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The Value of Big Data from Social Media

Big data is a crucial piece of the pie when it comes to social business intelligence. When companies utilize big data, they are able to receive quick, insightful information that can inform their business’s processes, speed up response times, and engage customers. Some companies think that by counting likes, shares, and tweets, they are getting the information they need from social media. Unfortunately, this is only one portion of the data available for harvesting. By digging a bit deeper, they can truly gain value from analytics.

Going Beyond the Basics

Instead of just skimming the basics on social media, a company that delves in a bit further can gain valuable information. The correct data can shine the light on market needs, new trends, and customer intelligence. By tapping into real-time data, feedback about brand reputation, customers’ experiences, and stores’ performances can be revealed.

Making Predictions

With the right data, companies can predict what customers want. This is because social media reveals individual likes, dislikes, tastes, and desires. By taking note of posts shared and pages liked, an observer can more fully understand each customer. Cookie-based retargeting practices can position ads in front of the audiences most likely to buy.

Responding Immediately

Because social-media buzz happens in real time, companies can see what customers are saying about products, services, and ad campaigns with each and every post. By analyzing satisfaction and dissatisfaction levels, businesses can respond appropriately to fix problems before they get out of hand or give customers more of what they want.

Easing Pain Points

When organizations track big data, they can see where complaints are occurring and find solutions before they lose customers. When tweets and posts are monitored, pain-point patterns emerge and can be corrected right away.

Understanding the 4 Vs of Big Data

There are four Vs that companies need to pay attention to in big data: volume, variety, velocity, and veracity. Volume is referring to the scale of the data. Variety is talking about data’s different forms. Velocity means analyzing streaming data, and veracity focuses on the uncertainty factors involved.

To leverage social media effectively, organizations need to proactively access all the information at their fingertips. By monitoring and responding to the real-time data available, businesses can provide the right products and communication to their customers.

#social media #businesses #communication

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3 Tips for Using Social Media for Talent Acquisition

Having talented employees is necessary for running a successful business. After all, your team members are the face and lifeblood of your company. In today’s marketplace, the old recruiting tools can’t be the only tactics you utilize to attract high-caliber workers. Social media allows you access to a vast pool of talented individuals. Use it well with these three tips, and you’ll be able to lure the right people to your team.

1. Be Relevant

Make sure that whatever you post to attract talented employees is relevant. Some consider this to be the number one rule in using social media. You can entice people to click a link with an eye-catching photo or promise, but if your content doesn’t deliver in terms of relevance, you’ll not only lose the person’s interest, you’ll also lose his or her trust in your brand. Make sure you know the audience you’re trying to catch the attention of and post information that is relevant to the industry and career position.

2. Take Advantage of Sharing

Not only will social media allow you to connect with potential applicants, but your post can be spread to others who might be equally qualified for the position. One of the benefits of using social media is that online posts can be easily shared, so news of your job vacancy can spread like wildfire.

3. Mind the Analytic

Another plus of marketing for talent through social media is the measureable data you can collect by using this communication vehicle. Because responses are measurable, you can see how people are responding both positively and negatively. Since these results are available in real-time, you can adjust your hiring campaign accordingly. Analytics are invaluable when trying to reel in top quality employees.

Hiring and keeping excellent workers has always been a challenge for business owners and managers, but today’s technology makes it easier. Social media is an especially helpful recruiting tool, so be sure you use it to your optimum advantage.

#social media #technology

Tech Innovations That Are Bringing the World Closer Together

Way back in the dark ages of connectivity, only large cities had access to cable TV, and satellite, mobile services and Internet access were at least a decade into the future. These days, technology advances almost faster than many providers can keep up; private and corporate customers in developed countries are more mobile and connected than ever before, even into rural areas. That's the good news, but you may be startled to learn that two-thirds of the population of the planet have no Internet access. In fact, between India and China alone, there are more then one billion people who are still not connected, and the cost of service in many countries in the Southern Hemisphere is more than the average family's monthly income. Bringing developing economies into the global loop isn't just good for the providers or the populace, there's evidence that for every 10% of the population who become connected, the the country's GDP will increase up to 1.5%. That may not seem substantial, but in terms of exponential growth and advancement, it can make the difference between a Third World, dependent nation and a thriving, independent contributor to world markets. Affordable, reliable connections also improve education and access to health care, and they open up a new world of information and opportunities, things that we in the West take for granted. Why Can't We All Just Connect? Part of the problem with gaining access is access itself. Mountainous, desert or frozen terrains make it difficult to lay the necessary infrastructure for advanced communications and connectivity, and poorer economies simply don't have the funding to embark on a large-scale installation of telecommunications and Internet connectivity services. However, this isn't just an issue for Third World countries. Landmark projects, like the Telemedicine program in the United States, hit a roadblock when fears about technological reliability and reimbursement concerns regarding the cost of medical consultations and diagnostics for residents in rural communities, and some of the more remote area of the U.S. still have issues with broadband, WiFi and satellite supply and support. There is hope for the technologically disadvantaged: innovative solutions are being developed and tested by some of those who are at the forefront of Information Technology and networking. The goal is not just to allow technological access to poor or remote communities, but to fill in the gaps in service coverage in developed nations as well. Initiatives like these will connect us with our most remote neighbors on the planet, while also enabling the possibility of uninterrupted connectivity to all of us in times of natural disasters and national or international emergencies. On the Horizon Facebook CEO, Mark Zuckerberg, announced that in August of 2016, his internet.org project will utilize the Israeli AMOS-6 satellite system to begin providing Internet access to countries in Sub-Saharan Africa. This will be a joint venture involving Eutelsat, a French tech company, and Spacecom Satellite Communications of Israel. It's expected to provide reliable service to 14 countries. Not to be outdone, Google intends to harness both the air and sun when it launches Loon, a system of solar-powered balloons that will hover in the stratosphere and ring the planet. Each of these pumpkin-shaped balloons is made of cost-effective, ultra-thin plastic, and they're about the size of a small aircraft; the coverage area for each balloon is about 460 sq. miles. They're currently in the testing phase in Brazil, New Zealand and Central Valley, California, and will travel West to East on the air currents of the upper atmosphere. Innovative solutions aren't just coming from the major players. Forward-thinking entrepreneurs like Mukesh Valabhji are also making it possible for customers in previously under-served or remote areas to receive the same high-quality television, Internet and mobile services as developed nations. The benefits will go beyond mere entertainment to encompass better access to news, information and medical care throughout the world.

#intelvision

Using Vibration Monitors to Detect Problems before They Happen

Every single machine that has moving parts will eventually wear down. Movement will cause the gears to break, and pressure will cause springs and other parts to weaken. Although most machines, be them washing machines or automobiles, are designed to run silently when they are running efficiently, there are a lot of situations that may lead to a machine creating a loud vibration noise. The first and foremost problem is human error. If a gear is improperly manufactured, if a part is improperly put together, or if a wash machine for example is not put on a level surface, movement and vibrations may occur. In other machines, vibrations come from accidentally overloading the machine, or putting a load in a unit in an unbalanced way. All of these situations will cause the machine to make more noise as it is being used. Bookbinding factories will often use large cutters that are equipped with six-foot blades that rotate on a cam. These blades have the ability to exert tons of pressure and to cut through up to six inches of heavy stock paper. The effectiveness of the blade depends on the machine being able to make a smooth and uninterrupted circular motion. Any sounds of vibration need to be addressed immediately. If some of the inner workings of the cutter are not properly aligned, the result could be severe damage to the machine, as well as potential injury to the machine's operator. Proper maintenance of a machine, be it an automobile, wash machine, paper cutter or turbine, is the first step in minimizing wear and tear. The second step is being observant. Vibration monitoring is a diagnostic tool that many organizations that use large and expensive machines avail themselves of in order to detect problems before they happen. Monitoring vibrations is important in power plants that have huge turbines that spin at high speeds. Most modern turbines come equipped with automatic throttle back and safe shutdown systems when the vibrations that are encountered go past the tolerance for normal operations. Many older turbines have been retrofitted with devices that serve the same purpose. Plants where turbines or other equipment start and then shut down especially need systems to monitor vibrations. This is because shutting down heavy equipment and starting up again takes a huge toll on the equipment because of the thermal processes the equipment goes through as it heats up and then cools down.

#Monitoring

Indian hackers join Anonymous in the the cyber war against ISIS

1000 Indian Anonymous members are helping in identifying ISIS websites, Twitter and Facebook accounts

It is already well known that thousands of Indians are involved the web development activity all over the world but now it seems underground Indian hackers have joined hands with online hacktivist group Anonymous in a cyber war against ISIS following the Paris attacks.

According to reports, these Indian hacking groups which are working Anonymous banner, have not only taken down bulk ISIS-linked Twitter accounts and websites, but are also spying on their chats to foil future attacks.

Earlier the Indian underground hackers used to concentrate their efforts on hacking and defacing websites belonging their perennial enemy Pakistan government. This is the first time the Indian hackers have come together to join the global cyber war on terror called by Anonymous.

“Soon after Anonymous declared war against ISIS, hackers from India have joined them for mission #OpParis. All of us are working under the name of Anonymous. We aim to expose ISIS digitally and the fight will continue till end,” a hacker supporting Anonymous told Mail Today.

The hacker also added their their prime role is to sniff out social media accounts of ISIS members on Twitter and Facebook and launching DDoS attacks on ISIS affiliated website.

“Chats and messages of suspected ISIS accounts are being intercepted to track their moves,” the hacker revealed.

Kislay Chaudhary, cyber security analyst and CEO of Indian Cyber Army told Daily Mail that “All pro-ISIS social media accounts and websites are being exposed and brought down. Hackers are also tracking the server containing ISIS files, documents and data to make it public. In some cases even their personal details and locations were made public so that they can be tracked.”

Soon after the gruesome Paris terrorist attacks which claimed the lives of 130 innocent Parisians, Anonymous announced a total war on ISIS and its affiliates. Anonymous launched a video saying: “We will launch the biggest operation ever against you. Expect massive cyberattacks. War is declared. Get prepared.”

To make their attack more inclusive with online users, the Anonymous also released a series of ‘how to’ guides for people wanting to join the Operation Paris war against ISIS online. Three types of guides are available: a ‘NoobGuide’ for people who want to learn how to hack, a ‘Reporter’ guide, that explains how to set up a Twitterbot to unearth IS accounts, and a ‘Searcher’ guide to find ISIS websites.

#hacking news

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Google removes 440,000 links over Europeans’ ‘right to be forgotten’ requests

348,085 Europeans requested Google to remove their links from its database

The European’s seem to like their privacy very much because as per the datapublished by Google, 348,085 Europeans have requested the search behemoth to remove their links under the ‘right to be forgotten’.

The European Internet users have made this request after the EU court granted them the ‘right to be forgotten’ last May. Under this ruling, Google has been lawfully made responsible for removing the links of users from its database when the citizens demand.

According to the data, Google has received 348,085 requests and evaluated more than 1.2 million links for removal. Of those, it has removed 441,032 URLs. Google opted not to remove 608,169 more URLs; the rest are pending review or require additional information.

Google’s link removal only affects search results on its European sites. It was ordered by EU watchdogs as well as a French regulatory body to apply the right to be forgotten across its global sites, but Google has resisted the requests so far

You can find more information about Google’s link removal efforts, including a country wise break-up of URLs removed, on this page.

Apple Pencil hacked to give iPad Pro 3D Touch capabilities

Researcher hacks Apple Pencil to give iPad Pro 3D Touch functionality

Thanks to the magical world of jailbreaking, a smart hacker, Hamza Sood has managed to bring a rudimentary version of 3D Touch Peek and Pop gestures to the iPad Pro via the Apple Pencil’s pressure sensing technology.

3D touch detects how hard a user is pressing on the screen – effectively enabling “right click” style gestures. For instance, a harder press on the camera icon on the iPhone 6S not only just loads the camera app, but also shows a menu that allows you to skip straight to selfie-mode.

Since, Apple didn’t include pressure sensor on the iPad Pro’s display like on the Apple Watch, iPhone 6s and 6s Plus, Sood hooked the Apple Pencil pressure data to parts of iOS that drive the 3D Touch engine to mimic 3D Touch. The peek and pop features are activated, the moment certain thresholds for pressure are met. However, they are not supported on the iPad.

So, how does it work?

Useless project of the day: using Apple Pencil pressure data to drive the 3D Touch engine https://t.co/y3GNEZ8sfh pic.twitter.com/OwYpI9kIqD

— Hamza Sood (@hamzasood) November 23, 2015

By altering some of iOS 9’s system code that underlies the operating system, Sood was able to have the pressure sensitivity data from the Apple Pencil register as 3D Touch interactivity.

The hack is demonstrated in the video above. As a stylus-like tool, the Apple Pencil features sensors in its tip that detect how much force is being applied by the user. Depending on how hard the Pencil is pressed, Sood has even coded it to work like the new “Pop” gesture on iPhone 6s, where the user can press harder on (say) an email in list to get a “pop up” near full-screen preview of the contents, without having to open it.

The video clearly depicts various special 3D Touch functions like Peek and Pop being performed on the iPad Pro with an Apple Pencil. It is quite amazing to see Apple’s technology being used for different purposes such as creating utility tools like a synthesizer and weight scale.

Interested users may go ahead and find the complete details of the work including the source code on GitHub.

Even though the iPad Pro is available in stores and online, the Apple Pencil and Smart Keyboard accessories continue to be in low supply around the world, backordered up to 4 weeks when ordering from the Apple Online Store.

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