Subverting the boundaries between fashion and street-wear, adidas Originals by Alexander Wang is a unisex apparel and footwear collection inspired by the idea of overturning commonly accepted rules. Flipping branding conventions, adidas Originals’ iconic trefoil and “originals” logos are rotated upside down, becoming newly and defyingly symbolic

Kuboraum are masks designed on the face of those who wear them, masks that highlight personality and emphasize character. the mask is synonymous with mockery, with game. the Kuboraum masks are synonymous with accentuation, protection and shelter. Kuboraum are like cubic rooms where we shelter ourselves, where we are free to live in our intimacy, where we live all our identities and look at the world through two lenses. the brand was founded in Berlin in the rooms of a former post office on the border between east and west Berlin. the space that was originally converted into a gallery, immediately became the incubator for the creation of new projects. after various metamorphoses, today this place includes the studio, showroom and the Kuboraum flagship store. from design to brand identity, from image to communication, from photo to video productions, from installations to interior design projects – all contents and all the magic here is developed under the direction of artist, sculptor, designer Livio Graziottin and anthropologist, brand, communciation & marketing director Sergio Eusebi. All masks are entirely dreamed in Berlin and handmade in Italy. Kuboraum eyewear is not an inanimate and inorganic object, but obtains the power of a mask. it changes the perception of self. those who wear the Kuboraum mask, come to life and accept the challenge to free their identities. these masks represent cubic rooms, a new dimension where we can feel at ease, comfortable with ourselves and the world around us. Kuboraum is no logo. it is a mask with its own look and power, but as soon as you wear it, the mask doesn’t highlight itself, but it highlights the personality and features of the person wearing it, Kuboraum’s identity is about this relationship. monumental, concrete and organic architecture, endless space, bodyscapes, liquid identities, amazement, yugen, ecology of minds, power of masks, satori, infinite languages, shamanic method. the project started in february 2012 with the Italian artisanal tradition implemented in a Berlin based creative environment. hence, dreamed in Berlin and handmade in Italy.