Everybody Loves A Misanthrope

Cambridge professor of sociology Jason Arday is accused of plagiarism by another academic

the accuser is a "race realist" who believes that in a true meritocracy all university professors would be white. this is somehow not acknowledged much during the entire ordeal

this leads to several days of media coverage demanding an investigation, or that Arday is expelled from his post immediately

somehow this accusation that has no effect on the lives of 99.99% of the population becomes FRONT PAGE NEWS in all the newspapers for multiple days, above anything else happening in the UK or the world at large

following intense media scrutiny, Arday resigns his post as a Cambridge professor

today, august 14th, days after resigning, Arday is found dead at his home in Battersea

me: yeah, i posted on tumblr

publisher: .........tumblr?

me: that's where the gays are.

publisher: And what is your marketing strategy on... tumblr?

me: idk, i shitpost at 2am?

publisher: .....and it works?

me: depends on what the gays find funny at that point in time.

publisher: Could I have a link to your tumblr?

me: .......absolutely not.

publisher: I've been looking into tumblr, have you thought of using Blaze to promote your book?

me: NO

publisher: But it seems like an efficient way to get this in front of more eyes-

me: people on tumblr hate Blaze.

publisher: There is no algorithm and you can't pay to promote a post? I don't understand how anyone advertises anything on tumblr.

me: That's the best part. They don't. They can't.

(trying to make him understand that we do not control the attention. We just have to show something shiny and gay enough and if people are interested, they'll reblog.)