The Attainer

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Build Drive, Push, and Desire to Make Your Fortune Sooner

To get your day off to a good start, I have to tell you a short story.

A few weeks ago a reader wrote an email telling me how sad he was over not having any of his deals click. He was really “down in the mouth.”

To cheer him up I called him and told him to keep working — ­that a big deal might be just around the comer.

He seemed doubtful, but he promised to keep working, pushing, trying — as I had urged him.

Two weeks later he called one night to say that two of his deals were about ready to go and if they did, he’d earn $3,000,000 in fees in less than one month! He was already planning what he’d do with some of the money. And if only one deal goes through (they’re in oil and cement), he’ll still have plenty to start his fortune with.

I want your success to be just as good!

Or if you don’t look for big sums like the above, I want your success to give you what you want in life.

And a way for you to get what you seek is to keep pushing, trying, reading, and learning.

Just one word, one idea, one contact, one lead, can do it for you!

I’ve been helping BWBs get started for 20 years. And many of the ideas I brought to this field — and am still bringing — were and are new, fresh, unusual.

Why?

Because I’ve done it myself — made money this way myself — and am still making money every day of the week (and I mean seven days) this way. And I say this very humbly because I realize how lucky I’ve been to have the ideas that came my way.

And if there’s one thing I’ve learned in 20 years, it is this: Anyone with the drive, push, and desire to make a million can make it!

I’m so convinced of this that I would stake a good deal of money in an attempt to prove it to people. (And I’m thinking of doing this some day when I have the time!)

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Take the zero-cash approach — where you take over a going business or real estate for no cash down. I’ve seen this method used again and again here in the U.S. and in many European cities. And to prove it’s possible, I save ads from papers advertising such deals.

Yet some people say, “I never see any deals like that.”

“Well, how often do you look for them,” I ask.

“Oh, once a month or so,” is the usual reply.

That’s when I burn — for their sake.

If you’re going to get something in an unusual way, you have to do something unusual to get it!

And what’s that?

You must study the ads every day and every night!

I’m sorry, but that’s the way life is for a BWB.

But see that BWB a year or two from now, and you’ll see someone who’s relaxed, well-dressed, happy, and content.

Yes you can get rich using my methods.

I’m so convinced of this that I’ve spent years in preparing good success kits — such as the Zero Cash Success Techniques — to help you!

You may hear talk of recession, depression, deflation, etc. But when you do, just keep this fact in mind: thousands of fortunes are built during bad times.

You — if you’re alert — can turn so-called bad times into good times. There’s really never a bad time for the BWB who’s willing to see and find good everywhere.

And there is good all around you!

Take this matter of mail-order/direct mail. There are probably more people trying to sell mail order deals to BWBs than any other type of deal. Yet most of these deals are very hard to get going. Why? Because they try to get you to sell to the general public. And that is real tough — unless you’ve done it before. But there is an easier, safer, surer way to get started in mail order/direct mail. It can and will work for you. And I’ve pushed this method for years in my books and my mail order/direct mail success kit, Mail Order Riches, sold by IWS.

What’s the method?

It’s simple, easy, successful!

Get a unique item to sell to ­industry, business, commerce.

Why?

Because you can –

(1) reach firms easily — they’re on many lists;

(2) make sales faster, surer;

(3) collect your money sooner, more surely (fewer bounced checks);

(4) grow faster to great wealth in your own business!

As I tell people: Listen to me — because it could make you rich!

It was brilliantly done in the Children of Men, the growing realisation that babies had stopped being born. Midwives began calling other maternity units asking if they had any births booked in. “No…” they all slowly replied. I am reminded of this scene when I talk to children about reading books. “Do you,” I ask hopefully, “read books?” “No…” they all slowly reply. What is even more chilling is…

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Does Anybody Read Books Anymore?

It was brilliantly done in the Children of Men, the growing realisation that babies had stopped being born. Midwives began calling other maternity units asking if they had any births booked in. “No…” they all slowly replied. I am reminded of this scene when I talk to children about reading books. “Do you,” I ask hopefully, “read books?”

“No…” they all slowly reply.

What is even more chilling is the number of adults who have also stopped. We may buy them, but do we read them? I think the evidence of the past 20 years, or at least since the iPhone came on stream, suggests conclusively that people have stopped reading properly and allowed their empty minds to be filled with utter garbage. We are approaching the time in Anglo Saxon England, before Alfred the Great pulled things together, when there was only one man left in the country who knew what those funny shapes on bits of parchment meant.

I mentor children in state schools with a view to encouraging them to apply to decent universities. I have been doing so for over three years with a growing sense of panic. According to someone who might know, it’s only 10 books that mark out a successful prospective applicant to Oxbridge. Ten books read on top of the usual books that decent Universities once expected sparky students to have read by the age of 18. I raised this idea recently and one bright boy had a good think about this and said slowly, “I think I’ve read five.” He seemed quite pleased with himself. We then realised he meant five books in total. The other children in the group looked impressed. One shook her head and said, “They made me read in primary school and as soon as I left, I stopped.”

I teach a segment on developing opinions and we stage debates. Often, they end up being about God or climate change. At no point yet have I met any child who has read any part of the Bible or the IPCC report – but their opinions about such matters are strident. And these are the bright ones; I have no doubt they will do extremely well in their GCSEs.

“Oh, stop being snobby,” shouts my husband from his book-lined study, “Of course children read books, just not the ones you like.”  He’s wrong. They don’t. With every new session of mentees we talk about the books we’re reading. It’s a pretty thin selection: Colleen Hoover and the Bridgerton series, until one girl said, “Sorry not Bridgerton, I thought you meant books on television.” I also ask children about their daily screen time on phones – for the boys it’s an average of two hours, for the girls between three and four. That’s on top of a full day at school. No wonder there’s no time for reading. With the less academic children I mentor, we’re talking about six hours screen time a day. The record is 13 hours a day.

The same applies to adults; we’re all too busy on our phones to read a book. I am writing this opposite the spine of The Earth Transformed, a vast 700-page tome by Peter Frankopan, bought for the pretty map printed on the edges of its pages, now unseen on the shelf. It is unthinkable that either I or my husband will read it. Has anyone? Honestly?

Andrew Tate tells his followers (he has nine million on X) not to bother with books. How many of us roll our eyes half-heartedly about the fact out children ‘don’t read’? Consider your book clubs: how many members never ever read the book? We are already at the stage when people are so proud of reading a book they post pictures of themselves doing so: just think of Owen Jones holding aloft Das Kapital or Laurence Fox taking Hannah Arendt on holiday. Dominic Cummings is so chuffed when he’s finished a reading a book he writes a blog about it. Is the only reason The Rest is History is so brilliant because Dominic Sandbrook and Tom Holland read books and can talk about them – like most people used to? I have a childhood memory of my Grandfather and Great Uncle (ordinary folk who lived in a village) having a lively conversation about Disraeli’s novels. Today, this conversation about books and ideas would be so startling it would have been made into a podcast.

Quite possibly we’ve always been a nation of book dodgers – happy to leave it to monks, then the clergy and eventually the universities.

My fear is now that even the elites have stopped reading. Or at least stopped reading anything decent. Can we believe that Rishi Sunak’s favourite book is Riders by Jilly Cooper? Keir Starmer apparently tried to write one, but can’t. Or perhaps he has, but no-one’s read it. I do believe Boris Johnson once read books at school and perhaps at university. But he can’t possibly have read any since, because otherwise he wouldn’t have behaved in the way he did.

Does anyone apart from Cummings and Tom Holland read Thucydides? I mean the real deal. Have any of the morons trying to lead the country read The Consolations of Philosophy by Boethius (the one Elizabeth I translated in 18 hours), or the New Testament, or the Psalms, or any Epictetus or Tacitus? Reading just one of these books stuns. All are so utterly superior to anything on the Sunday Times top 10 best-seller list, any newspaper column, Substack offering, or any of the dire papers printed by any think tank. And let us not speak of Richard Osman.

Imagine how different Scotland would be if Humza Yousaf had read Areopagitica by John Milton. Surely if Johnson, Sunak, Truss and Biden had read War and Peace they would know not to attempt to take on Russia in Europe? Imagine how immeasurably all of our souls would be improved if teachers read and conveyed the wisdom within Cicero’s Tusculum Disputations.

A reading renaissance is due. A real one, where just a select few books are read by MPs, civil servants and heads of NGOs, from cover to cover: the Gospel of St. Luke (to learn love and forgiveness), the Acts of the Apostles (to learn the muddle of ushering in new ideas in a hostile age), Anna Karenina (the flawed nature of humans), and Middlemarch, (how society changes with industrialisation and the folly of being an idealist) would be a good place to start. And if the prospect of reading four books is too much for us, the Dark Ages have already dawned.

Joanna Gray is a writer and confidence mentor.

During my high school years, a number of my friends were homeschooled kids who belonged to a particular accrediting organization. This organization required each student to write an annual research paper, the length of which corresponded to their grade (i.e. a 10th grade student was required to turn in 10 pages). Over the years, I heard many groans about these infamous papers, which made me quite…

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How Today’s Students Can Become Great Writers by Using Thomas Jefferson’s Methods

During my high school years, a number of my friends were homeschooled kids who belonged to a particular accrediting organization. This organization required each student to write an annual research paper, the length of which corresponded to their grade (i.e. a 10th grade student was required to turn in 10 pages).

Over the years, I heard many groans about these infamous papers, which made me quite glad that my school did not have the same expectations. In retrospect, of course, I see that my friends who did the torturous assignment likely had a jump on me in terms of writing experience.

As it turns out, those friends appear to have had the jump on not only me, but much of the American high school population. According to Jay Matthews in The Washington Post, “almost no U.S. high school students are required to do long research papers.” Other writing is also minimal, largely consisting of only a few paragraphs here and there. With numbers like those, it’s no wonder that only one in four seniors leave high school as proficient writers.

But Matthews has a theory on how to change this problem. He suggests:

“‘Require students to take at least one semester of reading and writing instead of their regular English class. A paper is due each Monday. In class, students read whatever they like or work on next week’s essay while the teacher calls them up in turn and edits their papers as they watch.’

Each student would get about 10 minutes of live editing a week, much more than the zero minutes usually allotted. A few teachers told me they were doing something like that, but I realize it is too radical a reform for most places.”

In brief, Matthews is encouraging a focus on the basics. Read good books. Devote lots of time to writing. Be mentored by people who know their stuff.

Indeed, this advice is similar to that given by Thomas Jefferson for the education of his grandson, Francis, in 1821. According to Jefferson, literature and rhetoric – the art of persuasion through writing or speaking – were two subjects in which Francis could educate himself. Jefferson noted, however, that good writing is particularly advanced when guided by “the judicious criticisms of a qualified judge of style and composition.”

Jefferson himself seems to have had the benefit of this type of mentor while in his late teens. As he notes in his autobiography, he became a close friend of Dr. William Small of Scotland during his time at the College of William and Mary. Although Dr. Small was a mathematics professor, he appears to have been well-rounded in various disciplines. Two of these areas were literature and rhetoric. Apparently, Dr. Small was such an expert in these areas that he was the first to give regular lectures on both at William and Mary.

So, did Dr. Small’s expertise in these subjects rub off on Jefferson?

It seems likely that it did, for it was these very areas which catapulted him to a position as drafter of the Declaration of Independence. Recounting the occasion, John Adams wrote:

“Mr Jefferson came into Congress in June 1775. and brought with him a reputation for literature, science, and a happy talent at composition. Writings of his were handed about remarkable for the peculiar felicity of expression.”

When Jefferson protested being made the head of the Declaration committee, Adams gave him three reasons he should take the lead. The third? “You can write ten times better than I can.”

One has to wonder if Jefferson would have landed such an important job if he had not spent extensive time reading and been under the mentorship of someone skilled in literature and rhetoric.

Would today’s students soar to greater heights if schools took the advice of Jay Matthews, devoted more time to reading and writing, and were mentored by teachers who did the same? Would such a practice not only turn out better writers and communicators, but better thinkers?

Simple, timeless, and unpretentious, “A Charlie Brown Christmas Special” became a holiday tradition since its first airing on Dec. 9, 1965. Its beginnings were simple: a television producer approached cartoonist Charles Schulz with a general idea for an animated special featuring the Peanuts gang. Soon, the idea for a Christmas special, written by Schulz himself, became a mission for the man.…

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Charlie Brown’s Christmas Message to America

Simple, timeless, and unpretentious, “A Charlie Brown Christmas Special” became a holiday tradition since its first airing on Dec. 9, 1965. Its beginnings were simple: a television producer approached cartoonist Charles Schulz with a general idea for an animated special featuring the Peanuts gang. Soon, the idea for a Christmas special, written by Schulz himself, became a mission for the man. Having seen the commercialization of the Christmas holidays, Schulz decided to focus his project on the true meaning of Christmas: Christ. When asked why, he responded, “If we don’t do it, who will?”

What was it that drove him to relentlessly invest his time and talents in this project? Perhaps he was compelled by the events he saw unfolding on the national stage.

In 1951, the New York State Board of Regents approved a nondenominational prayer that was to be recited at the beginning of each school day. It read, “Almighty God, we acknowledge our dependence upon Thee, and we beg Thy blessings upon us, our parents, our teachers and our Country.” The purpose of this 22-word prayer, according to the Regents, was partially to encourage the development of good, law-abiding citizens. Participation in the prayer was voluntary.

After almost a decade later, some parents said the prayer violated the Establishment Clause of the First Amendment by establishing a state-imposed religion. However, the New York State Supreme Court upheld the legality of the prayer. This ruling was appealed, and the appellate court said, “The state is not imposing a religious belief by using this prayer.” This ruling was also appealed, and the New York Court of Appeals agreed with the other two courts, stating, “There was a sufficient separation of church and state so that the First Amendment was not infringed.”

The case then was appealed to the U.S. Supreme Court, and in 1962, the Engel v. Vitale decision held that the lower three courts had been wrong: The prayer did indeed violate the Establishment Clause. The majority did not cite a single Supreme Court case in its opinion (except in a footnote) and overturned more than 200 years of public-school practice.

The dissent argued that the Establishment Clause of the First Amendment was designed to prohibit the establishment of a state-sponsored church, not to prohibit government involvement with religion. It said that the majority decision denied schoolchildren “the opportunity of sharing in the spiritual heritage of our Nation” and noted numerous instances of religion in the public square, such as “In God We Trust” on money or “God Save This Honorable Court” at the opening of Supreme Court sessions.

Engel v. Vitale was the beginning of a series of like-minded decisions. The next year, in Abingdon v. Schempp, the same court ruled that Bible readings and recitations of the Lord’s Prayer likewise violated the Establishment Clause.

It was in this precedent-upsetting milieu that Charles Schultz wrote the script for “A Charlie Brown Christmas.”

Linus, in the climax of the show, recites Luke 2:8-14. When he comes to the phrase “Fear not,” he drops his blanket. What a poignant symbol of reliance on God! Casting away his dependence, he shows that his true security is in faith, not in things.

In these secular times, “A Charlie Brown Christmas” might be the only way some children will learn the true meaning of Christmas:

“And there were in the same country shepherds abiding in the field, keeping watch over their flock by night. And, lo, the angel of the Lord came upon them, and the glory of the Lord shone round about them: and they were sore afraid. And the angel said unto them, ‘Fear not: for, behold, I bring you good tidings of great joy, which shall be to all people. For unto you is born this day in the city of David a Savior, which is Christ the Lord. And this shall be a sign unto you; Ye shall find the babe wrapped in swaddling clothes, lying in a manger.’ And suddenly there was with the angel a multitude of the heavenly host praising God, and saying, ‘Glory to God in the highest, and on earth peace, good will toward men.’”

Linus concludes his recitation by saying, “That’s what Christmas is all about, Charlie Brown.”

It sometimes takes time for cultural changes wrought by the Supreme Court to trickle down to actual practice. For example, a look at the beliefs of public-school administrators over time demonstrates how these Supreme Court rulings impacted the goals of public schools. The National Association of Secondary Schools Principals (NASSP), which polled middle and high school administrators in 1966, found that the development of “moral and spiritual values” was the second most important task of public schools, ranking only after the acquisition of basic skills (reading, writing, math). By 1992, it was at the bottom of the list.

Thus, in our recent past, school officials recognized the importance of instilling common values and a common heritage. So, apparently, did the entertainment industry. In 1966, “A Charlie Brown Christmas” received the Emmy for Outstanding Children’s Program.

Most Americans do not realize that Linus’ recitation of the nativity narrative takes place on a public-school stage and likewise do not recall a time when prayer, Christmas pageants, and Bible readings were allowed in public schools. It’s time we remind them.

“If we don’t do it, who will?”

—

A version of this article was published at Intellectual Takeout in December 2020.

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THE SCIENTIFIC ARGUMENT FOR OPTIMISM There’s a hot field of research in the behavioral sciences. It’s called positive psychology, and it’s proving that attitude profoundly affects performance. Study after study spells out the benefits: Optimists get paid more, are healthier, win more elections, live longer, plus are better at dealing with uncertainty and change. A lot of people have pretty much…

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CONTROL THE LIFE-SHAPING POWER OF YOUR THOUGHTS AND ATTITUDES

THE SCIENTIFIC ARGUMENT FOR OPTIMISM

There’s a hot field of research in the behavioral sciences. It’s called positive psychology, and it’s proving that attitude profoundly affects performance. Study after study spells out the benefits: Optimists get paid more, are healthier, win more elections, live longer, plus are better at dealing with uncertainty and change.

A lot of people have pretty much felt this at a gut level. What’s new is the confirming evidence from sophisticated research. It highlights the power of our thinking patterns, and shows the broad influence optimism has on personal effectiveness, happiness, and overall health.

Now we’ve got hard data. Science proves that optimism is a huge asset—for you as a person, or as a cultural trait that cuts across the whole organization.

OPTIMISM VS. PESSIMISM: THE PAYOFF

Why is optimism so valuable?

An attitude of positive expectancy energizes us and calls out our potential. It heightens our awareness of opportunity. Optimism points a powerful beam of light into the darker corners of our lives, revealing possibilities that are hiding in the shadows. The positive-minded person interprets events from the angle of hope, finding benefits and creative solutions the pessimist overlooks.

Compare that to the price tag that pessimism carries.

A negative frame of mind saps your energy, as well as the energy of people around you. It weakens your confidence. It hurts your creativity and problem-solving skills. You end up focusing on obstacles, and that interferes with your ability to spot opportunities. Finally, pessimism drains the joy out of life, leaving you emotionally spent and less effective in dealing with others.

BUILDING PSYCHOLOGICAL MUSCLE

The good news? Optimism can be learned. Practiced. We can develop it, much like any other skill.

First, let’s make a clear distinction between “hard optimism” and the old-time “power of positive thinking.” Research shows that the real muscle in hard optimism doesn’t come from merely repeating positive statements to ourselves. Instead, it comes when we change how we deal with our negative thoughts and feelings.

Let’s put it a different way: Positive thinking is important, but non-negative thinking is the essence of hard optimism. The secret is to manage the way we explain situations to ourselves—especially when we experience failure, difficulties, uncertainty, or loss, but also as we encounter opportunity and success.

Psychologists have discovered that optimism and pessimism are not two poles on a single scale. They’re two quite separate dimensions. And the best results seem to come when we consciously reshape our mental activity that’s pessimistic.

Hard optimism represents a disciplined, deliberate way of thinking about whatever life throws at us. It’s about focusing on blessings rather than bad things . . . emphasizing opportunities instead of obstacles . . . explaining events to ourselves in a way that enhances performance and improves our quality of life.

YOU’RE THE BOSS OF YOUR ATTITUDE

Nobody can do our thinking for us.

Optimism or pessimism—ultimately, it’s your choice. You get to decide how you want to frame events. You choose how you’ll interpret circumstances. Each of us is the engineer of our emotional life, the architect of our own happiness.

There’s a lot riding on this issue of attitude . . . design optimistically.

“What an interesting life I had. And how I wish I had realized it sooner.” –Collette

This is the first part of a 3 parts series recorded with the Shoe Snob. This episode is focusing on Justin’s inspiring and fascinating entrepreneurial journey: from a kid born in Seattle who loved shoes to a successful entrepreneur who left everything behind to fly to Italy to learn the art of shoemaking with shoemaker extraordinaire Stefano Bemer and then moved to Savile Row in London to become…

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The Story of the Shoe Snob: a talk with Justin Fitzpatrick

This is the first part of a 3 parts series recorded with the Shoe Snob. This episode is focusing on Justin’s inspiring and fascinating entrepreneurial journey: from a kid born in Seattle who loved shoes to a successful entrepreneur who left everything behind to fly to Italy to learn the art of shoemaking with shoemaker extraordinaire Stefano Bemer and then moved to Savile Row in London to become the patina artist at Gieves and Hawkes. An inspiring talk with a bona fide shoe snob . . .

And the author of an upcoming book from Kallisti Publishing!

Wilkes-Barre, PA, November 21, 2023 – Kallisti Publishing Inc., a prominent publisher of personal development books, proudly announces its acquisition of International Wealth Success (IWS), the esteemed publishing house founded by legendary entrepreneur Tyler G. Hicks in 1966. The acquisition, finalized for an undisclosed sum, marks a pivotal moment in Kallisti Publishing’s dedication to…

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Kallisti Publishing acquires publisher International Wealth Success

Wilkes-Barre, PA, November 21, 2023 – Kallisti Publishing Inc., a prominent publisher of personal development books, proudly announces its acquisition of International Wealth Success (IWS), the esteemed publishing house founded by legendary entrepreneur Tyler G. Hicks in 1966. The acquisition, finalized for an undisclosed sum, marks a pivotal moment in Kallisti Publishing’s dedication to expanding its footprint in the realm of business development literature.

The merging of Kallisti Publishing and IWS represents a union of shared values and a commitment to empowering readers on their business and entrepreneurial journeys. This strategic move amplifies Kallisti Publishing’s dedication to offering a diverse range of high-impact business and real estate development books and resources.

“We are thrilled to welcome International Wealth Success into the Kallisti Publishing family,” expressed Anthony Raymond, publisher at Kallisti Publishing Inc. “Tyler G. Hicks’ visionary approach to entrepreneurship and wealth creation aligns seamlessly with our mission to inspire and educate individuals seeking business growth and success.”

Tyler G. Hicks the founder of International Wealth Success (IWS)

Tyler G. Hicks, a luminary in the field of entrepreneurship and wealth creation, established IWS in 1966 as a beacon of guidance to help beginning and experienced wealth builders succeed in their own independent business and real estate projects. Hicks’ books have been featured in Business Week, the Washington Post, and the Los Angeles Times. Under the umbrella of Kallisti Publishing, Hicks’ legacy and expertise will continue to thrive, reaching a wider audience hungry for actionable insights and knowledge.

The acquisition underscores Kallisti Publishing’s pledge to preserve the legacy of Tyler G. Hicks and, as part of this integration, readers can anticipate an enriched catalog of impactful titles and resources, offering unparalleled guidance and inspiration.

For more information on Kallisti Publishing Inc. and its recent acquisition of International Wealth Society, visit www.KallistiPublishing.com or www.IWSMoney.com.

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Kallisti Publishing Inc. is a leading publisher specializing in personal development literature. Committed to offering transformative content, Kallisti Publishing empowers readers with the knowledge and inspiration needed to achieve personal and professional success.

International Wealth Success publishes books, newsletters and self-study courses covering a wide range of business opportunities, including securing loans for business and real estate from private and commercial lenders, exporting and importing, business startup and growth techniques, and more . . .

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Dr. Emmet Fox : New Thought Pioneer

Emmet Fox was born in Ireland on July 30, 1886, was educated in England, pursued his spiritual career mostly in the United States, and died in France on August 13, 1951.

His father, who died before Fox was ten, was a physician and member of Parliament. Fox attended Stamford Hill Jesuit college near London, and became an electrical engineer. However, he early discovered that he had healing power, and from the time of his late teens studied New Thought. He came to know the prominent New Thought writer Thomas Troward.

Fox attended the London meeting at which the International New Thought Alliance was organized in 1914. He gave his first New Thought talk in Mortimer Hall in London in 1928. Soon he went to the United States, and in 1931 was selected to become the successor to the James Murray as the minister of New York’s Church of the Healing Christ. Fox became immensely popular, and spoke to audiences in some of the largest halls in the city. He was ordained in the Divine Science branch of New Thought.

While Emmet Fox lived he addressed some of the largest audiences ever gathered to hear one man’s thoughts on the religious meaning of life. His books and pamphlets have been distributed to over three million people and it can be conservatively estimated that they have come into the hands of ten million.

Fox’s secretary was the mother of one of the men who worked with Alcoholics Anonymous co-founder Bill Wilson, and partly as a result of this connection early AA groups often went to hear Fox. His writing, especially “The Sermon on the Mount,” became popular in AA.

The influence of Emmet Fox in the spread of New Thought ideas and emphases lies not simply in the large number of his readers, but in the fact that he is so widely read my ministers of all denominations. A check in large denominational bookstores in various cities from time to time has revealed that Emmet Fox’s books are in constant demand; and these are the stores in which ministers chiefly buy their books. They do not, of course, read it as New Thought, but they buy it and read it. There is nothing sectarian, certainly, in the titles “The Sermon on the Mount” and “The Ten Commandments,” nor is there anything about them outwardly to indicate that they are New Thought, and nearly half a century after his death, the writings of Emmet Fox remain influential.

In 1982, Sylvester Stallone cemented his place in Hollywood history with the release of First Blood, the first film in the hugely successful Rambo franchise. Stallone had already found fame and fortune with 1976’s Rocky, but it was John Rambo that made him one of the biggest action stars in the world. Reports vary, but Stallone was paid somewhere between $3.5 and $7 million for starring as the…

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Sylvester Stallone’s First Blood Paycheck: You Won’t Believe How Much He Made for the 1982 Classic!

In 1982, Sylvester Stallone cemented his place in Hollywood history with the release of First Blood, the first film in the hugely successful Rambo franchise. Stallone had already found fame and fortune with 1976’s Rocky, but it was John Rambo that made him one of the biggest action stars in the world.

Reports vary, but Stallone was paid somewhere between $3.5 and $7 million for starring as the former Green Beret drifter struggling to adjust to civilian life. This was an astronomical sum for the time, especially when you consider that he had been paid just $35,000 for writing and starring in the original Rocky six years earlier.

So just how did Stallone score such a monumental payday for First Blood? Let’s take a look at Sly’s salary negotiations and the incredible success of Rambo to see how a simple script about a disenfranchised Vietnam veteran turned Stallone into one of the highest paid stars in Hollywood.

Rocky Puts Stallone on the Map

It’s hard to overstate the impact that Rocky had on Sylvester Stallone’s career. He was a struggling actor with just $106 in his bank account when he wrote the script for Rocky in 3 and a half days. Unable to sell the script unless he was attached to star, Stallone held out until producers agreed to let the unknown actor take on the iconic role of the Italian Stallion.

Made on a modest budget of just over $1 million, Rocky earned $225 million at the box office and won three Academy Awards, including Best Picture. Overnight, Stallone became one of the biggest stars in Hollywood. Given his immense contribution to the film’s success, Stallone was determined not to make the same mistake again with his future projects.

From a $35,000 Payday to $3.5 Million: Stallone’s Salary Soars

For Rocky, Stallone was paid just $35,000 for his work as actor and writer. But for the 1979 sequel, Rocky II, he earned $2.5 million thanks to a lucrative profit participation deal. Though the Rocky franchise had proven hugely successful, there were still questions about whether Stallone was a bankable star outside of the Italian Stallion role.

Stallone’s next non-Rocky film, Paradise Alley, was a box office flop, grossing just $3 million on a $5 million budget. But Stallone was about to prove his star power with First Blood. For the right to play John Rambo, Stallone is reported to have earned between $3.5 and $7 million upfront.

Some sources have claimed his final paycheck was closer to $3.5 million, which was still an enormous amount in 1982 for an actor without a long track record of hits. The higher estimate of $7 million likely factors in the percentage of gross profits Stallone is rumored to have negotiated from the first dollar. Either way, it was a massive raise over his previous non-Rocky projects.

How Did Stallone Earn So Much for First Blood?

So how did Stallone manage to command such an astronomical salary for First Blood? There are a few key factors that gave him leverage in negotiations:

Rocky proved his box office value. Though Paradise Alley had flopped, the extraordinary success of Rocky and Rocky II showed that Stallone could draw big crowds to the theater. This enabled him to demand a huge payday.

He was intrinsic to the film’s success. Like with Rocky, Stallone had penned the script himself and intended to star as the lead character. The producers knew that the film would not get made without him.

Competition for the role. Stallone reportedly had multiple studios bidding for the rights to First Blood in a competitive situation that drove up his asking price.

He held out for profit participation. On top of his large upfront salary, Stallone likely secured a deal entitling him to a percentage of the film’s gross profits. This would earn him tens of millions down the road.

Whatever tactics he used, Stallone’s huge payday for First Blood paid off in spades…

First Blood Becomes a Blockbuster Hit

First Blood was made on a budget of $15 million and wrapped after just 50 days of filming. Buoyed by Stallone’s star power and the popularity of the source novel, it earned $125 million at the worldwide box office.

While this was an excellent return on investment, the larger importance was establishing Rambo as a hugely popular character who could anchor an action franchise. Audiences couldn’t get enough of Stallone’s brooding, muscle-bound hero with a talent for explosive mayhem.

Like Rocky before him, John Rambo struck a chord with audiences and became ingrained in popular culture. As the man who created him, Stallone had given himself a valuable character to build new films around. And the profits from the first Rambo movie were just the beginning of a massive payday for Sly.

Stallone Earns $16 Million for Rambo: First Blood Part II

On the heels of First Blood’s success, Stallone was able to negotiate an even bigger payday for the inevitable sequel. For 1985’s Rambo: First Blood Part II, Stallone earned a phenomenal $16 million salary.

This was partly due to the leverage of First Blood’s box office revenues, which showed producers how popular the character had become. But the sequel also gave Stallone a chance to direct for the first time, giving him additional negotiating power.

The sequel was an even bigger hit, earning $300 million globally. Stallone, who was now established as one of the world’s biggest movie stars, had proved he could demand huge salaries upfront instead of having to wait on profit participation bonuses. Audiences couldn’t get enough of John Rambo.

And neither could Stallone…

Rambo III Brings Stallone $12 Million

In 1988, Stallone returned in Rambo III, for which he earned a paycheck of $12 million plus a percentage of profits. Though this was lower than the second film, it was still one of the largest salaries ever paid to an actor at the time. The third Rambo adventure saw the muscle-bound warrior take on Russian forces in Afghanistan.

Rambo III earned $189 million at the box office, demonstrating that the character still packed major firepower with audiences. And with a total budget of just $63 million, the profits flowed generously to the studio and to Stallone.

In just six years, Stallone had gone from a little-known actor paid $35,000 to one of the highest-earning stars in Hollywood thanks to the success of Rocky and Rambo. Though he had other hits like Cliffhanger and Demolition Man that paid big bucks, it was John Rambo that made Stallone a multi-millionaire megastar.

Stallone’s Rambo Salaries Total Over $30 Million

Adding up his reported salaries for the first three Rambo movies, Stallone earned over $30 million in upfront paychecks, not counting any bonuses or profit points. Factoring in backend profits likely boosts his total Rambo earnings from the 1980s close to $50 million.

For comparison, a $7 million salary in 1982 would be equivalent to over $20 million today adjusted for inflation. That explains why Stallone’s original Rambo paycheck raised so many eyebrows at the time. But the movie’s profits proved his drawing power.

Thanks to astute negotiating, Stallone was able to capture a huge share of the value created by his iconic characters. Rather than watch the studios make hundreds of millions off his work, Sly emerged from the 1980s as one of Hollywood’s richest stars off the success of Rocky and Rambo alone.

What Can We Learn from Stallone’s Blockbuster Deals?

So what lessons can we take from Stallone’s monumental paydays for the First Blood franchise? Here are a few of the keys to his success:

Create evergreen content and characters. Stallone crafted stories and characters that audiences couldn’t help but fall in love with. Their ability to anchor multiple films allowed him to keep earning big paychecks.

Negotiate ownership and upside. Stallone made sure he didn’t just earn a salary, but that he participated in the huge profits his creations generated.

Leverage competitive interest. By getting studios bidding for his projects, Stallone drove up his fees and prevented himself from being underpaid.

Be your own brand. By becoming intrinsically tied to characters like Rocky and Rambo, Stallone created huge demand to see him reprise these roles.

Don’t undersell yourself. Once he had a major hit under his belt, Stallone knew his worth and held out for salaries reflective of his drawing power.

Stallone had the foresight to negotiate deals that paid him handsomely upfront while also giving him a cut of his films’ continuing profits. While few people have created icons at the level of Rocky or Rambo, Stallone’s techniques offer lessons for anyone looking to maximize their value.

By crafting compelling stories, understanding his worth, and betting on himself, Sly became one of the highest-earning stars of his era. His paychecks for the Rambo franchise showed how you can graduate from an unknown to a multi-millionaire megastar practically overnight with the right leverage.

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