The Formula - digitalK

If 87% of buyers say that online content has a major or moderate impact on vendor preference and selection , then why is it that so many South African companies and individuals appear to be disinclined to create and publish valuable content online?

Perhaps the reason for South Africa’s tardiness in creating and sharing valuable content, lies in the mistaken belief that content marketing is expensive. Perhaps companies are strapped for resources, or are not entirely sure as to how to go about addressing the content marketing tool.

The fact is that South Africans are ingenious. Many leading technologies that are used worldwide today, were originally designed and developed in this country. Why are we not sharing our good ideas? Our viewpoint is without question, worth much!

We go into more detail on our blog at: http://www.theformula.co.za/blog/to-curate-or-create-content-what-should-south-africans-be-doing/ where we discuss:

Content Marketing = big cost | Dispelling that Myth!

Content Curation vs. Content Creation – a Question of Terms

What should shared content result in?