding a needle in a haystack! Not too many brands are keen yet to give an ear. It took a small experience of a man, yet a realization not small enough! It is with this realization that Sushil Modi, a young entrepreneur started xPlus Dernier CRI, an online fashion store, exclusively dedicated to the needs of this Plus size people who struggle to find apparel of their favorite brands otherwise elsewhere.

Mr. Sushil Modi basically hails from the Recruitment background with 16 years of extensive knowledge and experience in global companies both within and outside the country. A Mumbaikar, who was based out of Singapore for more than 5 years, moved back to Pune out of his love for the country. After returning to India, he ventured into entrepreneurship, in his forte i..e “Recruitments”. However, the thought of starting xPlus Dernier CRI stemmed from his realization, triggered by the experience of a someone close within the family

Mr. Sushil Modi was the chief guest of IMPALSIANS “Rendezvous Session” during the first Thursday of December 2017. During his visit to IMPALS, he shared his perspective with our bright minds and sowed the seeds of knowledge amongst them. A wonderful and cheerful person, Recruitment specialist and now an entrepreneur, he is a very pleasant personality to interact with. His vast experience gave us an insight of his career. On the personal front, he is from Karnataka, (Being a Modi he is always mistaken to be hailed from our PM’s homeland Gujarat). He is married to a Maharastrian, who has completed her doctorate few years back and who cooks delicious food, specially, seafood. He has a son and a daughter. It was a wonderful session that day & we IMPALSIANS had a gala time.

We IMPALSIANS interacted with him on various topics. In fact we did a small interview with him, the excerpts of the same are below.

How did the idea of starting X plus strike you?

The inception of the xPlus took place from the experience of not finding right fitting apparels for someone close within the family just because of plus size. This experience led me to a realization of the same trouble many plus size people face. This triggered me to devise a plan to address the issue and I did extensive market survey and research. And finally I decided to venture into this segment.    

How did you work towards the execution of this idea?

Well, I did extensive research and survey for the same for three months. I received active support from my wife who herself is a doctorate. We tried to cover majority market with the research and found out that obese people are actually facing a lot of issues to find the right fit for them. After the survey, I started working towards its execution. I contacted lots of vendor across India and got them on board with us. We have lots of option on our website for all the plus size category and we only cater to this segment.

Challenges you face in this venture?

Yes, we are facing a lot of challenges currently. We are new in the market so we still have to build that trust in the market. We have to take a lot of efforts to convince renowned brands to partner with us. Another challenge that we are facing is we have garments for adults and teenagers. But we are still struggling in the kids section. We are yet to find a vendor who can cater to the kids section.

Do you deliver all across India?

Yes, almost. Except, Kerala we are delivering to every part of India. We have tied up with a courier service which had a good network in every nook and corner of the country apart from Kerala. We are in talks with one of the service providers there and very soon we should be able to deliver in that part of our country as well.

How was your experience in Singapore? And what brought you back to India?

It was a wonderful experience in Singapore. I spent quite a few years in the recruitment domain in global firms such as IBM Global and Credit Suisse. My both kids were born there. Am very patriotic and whenever I used to hear our National Anthem used to get emotional. I always felt the urge of contributing my skills and experience to my own country and hence moved back to Pune.

Where were you working in Pune before starting X plus?

I tried my hands on quite a few things. I ventured into a staffing solutions firm along with my friend. My experience of around 16 years was an advantage to me. We were not providing any candidates but we were only catering to a particular segment of profiles.  We were working on very niche profiles which are a bit difficult to find in the industry. I still do a bit of it at times.

Are there any particular movies which inspires you?

Yes, I love the movie “Pursuit of Happiness”, featuring Will Smith. Specially, the last scene of the movie in which Will Smith is shown clapping for himself. This movie actually gives a message that you should never give up and should work hard to achieve your goals.

What was the funniest incident you came across in your recruitment career?

Well, in my tenure at Credit Suisse, we had hired a Chinese guy who was not so proficient in English. We were a bit skeptical while hiring him as we were dealing with American clients, but looking at his confidence we were impressed and thought of giving him a chance. And in fact in spite of not being so proficient in the language he was confidently handling the clients. In fact, once we spotted the guy hanging out with his American friends and colleagues at ease. The instance, although funnily taught us that language is never barrier.  

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

‘We can teach a student a topic a day, but, if we teach him to learn, he will continue learning all his Life.’

A student needs to plan well and exhibit considerable hard work to be selected as an intern. After selection, a student must understand that the months to come are full of opportunities. It is time to utilize the theoretical knowledge for the work output. You can learn various hard and soft skills and possibly a job offer too. Some interns came across a situation when they have nothing to do. May be it is not their fault. They might have completed the allotted work, and any new work might not be in the pipeline. This is not what they wanted because they do not want to create an impression of being lazy and useless. Also, it is not possible for them to pursue co-workers for work because they can appear unneeded and pointless. The following tips are useful for maximizing the benefits of internships.

1. Make a viable plan

You should discuss with your employer and set specific goals. Then, you can chalk out a feasible plan. This is inclusive of the particular skills that you can develop, the projects that you can work on, the sources to seek guidance and resolve queries, process of getting feedback, method of communication of delays, and adjustment of timelines on an assignment. This is mandatory to prevent any conflict and frustration.

2. Be ready for mistakes

If you make a mistake, you should keep in mind that errors are a part and parcel of the learning curve. If happenings do not occur as per plan, you should take up the responsibility. Further, you should brainstorm possible solutions, which can make it evident that you have leadership qualities.

3. Create a professional network

An internship is a very good period to begin a network.it added a value those in your network. The persons with whom you work can become your personal friends and/or professional contact for a long duration. You must make it a point that other people know who you are and what can you do. For this, you should take an initiative to introduce yourself and also be present at functions. To break the ice with strangers, you can ask a question such as “At the commencement of your career, were you an intern?” or “Which skills are most relevant in this field?”

4. Find a mentor

In the initial phase, you should find out a person who can mentor you.Mentors can see where we need to improve where we often cannotthe mentor should be able to provide you learning opportunities and introduce you to professional networks. This does not imply that the mentor can offer you a complete roadmap to success but can be a great source of information and feedback. After a mentor is selected, you should schedule periodic meetings to boost up your internship.

5. Take active part in work

You should include diligence in your way of work irrespective of whether a task is petty or significant. It is essential to take part in all types of work. In this manner, you can display a good work ethic. People in the office will notice that you are contributing well. Most times, your superiors will provide you the rules and instructions, and you should adhere to them. But, you can also take up some tasks by yourself. This will provide you opportunities to take your own decisions and work in an independent manner rather than being spoon-fed. The crux here is that in the working world, the skill to work independently with a bit of guidance is very essential. For this, you should leave your comfort zone, observe all activities in the office, take the initiative, and extend your abilities. Maximum effort to achieve goal at own level is the way.

6. Learn to think positivity

The work atmosphere is full of stress. To keep the momentum going, you should learn to have a positive outlook. Pat yourself on the back for a work well done. Avoid self-blame when you face a failure. Positivity can decrease the frequency of depression and boost your cardiovascular health.

7. Practice how to work in collaboration

You should develop the skill of collaboration. This consists of setting down expectations, cultivating listening ability, and perfecting communication. For instance, for a meeting, you can draft an agenda. Begin and end the meeting on schedule to prove that you have respect for others’ time. You need to understand that although you are in the lower rung of the hierarchy in an office, you are needed for work, and your work will receive appreciation. You can learn the ability to speak with different persons professionally. For example, your items of talk can be different with a boss or a co-worker.

8. Prepare a draft

You should make it a practice to document your learnings, accomplishments, and ideas. This can also include the details of your accomplishments along with metrics to define your progress. You can do this on a daily or if not, at least on a weekly basis. Daily timesheets provide accurate data and help to get something productive. This document will prove useful when you are writing your resume or requesting your employer to be your reference.

9. Take criticism in the right spirit

When your boss calls you for a performance evaluation, it is often scary. Your evaluation can contain some points of constructive criticism. During this aspect of internship, you should be aware that nothing is personal in the criticism. On the contrary, it is for your own growth and success, which you can leverage to elevate your quality of work.

10. Maintain contact

If the company of your internship and the pertinent work interest you, make it a habit to be in touch with the company. In this way, when an opportunity props up, you will be remembered with high priority. As the internship is about to end, you can express your gratitude to your co-workers and provide them your personal contact information.

After your internship is over, when you apply for a job, you should contact the persons you have worked with in the internship. They can render you recommendations to develop a compelling resume or refer you to the company having the vacancy.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

Who is a Manager? A person who knows how to manage things in an organization and guides people who work for him. Managing a group of people requires great skills and talent. No two individuals are the same, and the image of a single person handling all such different individuals is tough right? And, the manager has to understand each one of them to manage his team. Believe me, it’s no picnic.

To become a manager, you definitely need management skills, but those are not enough to make you a successful manager. Many people/students enrol for a Management programme to learn management skills so that they can start their career as a Manager right from the moment they are out of the institute. It can be any manager such as a Content Manager, Digital Marketing Manager, Ad Agency Manager and Branding Manager, etc, in any field. They struggle to get admission in the top management colleges so that they can get the tag of a Manager along with a big fat remuneration. Arguably, Management programmes do teach you management, but managerial skills are something that cannot be taught within four walls of a classroom. They have to be learnt and mostly in-built within you.

Academic knowledge is quite distinct from pragmatic knowledge. Pragmatic knowledge gives you the taste of the actual scenario and the skills you need to handle or overcome these scenarios. It also gives you an edge when you are being considered for a Top Management position.

Following are a few aspects of managerial skills that a Management programme cannot teach you.

Manage yourself first: The first and foremost thing in life that no school or college can teach you is “managing your own self”. You cannot manage/direct your team members if you do not know how to manage yourself. So, learn to do so. Managing yourself refers to managing your time, your work and your life effectively and efficiently. A Management programme does not teach you these skills; you have to master them on your own. Management teaches only various aspects of managing work, and self-management is your own Master’s degree.

Treating everyone fairly: Every person is different, and you need to handle everyone according to their potential. In a Management programme, we usually are surrounded by folks with more or less the same age. But, when you are onboard in an organization, this is not the case. You might have to deal with a team that may have some members who are younger to you or a few members who are experienced and older to you. Yes, there are chances that you may also have members of your age group as well but not all. When you have a diverse team, you need in-built skills to manage each individual tactfully without belittling anyone. This is a tough job but needs to be handled with fragility. After all, it’s a matter of human emotions as well.

Mentoring:  Mentoring, as we all know, is something no one can teach us. As a manager, you also have to play the role of a mentor if you want to get the best out of your team. This is an important trait we need to inherit within us as today organizations look for Managers who can do managing and mentoring both. We are all mentored during the Management programme by our seniors or by our professors, but when you become a Manager, you have to play a similar role for your team. You have to guide them and show them a way to get things done. You have to become a person whom they seek for advice whenever they face any issue. As a manager, you should guide your team and not order them as this will gain respect for you.

Maintaining relationships: This is another important trait you need to become a manager. I am sure this is never taught in Management schools. You should know how to maintain an effective relationship with your team members. Maintain a cordial relation with all your team members and be considerate towards all. Effective relationships will help you in achieving the team goals and the organization goals as well. It helps in improving the team performance as well as also gives a sense of job satisfaction to the team members.

Decision making: This is arguably one of the most important traits of a Manager. Decision making ability cannot be taught; it is a thought process. You will have to take decisions of behalf of your team, and it all depends on your instincts. Instinct is something you have throughout your life, and it develops with your experience and perceptions, which in turn reflects in your decision making capacity. Your “gut feeling” is something that you do not learn in a management course; it’s a part of your emotions since childhood. Not to ignore the fact that decision making also is based on Data Analytics, but your gut feeling plays an important factor in this process. It’s ideally a part of your personality.

Becoming a Manager does require a path, which is given by a management course, but to implement these skills, you need to walk on this path with a few skills that you have within you. The Management course can be a partner in your journey of becoming a Manager, but it will just be a small part of your journey. It’s you as an individual who needs to finish this journey and make your own way.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

There was a snappy joke prevalent: ‘WhatsApp has the world’s third largest population after China and India.’

Going by Facebook CEO Mark Zuckerberg’s recent estimate and announcement, WhatsApp now has 1.5 billion users and sees 60 billion messages sent per day. That’s compared to 1.3 billion monthly users and 1 billion daily active users in July.

That’s certainly a staggering number indeed!

When Mark Zuckerberg made the decision in 2014 to acquire this social messaging app, the decision wasn’t bereft of quantifiable frowning by many. But with the unparalleled popularity and its multiple usages, WhatsApp has made the $19 billion dollar investment look as successful as it ever could be.

One-to-one personal communications to group communications among professionals to large forums, WhatsApp has its varied user base far and wide.

One of the them are the businesses which are leveraging unprecedented benefits of this social media platform to accomplish many goals.

Internal Communication

WhatsApp has assumed the role of an unofficial platform for quick official correspondence and communication. More and more organizations are making use of this platform for varied purposes time-to-time from communicating motivational messages to discussions on projects with their employees. Internal departments – sales, marketing, and production etc. – also have their own WhatsApp group to share and discuss issues and fulfill department specific communication needs. This practice saves time in sending mails and help in reducing chances of mails getting lost among myriads of mails received every day.

Customer Communication

WhatsApp is fast becoming a go-to tool for businesses to reach out to existing customer base and also new potential customers. It is an effective marketing tool adopted by businesses for reaching target group which is essential for businesses to reap out the best benefits of its marketing activities. Since WhatsApp is text message outlet, it saves the initial jerk of a cold sales call. Besides, according to statistics, follow ups through WhatsApp yields better responses than phone calls to prospective customers.

Customer Service

WhatsApp has become an extended channel for customers to reach business and shares their views, comments, queries and feedback. Most businesses now include this channel as one of multiple channels such as email, phone, fax, to simply send a text message.

Vice-versa businesses have also integrated it as an effective tool for providing customer service. WhatsApp provides businesses a scope for real-time customer service through prompt reply which go a long way in creating brand value and customer loyalty. Since WhatsApp is a media rich platform, businesses also make use of customized text, images, audio, and videos to provide guides and solutions to customers.  

Similarly, WhatsApp is helping businesses to conduct virtual customer survey and collect valuable customer feedback about products and services much faster. Instead of reaching each customer at a time, a questionnaire or specific questions in a target group garner responses which build up the path for continuous improvement.

Multipronged Marketing

WhatsApp are helping businesses in accomplishing many marketing targets from a single platform. Businesses send promotional messages through WhasApp to initiate a conversation with a potential customer. What more, for existing customers, businesses use status feature of WhatsApp which they use to let them know about the promotions running, create special promotional codes for a product or service to redeem etc.  Also, this is used as tool for sharing marketing content such as a video content of the most recent product or service, blog, you tube videos and the likes.

Now assessing the ever increasing use of WhatsApp by businesses and its vested benefits the businesses are leveraging, WhatsApp for Business, a version exclusively developed for business entities was launched earlier this year.

The app sports some business specific features such as earning ‘Verified’ badge for business profiles to improve their acceptability and authenticity in the minds of the customers, real time updating of order status, along with the existing benefits reaped out of the platform with the Messenger version.

With this version, suitable for both mobiles and desktop, businesses will be able to keep track of messaging statistics which will help generate valuable data for future marketing strategies.  

Interestingly, WhatsApp offers a business a powerful tool to maintain its social media presence, conduct effective marketing activities, and at the same time maintain a personal one-to-one relationship with customers at the same place, at the same time. This offers ease-of-use to a business and the most cost effective channel for marketing and customer service till date.

No wonder, soon like its ever increasing general user base, WhatsApp will be the preferred platform for businesses worldwide.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

Marketing makes or breaks a business, reason why big brands splurge on marketing on different platforms. However, just like every decision in business does not yield desired results, marketing too sometimes fail partly or out rightly. Big names or brands, can afford to forgo the wastage of time money in undesired results due to the cushion in budget. But small businesses or SMEs, in particular, do not get that cushion as they run short on time and resources and so there is little margin for error for SMEs.

This is not as much to say that SMEs should not think about using the power of marketing, they should know the right approach to marketing. Much as they need to know what to do in marketing, they should better know what not to do in marketing to avoid the common mistakes SMEs often commit.

If you are an owner of SME business or are mulling plans to start your own business, sooner or later, you should take note of these don’ts that will give your business the boost it needs to become a brand.

Not Believing in the Need of Marketing

Some small business owners often have preconceived notions such as their business is too small to need marketing at all and they do not need marketing for their products to be sold. Certainly some products and services are strong enough to do that, but not until after people know about them. If you aren’t marketing your business because you think what you have to offer will handle it itself, then you are missing out on opportunities to earn new business, let alone establishing your business a brand.

Some time small business owners think they do not have the required budget to indulge in marketing. This idea stems from the lack of knowledge about or willingness to try new marketing approaches. Digital marketing is the new marketing technique which costs less than traditional marketing campaign and hence is suitable for small business owners or SMEs.

Not Having a Marketing Plan

SMEs often are found lacking in having a proper marketing plan for their business due to lack of clear vision about their own businesses i.e. what their business goals are, how is their business different from that of their competitors.

As a result, many a time, small business owners end up spending too much on adopting wrong marketing techniques. Like every plan in a business, marketing, too, should have a proper layout which is based on the insights about one’s own business and goals.

Not Having Online Presence  

Your marketing starts from having your presence on the internet – that is a website for your business.  SMEs often think they are too small or too local to run an online presence, so they do not require a website at all. But the truth is customers use internet as the first channel to find out products and solutions provider for their needs. So, a website for your business will only add up to the identity building process of your business among customers, both local and global.

Not Targeting Right Customers

The very basic mistake that small business owners commit is that they do not earmark their target customer group and so they target all as their customers. When it comes to marketing you need to narrow down your target to a recognizable group so you can use best use marketing approaches that work more effectively.

A tricky situation that arises here is too often small business owner are some time too blinded by their the idea about target customer segment that they fail to recognize an actually potential customer segment that goes unnoticed.

Not Focusing on Social Media Marketing

Those business owners who are averse to using new marketing approaches show a dull face to using social media marketing. It is true, although, that small business owners often do not have the time to spend in social media marketing. But this platform can be actually be rewarding and an ideal platform for small business owners. Social media marketing is one of the most affordable and effective marketing techniques for business owners who can focus their efforts and maximize their time spent on social media to yield big results.

A key point to remember here is once they start social media marketing they should avoid abrupt absence from it. Since customer these days search online and keep track of your product and solutions online, if a potential customer sees no activity, that often leaves them wondering if you are still in business and they move on to the next company. So, choose your channel wisely and keep updated.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]

Making your client valuable is the key to success of any business and very important for organizations these days. Building credibility is very tough in today’s era of competition. Business means not only acquiring new clients but also retaining your existing clients. Your existing clients are your ambassadors, who can help promote your business and in turn help you grow. But, this will happen only if they are satisfied with your customer service. In today’s world, client servicing is not an option but a must. You don’t have to struggle for repeat business if your relationship with your existing clients is excellent. Neglecting client servicing means neglecting your business, and that’s why, it has to be taken seriously. It is also one sure way of assuring your organization’s cash register ringing.

If you are in a Client Relations profile, you have to take utmost care while dealing with your customers. Good customer service should come naturally to you and should be a major part of your daily schedule. Below are five guiding principles to abide by in a Client Servicing profile:

1. Effective Communication - both verbal and non-verbal: Communication is an essential aspect of Client Servicing. If you have good communication skills, you will be able to express your thoughts in a much better manner to your clients. This ensures that the information you provide is conveyed effectively to them. Effective communication helps to bind your customer with you for a long term as it is the foundation of any business. The interaction should be personalized, and the clients should feel your willingness to help them. Client relations are effectively maintained if communication is made in a positive manner. Negative communication can make a bad impact on the client. So, communicate appropriately and clearly with your clients.

2. Be a good Listener: Active listening is another important aspect of Client Relations. Listening carefully helps avoid miscommunication as miscommunication can cause us to lose a great deal of business. It helps us in resolving client queries effectively. Active listening makes the client feel that you can relate to their needs. It helps you focus on the problem completely. Show respect towards the client by avoiding any interruption during the conversation. Be focused.

3. Understand the Customer Needs: Try to understand the needs of your customer and act promptly. Think from the clients’ perspective and try to offer them solutions accordingly. This ensures the clients’ trust in you. It makes your clients feel that you care for them and their business. For this, you need to thoroughly understand your clients’ business, as you can offer solutions as per their needs. You have to regularly interact with your clients to know the current trends and to know any future developments at their end. Knowing about your clients can help you anticipate what you can offer them. This gives you a better edge over your competition.

4. Know-how of the Service Catalog: Strong know-how of your organization’s service catalog is another attribute of the Client Servicing profile. Knowing your services completely can help you map the customer’s needs more effectively. Because of your strong know-how of the services, you can eventually spread your footprints in the customer landscape. You can be more confident while dealing with your clients as you can address any query immediately.

5. Patience - A crucial factor for customer servicing: Patience is the key to relieving all the problems. Be patient with your clients, especially when they are angry or irritated with you due to any reason. Empathize with them and give them extra attention to understand the problem. Try to keep calm and cool, when dealing with a dissatisfied customer. Being patient helps to avoid any impulsive decision and also plays a major role in winning the client. As it’s said, patience is a virtue, so have lots and lots of patience.

Client servicing is all about how to know the pain areas of your clients, take feedback from them, and provide them solutions promptly as per their needs. There many more attributes to a Client Relations profile, apart from the ones mentioned above. Client servicing is not a one-time job, but it needs continuous improvement. The more you improvise, the better you get at it. Your style of customer service can leave an impression on your clients’ mind for quite a long time, and your client will start recognizing you as the face of your organization.

Lastly, remember that great customer service is an art and can help you to maintain a long-lasting relationship with your clients. Make your customer feel valuable and increase the chances of your organization’s growth.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

1. Media Relations

2. Marketing Collaterals

3. Branding

4. Market Research

5. Digital Marketing

6. Website Development

7. Designing

8. Content Marketing

9. Content Writing

10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk!

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: [email protected]