techniqs

Process analysis of IT risks

The risk analysis process usually generates a document to which it is known as risk matrix. This document identified elements are shown, how they relate and calculations. This risk analysis is essential for proper risk management. Risk management refers to the management of organizational resources. There are different types of risks as total residual risk and risk as well as risk treatment, risk assessment and risk management among others. The formula for determining the total risk is:

RT (total risk) = Probability x Impact Average From this formula we will determine their treatment and after applying the controls we can obtain the residual risk.

As described in ISO / IEC 27001 BS: 2005, the risk assessment includes the following activities and actions:

Identification of assets.

Identification of legal and business requirements that are relevant to the identification of assets.

Valuation of assets identified.

Given the identified legal requirements of business and the impact of loss of confidentiality, integrity and availability.

Identification of threats and vulnerabilities for important assets identified.

Risk assessment of threats and vulnerabilities to occur.

Calculation of risk.

Risk assessment against a predetermined risk level.

After performing the analysis we must determine what actions to take regarding the residual risks that were identified. The actions include:

RISK ENVIRONMENTS.- control Strengthen existing controls and / or add new controls.

RISK ENVIRONMENTS.- Delete Delete the related asset and thus the risk is eliminated.

You share the RISK ENVIRONMENTS.- through contractual agreements of the risk is transferred to a third party.

RISK ENVIRONMENTS.- accept is determined that the exposure level is appropriate and therefore accepts.

Considerations 

Do not forget that in business security begins inside. Training staff, creating rules based on standards, analyzing gaps and blind spots in the logical security and the security of information systems.

It is essential to create conflict scenarios continuously participating company management together with a security auditor, based on these scenarios achievable measures to prevent security events.

Related items

Active. It is an object or resource value used in a business or organization Threat. It is an event that can cause a security incident in a company or organization producing potential loss or damage to their assets. Vulnerability. It is a weakness that can be exploited with the materialization of one or more threats to an asset. Risk. It is the probability of occurrence of an event that can cause potential services, resources or systems of a company harm. Analysis. Browse or break a whole detailing each of the elements that make up the order to finish the relationship between their principles and elements. Control. It is a safety mechanism for preventing and correcting employee to reduce vulnerabilities

This risk management process is an ongoing process because it is necessary to evaluate the risks encountered periodically and if they have an impairment, to do calculations at different stages of risk. The mechanics that as many organizations is reversed today is the effort of the day. That’s why perform risk analysis of the project based on the project and the future impact on the risk structure of the organization.

Support tools 

2015: The year of email marketing

In the shifting environment of digital media, it can be hard to keep track of marketing trends. Here at Bdaily, it’s our job to keep an eye on what’s what in digital marketing and ways in which we can ensure our clients get a headstart in business in the new year.

Email marketing has experienced somewhat of a resurgence in 2015. The growth of people using their mobiles to read emails, and therefore consumer content, on-the-go is undeniable. A report from email marketing software provider, BlueHornet shows that 67.2 per cent of consumers use a smartphone to check their email, 42.3 per cent use a tablet while 93.3 per cent regularly use desktop.

In the business world, desktop remains dominant but mobile and tablet figures are on the rise. As a result of these developments, it’s paramount that all marketing emails are fully-optimised for all devices and are accessible to all your recipients.

According to the most recent Sign-up.To Email statistics for UK SME email marketing campaigns, the average open rate for B2B sales campaigns was 24.8% and the average Click Through Rate (CTR) was 2.68%.

So how do these stats apply to Bdaily’s offering? As an experienced provider ofdigital marketing solutions, we are proud to share two of our favourite campaigns from 2015 along with a sneak peak of the work that went into producing these successful eshots.

Forfusion

Database: 11,300 subscribers, all based in/interested in North East businesses

Open rate: 22%

Click through rate (CTR): 4.9%

In October, we worked with North East-based secure communications solutions provider, Forfusion to promote a flexible working event it hosted at the BALTIC Centre for Contemporary Art.

Forfusion’s campaign was successful for two reasons: the e-shot aimed to promote the event itself, rather than the company as a whole. We find that email campaigns with a particular focus, be it an event, product offer or promotion, perform significantly better than those promoting the company in a wider sense. A concise call to action is the best way to convert curious users into sales leads - give them a reason to click.

In this instance, Forfusion’s marketing team worked closely with the Bdaily content team to produce an informative interview with the company’s CEO and co-founder, Steven Forrest. Not only did this article garner interest from Bdaily’s loyal bulletin subscriber base, it also acted wider explorative piece giving the team at Forfusion the opportunity to showcase the business’ achievements and position in the industry.

Sean Ball, marketing executive at Forfusion, commented on the partnership: “Bdaily is what a modern business media outlet should be. The team produces great, highly relevant news and features which is has far-reaching exposure across social. But it also gets the balance right between editorial and commercial content, which is why I hold the outlet in such high regard.

“The North East Editor is enthusiastic about regional businesses and the economy and the commercial team go out of their way to ensure every penny is well-spent. It’s a breath of fresh air to see a media platform thriving in what are testing times for the sector.“

We recorded a strong open rate for Forfusion’s campaign and a CTR of almost double industry average. Part of our success in email marketing relies on our loyal and engaged audience, who are used to receiving high quality editorial content on a daily basis via our email bulletin, as well as carefully-selected emails from our partners like Forfusion.

Sarah Callender, Bdaily’s managing director added: “Working with Forfusion was a seamless process. We worked closely with Sean and the Forfusion team to produce a targeted campaign that sparked a positive response from business people across the region.

"In the new year, we will be further developing our digital marketing offering while working with businesses across the North East, North West, Yorkshire and South East to promote themselves via our fully-responsive website, daily email bulletin and active social media channels.”

Remote backup service

A service of remote backups, online or managed is a service that provides the computer user of an online connection to a remote system to copy and store files on your computer. Providers backups are managed companies that provide such services.

The backup systems implement online customer service computer software usually run once a day. This program collects, compresses, encrypts and transports the data to the server of the service provider of remote backups. On the market other types of product, such as continuous data protection (CDP) tools that are capable of safeguarding every change that occurs in the data it stores the client computer there too.

The providers of this type of service is often target specific market segments. The backup systems high performance applied to local networks might offer companies services transaction level replication of files open on quasireal time. Companies online backup for consumers frequently offer beta versions of software and/or temporary services free trial of the service.

Typical characteristics

Backing up open files The ability to copy open files, as with the Outlook files (* .pst) files or databases (SQL) is very useful. This ability enables system administrators perform the work at any time of day, without requiring maintenance time for the server side. Most products require an adjunct (add-on) for this. The high-end products bearing the backup of open files natively.

Multi platform A service platform can back up multiple platforms, such as the different systems Windows, Macintosh systems family and the Unix / Linux family. Many modern systems only allow a platform like Windows XP for example.

Multi-location It is the ability to copy some services besides the main office and all remote and branch offices seamlessly.

Copies of continued security It allows you to back continuously or a preset timer. Both methods have their advantages and disadvantages. Most backup tools are based on timer and provide the service at a predetermined moment. Some services provide continuous backup copies of data by financial institutions and retailers and online services are used. Keep in mind that normal is a continuous remote backups will be detrimental to the system’s response to the backup sacrificing much of its resources.

Online access to files Some services allow access safeguarded files remotely using any web browser or web application. Many tools remote backups do not provide this functionality.

Data compression Typically the data is compressed using lossless compression algorithms to minimize the bandwidth used.

Differential data compression An effective way to minimize network traffic is transferred to the remote only binary data changes since the previous backup, similar to what makes open source tool Rsync. The backup tools more advanced networking using these methods instead of transferring the entire file.

Data encryption Data encryption occurs while both ships as when data is stored on the server of the service provider.

Anti-Duplication Technology Advanced byte pattern analysis to detect duplicate data, thus avoiding having to back them up again. This means that files and documents are backed repeated only once, reducing the use of server space, internet and system resources.

Bandwidth used It is the possibility that the user can select the use of more or less bandwidth at all times.

SAN FRANCISCO—January 22, 2016—Salesforce [NYSE: CRM], the Customer Success Platform and world’s #1 CRM company, today announced that Chairman and CEO Marc Benioff will be joined onstage by Salesforce executives at a company event on February 2, 2016 in San Francisco, where they will present Salesforce’s product vision for the coming year. The presentation will begin at approximately 12:30 p.m. PST. A live webcast of the event will be available: www.salesforce.com/live.

Additional Information ● Watch the live webcast: www.salesforce.com/live

Connect with Salesforce ● Like Salesforce on Facebook: http://facebook.com/salesforce ● Follow @salesforce on Twitter: http://twitter.com/salesforce ● Read the Salesforce blog: http://blogs.salesforce.com/

About Salesforce Salesforce, the Customer Success Platform and world’s #1 CRM company, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: http://www.salesforce.com.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM.” For more information please visit http://salesforce.com, or call 1-800-NO-SOFTWARE.

Salesforce, Salesforce1 and others are among the trademarks of salesforce.com, inc. Other names and brands may be claimed as the property of others.

© 2015 salesforce.com. All rights reserved. About Salesforce Salesforce, the Customer Success Platform and world’s #1 CRM, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit: www.salesforce.com.

A dedicated hosting service, dedicated server, or managed hosting service is a type of Internet hosting in which the client leases an entire server not shared with anyone else. This is more flexible than shared hosting, as organizations have full control over the server(s), including choice of operating system, hardware, etc. There is also another level of dedicated or managed hosting commonly referred to as complex managed hosting. Complex Managed Hosting applies to both physical dedicated servers, Hybrid server and virtual servers, with many companies choosing a hybrid (combination of physical and virtual) hosting solution. There are many similarities between standard and complex managed hosting but the key difference is the level of administrative and engineering support that the customer pays for – owing to both the increased size and complexity of the infrastructure deployment. The provider steps in to take over most of the management, including security, memory, storage and IT support. The service is primarily proactive in nature. Server administration can usually be provided by the hosting company as an add-on service. In some cases a dedicated server can offer less overhead and a larger return on investment. Dedicated servers are most often housed in data centers, similar to colocation facilities, providing redundant power sources and HVAC systems. In contrast to colocation, the server hardware is owned by the provider and in some cases they will provide support for operating systems or applications.

Using a dedicated hosting service offers the benefits of high performance, security, email stability, and control. Due to the relatively high price of dedicated hosting, it is mostly used by websites that receive a large volume of traffic. 

Disaster recovery

A disaster recovery is a recovery process that covers the data, hardware and software critical for a business to start new operations in case of natural or human-caused disaster. This should also include projects to deal with the unexpected or sudden loss of key personnel, although this is not covered in this article, the purpose is the protection of data.

Business

With the growth of information technology and trust on key data, the picture has changed in recent years in favor of protecting irreplaceable data. This is evident in information technology; with larger computer systems backing up digital information to limit data loss and data recovery help.

It is believed that some companies spend up to 25% of its budget on disaster recovery projects, however, this is done to avoid bigger losses. Of the companies that had a major loss of computerized records, 43% never reopen, 51% close within two years, and only 6% will survive long-term.

The market for existing data protection is characterized by several factors:

The permanent change of needs determined by data growth, regulatory issues and the growing importance of quick access to data customers keeping them in line.

Backup data occasionally conventional technologies tapes having reservation.

As the disaster recovery market is still undergoing significant structural changes, this change presents opportunities for the new generation companies to specialize in business continuity planning and protection of data off-site.

Reasons for resorting to a DRP

There are different risks that may negatively impact the normal operations of an organization. A risk assessment should be performed to see which is the disaster risks is susceptible because a specific company, including:

Catastrophes.

Fire.

Power failures.

Terrorist attacks.

Organized or deliberate disruptions.

System and / or equipment failure.

Human error.

Virus, threats and attacks.

Legal issues.

Employee strikes.

Social unrest or riots.

Disaster prevention

Send weekly off-site backups so that in the worst case not lose more data than a week.

Include all the software and data information to facilitate recovery.

If possible, use a remote backup system to minimize data loss.

Storage Area Networks (SANs) at multiple sites are a recent development (since 2003) that makes the data is immediately available without the need to recover or synchronize.

Line protectors to minimize the effect of waves on a delicate electronic equipment.

The uninterruptible power supply (UPS).

Fire prevention - more alarms, accessible fire extinguishers.

The antivirus software.

The secure hardware.

The plan

To ensure business continuity, it is advisable from the following premise: “I always hope for the best and plan for the worst.” In a good plan there are several factors to consider. The most important are:

The phone tree, to notify all key personnel and assign tasks problem-focused recovery plan.

Reservations memory: if backup tapes are taken offsite necessary burn. If remote backup services will use a network connection to remote reserve position (or Internet) is required.

Customers: Customer notification about the problem minimizes panic.

Facilities: having hot sites or cold sites for larger companies. Mobile recovery facilities are also available from many suppliers.

Knowledge workers. During disaster employees they are required to work longer and more grueling hours. There must be a support system to relieve a little tension.

File Sharing

File sharing is the act of distributing or providing access to digitally stored information, such as software, multimedia works (audio, video), documents, or electronic books. It can be implemented with different types of storage, transmission and distribution models. Some of the most common methods are distributed manually by using removable media (CD, DVD, floppy disks, magnetic tapes, flash memories), centralized file server installations on computer networks, linked documents on the World Wide Web, and networks using peer-to-peer (P2P) distributed.

The growing popularity of the MP3 audio format in the late 1990s led to the launch and development of Napster software designed to facilitate the exchange of computer files. Other popular networks are Gnutella, eDonkey2000, and the now defunct Kazaa.

Many programs and file sharing services have been closed due to disputes arising from groups like the Recording Industry Association of America and the MPAA. In the early 2000s, the battle against the infringement of copyright lawsuits expanded to individual users of file-sharing programs.

Platform as a Service

It is the encapsulation of an abstraction of a development environment and packaging of a series of modules or accessories that usually provide a horizontal functionality (data persistence, authentication, messaging, etc.). Thus, an archetype as a service platform could be in an environment containing a basic cell systems, components or APIs preconfigured and ready to be integrated on a particular technology development (for example, a Linux system, a web server, and a environment like Perl or Ruby). PaaS offerings can service all phases of software development and testing, or they can be specialized in any particular area, such as content management.

Commercial examples include Google App Engine, which serves applications of Google infrastructure; Microsoft Azure, a platform in the cloud that enables the development and implementation of codified in various languages ​​and technologies such as .NET, Java and PHP applications, and also the Platform G, developed in Perl. PaaS services such as these allow great flexibility but may be constrained by the capabilities available through the provider.

Business Continuity Planning (BCP)

Business Continuity is a concept that encompasses both to Disaster Recovery Planning (DRP) as the Planning Business Restoration. Disaster recovery is the ability to respond to a disruption of services by implementing a plan to restore the critical functions of the organization (ie the operational side of the business). Both differ from the Loss Prevention Planning, which involves the scheduling of activities in support of systems, authentication and authorization (security) review of virus and monitoring the use of systems (mainly for verification of capacity). This time we will talk about the importance of having the ability to restore the technological infrastructure of the organization in case of a severe disruption.

Emergency situations directly or indirectly constantly experience, which are manifested in equivocal responses caused by fear, fear or panic terrifying extremes.

Administrators or managers of computer systems often begin to consider the security of your system after being under attack, resulting in the loss of information, hours of work, including money. Safety at work is one of the most important factors that guarantee productivity growth.

Ensure the physical and logical security is not a task to be carried out once and forever guarantee its efficiency. To maintain security is required periodically perform preventive tasks.

Establishing procedures and security measures are intended to safeguard the administrative unit, the data center physical structure, staffing, operational procedures, information and documentation generated from any natural or human event intentionally or by accident can affect them.

Recovery process

Buy new equipment (hardware) or repair or remove viruses, etc.

Call the software provider and reinstall the software.

Recover storage disks that are off-site.

Reinstall all source data backup.

Re-enter the data of recent weeks.

Strategies have regular database backups.

Monitor the process.

Technology [edit]

Virtual tape library.

Synchronous replication software.

Replica storage technology.

Virtual PBX phone service / hosted.

Backups remote backup.

Continuous data protection.

System management plans (Moebius).

Cloud

Terminology:

Recovery Point Objective (RPO Recovery Point Objective). RPO is a measure that indicates the maximum time that an organization is willing to lose data. It could be simplified as what the organization is willing to lose much data. To reduce RPO is necessary to increase the sync data replication.

Recovery time objective (RTO Recovery Time Objective) is the time before an infrastructure will be available. To reduce the RTO, it is required that the Infrastructure (Technology, Logistics, Physical) are available in the shortest possible time last interrupt event.

Based software drives the global and source deduplication backup. Ideally suited to constant change IT environments to the integration of dedicated software for data protection.

EMC Avamar offers a unique solution to speed backup and recovery, and improved performance. By filtering redundant data segments and comprehensive source deduplication Avamar provides up to 200% volume reduction of the size of the data, which are weekly transferred. This significantly reduces the load on the virtual and physical infrastructure, minimizes risk and reduces the required capital and operating costs.

The possibility of implementation in a flexible, physical or virtual form

EMC Avamar is available in two variants: DataStore Avamar - a complete solution for backup and recovery Avamar Virtual Edition - virtual version of the software for VMware environments

A single DataStore may be purchased in configurations with capacities from 1 to 7 TB. DataStore combined in RAIN architecture for greater capacity and performance. Application of this technology allows for tens of TB of usable capacity as the de-duplication provides the equivalent of even a few traditional PB of disk space. By protecting storage with RAID, redistribution of excess capacity and technology RAIN wielowęzłowy Avamar Data Store provides protection walking hand in hand with high availability (High Avability). Avamar Virtual Edition for VMware is a fully virtual solution that combines the advantages of data deduplication performance VMware virtual environment, which can eliminate the need for dedicated backup and server infrastructure.

Avamar in a VMware environment

Fossil acquires leading health wearable company Misfit

This is a big week for traditional watch making companies as we saw TAG Heuer launch its Android Wear powered Connected smartwatch for $1500 and now Fossil has made a major move to become a leader in the wearable space. Fossil announced yesterday that it has acquired leading health wearable company Misfit for $260 million dollars.

Electronic signature

Not to be confused with digital signature. The electronic signature is a legal concept, the electronic equivalent of a handwritten signature, where a person accepts the content of an electronic message through other valid electronic means. Examples:

Signing with an electronic pen by using a credit or debit card at a store.

Checking a box on a computer, machine or applied with mouse or finger on a touch screen.

Using a digital signature.

Using username and password.

Using a code card.

The electronic signature in turn can have different techniques to sign a document and include the following: secret code or entry: the need for a certain combination of numbers or letters that are known only to the owner of the document, or we all use, for example in ATMs, it is the famous PIN (Personal Identification Number). Methods based on Biometrics: access the document is performed by physical or biological mechanisms of the user or owner identification document. The form of identification involves comparison of physical characteristics of each person with a known pattern stored in a database. Biometric readers identify the person making it (hands, eyes, fingerprints and voice). In the development of message encryption, we come to what is known as cryptography. This is a system of coding a text with key confidential and complex mathematical processes, so incomprehensible to the third document known if the decoding key, which lets you view the document in its original form. Hence it is that there are two types of cryptography: 

secret or symmetric key: the parties in the two encryption and decryption processes share a common pre-agreed key. Must be known only by both sides to prevent a third party to the transaction can decrypt the message transmitted and thus will break down all security system. 

For this reason the system of asymmetric key or double key, public key and private key emerged. This system was developed by researchers at Stanford University in 1976. As its name suggests the system has two keys: one is only known by the document author and the other can be known by anyone. And while these two keys are related mathematically by an algorithm, it is not possible through public key, the private key known, at least in the current technological standards.

An electronic signature creates an audit trail that includes verifying who sent the document signed and stamped with the date and time.

According to the Law 59/2003 of electronic signatures, in Spain, the electronic signature is the set of data in electronic form, attached to or associated with other, that can be used as a means of identifying the signatory.

According to Directive 1999/93 / EC of the European Parliament and of the Council of 13 December 1999 establishing a Community framework for electronic signatures, an electronic signature is data in electronic form attached to other electronic data or logically associated with them serve as a method of authentication.

Types

The advanced electronic signature is an electronic signature that identifies the signer and detect any subsequent change in the signed data, which is linked to the signatory only way and the data relates and has been created by means that the signatory can maintain under its exclusive control.

Regulations in different countries

Colombia Law 527 by dela which defines and regulates the access and use of data messages, electronic commerce and digital signatures was adopted on 18 August 1999. This standard provides a definition for digital signature “as a value Numerical that adheres to a data message and, using a known mathematical procedure, linked to the key initiator and the message text to determine this value has been obtained exclusively with the key initiator and the initial message has not It modified after completing conversion. ” While there is no explicit definition of electronic signature, Law 527 provides that where any rule requiring the presence of a signature or set certain consequences in the absence thereof, in relation to a data message is deemed satisfied if that requirement you have used a reliable and appropriate method to identify data originator of the message and check that the latter has its approval. This description can encompass what in academic terms is defined as electronic signature. By Decree 1747 of 2000 they were regulated in detail aspects of certification bodies, certificates and digital signatures. At present there are three (3) open certification entities.

Telephone systems

Telephone systems are available in a variety of configurations and offer a growing range of features and benefits. The more advanced phone systems today operate through networks of Internet Protocol (IP), the same networks used by many small companies to connect employees, devices and information resources.

When evaluating and implementing telephone systems need to consider three things:

Understanding the needs of your employees. Telephone systems can offer their employees more tools to become more effective. Do they need to have an easy access to rich-media conferencing? Or do they need to have a phone number to ring simultaneously on multiple devices?

Phone systems offer many features and capabilities among which are:

Videoconferencing

Mobile Softphones

Answering machine

Search and intercom

Presence technology

Wireless IP functionality

Systems integration with customer relationship management (CRM)

Unified Messaging

President Obama Announces Executive Action on Gun Control

The President urged political leaders to support ‘common-sense’ gun control

President Barack Obama officially announced his executive actions aimed at reducing gun violence in a press conference on Tuesday, stressing the importance of background checks and expressing his frustration with mass shootings around the country.

The actions primarily aim to fix the so-called gun show loophole by requiring that anyone in the business of selling firearms — in stores, online and at gun shows —must have a license and conduct background checks on people trying to buy guns, though they won’t be required in every instance. Obama said he also plans to take steps to make background checks more efficient and secure.

An emotional Obama wiped tears from his eyes, speaking about the many mass shootings that have taken place in the country during his presidency.

“Second Amendment rights are important. There are other rights that we care about as well. We have to be able to balance them because our right to worship freely and safely — that right was denied to the Christians in Charleston, S.C., and that was denied Jews in Kansas City and that was denied Muslims in Chapel Hill and Sikhs in Oak Creek,” he said, referencing recent shootings.

Obama said people purchasing firearms online and at gun shows need to be held to the same background check standards as people buying guns in stores.

“Instead of thinking about how to solve the problem, this has become one of our most polarized, partisan debates despite the fact that there’s a general consensus in America about what needs to be done,” Obama said on Tuesday, urging political leaders and voters to do their part to support gun control measures.

The executive actions have been met with backlash from many who say they infringe on the right to bear arms, something Obama responded to during the press conference.

“I believe in the Second Amendment. It’s there written on the paper. It guarantees a right to bear arms. No matter how many times people try to twist my words around, I taught constitutional law. I know a little bit about this. I get it. But I also believe that we can find ways to reduce gun violence consistent with the Second Amendment,” Obama said.

Obama will host a televised town hall on gun violence on Thursday at George Mason University in Virginia.

Success resources, training, and support to take your team to the next level.

We’ve got you covered.

From online tools and training to best practice coaching, 24/7 support, technical help for app development, and Administration Services to extend your team’s capacity, Success Plans give you everything you need to make sure you’re getting the most out of your Salesforce investment:

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Email marketing software Ematic Solutions grabs US$1.1M

The seed round was led by notable VCs Wavemaker Partners, 500 Startups and Convergence Ventures

Singapore-based SaaS email marketing company Ematic Solutions announced today that it raised S$1.5 million (US$1.06 million) in seed round from Wavemaker Partners, 500 Startups and Convergence Ventures.

Ematic will use the money to hire people in the US and Europe as well as to expand operations into Indonesia and Thailand.

The company said it is continuing to seek funding in this round.

“Ematic is pursuing an exciting opportunity in the much overlooked space of email marketing. Paul [Tenney, Founder and CEO, Ematic] has assembled a stellar team and we’re excited to be partnering with them on this journey,” Paul Santos, Managing Partner at Wavemaker, told e27.

Branding itself The Email Intelligence Cloud, Ematic helps digital marketers build and deploy email marketing programs.

The company has also built plug-n-play apps with the goal of improving the ROI of a campaign. The company is advertising two of its apps prominently on its website.

The first is Bye-IQ, which is an exit intent module. Exit intent modules are a technology that tracks the movement of a mouse and predicts the moment a potential customer is leaving the website. Then, it deploys a popup that offers a deal to entice the shopper into staying on the site.

The second app is Hi-IQ, an automated software that analyses data behind a campaign to either re-engage a customer or pull back to prevent spamming.

“Our initial suite of applications helped our customers optimise their efforts around email and immediately started driving significant incremental revenue… This funding will help us to refine our technology and introduce new solutions to online businesses in the region at an even faster pace,” said Founder and CEO Paul Tenney in an official statement.

ECOMMERCE IS A TERM FOR ANY TYPE OF BUSINESS  THAT INVOLVES THE TRANSFER OF INFORMATION ACROSS THE INTERNET. IT COVERS A RANGE OF DIFFERENT TYPES OF BUSINESSES, FROM CONSUMER BASED RETAIL SITES, THROUGH AUCTION OR MUSIC SITES, TO BUSINESS EXCHANGES TRADING GOODS AND SERVICES BETWEEN CORPORATIONS. IT IS CURRENTLY ONE OF THE MOST IMPORTANT ASPECTS OF THE INTERNET TO EMERGE.

ECOMMERCE ALLOWS CONSUMERS TO ELECTRONICALLY EXCHANGE GOODS AND SERVICES. ELECTRONIC COMMERCE HAS EXPANDED RAPIDLY OVER THE PAST FIVE YEARS AND IS PREDICTED TO CONTINUE AT THIS RATE, OR EVEN ACCELERATE. IN THE NEAR FUTURE THE BOUNDARIES BETWEEN “CONVENTIONAL” AND “ELECTRONIC” COMMERCE WILL BECOME INCREASINGLY BLURRED AS MORE AND MORE BUSINESSES MOVE SECTIONS OF THEIR OPERATIONS ONTO THE INTERNET.

AN ELECTRONIC SHOPPING CART IS USED TO ALLOW CONSUMERS TO PURCHASE GOODS AND OR SERVICES, TRACK CUSTOMERS, AND TIE TOGETHER ALL ASPECTS OF ECOMMERCE INTO ONE COHESIVE WHOLE.

LASTLY, YOU NEED A MARKETING STRATEGY FOR DRIVING TARGETED TRAFFIC TO YOUR SITE AND A MEANS OF ENTICING REPEAT CUSTOMERS. IF YOU ARE NEW TO ECOMMERCE KEEP THINGS SIMPLE- KNOW YOUR LIMITATIONS.