Tangyslice

Driving Agile Adoption Up and Down the Marketing Function with Deloitte

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Justin Zimmerman: First Time Starting an Agile Content Team

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Jayson Gehri: Agile Transformation at IBM

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Nicci Shaw Shares Insights from an Agile Agency

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Ferdinand Goetzen of Recruitee on Applying Agile to Growth

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Cameron van Orman Shares an Update on Agile at CA Technologies

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Salesforce’s Matthew Sweezy: Agile Content Marketing

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For this episode we reached out to Claire Drumond who is a content strategist and product marketer at Atlassian.  In this episode we touch on: How Claire settled into a blended method between Kanban and Scrum (Scrumban) The degree to which she iterates on content How she uses Hip Chat (messaging) in concern with task management (Jira) and how she views her content as a product Fair disclosure,…

The Cross-Functional Team Imperative with Bryan Semple

In this episode we talk with Bryan Semple who serves as the GM and CMO at SmartBear (just acquired by Francisco Partners)—Bryan has a lot to say about scaling Agile at a mid-market company that’s completed many acquisitions. Actually, the fact that they’ve done some many acquisitions led to his insights around why he sees cross-functional teams as imperative. In this episode you’ll hear about:…

Marina Simonova and the Agile Sales Team

In this episode we’re expanding our horizons a bit by interviewing Marina Simonova about her work bringing the Agile approach to marketing and sales teams. Marina is a Moscow-based Agile Coach with Agile Space and has worked with more Agile sales teams than anyone else we’ve met. She’s a certified coach and Scrum Master who has found techniques for bridging the marketing / divide with Agile…

Mark Verone on Agile Marketing Operations at Gogo

In this episode we talk with Mark Verone about his work adapting Agile to marketing and operations at Gogo. I initially got to know Mark through a six-part Forbes series on the topic of Agile Marketing—if you have not come across this content it’s worth a read. In this conversation we really delve into operational aspects of Agile—Mark has a proper enterprise context that means integrating many…

Spotify’s Jonathan Rasmusson Talk Agile Transformation

This episode features Jonathan Rasmusson whose website Agile in a Nutshell and book The Agile Samurai inspired me to start writing The Agile Marketer. He’s been working with Spotify for a couple of years but has also worked at a range of larger enterprises mostly in the product management and engineering functions. What’s unique about Jonathan is his commitment to sharing what he’s learned with…

David Lesue on Using WorkFront’s Agile Software to Manage Their Creative Group

We talk with David Lesue who runs the creative group at WorkFront about how he uses WorkFront’s solution to support his team’s Agile practice. This is a continuation of our conversations with Agile software vendors—it’s a bit different than our past conversations, however, because David is more focused on using the solution than on developing or selling it. David has worked as a graphic designer,…

Why Kanban is the Future with Denise Grey

We’re particularly excited to share this week’s conversation with Denise Grey who is the CMO at LeanKit—this continues our conversations about technology and tooling services that support a marketer’s Agile practice. Besides bringing a wealth of experience with both Scrum and Kanban to the conversation, Denise has a strong point of view about why Kanban is the way forward for marketers. In past…