Report: Red Cross Canada Social Media Presence Analysis Final
Table of Contents:
Introduction:
Methodology:
Results:
Red Cross Canada Official Facebook Page Analysis:
Red Cross Canada Official Twitter Page Analysis:
Discussion:
Engaging Social Media Campaign Examples:
Conclusion:
References:
Appendix:
Canadian Red Cross Cyclone Idai Twitter Screenshots
Introduction:
Background: Red Cross Canada is a charity that focuses on humanitarian aid.
Website: https://www.redcross.ca/
About page: https://www.redcross.ca/about-us
Red Cross Canada is a charity that aims to provide a net benefit for the world. It is of interest to look at how the organization’s social presence compares with other organizations. Then look at how it can improve. Part of the research involved assessing the organization’s Facebook, Twitter and Instagram page. The official website was also assessed. Rival organizations were also looked at to find areas of improvements for Canadian Red Cross.
Methodology:
The research involved articles about great social media campaigns within the last 5 years. Researched a list of charities to determine rivals. Rivals were narrowed to the same country of origin to simplify the comparison. Used social media analytic tools to find areas of improvements. For example, response rates and user engagement was checked. Also evaluated the social media response time to a current event. In addition, looked at each of Canadian Red Cross’s social media presence for inconsistencies.
Results:
The company logo, a red cross shape against a white background, is consistent across platforms. Below is an example of how Canadian Red Cross, Facebook handle, is sole inconsistent is with their Twitter and Instagram handle.
Red Cross Canada Official Facebook Page Analysis:
Areas of Success:
-People can comment on the Facebook page and Red Cross Canada will respond.
-Red Cross Canada has at least one post per day on the official Facebook Page.
-Red Cross Canada content is engaging to the point that people are utilizing the like button.
Areas in need of Improvement:
-Red Cross Canada needs to respond faster to comments on the official Facebook page. Facebook users prefer faster response times. The current response time for the page is 28 hours which is unacceptable.
-The post on the Facebook page needs to be longer to get people more involved with the charity.
-Red Cross Canada should include more in the Facebook milestone feature. This will allow people to know more about the charity.
Likealyzer has Canadian Red Cross at 92% activity and 42% about page completion rating. Source: https://likealyzer.com/report/canadianredcross
Better Facebook examples from Oxfam Canada and Compassion Canada charities:
About page scores 100% and has milestones for at least the 2018 year, 2014 year and 2013 year. Source: https://likealyzer.com/report/oxfamcanada
Better Facebook activity example Compassion Canada charity: 1.6 vs 1.1 “post per day”, 382 vs 232 “average post length”, 96 “page likes” vs. 81. Source: https://likealyzer.com/report/compassionca
Red Cross Canada Official Twitter Page Analysis:
Red Cross Canada tweets about Cyclone Ida and Mozambique:
At first, no direct link to donate in tweet. Instead of a direct link, it is an article that has a link to the donate page. A recommendation would be to always reduce the number of steps for a user. When disaster first strikes, tweets should get straight to the point. People want to be able to assist as fast as possible. People might have turned to another charity in the last few days. It also important to note the hurricane struck days before the first tweet.
-Remind people. UNICEF Sweden social media campaign ‘Likes don’t save lives’, reminds people that the “like” button alone, does not save lives. Red Cross Canada should remind potential donors in a similar fashion.
- Persuade people. The #OneMoreMinute social media hashtag, by Child Bereavement UK, is an engaging use of the hashtag feature. It has an obvious emotional impact. It persuades people to think about what it would be like if they had one more minute with their child.
-Be clever and simple. Red Cross Canada can learn from the “#trashtag” campaign. Challenges people to clean up garbage and post a photo of themselves completing the work on social media. It is clever because the word “trash” rhymes with the word “hash” found in “hashtag”. It also encourages people to compete by framing the charity work as a challenge. This approach was similar to the ALS Association’s Ice Bucket Challenge in the year 2014. The campaign challenge raised 100 million in 30 days.
Conclusion:
Use creative and engaging habits to get people more involved in charities. Faster response times is key to user engagement.
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Report: Red Cross Canada Social Media Presence Analysis Draft
Table of Contents:
Introduction:
Methodology:
Results:
Red Cross Canada Official Facebook Page Analysis:
Red Cross Canada Official Twitter Page Analysis:
Discussion:
Engaging Social Media Campaign Examples:
Conclusion:
References:
Appendix:
Canadian Red Cross Cyclone Idai Twitter Screenshots
Introduction:
Background: Red Cross Canada is a charity that focuses on humanitarian aid.
Website: https://www.redcross.ca/
About page: https://www.redcross.ca/about-us
Red Cross Canada is a charity that aims to provide a net benefit for the world. It is of interest to look at how the organization’s social presence compares with other organizations. Then look at how it can improve. Part of the research involved assessing the organization’s Facebook, Twitter and Instagram page. The official website was also assessed. Rival organizations were also looked at to find areas of improvements for Canadian Red Cross.
Methodology:
The research involved articles about great social media campaigns within the last 5 years. Researched a list of charities to determine rivals. Rivals were narrowed to the same country of origin to simplify the comparison. Used social media analytic tools to find areas of improvements. For example, response rates and user engagement was checked. Also evaluated the social media response time to a current event. In addition, looked at each of Canadian Red Cross’s social media presence for inconsistencies.
Results:
The company logo, a red cross shape against a white background, is consistent across platforms. Below is an example of how Canadian Red Cross, Facebook handle, is inconsistent with their Twitter and Instagram handle.
Red Cross Canada Official Facebook Page Analysis:
Good
-People can comment on the Facebook page and Red Cross Canada will respond.
-Red Cross Canada has at least one post per day on the official Facebook Page.
-Red Cross Canada content is engaging to the point that people are utilizing the like button.
Bad
-Red Cross Canada needs to respond faster to comments on the official Facebook page. Facebook users prefer faster response times. The current response time for the page is 28 hours which is unacceptable.
-The post on the Facebook page needs to be longer to get people more involved with the charity.
-Red Cross Canada should include more in the Facebook milestone feature. This will allow people to know more about the charity.
Source:
Likealyzer has Canadian Red Cross at 92% activity and 42% about page completion rating. Source: https://likealyzer.com/report/canadianredcross
Better Facebook examples from Oxfam Canada and Compassion Canada charities:
About page scores 100% and has milestones for at least the 2018 year, 2014 year and 2013 year.
Source: https://likealyzer.com/report/oxfamcanada
Better Facebook activity example Compassion Canada charity: 1.6 vs 1.1 “post per day”, 382 vs 232 “average post length”, 96 “page likes” vs. 81.
Red Cross Canada tweets about Cyclone Ida and Mozambique:
At first, no direct link to donate in tweet. Instead of a direct link, it is an article that has a link to the donate page. A recommendation would be to always reduce the number of steps for a user. When disaster first strikes, tweets should get straight to the point. People want to be able to assist as fast as possible. People might have turned to another charity in the last few days. It also important to note the hurricane struck days before the first tweet.
-Remind people. UNICEF Sweden social media campaign ‘Likes don’t save lives’, reminds people that the “like” button alone, does not save lives. Red Cross Canada should remind potential donors in a similar fashion.
- Persuade people. The #OneMoreMinute social media hashtag, by Child Bereavement UK, is an engaging use of the hashtag feature. It has an obvious emotional impact. It persuades people to think about what it would be like if they had one more minute with their child.
-Be clever and simple. Red Cross Canada can learn from the “#trashtag” campaign. Challenges people to clean up garbage and post a photo of themselves completing the work on social media. It is clever because the word “trash” rhymes with the word “hash” found in “hashtag”. It also encourages people to compete by framing the charity work as a challenge. This approach was similar to the ALS Association’s Ice Bucket Challenge in the year 2014. The campaign challenge raised 100 million in 30 days.
The logo image in your post is extraordinarily appealing! The app has a plethora of special effects. Is there a specific aspect of the special effects that you found to be elementary, compared to the target audience? It would be helpful if you provided examples. It was nice that you included the number of languages that it is available in, as that is something often overlooked in user reviews. Anyone being able to connect to the user seems like serious oversight by the app developers, considering that you mentioned the target audience can be as young as 12 yrs old. I hope that the app developers are looking to fix that in an update. Thanks for the informative review.
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I had recurring dreams of a man with a body but no head! While the dream is extremely disturbing, it brings to mind that the church is metaphorically described in scriptures as the Body of Christ, with Christ being the head and the church, the body.
Christ is the head of the body (the church)
I can lose members of the body and still survive somehow. However, it is completely over for me if I lose my head for then I am dead! It makes perfect sense that the scriptures describe Jesus as the head, because without Him, the body, the church is spiritually dead.
"Instead, speaking the truth in love, we will grow to become in every respect the mature body of him who is the head, that is, Christ. 16 From him the whole body, joined and held together by every supporting ligament, grows and builds itself up in love, as each part does its work." Ephesians 4:15-16 (NIV)
According to the preceding scriptures, the true church is under the authority of Jesus Christ, the anointed head and must stay connected. Submission to the head results in growth and the maturity of each member of the church body.
Now, the Body must also unite, as one body of many members, who are connected to one Head.
"Now you are the body of Christ, and each one of you is a part of it. 28 And God has placed in the church first of all apostles, second prophets, third teachers, then miracles, then gifts of healing, of helping, of guidance, and of different kinds of tongues.” 1 Corinthians 12:27-28 (NIV)
It is reflected here that the various gifts bestowed on the body of believers make up the parts of the church body. Each gift is not a body by itself, but rather a part of the body so that when joined together, forms a unified, edified body.
There are many different parts to one body. Different parts of the body are meant to function in unity to build up the body.
“Just as a body, though one, has many parts, but all its many parts form one body, so it is with Christ. 13 For we were all baptized by one Spirit so as to form one body—whether Jews or Gentiles, slave or free—and we were all given the one Spirit to drink. 14 Even so the body is not made up of one part but of many." 1 Corinthians 12:12-14 (NIV)
Conclusion
The portrayal of the Church as the body of Christ, with Christ being the head is a wonderful reflection of how the church is to function under the leadership of Jesus Christ.
By staying connected, primarily to Christ (the head) and keeping unity with the diverse parts of the body, the church can grow and flourish as the mature body of our Lord and Savior, Jesus Christ.
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