A major tech business media outlet's lead article in its email newsletter was about how "people don't want to pay for content," and that this is "upending the decades-old model" in Hollywood.
It is 2024. The tech business still doesn't know or understand media business, continues to refer to it as "content," and continues to try to lead and talk about it when it has no experience or understanding of it.
Here is the reality of the media business: Some media is premium, that gives the audience access or information the audience can't get itself, because it costs money to do so. The media outlet pays this cost for the access/information itself, then shares it for a fraction of the cost with the audience, which is the consumer. This model works when access/information is harder to get and more in demand. It is very basic business basic here.
Now, some media is not premium. This is less expensive, easier to get access to, and is not as in demand. This is the free and low-cost media. In the media business, which is not new and is actually older, much larger and much more powerful than tech industry even today, it would be things like local media and public broadcasting.
Many media outlets over time (centuries) have offered a combination of these two models, which is called a hybrid model. This is what the tech industry calls, "freemium," but it isn't new to media business.
"Media," for reference is, broadcast/cable television, print/digital media (newspapers, magazines, blogs, online media), and traditional/digital radio (aka, podcast). "Content" is what software developers refer the information/images, etc. that goes onto the software they create. Websites and apps are software.
The media and content business are two separate, different things, with different, separate business models, mechanisms, truisms, customers, etc. They aren't able to be considered the same, given this. The same applies with the software business, including internet.
The above two models - premium and not premium - are a second business basic that has existed since the dawn of the media business, now centuries ago, entirely driven by media business' customers, consumers, who understand that things that cost money to make aren't free. The tech business insists/has insisted otherwise for more than a decade, because the tech business only knows the software business model, which is not at all like the media -- or even the content -- business model. It should not be attempted to try to force these two totally different models into one, just because it might involve technology or the internet.
The internet is an infrastructure, not a website, app, etc. It (the internet) was not created by the tech business, but the telecom business and the U.S. government, as an information distribution and communications platform, with commerce functionality. The tech business is in the picture because it created/creates the software that sits on the internet and the devices that enable access to the internet, because it is software and devices is the tech industry's business/business model.
Given all of this, there won't be any "disruption" and "demise" of the media business, because it and its parent companies, etc., own far, far more in the world than tech business, and this hasn't and won't change for many reasons, most of which is companies that own media outlets also own the infrastructure which is telecom not tech.
The tech industry doesn't recognize that everything besides itself isn't a "dinosaur," especially media business. Media business is much more like a tardigrade, which has survived all centuries, mass destructions, and extinctions to date, for over 500 years. Media business is not content, content is new, only since the advent of the software/tech business, including the internet (roughly 75 years).
Tech/business may not understand this, but it doesn't change that it's a basic media, tech and content business/industry truism. Anything that says otherwise is a skip.